* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.
          [00:00:01]
          CLOSED CAPTIONING PROVIDED BY BUFORT COUNTY. 
          GOOD 
          [1. Call to Order]
MORNING EVERYBODY. 
          WELCOME TO THE APRIL 3RD ACCOMMODATION TAX ADVISORY COMMITTEE. 
          UM, WE'RE GONNA CALL THIS MEETING TO ORDER. 
          WELCOME BACK. 
          UH, IT'S BEEN A FEW MONTHS SINCE OUR LAST MEETING OF NOVEMBER 7TH, AND A LOT HAS HAPPENED THERE. 
          UM, I DO HAVE A, A FEW COMMENTS, GIVE YOU SOME UPDATES OF WHAT WAS VOTED ON AND APPROVED BY TOWN COUNCIL THAT I'LL GO AFTER. 
          UM, I'D LIKE TO MAKE AN A A QUICK ADOPTION TO THE AGENDA JUST TO INCLUDE SOME CHAIRMAN NOTES IF ANYBODY'S OKAY. 
          EVERYBODY'S OKAY WITH THAT? ALL RIGHT. 
          SO WE'LL ADD THAT FOLLOWING THIS. 
          UM, LOOKING AT THE AGENDA, CAN WE GET A MOTION TO APPROVE TODAY'S AGENDA? SO MOVED. 
          IS THERE A SECOND? ALL THOSE IN FAVOR SIGNIFY BY RAISING YOUR RIGHT HAND, PLEASE. 
          ALRIGHT, AND UNANIMOUS. 
          THANK YOU. 
          UH, JUST TO GO OVER, UH, ON JANUARY 14TH, TOWN COUNCIL HAD A MEETING WHERE THEY TOOK UP OUR RECOMMENDATIONS. 
          UH, THE GOOD NEWS IS EVERYONE WAS FULLY FUNDED, UM, EVEN SURPASSED THE ONES THAT WE HAD TO MAKE SOME BUDGETARY CUTS OR RECOMMENDATIONS TRYING TO WIDOW DOWN THAT NUMBER. 
          TOWN COUNCIL, ALONG WITH, UH, THE TOWN MANAGER, UH, MADE THE DECISION THAT THEY WILL FIND THE FUNDS TO MAKE SURE EVERYBODY'S FULLY FUNDED THIS YEAR, EXCLUDING THOSE THAT WEREN'T ELIGIBLE PER TURK REGULATION. 
          SO WE WERE HAPPY THAT TOWN COUNCIL, UH, TOOK OUR RECOMMENDATIONS AND MOVED FORWARD WITH THAT. 
          THAT VOTE WAS SEVEN TO ZERO. 
          UM, SO MORE TO COME ON THAT, UH, PROCESSES AND CHANGES THAT THEY'RE GONNA LOOK TO IMPLEMENT. 
          UH, TRY TO MAKE IT A LITTLE MORE STREAMLINED AND MAKE SURE THAT WE HAVE A BETTER, AS A COMMITTEE, UH, UNDERSTANDING WHAT THOSE FUNDS ARE GONNA LOOK LIKE MOVING FORWARD AND HAVE A BETTER GAME PLAN SO WE'RE NOT SHOOTING FROM THE HIP OR IN THE DARK. 
          SO, UH, THAT'S NUMBER ONE. 
          UH, THAT'S ALL THE NOTES I HAVE FOR THE APPROVAL FROM TOWN COUNCIL. 
          MOVING ON TO ITEM NUMBER THREE IS THE 
          [2. Adoption of the Agenda]
APPROVAL OF THE MINUTES FROM NOVEMBER 7TH. 
          HAS EVERYBODY HAD A CHANCE TO REVIEW THE MINUTES? 
          [3. Approval of the Minutes]
ARE THERE ANY QUESTIONS OR AMENDMENTS TO THE MINUTES? SEEING NONE, I'M LOOKING FOR A MOTION TO APPROVE THE MINUTES FROM THE NOVEMBER 7TH MEETING. 
          SECOND. 
          SECOND. 
          ALL THOSE IN FAVOR OF APPROVING THE MINUTES, PLEASE RAISE YOUR RIGHT HAND. 
          NOW ON TO ITEM NUMBER FOUR. 
          UH, TODAY'S 
          [a. Regular Meeting Minutes of November 7, 2024]
AGENDA, 
          [4. New Business]
UH, WE'RE GONNA HAVE TWO DIFFERENT ITEMS HERE. 
          FIRST, THE, UM, BMO FROM THE CHAMBER OF COMMERCE IS GOING TO MAKE THEIR PRESENTATION ON THEIR MARKETING AND BUDGETARY PLANS FOR THIS NEXT YEAR. 
          THIS IS AN OPPORTUNITY FOR US TO SIT BACK AND LISTEN, UH, TO BETTER UNDERSTAND WHAT ROLE THEY PLAY. 
          AND, UM, OBVIOUSLY THEY RECEIVE A, A GOOD PORTION OF THE ACCOMMODATION TAX AND THEY'RE HERE TO EXPLAIN TO US WHAT THEY DO WITH THAT MONEY. 
          SO TO PRESENT TODAY IS ARIANA BURNS THESE? 
          [a. Presentation of the Destination Marketing Organization FY26 Marketing Plan, Budget and Industry Metrics - Ariana Pernice, Vice President of the Visitor &Convention Bureau, and Chase O'Dell, Research Manager, Visitor &Convention Bureau - Heather Woolwine, Communications Director]
OH, YES, MA'AM. 
          OKAY. 
          THANK YOU SO MUCH, APPRECI. 
          YOU. 
          THANK YOU. 
          WELCOME. 
          GOOD MORNING EVERYONE. 
          MY NAME IS ARIANA BERNICE. 
          I'M THE VICE PRESIDENT OF THE VISITOR AND CONVENTION BUREAU FOR THE HILTON HEAD ISLAND BLUFFTON CHAMBER OF COMMERCE. 
          I'M JOINED TODAY BY MANY OF MY COLLEAGUES. 
          UM, SO IF THERE'S QUESTIONS AFTER OR DURING THE PRESENTATION, UM, WE ARE ALL HERE TO ANSWER ANY, ANY QUESTIONS AGAIN THAT YOU MIGHT HAVE. 
          OKAY. 
          SO, UM, TODAY'S PRESENTATION, WE'LL GO BACK FROM WHERE WE'VE BEEN. 
          UM, I SHOULD SAY WE'RE GONNA START OFF WITH WHAT THE DMO DOES. 
          I KNOW WE HAVEN'T MET IN QUITE SOME TIME. 
          UM, SO WE'LL GO OVER JUST A QUICK OVERVIEW OF THAT AND THEN WE WILL DIVE INTO HOW WE PERFORMED IN 24 BASED AGAINST THE METRICS WITH THAT ARE LIVING WITHIN OUR CONTRACT. 
          AND THEN WE'LL LOOK FORWARD TO SEE WHAT FISCAL YEAR 26 IS GOING TO LOOK LIKE. 
          SO AS THE DMO FOR HILTON HEAD ISLAND, HOW DO WE APPROACH TOURISM? WHEN WE, WE LOOK, UM, AS A, A COHESIVE EFFORT OF ALIGNING WITH THE TOWN AND TAKING INTO CONSIDERATION THE TOWN'S 20 YEAR COMPREHENSIVE PLAN. 
          WE COMPLIMENT THAT WITH A 10 YEAR MANAGEMENT PLAN FOR TOURISM. 
          THEN WE ALSO HAVE ADOPTED AND HAVE BEEN IMPLEMENTING OVER THE PAST SEVERAL YEARS, THE COMMUNITY CORNERSTONE PLAN, JUST ENSURING THAT WE'RE IN LOCKSTEP WITH THE COMMUNITY'S, UM, THOUGHTS ON WHERE TOURISM SHOULD BE AND HOW THEY'RE, UM, REALLY PARTNERED WITH US WITH TOURISM. 
          WE HAVE AN ANNUAL, UM, STRATEGIC MARKETING PLAN, AND THEN ALSO OUR, UM, MY COLLEAGUE CHARLIE CLARK, UM, RUNS A ANNUAL COMMUNITY SURVEY AND WE ALSO, UM, REACH OUT TO ALL OF OUR VISITORS AND ASK THEM TO TAKE SURVEYS AS WELL. 
          SO, AGAIN, YOU CAN SEE A COMPREHENSIVE APPROACH TO ENSURING THAT WE'RE ENGAGING, UM, AND ALSO UNDERSTANDING THE SENTIMENT REGARDING TOURISM TO THE DESTINATION. 
          WE ARE A WELCOMING WORLD CLASS COMMUNITY, EMBRACING NATURE, CULTURE, AND ECONOMIC VIBRANCY FOR RESIDENTS AND VISITORS. 
          THAT'S THE VISION THAT WE TAKE OUT WHEN WE DO OUR OUT MARKETING 
          [00:05:01]
EFFORTS. 
          BUT THERE'S ALWAYS A MISSION BEHIND OUR EFFORTS TO STIMULATE THE REGIONAL ECONOMY WHILE ENHANCING THE QUALITY OF LIFE. 
          FOR ALL. 
          SEVERAL YEARS AGO, WE HELD HANDS WITH THE TOWN TO UNDERSTAND HOW WE BEST CAN PARTNER WITH THE COMMUNITY, KNOWING THAT TOURISM IS OUR NUMBER ONE ECONOMIC DRIVER. 
          IN DOING SO, WE, UM, AGREED UPON AND HAVE CHARGED FORWARD WITH THESE FIVE PILLARS THAT YOU SEE IN FRONT OF US. 
          WE ALWAYS HAVE BEEN A WONDERFUL, BEAUTIFUL ISLAND DESTINATION WITH BEAUTIFULLY RENOURISHED BEACHES EVERY 10 YEARS. 
          AND WE KNOW THAT IT IS A DESTINATION OF CHOICE FOR SO MANY HERE DOMESTICALLY. 
          AND THAT CALLED, UM, HILTON AND ISLAND HOME YEAR AFTER YEAR. 
          UM, TO ENSURE THAT WE HAVE SUSTAINABLE TOURISM GOING FORWARD. 
          WE HAVE ALIGNED TO PULL FORWARD OTHER EFFORTS AND ATTRIBUTES THAT WE KNOW, UM, ALIGN WITH OUR COMMUNITIES, LOVE FOR THIS DESTINATION. 
          ALSO, THAT WE WANNA INVITE VISITORS IN TO LOVE THIS DESTINATION FOR THESE REASONS. 
          THESE FIVE IN NO, UM, PARTICULAR ORDER, OUR ECOTOURISM HISTORY, ARTS AND CULTURE. 
          RECREATION AND WELLNESS. 
          WHEN YOU LOOK AT WHO WE'RE TARGETING, UM, IT'S A MIXED, UM, GROUPING OF EFFORTS. 
          HERE. 
          WE LEAN INTO OUR VISITOR PROFILE STUDY, WHICH IS DONE BY THE OFFICE OF TOURISM ANALYSIS AT COLLEGE OF CHARLESTON. 
          AND WE LOOK AT WHO THE DECISION MAKER IS, AND WE LOOK AT THIS ON AN ANNUAL BASIS, THE DECISION MAKER IN THE HOUSEHOLD. 
          IT FLUCTUATES FROM YEAR TO YEAR. 
          AND, UM, FOR MANY YEARS WE'VE SEEN AS A TREND THAT THE FEMALE IS PREDOMINANTLY THE DECISION MAKER IN THE HOUSE WHEN IT COMES TO BOOKING AND, AND MAKING THE DECISION TO GO TO THE DESTINATION OF CHOICE. 
          BUT OVER THE LAST COUPLE YEARS, WE'VE SEEN A TREND WHERE IT'S A REALLY SHARED DECISION. 
          AND SO, UM, WE'RE INTERESTED THAT WE SAW THESE NUMBERS COME THROUGH THIS YEAR, AGAIN, SHOWING REALLY 50 50, GIVE OR TAKE A PERCENTAGE POINT OR TWO THAT, UM, THAT IT'S A DIS UH, A SHARED DECISION IN THE HOUSEHOLD. 
          AND WE HAVE TO ALSO TAKE IN MIND THAT KIDS ARE ALSO BECOMING A BIG CONSIDERATION, UM, WHEN THEY'RE MAKING THAT DECISION AS WELL. 
          THE CH THE CHILDREN ARE CHIMING IN AND SAYING, THIS IS WHERE WE'D LIKE TO GO BACK TO OR EXPERIENCE FOR THE FIRST TIME. 
          SO AGAIN, A COLLECTIVE, UM, GROUP DECISION. 
          WE ALWAYS ARE TARGETING THAT 150 TO 250,000 HOUSEHOLD INCOME AFFLUENT TRAVELER. 
          WE'RE TARGETING SOMEONE IN THE FAMILY WHO HAS AN UNDERGRADUATE DEGREE OR HIGHER, BUT HAS A PROPENSITY TO TRAVEL, UM, AND IS, UM, WILLING TO STAY ON AVERAGE SEVEN NIGHTS. 
          YOU'RE PUTTING IN SOME BRIGHT COLORS 'CAUSE IT'S SMALLER PRINT . 
          BUT WHAT I CAN TAKE AWAY FOR YOU ON THIS IS THAT TO MY LEFT, YOU ARE RIGHT. 
          THE AGE DISTRIBUTION IS, UM, AND THIS IS WHY I WENT TO GO BACK AND GET MY GLASSES, IS REALLY COMING IN ON THE 25.5%, WHICH IS THAT 40 TO 44, UM, AGE RANGE. 
          AND SO YOU'LL SEE THAT WHEEL, UM, GO UP IN AGE AS WE GO AROUND. 
          SO YOU'RE KIND OF SEEING, IF YOU'RE LOOKING AT THE DISBURSEMENT OF AGE, THEN THE TREND OVER YEAR, OVER YEAR, YOU'RE GOING TO SEE THAT THAT HAS SWAYED A LITTLE BIT. 
          USUALLY WE WERE, UM, CLOSER TO THE, THE BLUE OR TO THE, UM, PURPLE PORTION OF THE WHEEL IN YEARS PAST. 
          AND SO YOU'RE SEEING THAT THAT YOUNGER SUBSET OF AGE DISTRIBUTION IS REALLY TAKING A LEAD HERE JUST FOR THIS PAST YEAR. 
          AND THEN INCOME DISTRIBUTION, WHEN YOU'RE LOOKING AT OUR TARGET OF 150 TO 250,000 PLUS, HOW ARE WE DOING? WE'RE REALLY LOOKING AT THAT 22, UM, GREEN PORTION ON, ON MY RIGHT, YOUR LEFT OF THAT A HUNDRED, 149,000. 
          HOWEVER, UM, WE ARE WORKING HARD AS YOU CAN SEE ON THE NINE POINT, UM, 7%, WHICH IS JUST ABOVE THE GREEN FOR THAT HIGHER INCOME BRACKET. 
          IT. 
          WHEN WE APPROACH TOURISM, HOW DO WE DO THAT? WELL, IT'S A LITTLE DIFFERENT THAN IN YEARS PAST, RIGHT? IN YEARS PAST, WE'VE OFTEN TALKED ABOUT YOU COULD DO A ONE STOP SHOP, YOU COULD PUT A, UM, AN ADVERTISEMENT AND A PRINTED PIECE, AND YOU WERE GOOD TO GO, OR YOU COULD, UM, SECTION OFF A REGIONAL AREA THAT YOU WERE TRYING TO TARGET AND PUT SOME TYPE OF EFFORT IN THERE AND YOU WERE GOOD. 
          HOWEVER, WITH TODAY'S CONSUMER AND THE DISTRACTIONS THAT THEY'RE SERVED ON A DAILY BASIS, YOU REALLY HAVE TO FIGHT AND COMPETE FOR THEIR ATTENTION. 
          AND YOU HAVE TO STAY TOP OF MIND, ESPECIALLY WITH THE SEGMENT THAT WE'RE TARGETING, WHICH IS LESS THAN 8% OF THE US POPULATION. 
          UM, IN TERMS OF HOUSEHOLD INCOME, AT ONE POINT, I THINK TWO, THREE YEARS AGO WE TALKED ABOUT THAT HOUSEHOLD INCOME AT THAT LEVEL WE WERE GOING AT WAS 16%. 
          UM, SO THAT HAS, IT HAS, UM, GONE DOWN AT QUITE A BIT. 
          AND SO IT'S HARDER FOR US TO GET THE ATTENTION AND TO CONVERT THEM OVER. 
          SO WE HAVE TO WORK A LITTLE HARDER. 
          AND SO WHEN YOU SEE THIS WHEEL, THESE ARE ALL THE TOOLS IN OUR TOOLKIT, AND WE'RE WORKING REALLY HARD TO USE THEM AT STRATEGIC TIMES, UM, TO ENGAGE THE POTENTIAL CONSUMER TO COME THROUGH TO THE DESTINATION WEBSITE AND DO WHAT WE'RE RESPONSIBLE FOR, WHICH IS SHAKING THE HAND OF ONE OF OUR BUSINESSES HERE ON THE ISLAND. 
          IF YOU THINK ABOUT, UM, THIS AS LIKE A FUNNEL APPROACH. 
          WHEN YOU CAST A NET AND YOU'RE TRYING TO ENGAGE A POTENTIAL CONSUMER, OR EVEN REENGAGE THOSE THAT HAVE VISITED HERE BEFORE, YOU'RE REALLY TALKING ABOUT CASTING A NET AND BRINGING PEOPLE INTO THE TOP OF THE FUNNEL. 
          AND THAT'S THAT, UM, FIRST ARROW, WHICH IS AWARENESS. 
          AND SO IF YOU IMAGINE EACH ONE OF THOSE ARROWS IS AN OPPORTUNITY TO ENGAGE 
          [00:10:01]
AT A DIFFERENT TYPE OF MESSAGING OR THE CONSUMER. 
          AND EACH ONE OF THESE, UM, PORTIONS OF THE FUNNEL OR ARROW, UM, ARE THINKING DIFFERENTLY ABOUT TOURISM SOMEONE UP AT THE TOP OF THE FUNNEL, WHICH WE'RE CALLING AWARENESS IS REALLY JUST EXPLORING. 
          I I WANNA TRAVEL THIS YEAR, I HAVE A FAMILY I'M INTERESTED IN, IN TAKING A TRIP. 
          WHERE DO YOU WANT TO GO? AND WE'RE SERVING HILTON HEAD. 
          HAVE YOU THOUGHT OF HILTON HEAD? WHEN YOU BRING 'EM THROUGH MID FUNNEL AND THAT INTENT, IT'S LIKE, HMM, I THINK I'M DEFINITELY LOCKED INTO LIKE THE SOUTHEAST, DEFINITELY A COASTAL DESTINATION. 
          HILTON HEADS ON MY RADAR. 
          TELL ME MORE. 
          AND THEN WE KEEP BRINGING THEM THROUGH AND AT THAT CONVERSION. 
          AND AGAIN, THAT CONVERSION IS THE VERY BOTTOM OF THE FUNNEL. 
          AND WHAT WE'RE DOING IS WE'RE SAYING, HEY, WE WANT YOU COME OVER HERE, LIKE LET'S DO THIS TRAVEL TOGETHER, COME TO HILTON HEAD. 
          AND WHAT THEY'RE DOING IS THEY'RE SHAKING THAT HAND VIA THE WEBSITE, HILTON HEAD ISLAND.ORG. 
          THEY'RE SHAKING, UH, A HAND OR CLICKING THROUGH TO A BUSINESS. 
          SO IF WE'RE TAKING ALL THAT WE JUST TALKED ABOUT AND LOOKING BACK, HOW DID WE PERFORM IN 2024 IN TERMS OF USING ALL THOSE TOOLS IN THE TOOLKIT WE WERE JUST TALKING ABOUT, AND ALSO LOOKING ABOUT HOW WE ARE, UM, MEASURED IN TERMS OF SUCCESS AGAINST OUR METRICS WITHIN THE CONTRACT, WE'RE GONNA PRESENT A FEW METRICS FOR YOU. 
          AND ONE OF THE OPPORTUNITIES THAT WE HAVE BEEN TALKING TO WITH TOWN COUNCIL AS WELL AS OTHER, UM, TOWN STAFF IS WE WILL PRESENT JUST THE INITIAL NUMBERS FOR THIS PAST CALENDAR YEAR. 
          BUT THEN WE WILL ALSO ON THE NEXT SLIDE IN, UM, SUBSEQUENT SLIDES GOING FORWARD, WHEN WE PRESENT A METRIC, IT WILL GO YEAR OVER YEAR. 
          SO YOU'LL GET A FIVE YEAR RUN. 
          SO FOR 2024, HOW DID THE WEBSITE DO? HILTON HEAD ISLAND.ORG. 
          THIS IS OUR VIRTUAL FRONT DOOR WELCOMING ALL THE VISITORS OR POTENTIAL VISITORS THAT WE HAVE THAT WANT TO COME TO THE DESTINATION. 
          WE HAD OVER 3.3 MILLION VISITS AND THEN PARTNER REFERRALS, THE CLICK OUT TO THE PARTNER, 1.5 MILLION. 
          AND IF YOU LOOK HERE, HOPEFULLY WITH THE BRIGHTER COLORS, IT'S EASIER TO SEE, UM, MY RIGHT, YOUR LEFT, YOU'LL SEE 2024 WHERE WE HAD THE 3.3 AND THEN THE 1.5 MILLION. 
          AND YOU CAN SEE ON AVERAGE, YOU KNOW, EVERY YEAR WHAT WE'RE, WE'RE ABLE TO GARNER IN TERMS OF VISITS TO THE WEBSITE AND THEN HANDSHAKES OUT TO PARTNERS. 
          SO IF YOU LOOK AT JUST THE, UM, VISITS TO THE WEBSITE, WE WERE UP 3% TO THE PRIOR YEAR. 
          AND IF YOU'RE LOOKING AT LINKS OUT TO OUR, UM, MEMBERS AND TO OUR COMMUNITY, IT WAS UP 25% SOCIAL MEDIA FOR HILTON HEAD ISLAND. 
          AS YOU KNOW, THERE IS A LOVE FOR OUR DESTINATION. 
          UM, MANY OF OUR VISITORS ACROSS THE COUNTRY IN THE WORLD DON'T HAVE, UM, AMAZING WEATHER LIKE WE DO FOR MOST OF THE YEAR. 
          AND SO THEY LOOK INTO THE DESTINATION FOR INSPIRATION AND TO FIND THEIR HAPPY PLACE, WHICH SO MANY CALL HOME FOR OVER, YOU KNOW, SEVEN NIGHTS AND OR SIX NIGHTS, SEVEN DAYS. 
          AND WHAT THEY'RE DOING IS THEY'RE DREAMING, RIGHT? SO DON'T UNDERESTIMATE THE POWER OF SOCIAL MEDIA. 
          UM, WE'RE GONNA BE LEANING INTO THAT QUITE A BIT IN THE, UM, THE COMING YEAR, FISCAL YEAR. 
          AND OUR AUDIENCE, UM, RIGHT NOW THAT WE'RE ENGAGING ACROSS ALL PLATFORMS OF SOCIAL MEDIA IS THREE 57,000. 
          AND AGAIN, THIS SESSION'S AT 4 35. 
          SO WHAT DOES THAT MEAN? WELL, ANYTIME YOU PUT A TURTLE VIDEO UP THERE, PEOPLE GO CRAZY. 
          SO , IT'S REALLY HELPED. 
          BUT IN, I, IN ALL SERIOUSNESS, PEOPLE ARE REALLY LEANING INTO THE FIVE PILLARS THAT WE'VE PUT FORWARD. 
          AND SO WHEN THOSE PILLARS ARE UP AND WE'RE REALLY PUTTING THEM FORWARD INTO ENGAGING CONTENT AND THE REELS AND THE VIDEOS THAT YOU'RE SEEING PERFORM SO WELL ON A QUARTERLY BASIS, THOSE ARE REALLY TYING, TYING INTO THESE NUMBERS THAT YOU'RE SEEING WITH ENGAGEMENT. 
          SO AGAIN, UM, WHEN YOU'RE LOOKING BACK AT SOCIAL GROWTH FOR US, THAT'S UP, UM, FROM 23 TO 24, WE'RE UP 3% IN OUR ORGANIC FOLLOWING. 
          SO CHARLIE CLARK AND HER TEAM WORK VERY CLOSELY WITH, UM, WHOEVER SANDWICK TO GARNER ALL OF THIS EARNED MEDIA FOR US. 
          SO SHE'S WORKING ON A REGULAR BASIS AND SHE'S HERE TO ANSWER ANY QUESTIONS THAT YOU MIGHT HAVE REGARDING THIS. 
          BUT, UM, SHE IS WORKING WITH VOGUE AND SOUTHERN LIVING AND TRAVEL AND LEISURE, SO ON AND SO FORTH TO ENSURE THAT PEOPLE HAVE HILTON NET ISLAND TOP OF MIND. 
          SHE'S GOING OUT, CREATING RELATIONSHIPS AND WORKING VERY HARD TO ENSURE THAT EDITORS AT THESE PUBLICATIONS, BOTH ON THE PRINT AND UM, ONLINE SIDE, ARE REALLY UNDERSTANDING OF ALL THE NUANCES, THE FIVE PILLARS THAT WE'RE TALKING ABOUT. 
          AND SHE'S GARNERING THOSE, UM, EARNED HITS, WHICH YOU'RE SEEING HERE. 
          WE DO HAVE THE ONE PRINTED PIECE, UM, FOR THE DESTINATION. 
          AND AS YOU REMEMBER, YEARS AGO, IT WAS A DIGEST SIZE. 
          AND WHEN WE FIRST STARTED THINKING THROUGH WHAT IS THE NEXT ITERATION FOR THIS BOOK, IT WAS KIND OF, YOU KNOW, WE HAD ALL THE CONVERSATIONS THAT YOU CAN POSSIBLY HAVE ABOUT A PRINTED PIECE. 
          AND WE DECIDED TO REALLY LEAN INTO THE COFFEE TABLE BOOK AND REALLY 
          [00:15:01]
HAVE A PIECE OF REAL ESTATE THAT SOMEONE WOULD, UM, YOU KNOW, FROM A FULFILLMENT STANDPOINT WOULD ORDER OR REQUEST IT WOULD BE FULFILLED AND IT COULD LIVE WITH THEM IN THEIR HOUSE AND BE A REMINDER EVERY SINGLE DAY. 
          IT IS A PIECE THAT WE TAKE A LOT OF PRIDE IN AND, BUT WE DO MONITOR VERY CLOSELY, UM, IN TERMS OF HOW MANY PIECES THAT WE ARE ASKING TO BE, UM, CREATED AND THEN HOW MANY ARE ACTUALLY FULFILLED. 
          SO AS YOU CAN SEE, THIS PAST YEAR, WE HAD 58,000, UM, UH, FULFILLED, AND WE HAVE ADJUSTED OUR, UM, ASK FOR THE THIS YEAR'S BOOK, UM, COMING UP TO BE, UM, MORE IN LINE WITH WHERE WE'RE SEEING NUMBERS, BUT HOW IS THIS BOOK DISTRIBUTED? SO YOU CAN GO ONLINE AND YOU CAN REQUEST THIS BOOK. 
          YOU CAN ALSO WALK INTO OUR OFFICES AND HAVE IT FULFILLED THERE WITH YOU. 
          UM, IT'S AT ALL THE STATE WELCOME CENTERS, AAA OFFICES. 
          AGAIN, YOU CAN EMAIL, PHONE, OR WALK IN. 
          WE TAKE IT TO ALL OF OUR TRADE SHOWS AND EVENTS AS WELL AS TAKE IT TO ALL OF OUR MEDIA AND PUBLIC RELATIONS INITIATIVES. 
          IT REALLY DOES HELP US TELL THAT DEEPER STORY AND WE REALLY TOUCH UPON, UM, THE OPPORTUNITY TO DIVE DEEPER INTO THOSE FIVE PILLARS. 
          AND SO WHEN WE LOOK AT THE FULFILLMENT NUMBERS HERE, AGAIN, 20 24, 50 8,000, WE WERE DOWN JUST ABOUT 18% FROM FULFILLMENT THE PRIOR YEAR. 
          AND AGAIN, LET'S KEEP IN MIND WHEN COVID HAPPENED, RIGHT? WE WERE ONE OF THE ONLY DESTINATIONS OPENED. 
          UM, AND, AND YOU KNOW, WE SAW AN INFLUX OF NOT ONLY INTEREST, BUT ALSO PEOPLE VISITING. 
          AND SO WE'RE RIGHT SIDING HIGHER THAN WHERE WE WERE IN 2020. 
          UM, SO I'M, I'M VERY HAPPY WITH THE TREND AND, AND AGAIN, LIKE I MENTIONED, WE'VE RIGHT SIDED OUR, UM, ASK FOR PRINTED PIECES THIS YEAR. 
          SO LET'S GET INTO SOME NUMBERS, RIGHT? SO AT THE END OF THE DAY, WE'RE LOOKING AT HOW MANY HEADS ARE IN BEDS, WHAT IS THAT RATE THAT THEY'RE PAYING, AND HOW DOES IT ALL EQUAL OUT IN THE END? SO WHY DOES THIS MATTER? SO WIZ IS A COMBINED TWO SOURCE REPORT, OR, UM, YOU KNOW, READING ON HOW WE DID FOR THE CALENDAR YEAR OF 2024 OCCUPANCY WAS DOWN BY 4%. 
          A DR WAS UP BY 1%. 
          IT DID KIND OF, UH, FLUSH OUT TO BE THAT WE WERE REVPAR WAS DOWN. 
          BUT WHAT WE'RE SEEING HERE IS THAT, UM, THOSE EFFORTS OF ENSURING AND MAINTAINING HIGHER DESIRED DAILY RATES AND GETTING PEOPLE WHO HAVING LESS PEOPLE HERE, BUT HAVING A HIGHER RATE IS REALLY KIND OF THE CONVERSATIONS WE'VE BEEN HAVING. 
          SO IT WAS, UM, INTERESTING TO SEE THAT THIS YEAR, AGAIN, A LITTLE SMALLER, BUT, UM, HOPEFULLY WE CAN LEAN IN AND SEE THESE. 
          BUT AGAIN, WHEN WE'RE LOOKING AT THE FIVE YEAR TREND, I'M GONNA GO DOWN TO MY PAPER HERE. 
          UM, FROM AN OCCUPANCY STANDPOINT, YEAR OVER YEAR, WE'RE DOWN ABOUT 4% IN OCCUPANCY. 
          WE'RE UP 1%, AS WE MENTIONED, AGAINST LAST YEAR IN A DR. 
          AND, UM, THAT EQUATED TO DOWN 3% FOR, UM, REVPAR. 
          BUT OVERALL, I THINK WHAT WE'RE LOOKING AT HERE IS WE'RE ON THE RIGHT TREND. 
          WE'RE SECURING THE RIGHT VISITOR TO THE ISLAND, THEY'RE INVESTING MORE INTO THE DESTINATION. 
          AND I THINK THAT'S THE TREND THAT WE'VE ALL TALKED ABOUT OVER THE PAST FEW YEARS. 
          SO WHEN YOU LOOK INTO OUR ECONOMIC IMPACT OF THOSE VISITORS, SO DOWN 4.6% IN THE NUMBER OF VISITORS TO THE DESTINATION, SO WE'RE AT 2.8, UH, FOUR, BUT THEY'RE INVESTING MORE, THEY'RE ENGAGING MORE. 
          SO THE ECONOMIC IMPACT OF THEIR VISIT IS UP 17%. 
          SO I THINK THOSE ARE THE NUMBERS TO LEAN INTO. 
          AND WHEN YOU LOOK AT THE OVERALL ECONOMIC IMPACT OVER THE PAST FIVE YEARS, WE'RE SEEING THAT INCREASE. 
          UM, THIS WAS UP BY 3% TO THE YEAR PRIOR. 
          AND WHEN YOU LOOK AT THE SEGMENT, UM, YOU HAVE, AND I HAVE CHASE HERE THAT CAN WALK US THROUGH THIS TOO, UM, A LITTLE DEEPER LEVEL. 
          BUT WHEN YOU SEE THAT THE HOME AND VILLA RENTAL VISITORS IN THAT PARTICULAR SEGMENT, IT WAS DOWN 9% THIS YEAR, THIS LAST CALENDAR YEAR, BUT THEIR SPEND WAS UP 8%. 
          SO WE HAD FEWER GUESTS IN THAT SEGMENT, BUT THEY WERE SPENDING MORE, AND AGAIN, SO ON AND SO FORTH. 
          DAY TRIPPERS WAS DOWN 5% AS A SEGMENT OF VISITORS TO THE ISLAND, BUT THEIR SPEND WAS UP 26%. 
          UM, SO, SO ON AND SO FORTH. 
          AND, AND IF YOU HAVE ANY QUESTIONS, WE CAN DEFINITELY COME BACK TO THIS, BUT I THINK WHEN WE'RE LOOKING AT OVERALL CONVERSATION OF WE WANNA ENSURE THE HIGHER RATE, WE WANNA ENSURE THAT THEY'RE, UM, ENGAGING WITH OUR DESTINATION BEYOND THE STAY, UM, WE'RE SEEING THAT HAPPEN. 
          SO THAT'S WHERE WE'VE BEEN AND WHERE ARE WE GOING? SO TAKING INTO ACCOUNT ALL THOSE METRICS THAT WE JUST REVIEWED, THE STRATEGY THAT WE TAKE WHEN WE LOOK, UM, AT PROMOTING THE DESTINATION IN THE OUT MARKETS, THIS IS HOW WE'LL WE ARE PROPOSING TO APPROACH FISCAL YEAR 25, 26 FOR DESTINATION MARKETING. 
          FIRST, WE START PRETTY HIGH, 30,000 FEET. 
          AND WE'RE SAYING WHAT ARE SOME OF THOSE GLOBAL TRENDS OUT THERE RIGHT NOW? THESE HAVE, UM, SIMILARITIES TO LAST YEAR. 
          UM, WELLNESS IS A TRIED AND TRUE AND PEOPLE LOVE 
          [00:20:02]
WELLNESS TRAVEL, BUT I THINK WE NEED TO UNDERSTAND WHAT WELLNESS TRAVEL IS FOR HILTON HEAD ISLAND. 
          AND WELLNESS IS SUCH A BROAD TERM. 
          IT REALLY COULD BE FROM OUR PERSPECTIVE BEING WITH FAMILY AND FRIENDS. 
          IT COULD BE TAKING A WALK ON THE BEACH, IT COULD BE JUST RECONNECTING, REJUVENATING AND TAKING A BREATH. 
          UM, AND WE ALSO HAVE WELLNESS, DIRECT WELLNESS OFFERINGS, WHICH IS REALLY GREAT AS WELL. 
          SO WE REALLY TRY TO MIX THAT, UM, OPPORTUNITY OF DIFFERENT TYPES OF WELLNESS INTO OUR MESSAGING. 
          SUSTAINABLE TRAVEL. 
          SUSTAINABLE TRAVEL IS ANOTHER BROAD TERM, BUT THE LITERAL, UM, SENSE OF IT. 
          WE ARE DOING OUR PART TO PARTNER WITH, UM, OUTSIDE FOUNDATION AND SEA TURTLE PATROL, THE TOWN OF HILTON HEAD ISLAND, UM, OUR COMMUNITY TO ENSURE THAT WE ARE PROMOTING ALL THINGS TO BE SUSTAINABLE. 
          UM, AND WE HAVE ALSO BROUGHT FORWARD THE PROMISE CAMPAIGN, WHICH IS TAKE THE PLEDGE TO LEAVE NOTHING BUT YOUR FOOTPRINT. 
          YOU SEE THAT TYPE OF CONVERSATION AND MESSAGING HAPPENING MORE IN INTERNATIONAL MARKETS, DEFINITELY ISLAND DESTINATIONS INTERNATIONALLY, BUT WE'VE BROUGHT THAT BACK TO DOMESTIC, UM, CONVERSATIONS AND TO THIS ISLAND BECAUSE WE FEEL IT'S JUST AS IMPORTANT. 
          AGAIN, IT'S LIVING THE PILLARS AND UNDERSTANDING THAT WHAT'S IMPORTANT TO US AS A COMMUNITY SHOULD ALSO BE EQUALLY AS IMPORTANT TO THOSE THAT ARE TRAVELING HERE. 
          AND THEN THAT ALLOWS US TO TAKE THE BROADER, UM, CONVERSATION OF SUSTAINABLE TOURISM INTO CONVERSATION. 
          ACTIVE TRAVEL, THIS IS A VERY IMPORTANT PIECE. 
          PEOPLE ARE TRAVELING FOR SPORTS, AND IT COULD BE ALL TYPES OF SPORTS, RIGHT? WE HAVE RBC, HERITAGE, JUST AROUND THE CORNER. 
          VERY EXCITING EVENT. 
          WE KNOW THAT OUR ISLAND WELCOMES SO MANY GUESTS FOR THAT AND EXCITING TOURNAMENT. 
          UM, BUT WE ALSO HAVE DIFFERENT OPPORTUNITIES THAT ENGAGE. 
          WE KNOW THAT PEOPLE ARE TRAVELING, UM, FOR SOME OF THESE MARQUEE EVENTS THAT YOU SEE HAPPENING ACROSS THE COUNTRY THIS YEAR, ALL THE WAY UP UNTIL 2028. 
          THOSE ARE THINGS THAT WE CAN'T, UM, REALLY JUST KIND OF GLAZE OVER. 
          WE REALLY NEED TO LEAN IN, WELL, WHAT'S OUR TAKE ON THAT? HOW ARE PEOPLE ENGAGING WITH OUR DESTINATION? AND WHAT EVENTS ARE THERE HERE, WHETHER IT BE A SPORTING EVENT FROM A, A SMALLER GROUP PERSPECTIVE, OR, UM, A LARGER EVENT SUCH AS THE RBC HERITAGE. 
          SO AGAIN, JUST STAYING REALLY RELEVANT WITH WHAT'S HAPPENING BECAUSE PEOPLE ARE MAKING, UM, BUCKET LIST MOMENTS WITH THOSE ACTIVITIES. 
          PASSION, TRAVEL, UM, PEOPLE LOVE, YOU KNOW, WHEN WE TALK ABOUT OUR EFFORTS WITH OUTSIDE FOUNDATION, WITH OYSTER RECYCLING OR WITH SEA TRAIL PATROL, PEOPLE LOVE TO TRAVEL FOR PASSION POINTS. 
          SO WE CONSIDER THAT AND WE TAKE THAT AND WE, UM, TRY TO ELEVATE THAT UP SO PEOPLE KNOW THAT WE HAVE A STANCE ON CERTAIN EFFORTS. 
          JET SETTING, SLOW TRAVEL, CULINARY TRAVEL. 
          AGAIN, THESE ARE THINGS THAT WE ARE USING TO HELP US PROMOTE SHOULDER SEASON, UM, AND WINTER AND REALLY WORKING ON THE DISBURSEMENT OF VISITORS TO THE DESTINATION. 
          WE KNOW THAT WE DO REALLY WELL IN SUMMER, BUT HOW CAN WE WORK TO ENCOURAGE THESE, UM, PILLARS OF EFFORT OR PEOPLE WHY THEY'RE TRENDING AND MOVE THEM THROUGHOUT THE YEAR? WE'VE ALIGNED IN THE MARKETING COUNCIL AS WELL AS WITH THE TOWN TO UNDERSTAND THESE ARE THE DESTINATION GOALS. 
          THESE GOALS ARE SIMILAR, UM, I SHOULD SAY THEY'RE THE SAME AS LAST YEAR. 
          UM, BUT WHAT THEY'RE GIVING US IS, UM, AN OPPORTUNITY TO, TO REALLY STAY STEADY AND FOCUSED ON HOW WE'RE WORKING TO ENSURE THE, THE LONGEVITY OF TOURISM FOR THIS DESTINATION. 
          SO WITHIN EACH OF THESE GOALS, KNOW THAT THERE'S DIFFERENT, UM, INITIATIVES OR EFFORTS, BUT THAT WE'RE TAKING THOSE INTO CONSIDERATION, REVIEWING THEM EVERY SINGLE YEAR WITH THE MARKETING COUNCIL IN WHICH THE TOWN IS PARTICIPATES IN AND SITS ON. 
          SO WE HAVE BROUGHT FORWARD THE SAME, UM, FIVE GOALS, BUT AGAIN, THEY HAVE DEEPER, UM, INITIATIVES AND EFFORTS TIED TO EACH ONE OF THEM. 
          SO AGAIN, KNOWING THE HIGHER LEVEL PIECE WHEN WE'RE BRINGING IT DOWN, WE'RE KIND OF, IF YOU WANNA USE THE FINAL ANALOGY AGAIN, HOW ARE WE REALLY BRINGING THAT TO MARKET? SO WE'RE USING OUR DESTINATION WEBSITE, THAT VIRTUAL FRONT DOOR, THAT SOCIAL MEDIA, THAT PEOPLE ARE REALLY UTILIZING TODAY TO MAKE A LOT OF DECISIONS THAT I DON'T THINK, QUITE FRANKLY, IF WE WERE 10 YEARS AGO TALKING, WE WOULD'VE EVER UNDERSTOOD THAT PEOPLE WERE MAKING BIG DECISIONS, LIFE DECISIONS THROUGH SOCIAL MEDIA. 
          SO, UM, IF THEY'RE WILLING TO DO THOSE THINGS, WE CAN ABSOLUTELY HAVE THEM CONSIDER TRAVEL IN THAT AS WELL. 
          DIGITAL ADVERTISING AND MEDIA PARTNERSHIPS. 
          HOW CAN WE USE A RICH AUDIENCE THAT LIVES ON A, POTENTIALLY A DIFFERENT PLATFORM OR A DIFFERENT MEDIUM AND USE THEIR ENGAGED AUDIENCE TO HELP SPREAD OUR WORD? PUBLIC RELATIONS, AGAIN, I'VE SPOKEN ABOUT, UM, CHARLIE AND HER TEAM, AND THEN ALSO THE GROUP TRAVEL, UH, MEETINGS AND GROUPS. 
          WHAT DOES MEETINGS AND GROUPS MEAN TO THIS DESTINATION? AND WE'VE, UH, WE'VE BEEN WORKING VERY HARD TO ENSURE THAT THAT CONVERSATION IS, UM, REMAINING THERE AND IT'S TOP OF MIND, AND THAT WE'RE GETTING OUR FAIR SHARE OF GROUP TRAVEL TO THIS DESTINATION. 
          INTERNATIONAL MARKETING AND VACATION PLANNERS, INTERNATIONAL MARKETING HAS ALWAYS BEEN A COMPONENT OF OUR EFFORTS, BUT, UM, WE HAVE TAKEN A, UH, A PRETTY BIG STANCE IN LEANING INTO THAT EFFORT THE PAST THREE YEARS. 
          WE WILL CONTINUE THAT EFFORT, UM, AND IT REALLY DOES HELP FILL 
          [00:25:01]
OUR FALL AND WINTER SEASONS. 
          UM, AND IT'S A GREAT TIME TO VISIT HILTON HEAD ISLAND, AS WE ALL KNOW. 
          AND THEN THAT VACATION PLANNER. 
          SO THIS IS JUST A HIGH LEVEL, HOW WOULD WE DISTRIBUTE THROUGHOUT THE MONTHS? WHAT THINGS ARE WE FOCUSING ON? UM, AS YOU CAN SEE, THERE'S A CONTENT THEMES AND WE'RE THINKING ABOUT HOW WE CAN TALK ABOUT THE DESTINATION. 
          HOW DOES ALL THIS PULL THROUGH, UM, THE COMMON THREAD OF OUR FIVE PILLARS, BUT ALSO SUPPORT OUR COMMUNITY AND ALL OF THE PARTNERED EFFORTS WITH DIFFERENT EVENTS THAT WE HAVE, UM, IN TIMEFRAMES OF NO, OF WHAT WE KNOW WE CELEBRATE, LIBERATE. 
          SO GETTING INTO EACH ONE OF OUR SEGMENTS, UM, WHEN WE LOOK AT OUR DESTINATION WEBSITE, AGAIN, THAT VIRTUAL FRONT DOOR, FRONT DOOR FOR US AND, AND ALL THAT ARE KIND OF OUT MARKETING EFFORTS REALLY LEAD BACK TO, WE REALLY WANT THEM TO ENGAGE WITH THE DESTINATION THROUGH THE WEBSITE. 
          AND WHAT WE'RE SEEING, THE TREND IS OBVIOUSLY FOR THE LAST SEVERAL YEARS IS TO BE EVERYTHING ON THE MOBILE DEVICE. 
          SO WE ARE CONSTANTLY ENSURING THAT THOSE ARE MOBILE FRIENDLY, UM, PAGES AND THAT PEOPLE CAN ENGAGE THAT WAY. 
          UM, BUT REALLY HOW THEY'RE GETTING THERE AMONGST OTHER TOUCH POINTS REALLY IS THAT WE'RE SOCIAL MEDIA. 
          SO WE'RE REALLY LOOKING TO ENGAGE WITH RICH CONTENT, BRINGING BACK TO THE WEBSITE SO THEY CAN READ A LITTLE DEEPER. 
          UM, AS YOU KNOW, THE VACATION PLANNER IS ALSO DIGITAL. 
          WE HAVE MANY BLOGS, E-NEWS, ALL THOSE TOOLS IN THE TOOLKIT KIND OF LEAD BACK TO THE WEBSITE DIGITAL ADVERTISING. 
          SO DIGITAL ADVERTISING HAS, AS WE ALL KNOW, IN YOUR WORLD, IT'S A LITTLE BIT CRAZY RIGHT NOW, RIGHT? GOOGLE IS DOING SOME CRAZY STUFF. 
          THERE'S A LOT OF DIFFERENT THINGS GOING ON WITH ALGORITHMS. UM, BUT WE ARE WORKING REALLY HARD TO ENSURE THAT EVEN WITH ALL OF THE EFFORTS TAKING PLACE AT KIND OF OUTSIDE OF OUR CONTROL, THAT OUR BRAND IS MAINTAINING A GOOD POSITION WITHIN, UM, ALL WEBSITES AND WITHIN THE GOOGLE SEARCH FEED. 
          SO THAT'S OUR EFFORT. 
          SO, UM, WE WILL KEEP YOU POSTED ON THAT. 
          BUT MEDIA PARTNERSHIPS HAS BEEN SOMETHING THAT WE'VE LEANED INTO, AND AGAIN, WE'VE CELEBRATED THINGS TOGETHER, LIKE BEING THE CONNIE NAST, UM, TRAVELERS, NUMBER ONE ISLAND FOR EIGHT YEARS RUNNING. 
          AND IF YOU AREN'T AWARE, VOTING IS OPEN. 
          SO YOU CAN GO IN THERE AND VOTE NOW FOR HOPEFULLY THE NINTH YEAR, WHICH WOULD BE WONDERFUL. 
          BUT AGAIN, WE'RE PARTNERING WITH MEDIA, WHETHER IT BE THROUGH THE SMITHSONIAN, UM, GARDENING GUN, SOUTHERN LIVING, CONDE NAST TRAVELER, UM, SO ON AND SO FORTH. 
          THOSE RICH MEDIA OPPORTUNITIES IN TERMS OF HOUSEHOLD INCOME AND TARGETING OUR, OUR, YOU KNOW, DESIRED VISITOR THAT IS COMING THROUGH OUR MEDIA PARTNERSHIPS. 
          AND WE LEAN INTO NOT JUST A SOLE, UM, PRINT PIECE, BUT REALLY HOW CAN WE BE DYNAMIC? THERE ARE SOME THAT PREFER TO PICK UP A MAGAZINE AND THAT'S GREAT. 
          WE WANNA BE RELEVANT THERE. 
          THERE ARE SOME THAT ALSO ENGAGE ON THE, UM, MEDIA WEBSITE. 
          SO WE'RE ON THERE AND OR OTHER SOCIAL MEDIA OR, YOU KNOW, IT COULD BE A BLOG THAT THEY'RE PUTTING OUT. 
          SO WE'RE TRYING TO THINK, UM, YOU KNOW, HOLISTICALLY ABOUT HOW A CONSUMER MIGHT ENGAGE WITH THIS BRAND AND OUR BRAND. 
          IN PARTNERSHIP, CHARLIE AND TEAM WILL CONTINUE TO WORK PARTNERS, UH, PARTNERSHIPS WITH VOGUE TRAVEL AND LEISURE SMITHSONIAN SOUTHERN LIVING. 
          SO REALLY IN LOCKSTEP WITH WHERE WE'RE PUTTING OUR FUNDING, UM, WITH THE PAID SIDE OF THINGS. 
          SHE'S ON THE OTHER SIDE, WORKING RELATIONSHIPS WITH EDITORS, UM, TO ENSURE THAT THE, AGAIN, THOSE FIVE PILLARS ARE COMING FORWARD. 
          AND THEN, UM, THE MEETINGS AND GROUP SEGMENT. 
          SO ONE ACRONYM THAT WE KIND OF HAVE BEEN TALKING ABOUT MORE AND MORE HAS BEEN THE MICE, UM, SEGMENT. 
          SO MEETINGS, INCENTIVES, CONFERENCES, AND EXHIBITS. 
          UM, AND I THINK FOR US, WE REALLY WANNA ENSURE THAT AT OUR HOTELS AND OTHER FUNCTION SPACE, THAT THEY ARE AWARE THAT THESE, UM, OPPORTUNITIES EXIST AND THAT WE'RE IN THE RIGHT MARKETS, IN THE RIGHT SEGMENTS. 
          AND WE'RE, UM, BEING COM HAVE A COMPELLING OFFER FOR THEM TO COME HERE. 
          UM, THERE IS A FAIR SHARE OUT THERE FOR US, AND WE NEED TO ENSURE THAT WE'RE GETTING THAT EVERY MONTH. 
          WE'VE TALKED ABOUT INTERNATIONAL MARKETING AGAIN, UM, THERE, YOU KNOW, THE WORLD IS VERY BIG AND SO HOW ARE WE APPROACHING, UM, INTERNATIONAL? AND IT'S THROUGH DEEP RESEARCH AND UNDERSTANDING OF WHO WE'VE HAD IN THE PAST COME WHERE WE HAVE THE BIGGEST OPPORTUNITY FOR BRINGING SOMEONE IN WHO, UM, ARE, YOU KNOW, LOOKING FOR THE TYPE OF VACATIONS THAT WE WOULD OFFER HERE WITHIN OUR DESTINATION. 
          AND HOW ALSO THE ACCESS COMPONENT. 
          SO RIGHT NOW IT'S THE UK, GERMANY, AND IRELAND, AS WELL AS CANADA. 
          AS YOU KNOW, CANADA HAS BEEN, UM, A DEAR FRIEND OF HILTON HEAD ISLAND FOR VE MANY, MANY YEARS. 
          WE BOTH, UM, HAVE RECEIVED THEM IN FROM A DRIVE PERSPECTIVE, PERSPECTIVE AND A FLY PERSPECTIVE. 
          SO IT'S AN IMPORTANT RELATIONSHIP TO CONTINUE. 
          UM, BUT THE OTHER EFFORTS ARE, UM, EMERGING AND WE'RE EXCITED TO SEE WHERE THOSE ARE GOING. 
          AND THEN WE DID TALK ABOUT THE VACATION PLANNER. 
          AGAIN, IF YOU HAVEN'T HAD THE CHANCE TO DIVE THROUGH THAT, I THINK IT'S AN IMPORTANT PIECE IN THE FACT THAT, AGAIN, IT'S THAT STORYTELLING COMPONENT THAT ALLOWS PEOPLE TO DIVE A LITTLE DEEPER INTO THOSE FIVE PILLARS. 
           JUST 
          [00:30:01]
REITERATING THAT EVERYTHING THAT WE DO IS CHARTING TOWARDS THESE FIVE PILLARS, AGAIN, IN PARTNERSHIP WITH THE TOWN AND OUR COMMUNITY, UM, AND REALLY SHOWCASING ALL THE ATTRIBUTES THAT THIS DESTINATION HAS TO OFFER. 
          OH, AND OH, YEAH. 
          OH, WRONG ONE. 
          UH, I WANNA, UH, APOLOGIZE FOR THE Q REAL QUICK ON THE BUDGET SLIDE, UH, WHEN I WAS PUTTING TOGETHER THE PRESENTATION, THAT'S ACTUALLY THE 24 25 BUDGET . 
          UH, I'LL MAKE SURE, UH, THE CORRECTED BUDGET IS IN THE MARKETING PLAN, THE FULL MARKETING PLAN, UH, BUT I'LL MAKE SURE AFTER THIS MEETING TODAY THAT THE ADMITTED VERSION IS PROVIDED TO YOU. 
          THANK YOU. 
          OKAY. 
          SO CAN I, DO YOU HAVE THE ONE PULLED UP FOR YOU? IS THAT THE OTHER ONE? OH, I DON'T HAVE IT. 
          OH, YOU DON'T HAVE IT? OKAY. 
          OKAY. 
          WELL, UM, I DON'T WANNA GO TO THE SLIDE AND, AND SHOWCASE THE WRONG NUMBERS. 
          SO CAN I ANSWER ANY QUESTIONS FOR YOU? VERY MUCH? ANY QUESTIONS FROM THE COMMITTEE? YES, SIR. 
          UM, WHEN YOU'RE LOOKING AT, UH, GROUP TRAVEL, WOULD A BONAFIDE EVENT SPACE ON HILTON HEAD BE ASSIST TOWARDS ATTRACTING MORE GROUP TRAVEL TO HILTON HEAD? AND I'M SORRY, I COULDN'T HEAR THE BONAFIDE. 
          WOULD A, WOULD A BONAFIDE EVENT SPACE, UH, ATTRACT MORE GROUP TRAVEL TO HILTON HEAD? YES, I THINK WHEN WE'RE LOOKING AT THE MEETINGS AND GROUPS SEGMENT, I THINK THERE'S ALWAYS KIND OF A TWO-PRONG APPROACH. 
          ONE, IT'S LIKE THEY NEED A FUNCTION SPACE TO DO THEIR DAY-TO-DAY MEETINGS, BUT THEY ALSO NEED FUNCTION SPACE TO CELEBRATE, COLLABORATE, AND GET TOGETHER. 
          UM, AND SO RIGHT NOW WE'RE LOOKING AT THOSE OPTIONS TO SAY, WHAT DO WE HAVE TODAY AND WHERE CAN WE GO TOMORROW? BUT ESSENTIALLY WE NEED TO ENSURE THAT WHATEVER SEGMENT, UM, I SHOULDN'T SAY SEGMENT SIZE OF GROUP THAT WE HAVE, THAT WE WANNA MAKE SURE THAT THEY HAVE OPTIONS BECAUSE THEY WANT THEM TO EXTEND AND ENGAGE A LITTLE DEEPER. 
          SO HAVE YOU FOUND IT MORE DIFFICULT TO PARTNER WITH HOTELS FOR THOSE SORT OF EVENT SPACES? I'M GONNA SAY I FOUND IT MORE DIFFICULT RIGHT NOW. 
          I THINK IT'S MORE OF AN AWARENESS OPPORTUNITY OUTSIDE IN THE CONSUMER SET WHERE WE'RE SAYING, HEY GUYS, WE HAVE SPACE AVAILABLE. 
          LET'S TAKE NOTICE OF THAT AND MAKE SURE THAT WE'RE ENGAGING IN GETTING THE GROUPS HERE. 
          BUT I THINK IF THE OPPORTUNITY IS HOW CAN WE ONCE HERE, HOW CAN WE DEVELOP, UM, BIGGER ITINERARIES AND OPPORTUNITIES FOR THEM ALSO, UM, SINCE REVENUE WAS UP 17%, BUT TOURISM WAS GENERALLY DOWN, SO THEY'RE SPENDING MORE. 
          SO THE AVERAGE TOURIST IS SPENDING MORE MONEY. 
          PART OF THAT IS INFLATION, I'M SURE. 
          UM, BUT, UH, WATCH YOUR EYES. 
          I APOLOGIZE. 
          I'M JUST GOING BACK UP TO THE REVENUES. 
          YOU BREAK IT DOWN. 
          WHERE DO YOU FEEL THAT THEY'RE SPENDING THAT MONEY? WE HAVE A, YEAH, GO AHEAD. 
          I'M SORRY. 
          YEAH, SO IT KIND OF DEPENDS. 
          UM, WE HAVE, UM, A SOFTWARE WE USE CALLED PLACER AND A SOFTWARE WE USE CALLED ZICO THAT CAN KIND OF, UH, TRACK VISITORS A BIT MORE SPECIFICALLY. 
          UM, SO THE LARGEST COMPONENT OF WHAT THEY'RE SPENDING ON IS STILL LODGING, JUST 'CAUSE THAT'S THE MOST EXPENSIVE. 
          BUT WE'RE SEEING AN UPTICK IN WHAT THEY'RE WILLING TO SPEND AT RESTAURANTS, WHAT THEY'RE WILLING TO SPEND ON RECREATION, UM, YOU KNOW, IF THEY'RE COMING IN THERE, YOU KNOW, DOING A COUPLE GOLF ROUNDS OR MAYBE RENTING SOME BIKES, UH, OR SOMETHING LIKE THAT. 
          SO REALLY WE'RE SEEING A LOT OF UPTICK IN PEOPLE WANTING TO TO EAT , WHICH I'M A BIG FAN OF AS WELL. 
          AND THEN, UM, RECREATION AROUND THE ISLAND AND RETAIL AS WELL. 
          AND WE HAVE THE BREAKDOWN WITHIN THE VISITOR PROFILE STUDY. 
          YES. 
          UM, THAT WE CAN, AND I BELIEVE IT'S IN YOUR PACKET. 
          IF IT'S NOT IN THE PACKET, IT'S IN THE MARKETING PLAN AND WE CAN RESEND IT TO THE TEAM. 
          SO YOU CAN SEE THAT BREAKDOWN. 
          YEAH, I'D BE INTERESTED IN SEEING THAT, HOW MUCH GOLF REVENUE, ET CETERA HAS GONE UP IN COMPARISON TO REVENUE, ENTERTAINMENT, AND CULTURAL SOURCES. 
          RIGHT. 
          NO, THAT'S GREAT. 
          GOOD POINT. 
          WE'LL MAKE SURE THAT YOU HAVE THAT TODAY. 
          YEAH, THOSE ARE GREAT. 
          THOSE KIND OF, UM, WHERE MY HEAD WERE WAS TOO ON THE GROUP TRAVEL SIDE OF IT. 
          MM-HMM . 
          YOU KNOW, OVER THE PAST SEVERAL YEARS, THROUGH A PANDEMIC THAT OBVIOUSLY SHRUNK, YOU DIDN'T SEE A LOT OF GROUP TRAVEL OR CORPORATE EVENTS HAPPENING. 
          HAVE YOU GUYS SEEN A, A TREND OF THOSE EVENTS HAPPENING MORE AND MORE OFTEN, OR GROUPS OR CORPORATIONS MORE WILLING TO HAVE CORPORATE EVENTS AND DESTINATION MARKETS? RIGHT. 
          I DO THINK IT IS COMING BACK. 
          I DON'T THINK THAT IT'S AT WHERE IT WAS PRIOR TO THE PANDEMIC. 
          I THINK RIGHT NOW WHAT YOU'RE SEEING IS YES, PEOPLE ARE MEETING AGAIN, PEOPLE ARE COMING BACK OUT. 
          THERE IS ALWAYS THAT COMPONENT OF HYBRID RIGHT, OR UM, AN ADJUSTED ITINERARY. 
          BUT THOSE WHO ARE CHOOSING TO TRAVEL, UM, AGAIN, IT LOOKS DIFFERENT WITHIN EACH SEGMENT. 
          CORPORATES, UH, CORPORATE SEGMENTS LOOK A LITTLE DIFFERENT TODAY. 
          THEY MIGHT HAVE A FEW MORE RESTRICTIONS ON THEM. 
          HOWEVER, WHEN YOU LOOK AT MAYBE, UM, THE SMURF MARKET OR YOU LOOK AT, UM, YOU KNOW, PEOPLE TRAVELING FOR REUNIONS OR FRATERNAL, UM, PURPOSES, THAT LOOKS A LITTLE DIFFERENT 'CAUSE IT'S THEIR CHOICE. 
          UM, SO WE JUST HAVE TO UNDERSTAND THE TYPE OF, UM, TIMEFRAMES THAT THOSE, UM, EFFORTS HAPPEN AND, AND WE'RE TRYING TO MASSAGE ITINERARIES TO FIT THOSE NEEDS. 
          BUT YES, MEETINGS AND GROUPS ARE COMING BACK. 
          IT JUST LOOKS A LITTLE DIFFERENT. 
          SURE. 
          IT'S A SLOW PROCESS TOO TO SNOWBALL THAT EFFECT. 
          YOU KNOW? UH, I THINK WE'RE IN A GOOD POSITION, UM, THAT WE'RE NOT COMPETING AGAINST, YOU KNOW, TRYING TO FILL A CONVENTION CENTER. 
          THAT IS A CHALLENGE 
          [00:35:01]
FOR SOME DESTINATIONS RIGHT NOW TO ENSURE THAT THEY HAVE THOSE SPACES FILLED. 
          WHAT WE HAVE IS WONDERFUL AND WELL APPOINTED HOMES AND HOTEL SPACE AND FUNCTION SPACE WITHIN THOSE. 
          AND SO HOW DO WE UTILIZE WHAT WE HAVE TO THE BEST OF ITS ABILITY BECAUSE ALL OF IT HAS BEEN INVESTED OR REINVESTED IN. 
          UM, AND IT'S A WONDERFUL THING TO SEE BECAUSE THAT IS WHAT IS BRINGING PEOPLE IN, IS THAT NEW REFRESH SPACE. 
          UM, I, I TRY, I GET TO TRAVEL A GOOD BIT AND I, AND I, I'LL ADMIT A LOT OF MY TRAVELS ARE INFLUENCED BY SOCIAL MEDIA AND THINGS. 
          YES. 
          , WHAT PERCENTAGE OF YOUR, THAT SORT OF ADVERTISING BUDGET DO YOU SPEND ON SOCIAL MEDIA? I DIDN'T SEE A BREAKDOWN TO THAT. 
          IN, IN WHAT WAYS IS IT DIRECTED? ARE YOU USING INFLUENCERS IN ANY WAY OR ARE YOU CREATING CONTENT THAT LOOKS INFLUENCER DRIVEN OR YES. 
          SO GREAT QUESTION. 
          WE USE A MIX, A COMBINATION. 
          SO IS SOCIAL IS SO STRONG. 
          UM, I THINK SOME OF THE THINGS THAT WE HAVE LEANED INTO OVER THE YEARS HAS BEEN THE TRIED AND TRUE OF FACEBOOK. 
          UM, IT HAS ALSO BEEN, UM, ITS SISTER PLATFORM, WHICH IS INSTAGRAM. 
          AND THEN WE ALL KNOW ABOUT THE CRAZY COUSIN TIKTOK THAT COMES IN AND WE'RE NOT QUITE SURE WHERE SHE'S SITTING, BUT WE'RE WATCHING IT VERY CLOSELY. 
          BUT IN EACH ONE OF THOSE EFFORTS, I THINK WHAT WE'RE TALKING ABOUT IS, UM, HOW DO WE BEST ENGAGE? AND IT HAS BEEN WITH INFLUENCERS AND HAS BEEN WITH, UM, ITINERARY SUGGESTIONS. 
          IT'S BEEN WITH REALLY FUN IN ENGAGING VIDEO. 
          JUST YOU WOULDN'T BELIEVE IF YOU TAKE A SUNRISE SUN, UM, A SUNRISE REEL AND KIND OF SPEED IT UP AND THEN ADD IN SOME OTHER THINGS TO PEOPLE JUST GO CRAZY 'CAUSE THEY DON'T HAVE IT. 
          RIGHT? MAYBE IT'S A LITTLE DARKER WHERE THEY'RE LIVING. 
          IT'S NOT AS BRIGHT BLUE SKIES. 
          UH, SO WE ARE SEEING A LOT OF ENGAGEMENT AND PEOPLE MAKING DECISIONS FROM SOCIAL MEDIA. 
          SO AS AN EXAMPLE, I WAS JUST TALKING ABOUT THIS YESTERDAY. 
          UM, SOME OF THE INFLUENCERS THAT WE HAVE ARE ACTUALLY, UM, BOOKING TRAVEL FOR PEOPLE. 
          SO THEY'RE A TRAVEL AGENT, IF YOU WILL, UM, ADVISOR. 
          AND THEY'RE BOOKING RIGHT FROM THEIR SOCIAL MEDIA PAGE. 
          SO THOSE ARE THE TYPES OF NUANCES THAT ARE CHANGING WITHIN OUR WORLD. 
          AND THAT'S JUST ON THE LEISURE SIDE, SAME IS REALLY HAPPENING ON THE MEETING SIDE AS WELL. 
          AND WE HAVE TALK ABOUT IT OFTEN FOR, UM, YOU KNOW, DIFFERENT MUSIC EVENTS OR IF YOU HAVE SOMEONE IN THE SPORTING EVENTS, PICKLEBALL, GOLF, THERE ARE INFLUENCERS OUT THERE THAT ARE SAYING, NOT ONLY THIS IS WHAT I'VE DONE AND THIS IS HOW YOU ENGAGE THIS DESTINATION FOR THIS PREFERRED EFFORT, BUT THEY'RE ALSO HELPING YOU BOOK IT. 
          RIGHT. 
          WHICH IS INTERESTING. 
          SO SOCIAL MEDIA AS A BUDGET, GETTING BACK TO YOUR FIRST QUESTION IS, IS AN IMPORTANT PART OF OUR MIX. 
          THE BREAKDOWN AGAIN, IS, UH, WITHIN THE BUDGET, BUT I WOULD SAY WE'RE LEANING INTO SOCIAL MEDIA AND JUST CONTENT IN GENERAL. 
          REALLY HAVING A STRONG LIBRARY OF CONTENT THAT WE CAN PULL FORWARD AND USE AT ANY GIVEN TIME, UM, TO BE RELEVANT AND KIND OF BREAK THROUGH. 
          'CAUSE IT'S, UH, ALSO AN AFFORDABLE PLATFORM WHEN YOU'RE LOOKING IN, IN COMPARISON TO, UM, A DIGITAL AD PLACEMENT WITH GOOGLE AND NOT SURE WHERE WITH ALL THE ALGORITHM ISSUES THAT THEY'RE HAVING OR CHALLENGES WHERE WE WOULD RANK. 
          UM, SOCIAL MEDIA IS ANOTHER GREAT WAY TO BREAK THROUGH THAT AND KEEP OUR BRAND TOP OF MIND. 
          ARE YOU PARTNERING WITH ANY, I'VE NOTICED THAT THERE ARE A COUPLE LIKE HILTON HEAD LOCALS THAT HAVE CREATED MM-HMM . 
          UM, THAT HAVE GOTTEN, UH, REALLY THEY'RE STARTING TO GET A LOT OF HITS. 
          YES. 
          ARE YOU PARTNERING WITH ANY OF THOSE PEOPLE? WE'RE NOT PARTNERING WITH THEM RIGHT NOW. 
          I THINK WE LOOK AT THE BRAND FOR THE DESTINATION IS TO BE THE AUTHORITY ON THE EFFORTS THAT WE'RE PUTTING OUT THERE. 
          UM, AND SO WE'RE MOVING FORWARD WITH THAT, THAT APPROACH. 
          WHAT ABOUT THE, THE, AS FAR AS THE PRINT, THE BOOK? YES. 
          UM, THE COFFEE TABLE BOOK, IS THAT DIGITIZED AS WELL? IT IS, YES. 
          AND AVAILABLE ON THE WEBSITE, BUT WE ALSO HAVE A SOCIAL CAMPAIGN BEHIND IT AS WELL AS IT'S PROMOTED IN OUR E-NEWS WHERE YOU CAN ACCESS THAT BOOK. 
          'CAUSE WE UNDERSTAND PEOPLE DIGEST DIFFERENTLY. 
          UM, SO WE WANTED TO MAKE SURE THAT WAS AVAILABLE. 
          SO WE'RE TAKING, AFTER IT'S DIGITIZED, WE TAKE IT AND BREAK OUT THE SEGMENT SO WE CAN USE IT IN A CAMPAIGN TO PUSH PEOPLE FOR FULFILLMENT ON SOCIAL MEDIA. 
          THANK YOU. 
          THANK YOU. 
          ANY OTHER QUESTIONS? UM, COULD YOU COMMENT ON THE, UH, MEDIA IMPRESSIONS I SAW 2020 4, 24 0.8 MILLION IMPRESSIONS VERSUS 6.4 LAST YEAR. 
          THAT'S STAGGERING PROGRESS. 
          I COULDN'T, SORRY, SIR. 
          WHAT MEDIA IMPRESSIONS? MEDIA IMPRESSIONS, WHICH ONE, WHAT IS THAT? CAN JUST HELP ME UNDERSTAND WHAT MEDIA IMPRESSIONS MEANS AND HOW DID YOU ACHIEVE SUCH REMARKABLE GROWTH GO DOWN. 
          SORRY. 
          IS THAT THE ONE I'M SORRY. 
          I DIDN'T SAY MEDIA I COULDN'T HEAR. 
          SORRY. 
          YES, I CAN HEAR CHARLIE BE HELLO EVERYONE. 
          I'M CHARLIE CLARK. 
          UM, AND I HANDLE PUBLIC RELATIONS MEDIA ON BEHALF OF THE DESTINATION. 
          UM, MEDIA IMPRESSIONS CAN RANGE IN YEARS. 
          THEY CAN FLUCTUATE GREATLY BASED ON WHAT THE MEDIA IS. 
          FOR EXAMPLE, IF YOU'RE LOOKING AT A YEAR WHERE YOU HAD THE TODAY SHOW AND WHAT THAT'S GOING TO BRING YOU ACROSS MULTIPLE PLATFORMS. 'CAUSE YOU HAVE TO THINK, FOR EXAMPLE, IT'S NOT JUST THE VIEWERS WATCHING THE TODAY SHOW THAT MORNING. 
          IT'S THE LEAD UP. 
          IT'S 
          [00:40:01]
AL ROKER SOCIAL, IT'S, IT'S, UH, THE TODAY SHOW ITSELF. 
          IT'S SOCIAL MEDIA, IT'S DIGITAL. 
          SO IT JUST DEPENDS. 
          AND WE'RE VERY WATCHFUL AND MINDFUL OF THAT. 
          WE ALWAYS WORK CLOSELY WITH WEBER SHANDWICK, OUR PR FIRM, TO ASK THOSE QUESTIONS. 
          WHAT'S THE DIFFERENCE THIS YEAR? WHAT'S THE DIFFERENCE? WHAT'S MAKING THIS SPIKE? WHAT'S MAKING THIS NOT SPIKE? AND THEY CAN GIVE US THOSE REPORTS IN ADDITION TO, THEY GIVE US REPORTS ON WHAT'S TRENDING, WHERE WE'RE TRENDING, WHETHER IT'S ARTS AND CULTURAL OR GULLAH CULTURE, WHATEVER THAT MAY BE. 
          'CAUSE WE ON A PR FRONT, ARE ALSO FOCUSING ON THOSE PILLARS. 
          WE ALSO WANNA MAKE SURE THAT WE'RE WORKING WITH INFLUENCERS. 
          AS YOU HAD MENTIONED, MARTIN. 
          UM, IT'S A VERY SPECIALIZED FIELD, WHICH IS A GOOD THING FOR US IN MANY WAYS. 
          UM, THEY DON'T CALL 'EM INFLUENCERS FOR NOTHING, SO THAT'S FACTORED IN AS WELL. 
          I'M HAPPY TO GET THAT NUMBER FOR YOU IF YOU'D LIKE. 
          I'D HAPPY TO GET YOU THE WHY ON THE NUMBER SWITCH. 
          I'M, I'M JUST CURIOUS AS TO HOW YOU HELPED DRIVE THAT NUMBER. 
          'CAUSE THAT'S A REMARKABLE, UH, THAT'S THE FULL, I THINK NUMBER PAST FOUR YEARS WAS MAYBE 13, RIGHT? NO, NO, NO. 
          THAT IS THE FULL NUMBER. 
          THAT'S IT. 
          JUST AS WE REPORT OUR METRICS FOR OCCUPANCY FOR A DR, WE'RE GIVING YOU THE FULL PICTURE OF PUBLIC RELATIONS. 
          WE HAVE OUR PUBLIC RELATIONS FIRM THAT WE WORK WITH IN ADDITION TO EVERY HOTEL ON THE ISLAND, A MAJOR OCEAN FRONT RESORTS, I'VE JUST SPOKEN WITH THREE OF THEIR PR FIRMS IN THE LAST WEEK. 
          WE ALL WORK COLLECTIVELY TOGETHER TO DRIVE THOSE NUMBERS, TO DRIVE THEM ORGANICALLY, TO DRIVE THEM INTENTIONALLY AND MAKING THEM. 
          BUT WHOEVER WICK DOES HAVE ACCESS, I GET IN THIS MORNING, I LOOKED AT IT THIS MORNING EVERY SINGLE MORNING IN MY INBOX, FAR BEYOND WHAT YOU MIGHT SEE ON GOOGLE ALERTS, IF YOU SO MUCH AS MENTION HILTON HEAD ISLAND AND BREATHE AT THE SAME TIME, WE'RE GONNA KNOW ABOUT IT. 
          UM, I WORK WITH, WE WORK WITH CRITICAL MENTION TO SEE ALL OUR BROADCAST HITS. 
          BROADCAST HAS FAR DIFFERENT NUMBERS. 
          WE WORK, UH, WITH BURRELL'S INCISION TO SEE PRINT, UH, DIGITAL CONTENT SO WE KNOW WHAT'S BEING SAID AT ALL TIMES ABOUT HILLS AND HEAD, WHETHER THAT'S GOOD OR BAD. 
          SO WE CAN RUN THOSE REPORTS. 
          WE, WE HAVE A NUMBER OF APPLICANTS FOR GRANTS WHO, UH, CREATE SOME OF THAT DIGITAL AWARENESS. 
          DO YOU GIVE, DO YOU SHARE ACCESS OF YOUR PR FIRMS INFORMATION WITH THEM? SO FOR EXAMPLE, WHEN RBC SHOWS UP, DO, DO THEY GET TOLD WHAT HAPPENED WITH IMPRESSIONS WHEN THE DARIUS RUCKER TOURNAMENT GOES ON? DO THEY GET TOLD PEOPLE THEY THEY CAN BE ABSOLUTELY. 
          WHEN IT'S DARIUS RUCKER, THE, THE, THE, THE TOURNAMENT IS ITS OWN MACHINE, RIGHT? IT'S DEFINITELY ITS OWN PR MACHINE. 
          WE'VE WORKED IN THE PAST. 
          WE'VE BROUGHT IN, SAY FOR EXAMPLE, WE MIGHT BRING IN INFLUENCERS, BUT WE TEND TO NOT WORK WITH GOLF INFLUENCERS OR IN THAT REGARD BECAUSE THEY HAVE THEIR OWN MACHINE GOING. 
          SO YEAH. 
          BUT WE DO WORK CLOSELY IN TERMS OF HERE'S WHAT'S COMING IN OR IF WE HAVE QUESTIONS ABOUT WHAT'S COMING IN, OR QUITE FRANKLY, YOU HAVE TO LOOK AT THE VAST MAJORITY OF WHAT WE GET FROM A PR PERSPECTIVE AS POSITIVE. 
          BUT EVERY ONCE IN A WHILE IT'S NOT SO POSITIVE. 
          SO IT'S NOT JUST ABOUT THE COVERAGE YOU GET, IT'S ABOUT THE COVERAGE YOU DON'T GET. 
          I WAS JUST CURIOUS AS TO YOUR ABILITY TO HELP THEM PROVIDE INFORMATION TO THIS COMMITTEE SO THAT WE CAN SUPPORT THEIR ASKS. 
          SURE. 
          OKAY. 
          I MEAN, WE'D BE HAPPY TO WORK WITH ANY ORGANIZATION IN TERMS OF ANY COVERAGE AND MEDIA COVERAGE THEY'RE GETTING OR, OR QUITE FRANKLY, TO KIND OF, IT, IT'S, IT'S ITS OWN WORLD ABOUT HOW THAT WORLD WORKS AND HOW YOU GARNER COVERAGE. 
          BECAUSE AS WE LIKE TO SAY WITH PR, ADVERTISING'S ONE THING, PR IS NOT A DEMOCRACY, IT'S A BENEVOLENT DICTATORSHIP. 
          SO YOU REALLY ARE, THEY CALL IT EARNED MEDIA FOR A REASON. 
          YOU'RE EARNING THAT STORY. 
          THEY, AT THE END OF THE DAY GET TO CHOOSE WHAT THEY WRITE ABOUT. 
          WE CAN LEAD THE HORSE TO WATER. 
          WE CAN'T ALWAYS MAKE 'EM DRINK. 
          AND AND I'M NOT ASKING YOU TO, TO PROMOTE A SPECIFIC EVENT OR, OR, OR DO THE JOB OF THAT PARTICULAR AGENCY. 
          RIGHT. 
          JUST IF YOU'VE GOT INFORMATION THAT CAN HELP SUPPORT THEIR CASES, HAPPY TO SHARE, I'LL PROVIDE THEM GREAT, HAPPY TO SHARE. 
          UM, EVEN IF IT'S IN A GENERAL SENSE OF, OF SAYING, THIS IS HOW MANY CULTURAL HITS WE'RE GETTING IN THE ALL THE AREA, AND IT'LL HELP WITH THOSE ORGANIZATIONS ARE THESE ARE HOW MANY HITS WE'RE GETTING FOR FESTIVALS, ET CETERA. 
          I'M SURE YOU THAT I CAN ABSOLUTE, AS A MATTER OF FACT, I JUST ASKED WEBER SHANDWICK FOR THE GULLAH UH, COVERAGE RECENTLY BECAUSE WE'VE HAD A LOT OF IT RECENTLY. 
          AND SO I JUST ASKED FOR THAT SPECIFIC BREAKDOWN. 
          I CAN BREAK IT DOWN TO RESORT, I CAN BREAK IT DOWN, UM, TO PILLAR, WHETHER IT'S ENVIRONMENTAL, NOT PILLARS, I'M SURE IT'D BE VERY HELPFUL. 
          SOME OF THE PARTS THAT WE, IN THE MARKETING FIRM, YOU CAN SEE WE'VE ARRANGED SOME OF THEM BY PILLAR IN TERMS OF THE COVERAGE THAT WAS GARNERED ON THAT. 
          SO, UM, YEAH, WE CAN BREAK THEM DOWN IN THOSE WAYS FOR REPORTS, IF THAT'S HELPFUL. 
          NOT TO PUT MORE BURDEN ON THE TOWN FOLKS, BUT IF YOU COULD SHARE SOME OF THAT WITH THEM SO THAT THEY COULD THEN GIVE IT TO SOME OF THESE AGENCIES, THAT WOULD BE VERY HELPFUL. 
          OKAY, GREAT. 
          UM, IN, IN ADDITION, JUST WHERE YOU SEE SOME SPIKES IN COVERAGE OF CERTAIN AREAS THAT MIGHT BE HELPFUL INFORMATION FOR THEM TO DEAL WITH, HAPPY TO, UM, HOW DO YOU GUYS MEASURE ECONOMIC IMPACT AND SPEND? YEAH, SO, UH, I'LL SPEAK TO THAT. 
          WE PARTNER WITH, UH, COLLEGE OF CHARLESTON. 
          THEY'RE, UH, OFFICE OF, UH, FORGET THE EXACT NAME, BUT THEY'RE TOURISM ANALYSIS. 
          UH, DR. 
          GUTTAG, UM, THERE PUTS TOGETHER AN ECONOMIC IMPACT REPORT EVERY YEAR. 
          UM, AND HE PULLS FROM A, UH, VARIETY OF SOURCES, UH, AT TAX INFORMATION, 
          [00:45:01]
UM, VISITOR INFORMATION, YOU KNOW, HOW MANY PEOPLE, UM, ARE ON THE ISLAND. 
          UM, HE PULLS FROM, UM, YOU KNOW, UH, SALES NUMBERS. 
          I MEAN, HE REALLY TAKES A, A WHOLE, A HOLISTIC PICTURE OF, UH, THE ECONOMY ON THE ISLAND AND, UH, USES HIS KIND OF PROCESSES TO OUTPUT THAT NUMBER. 
          UM, AND, UM, HE'S VERY GOOD AT WHAT HE DOES. 
          YOU'RE USING THE SAME PERSON OR FIRM AND ALGORITHMS AS YOU HAVE IN THE PAST. 
          SO IT'S, IT'S APPLES TO APPLES AS YEARS GO ON. 
          YEAH. 
          SO YOU'VE BEEN USING DR. 
          GUTTAG NOW FOR, WHAT, FIVE OR SIX YEARS? FIVE OR SIX YEARS, YEAH. 
          YEAH. 
          PRIOR TO THAT WE WERE IN PARTNERSHIP LOCALLY, BUT THAT, UM, DEPARTMENT DISBANDED SO WE WEREN'T ABLE TO UTILIZE THEM ANY LONGER. 
          HOW DO YOU GUYS SET GOALS AND OBJECTIVES FOR THE CHAMBER WITH RESPECT TO THE DMO, THE GOALS THAT YOU SAW OUTLINED HERE, SIR? THE ONES THAT, THE FIVE THAT WE, IS THAT THE ONE YOU'RE ASKING ABOUT? WELL, I THINK, I THINK THAT'S, THOSE ARE SOMEWHAT GENERALIZING. 
          THESE ARE THE THINGS THAT WE WORK ON VERSUS MEASURING ACHIEVEMENT IN GROWTH. 
          MM-HMM . 
          THAT'S A GREAT QUESTION. 
          I THINK, YOU KNOW, IT'S KIND OF A, A MULTI, UM, PRONG ANSWER. 
          YOU KNOW, IT STARTS WITH, UM, FIRST AND FOREMOST COMMUNICATION. 
          WE WORK VERY CLOSELY WITH THE TOWN AND THE TOWN STAFF TO UNDERSTAND KINDA THE PULSE OF WHAT'S GOING ON. 
          MM-HMM. 
          EVERY SINGLE DAY WITHIN THE COMMUNITY, WE HAVE OUR RESIDENT SENTIMENT SURVEY, AS WELL AS OUR VISITOR SENTIMENT SURVEY THAT WE TAKE INTO ACCOUNT. 
          AND THEN WE ALSO HAVE, UH, THE MARKETING COUNCIL AND THE MARKETING COUNCIL, WHICH HOLDS SEATS BY THE TOWN AND TOWN COUNCIL. 
          UM, AND SO THEY'RE ENGAGING IN THAT EFFORT AS WELL. 
          AND THEN WE'RE LOOKING AT OUR CONTRACT AND THE CONTRACT, UM, HAS THE 13 METRICS WITHIN IT, AND THAT WE WORK CLOSELY WITH THAT. 
          SO WHEN YOU TAKE ALL OF THAT INFORMATION, I HOPE I'M ON THE RIGHT TRACK FOR YOU IN ANSWERING THIS, THAT WE'RE, WE'RE ABLE TO FLESH OUT KIND OF THE, THE ANNUAL OR, UM, QUARTERLY EFFORTS THAT WE'RE DOING. 
          SO DO YOU MEASURE THESE RESULTS FOR YOURSELVES ON A QUARTERLY BASIS? IS THAT WHAT YOU'RE SAYING? SO THE 12 METRICS THAT ARE IN OUR CONTRACT, AND THEN OTHER SENTIMENT THAT WE'RE HEARING OR SEEING, OR TRENDS THAT ARE COMING OUT THAT MIGHT BE A GLOBAL OR A NATIONAL TREND WE'RE KEEPING A PULSE ON. 
          BUT YES, THE 13 METRICS THAT ARE IN THE THE CONTRACT DO HELP GUIDE US ON AN EVERY SINGLE DAY, BUT AS WELL AS OUR, UM, OUR MARKETING PLAN AND THE PIECES THAT WE HELP BUILD IN PARTNERSHIP WITH THE TOWN. 
          SO WE'RE NEVER IN A SILO MAKING DECISIONS. 
          MM-HMM . 
          WE ARE IN LOCKSTEP WITH THE TOWN ENSURING THAT THE PULSE OF WHAT IS IMPORTANT TO THIS COMMUNITY, IT'S WHY WE HAVE A COMPLIMENTARY DESTINATION MANAGEMENT PLAN THAT SUPPORTS THE 20 YEAR VISION. 
          WE UNDERSTAND FROM THEIR WORKSHOPS WHAT THEIR, YOU KNOW, PRIORITIES ARE FOR THE YEAR, AND WE'RE CONSTANTLY, WE'RE REPORTING QUARTERLY, UM, BUT THEN ALSO IN CONVERSATION ON A REGULAR BASIS WITH THE TOWN. 
          YEAH. 
          DON'T GET ME WRONG, I THINK THE RESULTS ARE FANTASTIC. 
          I THINK YOU GUYS DO A PHENOMENAL JOB. 
          UM, ARE THE 13 METRICS IN THIS PRESENTATION SOMEWHERE? THEY'RE NOT IN THAT PRESENTATION, BUT THE WAY WE PRESENTED, I CAN LAY THEM OUT FOR YOU. 
          THEY ARE IN THE DMO METRIC BOOK, HEATHER, THAT'S THE ONE THAT WE JUST TURNED IN DIGITALLY. 
          I CAN PRINT THAT ONE OUT FOR YOU, BUT THEY ARE THE ONES THAT WE'VE BEEN, UM, HELD AGAINST FOR THE, IN PARTNERSHIP FOR THE LAST FEW YEARS. 
          THANK YOU. 
          YEAH, THANK YOU VERY MUCH. 
          WE CAN GET THOSE TO YOU. 
          I HAVE A QUESTION ABOUT NOURISHMENT RENOURISHMENT. 
          UM, YEAH. 
          UM, YOU KNOW, THAT'S GONNA BE AN IMPACT ON A LOT OF BUSINESSES HERE. 
          DOES THE CHAMBER HAVE A PLAN TO TALK ABOUT THAT? OR HOW DO YOU APPROACH THAT? THAT'S A GREAT QUESTION AS WELL. 
          THEY, UM, PARTNERSHIP, REALLY THE, THE EFFORT IS BEING LED BY THE TOWN AND WE ARE HELPING SUPPORT THE COMMUNICATION. 
          SO FROM BUSINESS, UH, B2B BUSINESSES THAT WE'RE OUTREACHING TO CHARLIE AND HER TEAM WITH THE COMMUNITY COMMUNICATIONS, UM, HAVE BEEN WORKING CLOSELY. 
          UM, HEATHER AND HER TEAM HAVE BEEN WORKING, UM, WITH CAROLYN AND OTHERS, UM, WITHIN THE TOWN STAFF TO BRING FORWARD SOME OF THOSE TOOLS. 
          WE ALSO HAVE IT ON OUR WEBSITE, UM, AS A BUSINESS RESOURCE OR TOOLKIT THAT WE OFFER. 
          UM, AND THEN WE ARE ALSO DOING, UM, OUTREACH INDEPENDENTLY TO EACH ONE OF THE, YOU KNOW, HOTELS IN TERMS OF EFFORTS AS WELL AS, UM, WORKING TO ENSURE THAT, UM, THE COMMUNITY IS ENGAGED. 
          SO WE ARE SEEING OURSELVES AS MORE OF A SUPPORTIVE ROLE OF HOW WE CAN HELP COMMUNICATE OUT, UM, SOME OF THE, UM, MILESTONES OR DETAILS REGARDING THE RENOURISHMENT. 
          THERE WAS A POINT LAST YEAR DURING THE SUMMER WHEN I WAS TALKING TO, TO, UH, LIKE SHORT TERM RENTAL, UH, PEOPLE AND THEY WERE SAYING THAT OCCUPANCY WAS WAY DOWN. 
          WAS WAS A LOT OF THE OCCUPANCY RATE MADE UP IN THE FALL FROM HOW, FROM THE STORM? YES. 
          I THINK WHAT WE'RE SEEING, AND CHASE CAN SPEAK A LITTLE DEEPER TO IT, IS THAT JUST THE TREND IN BOOKING IS CHANGING. 
          I THINK WHAT WE'RE UM, SEEING IS, YOU KNOW, IN YEARS PAST, AND THIS IS GOING ACROSS NOT JUST HILLMAN VILLA, IT COULD BE FOR A HOTEL, BUT ALSO OTHER SEGMENTS LIKE, UM, BOOKING GOLF ROUNDS OR, OR THINGS OF THAT NATURE, RESTAURANT RESERVATIONS, EXCURSIONS, EVERYONE IS DOING IT SO MUCH CLOSER IN TO WHEN THEY'RE ACTUALLY TRAVELING. 
          I WOULD'VE TOLD YOU TWO YEARS AGO THAT PEOPLE ARE LOOKING, YOU KNOW, ANYWHERE FROM SIX MONTHS 
          [00:50:01]
EVEN CLOSE TO IN, WHICH WOULD BE THREE MONTHS TO MAKE A DECISION FOR A LARGE INVESTMENT TO TRAVEL. 
          AND NOW THEY'RE DOING IT WHERE WE'RE SEEING LIKE THREE WEEKS . 
          YEAH. 
          IT'S SIGNIFICANTLY SHORTER. 
          YEAH. 
          AND SO I THINK WHAT'S HAPPENING IS, UM, ANECDOTALLY IS THAT IF I WAS ON THE OTHER SIDE, I'M LOOKING AT YEAR OVER YEAR, AND I'M SAYING WE AREN'T EVEN MEETING BUDGET BECAUSE OF WHAT I FORECASTED WAS ANTICIPATING HAVING SOMETHING ON THE BOOK SIX MONTHS OUT FOR THE UPCOMING SEASON. 
          IT'S NOT THERE YET. 
          AND SO THAT NERVOUSNESS IS NOT THAT WE'RE GONNA, WE'RE GONNA MAKE UP ALL, YOU KNOW, THE GAPS, BUT IT'S, IT'S DEFINITELY MORE CONDENSED. 
          AND SO THAT, YOU KNOW, RISK OF WHAT DO I DO? DO I HOLD MY RATE? DO I DROP MY RATE TO ENCOURAGE BOOKING? UM, THOSE TYPE OF CONVERSATIONS. 
          WHAT WE'RE SEEING FROM A TREND PERSPECTIVE IS IT'S REALLY A SHORTENED WINDOWS, LIKE PEOPLE MAKING LARGE INVESTMENT DECISIONS, THREE WEEKS IN, UM, IT COULD BE EVEN CLOSER IN ON THAT. 
          AND THAT DOES IMPACT HOW OUR BUSINESSES ARE ABLE TO, UM, FORECAST CORRECTLY OR UNDERSTAND FROM A REVENUE STANDPOINT WHAT THEIR, YOU KNOW, THEIR SPRING, LATE SPRING EARLY SUMMERS GONNA LOOK LIKE. 
          IS THERE A BIG DIFFERENCE IN THAT AGE DEMOGRAPHIC THIS YEAR THAN, THAN YOU'VE NOTICED IN OTHER YEARS? OR IS IT, I MEAN, HAS IT BEEN TRENDING THAT WAY? JUST THE FACT THAT IT SEEMS LIKE AROUND 45% OF THE PEOPLE BETWEEN 30 AND 44, RIGHT? THIS IS A SNAPSHOT. 
          YEAH. 
          SO I'LL, I'LL KINDA SPEAK TO THAT. 
          SO THE, UM, VISITOR DEMOGRAPHIC INFORMATION THAT YOU SEE IN THIS PRESENTATION IN OUR, UH, METRICS BOOK, UM, IS BASED ON THE VISITOR PROFILE STUDY THAT COLLEGE OF CHARLESTON DOES FOR US EVERY YEAR. 
          UM, AS A SURVEY, OBVIOUSLY IT HAS SOME DRAWBACKS. 
          THE BIGGEST ONE BEING THAT, UM, YOU'RE ONLY GONNA GET RESPONSES FROM THE KIND OF PEOPLE WHO FILL OUT SURVEYS, RIGHT? UM, SO, UH, OBVIOUSLY THAT'S A LITTLE BIT SELF-SELECTING AND IT IS AN ONLINE SURVEY, SO THE KIND OF PEOPLE WHO ARE FILLING OUT THE SURVEY ARE GOING TO SKEW A LITTLE BIT YOUNGER. 
          AND SO, UM, YOU KNOW, WE RECOGNIZE THAT THAT'S A LITTLE BIT OF A SHORTCOMING. 
          UH, A COUPLE MONTHS AGO, UH, WE STARTED USING A SOFTWARE CALLED PLACER. 
          UH, PLACER ALLOWS US TO GET A MORE, UH, ACCURATE LOOK AT THAT DEMOGRAPHIC BREAKUP AND GOING FORWARD, UM, LIKE I SAID, IT WAS NEW JUST AS A COUPLE MONTHS AGO, BUT MOVING INTO NEXT YEAR, UH, WE'RE WORKING WITH DR. 
          GUTTAG TO ACTUALLY TIE IN THAT PLACER INFORMATION WITH HIS VISITOR PROFILE STUDY, UM, TO KIND OF KEEP UP WITH THE TIMES, KEEP UP WITH NEW TECHNOLOGY, AND MAKE SURE THAT WE'RE GETTING THE MOST ACCURATE SNAPSHOT POSSIBLE WITH WHAT WE HAVE. 
          UM, YEAH. 
          BECAUSE CAPTURING THOSE YOUNG FAMILIES, THAT'S A GENERATIONAL THING. 
          WE ALL KNOW GENERATIONAL TOURISM EXISTS ON HILTON. 
          YEAH. 
          SO I, AND I CAN SAY JUST ON THE, UM, UH, WHEN YOU LOOK AT THE PLACER INFORMATION, UM, YOU KNOW, THE, THE DEMOGRAPHIC SKEW IS SLIGHTLY OLDER THAN THAT. 
          UH, YOU KNOW, 20 TO 40 AGE GROUP, IT'S CLOSER TO ABOUT, UH, 30 TO 30 TO 60 INSTEAD. 
          UM, SO, UM, THERE IS A LITTLE BIT OF A DIFFERENCE THERE. 
          UM, BUT WE'RE, WE'RE EXCITED TO KIND OF, YOU KNOW, UH, EMBRACE NEW TECHNOLOGY AND GET, YOU KNOW, THE BEST RESULTS POSSIBLE AND HAVE A BLENDED APPROACH, RIGHT, TO KIND OF WHAT WE'RE REPORTING. 
          I THINK THAT'S REALLY THE MAIN GOAL IS TO SAY, OKAY, THERE'S A LOT OF TOOLS OUT THERE. 
          HOW DO WE BRING THE BEST INFORMATION FORWARD FOR DECISION-MAKING PURPOSES? AND I THINK THAT'S THE EXCITING PART ABOUT THIS NEXT STEP. 
          ON THAT NOTE, WHAT AI, HOW DO YOU GUYS USE AI? WHAT IS YOUR PLAN FOR USING YES. 
          ARTIFICIAL INTELLIGENCE WHEN IT COMES TO BOOKING FOLKS OR CAPTURING THOSE FOLKS MM-HMM. 
          OR PUTTING AN ITINERARY TOGETHER. 
          UM, IS THERE ANY TOOLS THAT ARE BEING USED OR UTILIZED IN THE AI WORLD WITH YOU GUYS? YEAH, SO THAT'S A GREAT QUESTION. 
          'CAUSE IT IS. 
          ALL THINGS THAT MATTER TODAY IS AI, RIGHT? YEAH. 
          IT'S, EVERYTHING IS INTEGRATED. 
          SO IT WILL BE A, UM, IMPORTANT APPROACH TO HOW WE LOOK AT OUR WEBSITE FOR FISCAL YEAR. 
          WE'RE DOING A LOT OF THAT WORK RIGHT NOW FOR IMPLEMENTATION, SO WE CAN BE A SMART, UM, I USE THAT TERM SMARTER WEBSITE. 
          SO WHEN YOU'RE THERE, IT'S REALLY SERVING YOU, UM, THE THINGS THAT IS, GETS TO LEARN. 
          YOU UNDERSTANDS WHAT YOU'RE LOOKING FOR. 
          UM, AND TRADITIONALLY WE'VE HAD THE CHAT BUY THAT WAS REALLY A LEARNING TREE AND IT WOULD, YOU KNOW, ASK YOU QUESTIONS. 
          BUT NOW WE'RE TRYING TO IMPLEMENT THE, THE AI COMPONENT REALLY IS TALKING TO YOU LIKE A HUMAN. 
          IT'S BEING ABLE TO FOLLOW UP WITH YOU AFTER, HEY, DID YOU, DID YOU LIKE THAT ITINERARY? DID YOU LIKE THAT SUGGESTION? UM, LOOKS LIKE YOU KNOW, YOU, YOU LEFT, BUT CAN I OFFER YOU, WE HAVE SOME REALLY GREAT OFFERS COMING UP, UM, IN THE NEXT FEW WEEKS, ARE YOU INTERESTED? SO TAKING THAT COMPONENT OF WHERE IT WAS A LITTLE BIT CLUNKIER, A LITTLE MORE TECHNICAL AND PUTTING IT IN TO MAKE IT MORE HUMANIZED, I THINK IS WHAT AI IS GOING TO ELEVATE AND BRING FORWARD FOR THE DESTINATION, AT LEAST WITHIN THE WEBSITE COMPONENT, WHICH I'M REALLY EXCITED TO SEE. 
          DO, DO YOU HAVE ANY TIMEFRAME FOR ENACTING THAT? OR SOMEBODY CAN GO ON AND HAVE LIKE A FULL ON CONVERSATION WITH THE AI ASKING ABOUT THAT? I HOPE IT'S THAT, THAT WE'RE LOOKING INTO, UM, HOW DEEPLY WE CAN GO INTO IT. 
          WE ARE DOING ALL THE PRELIMINARY STEPS RIGHT NOW, AND WITH APPROVAL OF THE BUDGET, WE'RE HOPEFUL THAT WE CAN IMPLEMENT THAT, UM, TO START WITH JULY, JULY ONE WHEN THE NEW FUNDS BEGIN AGAIN. 
          UH, SPEAKING OF THE BUDGET, WHEN DID YOU SAY THOSE NUMBERS? DID WE RECEIVE A, A COPY OF THE GOOD BUDGET? IS IT IN? YEAH. 
          YEAH. 
          SO THE, THIS ONE, THE DECK WE GOT YESTERDAY, THE CORRECT BUDGET IS IN THE FULL MARKETING PLAN. 
          OKAY. 
          UH, JUST WANTED US TO PUT IT TOGETHER. 
          THE PRESENTATION, UH, LAST YEAR'S WAS STILL INCLUDED AND THAT'S, THAT'S MY BAD. 
          UM, BUT AS SOON AS WE, UH, CAN CONVEN TODAY, UM, OR END TODAY, UH, I'LL GO IMMEDIATELY BACK TO THE OFFICE 
          [00:55:01]
AND CORRECT THAT AND MAKE SURE YOU GET THE ADMITTED. 
          THAT'S FINE. 
          I THINK I, I SAW THAT. 
          I JUST DIDN'T, AS WE GO FORWARD AND WE DISCUSS THIS AND MAKE OUR RECOMMENDATIONS, MAKING SURE THAT WE'RE RECOMMENDING THE ACTUAL BUDGET. 
          YEAH. 
          YEAH. 
          THAT'S MY FAULT. 
          I APOLOGIZE. 
          NO, THAT'S OKAY. 
          YEAH. 
          UH, THAT HAPPENS. 
          SO HAVE WE, HAVE YOU HAD TO BE CHANGED YOUR, YOUR STRATEGIES RELATIVE TO THESE NEW TRENDS? I, I SEE THAT WE'RE DOWN A VISITOR. 
          A NUMBER OF VISITORS HAS DECREASED. 
          I THINK IT'S FOR THE SECOND CONSECUTIVE YEAR IS SMALL NUMBERS, BUT REVPAR'S UP AN ECONOMIC IMPACT'S UP, SO IT'S INFLATIONARY. 
          RIGHT. 
          AND THEN THIS, THIS BOOKING WINDOW YOU SPOKE TO IS, I THINK WE'VE ALL EXPERIENCED, PEOPLE ARE MAKING DECISIONS, I'M SURE. 
          ARE WE, ARE WE MAKING IT ATTEMPT TO REACH OUT TO DRIVE MARKET PEOPLE? ARE WE REACHING OUT? HAVE YOU CHANGED STRATEGIES TO, TO, UH, REFLECT WHAT THE CURRENT MARKETING CONDITIONS ARE? ARE YOU ABLE TO THAT NIMBLE? YES. 
          AND I THINK THAT'S WHAT BEING DIGITALLY, UM, DIGITAL FIRST APPROACH HAS ALLOWED US TO DO, RIGHT? SO IT'S, UM, WE ACTUALLY MEET ON A QUITE A REGULAR BASIS TO LOOK AT, UM, PRIOR PERFORMANCE FOR THE LAST LIKE TWO TO THREE WEEKS. 
          AND HOW ARE WE ADJUSTING GOING FORWARD? AND WE'RE LOOKING AT WHETHER ALSO ENGAGING WITH US IN THAT CONVERSATION. 
          ARE YOU JUST TRYING TO LEARN ABOUT THE BRAND? ARE YOU TRYING TO MAKE A DECISION? AND WE NEED TO TALK TO YOU A LITTLE DIFFERENTLY. 
          WE'RE TRYING TO BE NIMBLE IN THAT APPROACH AS WELL. 
          'CAUSE IT'S NOT ONE MESSAGE BLANKETED ACROSS, YOU KNOW, THESE PLATFORMS OR THESE TOOLKIT TOOLS. 
          IN OUR TOOLKIT, WE ARE HAVING TO BE PRETTY STRATEGIC, DIGITAL, AND SOCIAL, SAME. 
          YOU KNOW, WE'RE, WE'RE TRYING TO UTILIZE THOSE TOOLS MORE BECAUSE WE CAN BE NIMBLE IN THEM. 
          AND I THINK AS WE TRY TO UNDERSTAND THE FLUCTUATION THAT'S HAPPENING WITHIN THAT BOOKING WINDOW, IT ALLOWS US TO DO THAT, TO YOUR POINT. 
          UM, AND IT'S GONNA BE NECESSARY GOING FORWARD. 
          THERE'S A LOT OF BIG THINGS WE'RE LOOKING TO DO, RIGHT? WE'RE TRYING TO ENGAGE CONSUMERS AT THREE DIFFERENT POINTS IN THE TRAVEL PROCESS. 
          WE'RE TRYING TO REACH A VERY SMALL SUBSET OF THE US POPULATION AND BEYOND. 
          UM, AND WE'RE TRYING TO REACH WELL ABOVE, UM, OUR, OUR BUDGETING EFFORTS TO, TO SAY, HEY, RECOGNIZE US, KEEP HILTON HEAD TOP OF MIND AND CUTTING THROUGH MAYBE OTHER DESTINATIONS NEARBY WHO WOULD WANT THAT SAME TRAFFIC OR SAME VISITOR TO THEIR DESTINATION. 
          WE'RE TR TRYING TO COMPETE FOR THEM. 
          SO IN THAT CONTINUED MIX OF EFFORTS, WE'RE LOOKING TO SAY, HOW CAN WE BE NIMBLE? HOW CAN WE BE MOST RELEVANT? AND WHAT'S GOING TO MAKE SURE THAT YOU CHOOSE HILTON HEAD OVER ANOTHER DESTINATION? SO IT IS SOMETHING THAT WE KEEP ON TOP OF MIND AND WE'RE WORKING IN LOCKSTEP WITH NOT ONLY OUR PARTNERS, BUT INTERNALLY TO MAKE SURE THAT WE'RE MAKING THE RIGHT DECISIONS. 
          AND ALSO FINDING THAT THE, THE GROUP TRAVEL, WHICH HAS COME BACK, RIGHT? MM-HMM . 
          HAS IT COME BACK WITH MAYBE WHO USED TO TRAVEL WITH 72 IS NOW COMING WITH 44. 
          MM-HMM . 
          THEY'RE SMALLER. 
          YEAH, THEY'RE DEFINITELY SMALLER. 
          SO AGAIN, IT LOOKS A LITTLE DIFFERENT JUST AS IF LIKE WHEN WE'RE OUT TRAVELING, I KNOW THAT TRAVEL DOESN'T LOOK THE SAME, RIGHT? AND WHEN YOU'RE IN, UM, A CITY SETTING, CITIES LOOK DIFFERENT TODAY. 
          UM, TRAVEL AND THE TRAVEL, ALL TRAVEL LOOKS A LITTLE DIFFERENT POST COVID AND I THINK, UH, MEETINGS AND GROUP SPACE, UM, IS NO DIFFERENT, RIGHT? WE HAVE TO UNDERSTAND THE NUANCES. 
          WHAT DOES, WHAT DOES VERSUS, UH, 72 PEOPLE USED TO BRING, WHAT DOES 40 PEOPLE LINK, BUT, UH, LOOK LIKE NOW, BUT ALSO HAVING A, UH, A VIRTUAL COMPONENT, RIGHT? UM, THAT'S IMPORTANT. 
          AND SO THINKING THROUGH WITH OUR PARTNERS TO SAY, ARE YOU NOT ONLY ABLE TO HOST THESE 40 TO 45 PEOPLE, BUT ALSO ENSURE THAT FROM A VIRTUAL STANDPOINT, THEIR TEAM IS CONNECTED AND HAVE WE DONE THE WORK AND ENSURE THE INFRASTRUCTURE TO ENSURE THAT'S HAPPENING, RIGHT? SO THERE'S SO MANY OTHER BUSINESS COMPONENTS TO THAT, BUT WE'RE WORKING BEHIND THE SCENES TO MAKE SURE THAT PARTNERS ARE ONE, AWARE OF THE TRENDS. 
          TWO, ABLE TO, UM, FLEX TO WHERE THEY NEED THE FLEX IN THREE, HOW ARE THEY NOW IN PARTNERSHIP WITH US APPROACHING THIS MEETING AND GROUP SEGMENT BEST IDEA? OH, AND AS A COMMUNITY, IF WE EMBRACE THAT CHANGE IN THE MARKET TO THE EXTENT THAT IT'S, WE ARE THE ULTIMATE PLACE FOR MORE INTIMATE, SMALLER GATHERINGS VERSUS TRYING TO ASPIRE TO CURRENTLY AREN'T DOING AS MM-HMM . 
          YES. 
          LOGICAL, I GUESS, RIGHT? YES. 
          AND I THINK THE REINVESTMENT INTO OUR PROPERTIES HAS SHOWN THAT THEY'RE READY, YOU KNOW, AND I THINK THAT'S A REALLY EXCITING THING TO SEE, UM, BECAUSE, YOU KNOW, IT, IT JUST, IT FEELS SO GOOD TO BE ABLE TO BRING THAT NEW REFRESHED PRODUCT BACK OUT TO OUR PARTNERS. 
          SO IT'S REALLY, UM, A GREAT JOB BY THE COMMUNITY AND THE PARTNERS HAVE MAKING THAT REINVESTMENT TO THEIR PROPERTIES, UM, AND ALL THEIR TOUCH POINTS. 
          THAT'S BEEN GREAT. 
          ANY OTHER QUESTIONS? THANK YOU VERY MUCH. 
          THANK YOU. 
          BEAUTIFUL PRESENTATION AS ALWAYS. 
          THANK YOU. 
          YES. 
          I APPRECIATE YOUR TIME. 
          OKAY. 
          IN YEARS PAST, UH, FOLLOWING THIS PRESENTATION, WE'VE GONE AROUND, HAD SOME DISCUSSION, AND THEN WE, UH, WE TAKE A MOTION FOR A RECOMMENDATION TO 
          [01:00:01]
MOVE THIS FORWARD TO TOWN COUNCIL. 
          UH, I'D LIKE TO OPEN IT UP FOR DISCUSSION. 
          IF THERE'S ANY DISCUSSION FROM THE, THE DIOCESE GENERAL COMMENTS AND NONE, I'D BE LOOKING FOR A MOTION FOR A RECOMMENDATION TO, UH, MOVE THIS FORWARD. 
          MOTION TO RECOMMEND. 
          SECOND. 
          SECOND. 
          ALL IN FAVOR? PLEASE RAISE YOUR RIGHT HAND. 
          VERY MUCH. 
          THAT BRINGS US TO ITEM B UNDER NEW BUSINESS. 
          UM, THIS IS A CONSIDERATION AND APPROVAL OF THE REVISED CALENDAR YEAR FOR 2025. 
          THAT WAS SENT OUT IN AN EMAIL TO US. 
          THERE WERE A FEW THINGS TO DISCUSS, UH, AND I BELIEVE WE HAVE SOME TOWN STAFF THAT ARE GOING TO GONNA COME UP AND DISCUSS THIS ONE WITH US. 
          THE, 
          [b. Consideration and Approval of the Revised Calendar Year 2025Accommodations Tax Advisory Committee Meeting Dates - Michele Bunce, Senior Grants Administrator]
UH, THERE WAS A STAFF MEMO THAT WAS SENT OUT AS WELL AS TO WHY WE ARE LOOKING TO MAKE SOME, UH, CHANGES TO THE TENTATIVE SCHEDULE OR THE SCHEDULE THAT WAS APPROVED ON NOVEMBER 7TH. 
          UM, TALK ON THAT. 
          THANKS FOR COMING UP. 
          THANK YOU ALL FOR HAVING ME TODAY. 
          AND THIS IS MY FIRST TIME UP HERE, SO , WELCOME. 
          THANK, UM, I'M EXCITED TO BE HERE. 
          EXCITED TO BE PART OF TOWN OF HILTON HEAD. 
          WE'VE ENJOYED VACATIONING HERE FOR MANY YEARS. 
          UM, COME FROM THE OUTER BANKS OF NORTH CAROLINA, AND THIS IS A BEAUTIFUL PLACE YOU HAVE. 
          SO, UM, EXCITED TO BE HERE. 
          SO A COUPLE OF THE, WE DO HAVE A COUPLE, UM, REVISIONS TO THE CALENDAR WE WOULD LIKE FOR YOU TO CONSIDER. 
          UM, ONE OF THE MAIN REASONS IS WE ARE LOOKING AT DOING SOME AT TAX POLICY REVISIONS BASED ON FEEDBACK FROM YOU AS THE COMMITTEE AT TAX APPLICANTS STAFF. 
          JUST A VARIETY OF FEEDBACK BASED ON THAT. 
          WE ARE PROPOSING SOME REVISIONS TO THE POLICY THAT WE ARE SUBMITTING TO TOWN COUNCIL. 
          THEY WILL BE REVIEWING THAT JULY 15TH AT THEIR MEETING. 
          SO THEREFORE, WE NEEDED TO MOVE YOUR MEETING AFTER THAT, AFTER THAT'S BEEN APPROVED. 
          SO THAT'S WHY THAT CHANGE IS THERE. 
          DID YOU WANT ME TO GO BY LIKE EACH REVISION FIRST? KEEP GOING. 
          YOU JUST GO OVER BOTH OF THEM AND THEN WE'LL DISCUSS BOTH. 
          THAT'D BE FINE. 
          SURE. 
          ALRIGHT. 
          AND THEN BASED ON THAT SAME FEEDBACK, UM, FROM APPLICANTS AND YOU GUYS, WE WANNA MAKE SURE WE CONTINUE TO INVEST IN THE APPLICANTS AND MAKING SURE THEY HAVE THE BEST INFORMATION TO MOVE FORWARD WITH PREPARING THEIR APPLICATIONS, UNDERSTANDING WHAT WE'RE LOOKING FOR, UNDERSTANDING, YOU KNOW, THEIR MAIN GOALS, WHAT THEY'RE LOOKING FOR AS WELL. 
          AND SO FOR THAT, UM, INSTEAD OF DOING THE AUGUST MEETING FOR APPLICANT WORKSHOP, WE DECIDED IT WOULD BE GREAT IF WE COULD HOLD TWO APPLICANT WORKSHOPS MORE LIKE A TRUE WORKSHOP WHERE WE'RE HERE, IT'S NOT AN OFFICIAL ATAC MEETING, BUT IT WOULD BE A WORKSHOP FOR THE APPLICANTS. 
          UM, AND THEY COULD BE HERE AND WE COULD WORK WITH THEM MORE ONE-ON-ONE. 
          UM, BASED ON WE, WE'D OFFER TWO DIFFERENT OPTIONS, A DAYTIME AND AN EVENING, AND ALSO TWO DIFFERENT DATES FOR THAT. 
          SO IT WOULD REPLACE THAT AUGUST WORKSHOP WITH ACTUALLY TWO. 
          SO WE FEEL LIKE WE'D BE KIND OF ENHANCING THAT A LITTLE BIT MORE. 
          SO THAT'S THE REASON FOR THE SECOND CHANGE. 
          GREAT. 
          THANKS FOR THE CONTEXT TO HELP. 
          UH, WE WILL TAKE UP THE FIRST REVISION HERE. 
          UM, AGAIN, THAT IS THE REQUEST IS THAT WE MOVE THAT JULY 10TH MEETING TO EITHER THE 24TH OR THE 31ST OF JULY FOLLOWING TOWN COUNCIL'S MEETING. 
          UH, THAT WAY WE HAVE A BETTER FLOW GOING INTO THAT MEETING. 
          SO, UH, I'D LIKE TO OPEN THAT UP FOR DISCUSSION TO DISCUSS THE POSSIBILITY OF THE DATES OF JULY 24TH OR THE 31ST COMMENTS. 
          YEAH, I THINK IT'S, IT MAKES COMPLETE SENSE. 
          I THINK IT'S ON US TO DECIDE WHICH ONE OF THOSE DATES WORK BEST. 
          IS THAT OKAY? EITHER ONE OF THOSE ARE OPEN. 
          SO DOES ANYBODY HAVE ANY OBJECTIONS TO MOVING TO THE 24TH OR YOU HAD CANCELED THE 10TH, TAKE JULY 10TH OFF THE CALENDAR AND WE MOVE THAT MEETING TO EITHER THE 24TH OR THE 31ST? ANY OBJECTIONS? OKAY. 
          MAY I GET A MOTION FOR US TO AMEND THE APPROVED, UH, MEETING DATE FOR JULY 10TH, MOVING THAT TO EITHER THE 24TH OR THE 31ST? SHOULD HAVE ONE DISCUSSION. 
          24TH, WE HAVE A MOTION TO MOVE TO THE 24TH, SAME TIME, CORRECT? 2:00 PM YEP. 
          TIME STAYS THE SAME. 
          2:00 PM ON THE 24TH. 
          ALL THOSE IN FAVOR, PLEASE SIGNIFY, RAISE YOUR RIGHT HAND. 
          WE'LL MAKE A CHANGE. 
          THAT MEETING. 
          OUR NEXT MEETING WILL BE JULY 24TH AT TWO IN THE SAME LOCATION. 
          NOW ONTO THE SECOND ONE, UH, CANCELING THE AUGUST 7TH. 
          UH, I THINK THIS IS A GREAT IDEA. 
          UM, TYPICALLY WE COME IN AND THE WORKSHOP HAS HELPED FOR US, AND IT'S MORE OF THE PRESENTATION SIDE, BUT IT'S NOT REALLY INTERACTIVE FOR THE APPLICANTS. 
          UH, I BELIEVE THAT THE, THE WORKSHOP IDEA OF HAVING TWO DIFFERENT WORKSHOPS AVAILABLE, ONE FOR THE DAY AND ONE FOR THE NIGHTTIME, GIVES ALL THE APPLICANTS THE OPPORTUNITY TO COME IN, ASK QUESTIONS, REALLY GET ANSWERS THAT THEY NEED FOR THE PROCESS AS 
          [01:05:01]
OPPOSED TO JUST, UH, SETTING HERE AND WATCHING A PRESENTATION. 
          SO, UH, ALL IN FAVOR? UM, WELL, LET'S HAVE A CONVERSATION. 
          ANYBODY OBJECTING TO WHAT'S BEEN PRESENTED FOR THE MODIFICATION TO THE SCHEDULE? MR. CHAIRMAN, HAVE WE DISCUSSED MAKING ALL NEW APPLICANTS, MAKING IT MANDATORY FOR THEM TO ATTEND THE WORKSHOP? I THINK THAT WOULD COME FROM TOWN COUNCIL IF THEY WANTED TO MAKE THAT A, UM, A REQUIREMENT TO A NEW APPLICANTS TO ATTEND. 
          UM, I'M NOT SURE, BUT I THINK MARTIN, YOU'RE, YOU'RE SUGGESTING THAT WE MAKE THAT RECOMMENDATION TO TOWN COUNCIL, IS THAT RIGHT? I MEAN, YEAH. 
          I MEAN, I, I THINK THAT, I THINK THAT IT WOULD PROBABLY BE, IT WOULD HELP US AND IT WOULD HELP THEM TOO, BECAUSE SOMETIMES WE RECEIVE APPLICATIONS THAT COULD HAVE, WE COULD HAVE EASILY APPROVED AND THEN THEY'RE JUST NOT, THEY HAVEN'T HAD THE EXPERIENCE. 
          YES. 
          THAT WILL BE ONE OF THE RECOMMENDATIONS THAT WE WILL BE MAKING TO TOWN COUNCIL TO MAKE THOSE WORKSHOPS MANDATORY. 
          YEAH. 
          AT LEAST, AT LEAST ALL NEW APPLICANTS SHOULD HAVE TO BE THERE. 
          YES. 
          IF MY THOUGHT THOUGH WOULD BE, IF, IF SOMEONE HAS A LEGITIMATE ISSUE WITH THE DATA AND CAN'T MAKE IT, WE DON'T WANNA DISQUALIFY THAT PERSON EITHER. 
          BUT SO WITH WITH TOWN DISCRETION, WAIT, THAT, IF IT MAKES SENSE, YES. 
          THAT'S WHY WE'RE HAVING THE TWO WORKSHOPS MM-HMM . 
          OF THOSE WORKSHOPS, IT WOULD BE TWO DIFFERENT DAYS, RIGHT? YES. 
          A DAY AND A NIGHT FOR BOTH. 
          YES. 
          OKAY. 
          SO WE ALSO HAVE SOME DISCUSSION ABOUT POSSIBILITY OF NEW APPLICANTS BEING MENTORED BY PREVIOUSLY APPROVED PROGRAMS, AND ALMOST TO THE EXTENT WHERE YOU SAID YOU'RE APPROVED AND WITH THE ONE OF YOUR OBLIGATIONS AS AN APPROVED MONEY RECIPIENT OF OUR MONIES FREE TO MENTOR A NEW APPLICANT. 
          IS THAT TOO AGGRESSIVE? I, I THINK WE TALKED ABOUT IT MIGHT HAVE BEEN SOME TYPE OF MENTORSHIP PROGRAM TO BETTER EQUIP NEW APPLICANTS FROM ACTIVE PRESENTATIONS. 
          I THINK THAT'S A RECOMMENDATION WE CAN ADD TO THIS AS WELL, UH, AS TO CANCELING THIS MEETING AND MOVING FORWARD WITH THE TWO WORKSHOPS THAT ONE THE APPLICANT'S NEW APPLICANTS, UH, ARE REQUESTED TO ATTEND AT LEAST ONE OF THOSE. 
          AND TWO, THAT THERE'S A MENTORSHIP PROGRAM THAT'S IN YEAH, WE WILL, THAT'S THE OPPORTUNITY FOR THEM TO BE BOARD. 
          YES. 
          I THINK THAT'S A GREAT RECOMMENDATION. 
          AND I THINK, UM, MR. ARNOLD, I THINK YOU AND I TALK ABOUT SOMETHING SIMILAR IN THE PAST, UM, FROM ACTUALLY WORKING ON THEIR FINANCIAL STATEMENTS TO HOW ARE THEY REALLY MANAGING THEIR FUNDING AND ALL THE DIFFERENT THINGS THAT THEY'RE DOING WITHIN THE ORGANIZATION. 
          I THINK THAT WOULD BE SOMETHING THAT WE CAN SUGGEST TO OUR F AND A COMMITTEE AND OUR TOWN COUNCIL TO APPROVE. 
          I THINK THAT WOULD BE GREAT. 
          YEAH, I THINK THE IDEA BEHIND THAT WOULD BE GIVING THEM THE TOOLS TO MAKE SURE THAT THEY'RE SUCCESSFUL AND HAVE COMPLETE APPLICATIONS. 
          UM, YEAH, I, I, I THINK THE MENTORSHIP PROGRAM'S A GREAT IDEA. 
          I THINK THAT WE'VE HEARD OVER AND OVER THAT THE EXTENT TO WHICH THESE AGENCIES WORK TOGETHER AND TRY TO COLLABORATE BENEFITS ALL OF THEM. 
          I WOULD JUST BE CAUTIOUS ON, ON THE DEGREE TO WHICH WE PUSH THAT BECAUSE THERE'S A POTENTIAL THAT THEY'RE GONNA SEEK THREE OR FOUR OR FIVE OF THE LARGEST OR MOST SUCCESSFUL ORGANIZATIONS. 
          SOME OF THEM DON'T HAVE COUNTLESS HOURS TO, TO COMMIT. 
          SO I THINK IT'S A WONDERFUL IDEA AND WE SHOULD TRY TO DO IT. 
          WE JUST DON'T WANNA TRY TO, I I WOULDN'T WANNA BURDEN ONE OR TWO AGENCY HEADS WITH FIVE, SIX, OR SEVEN OF THESE GROUPS THAT, THAT THEY MENTOR. 
          SO JUST TO BE THOUGHTFUL ABOUT THAT, WE CAN MAKE THAT. 
          AND, AND THIS IS A QUESTION FOR ALL OF YOU. 
          IT COULD BE AN OPTION IF SOMEBODY IS LOOKING FOR SOME KIND OF GUIDANCE AND MENTORSHIP, THAT WOULD BE AN OPTIONAL THING RATHER THAN MAKE IT MAKE MAKING THAT MANDATORY. 
          I, I AGREE. 
          I THINK THAT GIVING THEM THE OPPORTUNITY TO, TO RECEIVE HELP FROM PEOPLE THAT HAVE BEEN THROUGH THIS BEFORE, IT'D BE GREAT. 
          UH, I THINK IT'S CERTAINLY NOT REQUIRING 'EM TO DO FOR A LIMITLESS NUMBER OF RE REQUESTS RIGHT. 
          OR REQUIRING THAT WOULD BE CRIPPLING. 
          RIGHT, RIGHT. 
          OR REQUIRING AN APPLICANT TO DO IT. 
          YOU KNOW, I DON'T THINK THAT WE SHOULD KNOW IT'S A PROCESS, RIGHT? SO IF WE MAKE THE RECOMMENDATION THAT THEY, THEY START DOING THIS, MAYBE THREE YEARS FROM NOW, IT'LL BE MUCH MORE, MUCH BETTER EXPANDED AND MUCH MORE IN USE. 
          SO AT LEAST I THINK IT'S A GREAT SUGGESTION TO START. 
          I MEAN, ULTIMATELY IT, IT, IT HELPS SOME APPLICANTS THAT DON'T WANNA HIRE A CONSULTANT BECAUSE A LOT OF, A LOT OF PEOPLE HIRE CONSULTANTS TO, TO ALL THIS INFORMATION TOGETHER. 
          SO IT WILL HELP PEOPLE THAT CAN'T DO THAT. 
          BACK TO THE CONSIDERATION OF, UH, LOOKING FOR A MOTION THAT WE GO AHEAD AND CANCEL THE AUGUST 7TH MEETING IN LIEU OF THE WORKSHOPS PROPOSED BY TOWN STAFF. 
          YOU HAVE DATES FOR THOSE OR JUST LEAVE THAT OPEN? I DON'T, DO YOU HAVE SET DATES ON THOSE YET OR FOR THE WORKSHOPS? WE ARE, WE HAVE TWO, UM, DATES THAT WE'RE LOOKING AT RIGHT NOW ALREADY IN PLACE. 
          AND SO WE WILL BE DECIDING IF THOSE WORK. 
          BUT WE DO HAVE A COUPLE WORKSHOP DATES IN MIND. 
          YES, SIR. 
          BUT THE TOWN, MY UNDERSTANDING, THE TOWN WOULD BE FACILITATING THOSE WORKSHOPS, CORRECT? CORRECT. 
          YES, SIR. 
          SO THAT'S NOT SOMETHING WE'D HAVE TO WORRY ABOUT ON THE CALENDAR. 
          WHAT WE'RE LOOKING AT RIGHT NOW IS JUST TAKING AND CANCELING ONE OF OUR MEETINGS 
          [01:10:01]
AND REPLACE IT WITH THE WORKSHOPS. 
          SO I MOVE AND WE CAN SEND YOU THOSE DATES. 
          I MOVE THAT WE CANCEL THE AUGUST 7TH AND, AND AWAIT THE TOWN'S NOTIFICATION OF DATES ON THE WORKSHOPS. 
          MOTION TO CANCEL SECOND AUGUST 7TH. 
          AND THERE'S A SECOND. 
          UM, ALL THOSE IN FAVOR PLEASE SIGNIFY BY RAISING YOUR RIGHT HAND. 
          GOOD. 
          THE AUGUST 7TH MEETING IS NOW OFF THE BOOKS FOR US. 
          JUST AN END NOTE. 
          WE WANNA MAKE SURE YOU GUYS UNDERSTOOD YOU'RE NOT REQUIRED TO ATTEND THAT AS, AS A COMMITTEE MEMBER, YOU'RE NOT REQUIRED TO, NOT AN, IT'S NOT AN OFFICIAL MEETING, IT'S A WORKSHOP. 
          IT FEEL VERY BENEFICIAL IF YOU HAVEN'T BEEN PART OF ONE OF THOSE, UH, TO COME TO THE WORKSHOP. 
          UM, IT NEVER HURTS TO LEARN MORE. 
          OKAY. 
          UH, I THINK THAT FINISHES UP THE NEW BUSINESS FOR TODAY. 
          AND NOW ONTO ITEM NUMBER FIVE FOR PUBLIC COMMENT. 
          DID ANYBODY SIGN UP FOR PUBLIC COMMENT TODAY? NO, SIR. 
          WE DON'T HAVE ANYTHING, SIR. 
          OKAY. 
          WELL, I WANNA THANK THE COMMITTEE FOR YOUR WORK IN THE PAST, UM, SEVERAL MONTHS, YEAR TO PUT OUR RECOMMENDATIONS FORWARD AND, UH, HAVE THOSE APPROVED BY TOWN STAFF AND TOWN COUNCIL. 
          UM, IT'S BEEN A, A FUN SIX YEARS FOR ME. 
          THIS IS MY LAST MEETING. 
          UH, IT'S BEEN FUN WORKING WITH ALL OF YOU AND TOWN STAFF. 
          APPRECIATE ALL THE, THE PRESENTATIONS YOU GUYS PUT TOGETHER FOR US AND THE PACKETS YOU DO FOR US. 
          SO MUCH APPRECIATED. 
          IT'S BEEN VERY REWARDING TO SERVE ON THIS COMMITTEE, TO LEARN MORE ABOUT THE TOWN THAN I EVER KNEW EXISTED. 
          YOU KNOW, I STARTED COMING HERE WHEN I WAS IN COLLEGE AND NOW I HAVE A FAMILY HERE. 
          AND IT'S BEEN, UM, IT'S BEEN A JOY TO LEARN MORE ABOUT WHAT THE FABRIC IS THAT HOSES COMMUNITY TOGETHER. 
          SO THANK YOU GUYS VERY MUCH. 
          ANY OTHER COMMENTS? YEAH, I WANT TO THANK YOU FOR, FOR ALL THE WORK THAT YOU'VE PUT INTO THIS FOR THE PAST SIX YEARS AND FOR BEING CHAIR OF THE PAST YEAR AND ALSO FOR, UM, YOUR PRESENTATION TO TOWN COUNCIL IN JANUARY. 
          I THOUGHT THAT, UH, GIVEN THAT HOW YOU WERE DRILLED, THAT YOU JUST, YOU DID A FANTASTIC JOB. 
          SO STEVEN, THANK YOU VERY MUCH FOR ALL YOU'VE DONE FOR THIS TOWN AND, AND FOR THIS, UH, SUBJECT. 
          YOU'RE WELCOME AND HAPPY TO DO IT. 
          THANKS VERY MUCH. 
          APPRECIATE IT. 
          UH, THAT WAS AN HOUR AND 12 MINUTES OF GETTING DRILLED. 
          . 
          I'M GONNA WEAR MY GOOD SHOES. 
          I ALSO WANT TO SAY ON BEHALF OF THE TOWN AND ON BEHALF OF THE STAFF, THANK YOU. 
          THANK YOU SO MUCH FOR ALL YOUR CONTRIBUTION AND YOU HAVE DONE A, MADE A BIG DIFFERENCE TO THIS COMMUNITY AND, AND ALSO THE WHOLE COMMITTEE. 
          SO THANK YOU SO MUCH. 
          THANK YOU. 
          YOU'RE GOING TO BE MISSED. 
          . 
          YEAH. 
          ALSO WANT TO SAY THANK YOU TO SHENA OFFICIALLY. 
          SHE'S ALSO TRANSITIONING TO A NEW ROLE WITHIN THE TOWN, 
          [6. Adjournment]
AND MICHELLE IS GOING TO BE TAKING OVER THE ADMINISTRATION OF THE A TAX, BUT I DO WANT WISH YOU THE VERY BEST. 
          THANK YOU. 
          UM, SO THANK YOU SO MUCH WITH THAT MEETING ADJOURNED. 
          ALL RIGHT, YOU'RE WATCHING BEAUFORT COUNTY TV LIVE, WORK, PLAY. 
          APRIL IS FAIR HOUSING MONTH. 
          BEAUFORT COUNTY GOVERNMENT WANTS TO REMIND YOU THAT WE ALL HAVE A RIGHT TO BE TREATED FAIRLY IN THE SALE, RENTAL AND FINANCING OF DWELLINGS AND IN OTHER HOUSING RELATED TRANSACTIONS REGARDLESS OF RACE, COLOR, NATIONAL ORIGIN, RELIGION, SEX, FAMILIAL STATUS, OR DISABILITY. 
          FOR MORE INFORMATION ABOUT FAIR HOUSING, PLEASE CALL 8 4 3 7 2 6 5 5 3 6. 
          IF YOU'RE A BUSINESS OWNER THAT OPERATES WITHIN THE UNINCORPORATED BOUNDARIES OF BEAUFORT COUNTY, IT'S TIME TO RENEW YOUR COUNTY BUSINESS LICENSE. 
          YOUR BUSINESS LICENSE MUST BE RENEWED BY APRIL 30TH, OR YOU'LL FACE LATE PENALTIES. 
          THE STANDARD LICENSE HERE IS MAY 1ST THROUGH APRIL 30TH AND IS BASED ON THE PRIOR YEAR'S GROSS INCOME. 
          THE COUNTY BUSINESS SERVICES DEPARTMENT IS MAILING REMINDERS AND SENDING INFORMATION TO ALL BUSINESSES DUE TO RENEW. 
          SO BE SURE TO WATCH YOUR MAIL. 
          FOR MORE INFORMATION, PLEASE VISIT BEAUFORT COUNTY C.GOV/BUSINESS SERVICES. 
          HEY GUYS, I'M SAM WORLEY. 
          I'M THE OFF PARK RANGER HERE AT DREW ISLAND STATE PARK. 
          COME SPEND THE DAY WITH ME HERE WE ARE AT DRY STATE PARKS MARINA. 
          I AM OVER MANAGING THE SLIPS HERE AT THE MARINA. 
          UM, WE HAVE 50 SLIPS, 48 OF 'EM ARE 25 BY 15 FOOT SLIPS, AND THEN WE HAVE TWO 50 FOOTER SLIPS. 
          UM, I'VE BEEN OVER THE MARINA PROGRAM FOR A FEW YEARS NOW, AND, UH, WHEN I 
          [01:15:01]
FIRST STARTED WE HAD EIGHT SLIPS FILLED OUT OF 50, AND, UM, AFTER RUNNING IT FOR ABOUT 13 MONTHS, WE WERE ABLE TO REACH FULL OCCUPANCY. 
          UM, AND AS OF RIGHT NOW, I'VE HAD A WAIT LIST WITH ABOUT 15 EVER SINCE. 
          UM, WE GIVE SPECIAL OFFERS ON, UH, SLIP PRICES FOR THE 25 BY 15 FOOT SLIPS. 
          UM, IF YOU, YOU CAN DO A SIX MONTH OR A 12 MONTH IS THE ONLY TWO WE OFFER. 
          IF YOU DO THE 12 MONTH AND YOU CHOOSE TO PAY UP FRONT, YOU GET A 10% DISCOUNT. 
          IT'S $2,700 RATHER PAYING, UM, MONTH BY MONTH. 
          IT'S TWO 50 A MONTH, WHICH ADDS UP TO THREE GRAND. 
          AND THEN THE SIX MONTH LEASE IS $1,500. 
          UM, WHETHER YOU PAY IT ALL UPFRONT OR IN $250 PAYMENTS, I'M RESPONSIBLE FOR GENERATING INVOICES FOR OUR CURRENT LEASERS AS WELL AS SETTING UP NEW CONTRACTS, UM, AS WELL AS RESPONSIBLE FOR CLEANING OF THESE PEDESTALS, CHECKING THE UTILITIES, THE WATER, THE POWER. 
          WE HAD A COLD SNAP RECENTLY HAD TO MAKE SURE THAT, UH, I SET A DRIP SO THESE WOULDN'T BE WITHOUT, UM, RUNNING WATER FOR THE, UM, PEOPLE THAT COME OUT HERE OFTEN. 
          UM, AS WELL AS, UM, YOU KNOW, KEEPING UP WITH THE LEASERS THEMSELVES AND GETTING TO KNOW 'EM ON A FACE-TO-FACE BASIS AND KNOWING, UM, KNOWING WHO I HAVE HERE AT THE MARINA, WE HAVE A FEW REGULARS, UM, AND THEY'RE A VITAL PART IN KEEPING THE, UH, MARINA UP TO DATE. 
          THEY LET ME KNOW IF SOMEONE'S BOATS COME LOOSE OR IF THERE'S BEEN DAMAGE TO A STORM. 
          UM, THE WATER'S DOWN RIGHT NOW, SO IT'S, UH, UM, IT IS A BIT OF AN ISSUE KEEPING TRACK OF, UM, THE SAFETY OF THESE BOATS. 
          UM, THE MARINA'S LIKE MY BABY, I'VE HAD A CHANCE TO, UM, WATCH IT GROW. 
          UM, A LITTLE BIT OF HISTORY ABOUT THE MARINA. 
          UM, WE HAD AN OLD MARINA THAT USED TO BE RIGHT HERE. 
          UM, AND THEN IN 2008 WE HAD A REALLY BAD STORM THAT CAUSED ENOUGH DAMAGE THAT OVER THE YEARS AFTER THAT, UM, THE MARINA BEGAN TO SINK. 
          UM, LATER WE GOT THE BUDGET TO REDO THE MARINA, UM, WHICH IS WHAT YOU SEE HERE, AS WELL AS REDOING THE, UH, BATHHOUSE UP ON THE HILL, REMODELED ALL THE BATHROOMS, UM, SHOWERS, ALL THAT GOOD STUFF, ADDED HEAT AND AIR TO IT. 
          UM, SO YEAH. 
          SO NEXT WE'RE GONNA GO TO ANOTHER FACILITY WHERE I'LL DEMONSTRATE SOME OF THE RESPONSIBILITIES I HAVE AS OUR SAFETY OFFICER HERE AT DRY ISLAND STATE PARK. 
          HERE WE ARE AT DRY ISLANDS GAS STOCK RIGHT NEXT TO OUR TACKLE SHOP. 
          UM, AND HERE I'M GONNA SHOW YOU ONE OF THE RESPONSIBILITIES AS SAFETY OFFICER IS CHECKING ALL OF OUR FIRE EXTINGUISHERS. 
          UM, THIS IS THE BIGGEST ONE WE HAVE ON PARK. 
          IT'S A 20 POUNDER. 
          UM, IT'S RATED SPECIFICALLY FOR THE GAS DOCK. 
          AND WHAT WE DO WHEN WE INSPECT A FIRE EXTINGUISHER, UM, IS FIRST YOU TAKE IT OFF ITS STAND AND YOU CHECK THE GAUGE, UM, SEE IF IT'S NOT UNDER OR OVERCHARGED. 
          BUT THE MAIN THING THAT YOU WANT TO CHECK, UM, AS SOMEONE WHO'S NOT A, UM, A CERTIFIED FIRE TECH IS, UM, IF YOU TURN IT UPSIDE DOWN, LIKE SO IF THE WEIGHT SHIFTS GRADUALLY, THAT MEANS YOU KNOW THAT THE CONTENTS ISN'T CLUMPED UP TOGETHER. 
          AND YOU CAN KEEP DOING THAT JUST TO SEE. 
          BUT IF YOU FEEL A BIG PLUMP, THAT MEANS IT'S CLUMPED UP TOGETHER. 
          IT NEEDS TO BE REPLACED. 
          UM, AND I DO THIS WITH ALL 42 FIRE EXTINGUISHERS. 
          WE HAVE ON PARK, WE HAVE 'EM IN THE CAMPGROUNDS, EVERY FACILITY, OUR CABINS, VILLAS, UM, OUR TACKLE SHOP, AS WELL AS THE GAS DOCK. 
          AND THE MAIN THING IS TO CHECK THAT AND TO CHECK THE CHARGE. 
          AND THEN WHEN YOU'RE DONE, YOU CAN JUST HANG IT BACK UP AND THEN YOU CAN SIGN OFF ON THIS SPECIFIC MONTH, UM, WHICH THIS IS JANUARY. 
          UM, AND I'LL NOTE THAT ONCE A YEAR I HAVE, UM, A CERTIFIED FIRE TECH COME OUT AND HAVE THESE SERVICED. 
          I JUST HAD THIS ONE SERVICED, UM, IN DECEMBER, RIGHT BEFORE CHRISTMAS. 
          SO THIS ONE'S PRETTY MUCH GOOD FOR A WHOLE NOTHER YEAR. 
          UM, ANOTHER ASPECT OF BEING THE SAFEST OFFICER HERE AT DREW ISLAND STATE PARK IS, UM, FACILITY INSPECTIONS, MAKING SURE EVERYTHING'S SAFE, MAKING SURE WE'RE STAYING UP TO DATE ON, UM, SCHEDULED MAINTENANCE ON OUR, UM, HVAC, ON ANYTHING THAT NEEDS IT, LOOKING FOR STRUCTURAL DAMAGE, LOOKING FOR ANYTHING THAT MIGHT NEED REPLACING OUR ATTENTION. 
          UM, AND OF COURSE FILING THE, UM, MONTHLY PAPERWORK FOR OUR FIRE EXTINGUISHER INSPECTIONS AS WELL AS THE FACILITIES. 
          UM, SO WE CAN STAY UP TO DATE AND BE OFFICIAL. 
          NEXT, WE'RE GONNA GO AND WE'RE GONNA TALK ABOUT THE LEAK. 
          HERE WE ARE ON OUR MAIN CAUSEWAY BRIDGE HERE AT DREW ISLAND STATE PARK. 
          UM, PERSONALLY THIS IS MY FAVORITE PART ABOUT COMING TO WORK, IS DRIVING ACROSS THIS CAUSEWAY BRIDGE AND LOOKING OUT AT THE LAKE EVERY DAY. 
          UM, AS I SAID EARLIER, THE LAKE'S DOWN PRETTY LOW RIGHT NOW. 
          UM, EVERY WINTER THEY DROP THE LAKE A FEW FEET, BUT THIS YEAR IS THE 10 YEAR LOW. 
          EVERY 10 YEARS THEY DROP THE LAKE SIGNIFICANTLY LOW, UM, TO KILL AN INVASIVE HYDRILLA PLANT AS WELL AS FOR PEOPLE TO WORK ON THEIR DOCKS. 
          AND SINCE THE DAM AND THE TOWERS ARE SO OLD, IT GIVES THEM A CHANCE TO MAINTENANCE THOSE AS WELL. 
          UM, LAKE MURRAY IS 50,000 ACRES, UM, OF MANMADE LAKE ANDRE ISLAND. 
          UM, BENEFITS FROM THIS LAKE HEAVILY. 
          UM, IT BRINGS SO MUCH, SO MANY GUESTS TO OUR PARK. 
          UM, THEY COME TO HANG OUT HERE AT THE SHELTERS. 
          UM, PITCH A HAMMOCK LAY OUT AT THE LITTLE BEACHY AREA WE HAVE 
          [01:20:01]
AT OUR OLD OFFICE. 
          UM, IT BRINGS A LOT OF VISITORS COME SUMMERTIME. 
          UM, ALSO IN THE SUMMERTIME, UM, BRINGS ALL OF OUR BIG GAME TOURNAMENTS. 
          DREW ISLAND'S KNOWN FOR ALL OF ITS FISHING TOURNAMENTS. 
          WE HAVE 'EM YEAR ROUND, JUST ABOUT EVERY WEEKEND. 
          UM, TO HIGHLIGHT ONE BIG ONE, DREW ISLAND GOT THE OPPORTUNITY TO HOST THE WORLD BASS CHAMPIONSHIP WHERE WE HOSTED 25 COUNTRIES, UM, FOR A WEEK AND WATCHED THEM SHOOT OUT EVERY DAY AND COME IN AND SAW THE BIG WEIGH-INS. 
          AND THAT'S JUST ONE OF THE MANY BIG ONES THAT WE HAVE HERE. 
          UM, THAT'S A BIG JOB FOR OUR OPENING SHIFT HERE AT DREW ISLAND IS TO, UM, DIRECT ALL THE BOATERS FOR THOSE TOURNAMENTS AND, AND PARK 'EM AND MAKE SURE THAT WE CAN HOUSE ALL THOSE FISHERMEN FOR, UH, FOR THOSE TOURNAMENTS. 
          WE HAVE THE BIG BASS, UH, CHALLENGE AND WE HAVE A BUNCH OF SMALL TOURNAMENTS RANGING ANYWHERE BETWEEN 15 BOATS ALL THE WAY UP TO 150. 
          IF YOU'LL NOTICE, OVER HERE IS OUR FRONT CAMPGROUND, WHICH IS NEWLY RENOVATED. 
          UM, IT RECEIVED, UM, UPGRADES FOR ELECTRICAL, UP TO 50 AMP SERVICE, UM, NEW WATER, AND EVEN ADDED, UH, SEWER HOOKUPS AS WELL. 
          SO, UM, WHEN THIS ONE OPENS UP, HOPEFULLY EARLY SPRING, UM, IT'LL BE OPEN FOR THE GUESTS TO ENJOY A BRAND NEW CAMPGROUND WITH, UM, BRAND NEW FACILITIES. 
          UM, NEXT WE'RE GONNA GO AND WALK THROUGH ONE OF OUR VILLAS AND MAKE SURE IT'S READY FOR OUR GUEST CHECK-IN HERE WE ARE AT DREW ISLANDS VILLAS. 
          UM, THIS IS VILLA ONE BEHIND ME, BUT WE HAVE FIVE VILLAS, UM, VILLAS ONE, THREE AND FIVE ARE THREE BEDROOMS AND VILLAS TWO AND FOUR ARE TWO BEDROOMS. UM, THESE ARE A WONDERFUL OPPORTUNITY FOR PEOPLE THAT, YOU KNOW, AREN'T INTO THE, THE CAMPING LIFE OR THE TENT LIFE, UM, GLAMPING AS PEOPLE CALL IT. 
          UM, THESE PRICES RANGE ANYWHERE BETWEEN 1 35 A NIGHT TO MAYBE EVEN, UH, AS FAR AS TWO 50 A NIGHT, DEPENDING ON TIME OF YEAR, TWO BEDROOM, THREE BEDROOM. 
          UM, IF IT'S A WEEKEND WEEKDAY OR IF IT'S THE ONLY ONE LEFT. 
          UM, BILL IS ONE AND TWO ARE THE NEWLY REMODELED INSIDE AND OUT, NEW FURNITURE, NEW PAINT FLOORS, ALL THAT GOOD STUFF. 
          UM, THERE IS A DOCK BEHIND VILLA ONE. 
          IT IS THE ONLY DOCK THAT WE HAVE, UM, HERE AT THE VILLAS, BUT IT IS A COMMUNAL DOCK. 
          AND THE REASON THAT IT'S, IT'S ONLY BEHIND VILLA ONE IS BECAUSE VILLA ONE IS OUR HANDICAP ACCESSIBLE VILLA. 
          UM, BUT ANY VILLA CAN USE THAT DOCK AS THEY PLEASE. 
          UM, BUT WE'RE HERE TO DO A WALKTHROUGH OF THE VILLA, SO IF YOU WANNA FOLLOW ME, WE'LL GO AHEAD AND DO A WALKTHROUGH AND, UH, I'LL LET YOU KNOW EVERYTHING THAT GOES IN WITH THAT. 
          SO, AS YOU'LL SEE, I USED A KEY CARD. 
          UM, THESE ARE NEW TO US. 
          WE WERE ABLE TO INSTALL, UM, KEY CARD LOCKS AT ALL OF OUR VILLAS IN OUR CAMPER CABINS, AS WELL AS THE BATH HOUSES FOR THOSE. 
          UM, MAKES IT EASIER IN CASE, UH, OUR METAL KEYS GET LOST. 
          UM, AND IT'S BEEN A REAL, UH, TREAT TO USE. 
          SO THIS IS THE INSIDE OF VILLA ONE. 
          UM, WHAT I'M IN HERE TO DO IS TO WALK THROUGH IT AND MAKE SURE THAT IT'S READY FOR A GUEST, UM, DOWN TO THE NITPICKY STUFF. 
          UM, MAKE SURE THAT THE, UM, IT WAS CLEANED PROPERLY AND THAT WE DON'T HAVE ANY COMPLAINTS OUT OF OUR GUESTS WHILE THEY STAY WITH US. 
          SO THEY HAVE THE BEST, UM, EXPERIENCE, UM, TOTAL. 
          SO WE ALWAYS, UH, CHECK THE FIREPLACE TO MAKE SURE THAT IT WORKS GREAT, WHICH IT DOES REMOTE'S PROGRAMMED AND EVERYTHING. 
          I'M TURN THAT BACK OFF BECAUSE IT IS A LITTLE WARM IN HERE. 
          UM, WE TRY TO CHECK EVERY LAMP TO MAKE SURE THAT IT LIGHTS UP. 
          UM, EVERY LIGHT IN THE VILLA, WE WANNA MAKE SURE WORKS. 
          THERE'S NO BURNED OUT BULBS. 
          UM, OF COURSE WE, WE CHECK THE TV, MAKE SURE THEY WORK. 
          UM, I'LL DO THAT AS WELL. 
          WE'LL TURN THAT BACK OFF. 
          AND IN THE BATHROOM WE'RE GONNA CHECK AND MAKE SURE ALL THE LIGHTS WORK LIKE THE REST OF THE VILLA. 
          MAKE SURE THAT ALL THE TOWELS HAVE BEEN, UH, PUT IN PROPERLY AND, AND STORED. 
          WE WANNA CHECK THE CLEANLINESS OF THE, UH, THE TUBS AND MAKE SURE THAT THERE'S NO DIRT HAIR OR ANYTHING LIKE THAT. 
          WE WANNA MAKE SURE THAT EVERYTHING LOOKS GOOD. 
          UM, FLOORS THAT LOOK DECENT. 
          UM, WE WANNA MAKE SURE THAT, UH, WE HAVE RUNNING WATER, FLUSH THE TOILETS, YOU KNOW, CHECK BEHIND, MAKE SURE EVERYTHING'S CLEAN. 
          THEN WE GO IN TO CHECK IN THE FIRST BEDROOM. 
          I LIKE TO DO IT IN A BIG CIRCLE SO I DON'T MISS ANYTHING WALKING THROUGH THESE VILLAS. 
          WE CHECK ALL THE DRAWERS TO MAKE SURE THAT A GUEST DIDN'T LEAVE ANYTHING BEHIND AND PREVIOUS DAY. 
          MOST IMPORTANTLY, WE WANT TO CHECK UNDER THE BEDS TO MAKE SURE THERE'S NOTHING UNDER THERE THAT, UM, WILL CAUSE AN ISSUE FOR A GUEST. 
          EVERYTHING LOOKS CLEAN. 
          CHECK AROUND IN THE NIGHTSTAND AS WELL. 
          CHECKING THE LAMP. 
          [01:25:09]
WOULDN'T RUN OUR HAND ACROSS THE TABLE. 
          MAKE SURE THAT THERE'S NO DIRT OR CRUMBS LEFT FOR MANY PREVIOUS DAY. 
          WE'RE GOOD. 
          WANNA CHECK THESE LIGHTS RIGHT HERE. 
          MAKE SURE ALL THEY DON'T TURN ON. 
          WE'LL GO OUTSIDE REAL FAST AND WE'LL CHECK THE, UM, PORCH TO MAKE SURE EVERYTHING LOOKS GOOD. 
          MAKE SURE THE LIGHTS OUT HERE WORK FOR OUR GUESTS. 
          ALSO DO A VISUAL INSPECTION OF THE FIRE PIT. 
          MAKE SURE THAT EVERYTHING ON OUR OUTDOOR PATIOS WORK PROPERLY. 
          ONE, TWO, AND THREE ARE THE ONLY ONES THAT HAVE THIS, UH, OUTDOOR PATIO RIGHT NOW. 
          BUT, UH, IT IS A PLAN FOR THE FUTURE TO HAVE THE REST OF THEM INSTALLED. 
          WE'LL GO BACK IN AND FINISH THE WALKTHROUGH. 
          SOMETIMES THERE'S SOME DISHES THAT ARE STILL LEFT IN HERE. 
          WE WANNA MAKE SURE THAT THEY'RE, UM, CLEAN AND IF SO, PUT THEM AWAY, UM, AND WIPE DOWN ANYTHING THAT NEEDS IT. 
          UM, ON THE COUNTERS, WE WANT TO RUN OUR HAND ACROSS THE COUNTER, MAKE SURE THERE'S NO CRUMBS OR ANY RESIDUE STILL LEFT. 
          UM, AS WELL AS CHECKING THE MICROWAVE AS WELL. 
          YOU ALWAYS WANT TO CHECK THE DISH, MAKE SURE THAT THERE'S NO, UM, STUCK ON STAINS OR ANYTHING, ANY KIND OF SPATTER INSIDE THE MICROWAVE. 
          AND CHECKING EVERY CABINET TO MAKE SURE THAT THERE'S ABSOLUTELY NOTHING THAT SHOULDN'T BE IN THERE AND THAT EVERYTHING'S WHERE IT SHOULD BE. 
          ALL RIGHT, THE MIRROR AND EVERYTHING LOOKS GOOD IN HERE. 
          WE'LL MOVE ON TO THE LAST BEDROOM. 
          ALL RIGHT, NOW THIS WAS THE LAST ROOM IN THE VILLA TO WALK THROUGH. 
          NOW THAT EVERYTHING LOOKS GOOD, I'LL RADIO THE OFFICE UP FRONT, LET THEM KNOW THAT THE GUEST CAN CHECK IN. 
          THANKS FOR JOINING ME TODAY HERE AT DRY ISLAND STATE PARK. 
          I'M GONNA GO BACK TO THE OFFICE AND FINISH UP SOME ADMINISTRATIVE STUFF FOR HEAD OUT FOR THE DAY. 
          UM, WHAT YOU SAW HERE TODAY WAS JUST A FEW OF THE MANY THINGS WE GET TO DO AND EXPERIENCE HERE AT DRY ISLAND. 
          SO I ENCOURAGE EVERYONE TO COME OUT, ENJOY THE STATE PARKS AND SEE IT FOR YOURSELF. 
          THE FIX-IT TICKET IS ACTUALLY REALLY GREAT 'CAUSE IT GIVES SOME ANIMAL OWNER A CHANCE TO FIX THE PROBLEM BEFORE WE ACTUALLY GIVE THEM A TICKET. 
          UM, AND IT RANGES FROM ANYWHERE FROM LICENSING AN ANIMAL, UM, VACCINATIONS, UH, FOR RABIES, WHETHER AN ANIMAL IS RUNNING AT LARGE, UM, UM, AND ESPECIALLY FOR THE PIT BULLS BECAUSE IT'S MANDATORY FOR THEM TO GET NEUTERED. 
          SO IT GIVES THE OWNERS A CHANCE TO GET THEM NEUTERED, GET THEM FIXED BEFORE WE ISSUE THEM A TICKET ALSO, YES, WE HAVE NOTICED THAT UH, POPULOUS NUMBERS HAVE GONE DOWN. 
          UM, YOU KNOW, GREATLY, UM, JUST THE ANIMAL, THE, THE, THE AMOUNT OF ANIMAL THAT WE INTAKE HAS GONE DOWN. 
          NOW, IF ANYONE NEEDS ASSISTANCE WITH FIXING, YOU KNOW, GETTING THEIR ANIMALS SPAYED OR NEUTERED, UH, PLEASE REACH OUT TO, UM, BEAUFORT COUNTY AND WE CAN ASSIST THEM, YOU KNOW, THE BEST THAT WE CAN IN MAKING SURE THAT THEIR ANIMAL IS FIXED AND UP TO DATE, UM, PER OUR CLINIC.
* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.