Mar 05, 2024 Hilton Head Island Town Council

[*This meeting was joined in progress*]

[00:00:02]

THE REPUBLIC FROM WHICH STANDS ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY NEEDS NOT JUSTICE.

WELL, YOU'LL CONTINUE STANDING AND JOIN ME AS WE DO THE INVOCATION OF PASTOR JONATHAN TOMPKIN FROM ST.

ANDREWS BY THE SEA UNITED METHODIST CHURCH.

PLEASE COME UP THIS WAY.

THIS WAY.

OKAY.

LET US PRAY.

GRACIOUS AND MERCIFUL.

GOD, WE TAKE A MOMENT TO PAUSE, TO BREATHE.

WE BREATHE IN KNOWING YOU ARE AS CLOSE TO US AS OUR VERY NEXT BREATH.

WE GIVE YOU THANKS FOR THIS DAY, YOU HAVE MADE FOR US TO RECEIVE YOUR GIFTS, YOUR GIFT OF LIFE, YOUR GIFT OF FOOD, AND PROVISION YOUR GIFT OF LOVE.

AND AS WE PAUSE IN GRATITUDE FOR ALL THESE, YOUR GIFTS TO US, WE ALSO PRAY THAT YOU OPEN OUR EYES, YOU OPEN OUR MINDS, YOU OPEN OUR ENTIRE SELVES TO THOSE IN OUR COMMUNITY WHO FOR WHATEVER REASON, ARE NOT FULLY RECEIVING YOUR GIFTS OF LIFE, YOUR GIFTS OF FOOD, AND PROVISION YOUR GIFT OF LOVE.

GOD, YOU HAVE MADE ANOTHER DAY FOR US, NOT JUST TO RECEIVE, BUT ALSO TO GIVE, JUST AS WE BREATHE IN, WE ALSO BREATHE OUT, SURROUND US WITH YOUR GRACE, SUPPORT US WITH YOUR PEACE, AND STRENGTHEN US WITH YOUR SPIRIT.

SO WE MAY SHARE IN ALL THE GIFTS YOU HAVE GIVEN FOR ALL OF YOUR CHILDREN IN YOUR HOLY NAME, WE OFFER, THESE ARE PRAYERS AND WE OFFER OURSELVES AMEN.

THANK YOU, PASTOR.

MR. ORLANDO, DO WE HAVE ANY CHANGES

[4. Adoption of the Agenda]

I HAVE A MOTION TO ACCEPT THE AGENDA.

I MOVED.

SECOND.

SECOND.

ALL THOSE IN FAVOR SIGNIFY BY RAISING YOUR RIGHT HAND.

PLEASE NOTE THAT THAT IS SIX ZERO VOTE AND MR. AMES IS, IS OUT TODAY.

WE HAVE MR. STANFORD, UH, ON ZOOM.

UM, JUST A QUICK NOTE.

UM, YOU MIGHT SEE SOME PEOPLE MULLING AROUND.

WE'RE, WE'RE HAVING SOME WORK DONE TESTING OUR AUDIO TO MAKE CERTAIN THAT WE GET THAT CORRECTED.

SO IF YOU SEE SOMEBODY COMING AROUND, GOING UNDER OR DOING SOMETHING, THAT'S WHAT THAT'S ALL ABOUT.

SO FIRST,

[5. Presentations and Recognitions]

COME ON.

YEAH, COME ON.

GOOD JOB.

OKAY, , COME ON UP.

THANK YOU.

I WANNA READ, GRAB MY GLASSES.

NO WORRIES.

WELL, THAT WAS NOT, THAT WAS NOT MY STRONG POINT IN SCHOOL.

SO THE TOWN OF HILTON HEAD ISLAND PROCLAMATION, PROCLAMATION.

WHEREAS INDIVIDUALS WITH DEVELOPMENT DEVELOPMENTAL DISABILITIES, THEIR FAMILIES, FRIENDS, NEIGHBORS, AND COWORKERS ENCOURAGE EVERYONE TO FOCUS ON THE ABILITIES OF ALL PEOPLE.

AND WHEREAS THE MOST EFFECTIVE WAY TO INCREASE THIS AWARENESS IS THROUGH EVERYONE'S ACTIVE PARTICIPATION AND COMMUNITY ACTIVITIES AND THE OPENNESS TO LEARN AND ACKNOWLEDGE EACH INDIVIDUAL'S CONTRIBUTION.

AND WHEREAS OPPORTUNITIES FOR CITIZENS WITH DEVELOPMENTAL DISABILITY DISABILITIES TO FUNCTION AS INDEPENDENTLY AND PRODUCTIVELY AS POSSIBLE, MUST BE FOSTERED IN OUR COMMUNITY.

AND WHEREAS WE ENCOURAGE ALL CITIZENS TO SUPPORT OPPORTUNITIES FOR INDIVIDUALS WITH DEVELOPMENTAL DISABILITIES IN OUR COMMUNITY THAT INCLUDE FULL ACCESS TO EDUCATION, HOUSING, EMPLOYMENT, AND RECREATIONAL ACTIVITIES.

NOW, THEREFORE, I, ALAN PERRY, MAYOR OF THE TOWN OF HILTON HEAD ISLAND, SOUTH CAROLINA, DO HEREBY PROCLAIM THE MARCH THE MONTH OF MARCH, 2024, A DEVELOPMENTAL DISABILITIES AWARENESS MONTH IN THE TOWN OF HILTON HEAD ISLAND, AND ENCOURAGE OUR CITIZENS TO WORK TOGETHER TO PROMOTE INCREASED OPPORTUNITIES FOR PEOPLE WITH DISABILITIES, TO RECOGNIZE THE MANY CONTRIBUTIONS MADE BY PEOPLE WITH DISABILITIES TO OUR COMMUNITY, AND TO HONOR THE DEDICATION OF THE CAREGIVERS WHO BRING SUPPORT AND HOPE TO THEIR FELLOW CITIZENS AND TESTIMONY.

WHEREOF, I HERE ON TO SET MY HAND AND CAUSE THE SEAL OF THE TOWN OF HILTON HEAD ISLAND TO BE AFFIXED THIS FIFTH DAY OF MARCH, THE YEAR OF OUR LORD, 2024.

CONGRATULATIONS AND THANK YOU.

THANK YOU VERY MUCH.

YEAH, ABSOLUTELY.

SAY SOMETHING.

GOOD AFTERNOON, COUNCIL MEMBERS.

UH, FIRST OFF, I WANNA SAY THANK YOU VERY MUCH FOR THIS PROCLAMATION.

UM, I'M GALEN STAR KAMO, UH, MEMBER OF THE ACCOUNT OF THE BEAUFORT COUNTY DISABILITIES AND SPECIAL NEEDS ADVISORY BOARD.

I WANT TO THANK YOU GUYS ALL FOR THIS, FOR THIS PROCLAMATION AND RECOGNITION OF DISABILITIES OF DISABILITIES AWARENESS MONTH DEVELOPMENT, DISABILITIES AWARENESS MONTH.

THE STAFF AT THE DISABILITIES SPECIAL NEEDS DEPARTMENT

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SUCH, UH, DISABILITY SUCH AS DOWN SYNDROME AND AUTISM, AS WELL AS ACQUIRED, UH, ACQUIRED BRAIN DAMAGE DUE TO INJURY AND TRAUMA.

IT'S VERY, IT'S REALLY CHALLENGING WORK, BUT IT'S EXTREMELY IMPORTANT.

THE, UH, THE STAFF THERE PREPARE CONSUMERS FOR JOBS WITHIN THE COMMUNITY AND TO UNDERTAKE MANY OF THE DAY-TO-DAY FUNCTIONS, WE ALL CAN PERFORM AND TAKE FOR GRANTED.

UM, THIS PROCLAMATION IN SUPPORT OF THESE INDIVIDUALS AND THE STAFF OF DSN HELPS SO MUCH IN INCREASING POSITIVE PUBLIC AWARENESS.

AND, UH, JUST AS AN ASIDE, UH, BILL LOVE THE DIRECTOR OF DISABILITIES SPECIAL NEEDS, AS WELL AS ALL OF THE STAFF THERE ARE, HAVE DONE, YOU KNOW, GREAT WORK IN CREATING, UH, TAKING A LOT MORE STRIDES TO WORK ON MAKING SURE THAT THE CONSUMERS ARE AS INDEPENDENT AS POSSIBLE, BOTH IN THEIR ASSISTED LIVING HOMES, TO TRY AND MAKE IT SO THAT THEY NEED LESS AND LESS ASSISTANCE SO THEY CAN BE AS INDEPENDENT AS POSSIBLE AND IN THEIR DAY PROGRAMS. THANK YOU VERY MUCH FOR YOUR TIME.

THANK YOU.

THANK YOU VERY MUCH.

THANK YOU VERY MUCH.

INFORMATION.

NEXT WE'LL HAVE THE HILTON HEAD ISLAND DESTINATION MARKETING, UH, ORGANIZATION QUARTERLY REPORT, MR. DAVIS.

OH, WHEN I CAME HERE ABOUT, UH, SEVEN MONTHS AGO, I COULDN'T EVEN SPELL DMO, SO, YOU KNOW, I HAD A LITTLE BIT OF A LEARNING CURVE TO GO ON, BUT THANKFULLY I'VE GOTTEN A LOT OF HELP IN THAT TIME IN THOSE SEVEN MONTHS, AND ESPECIALLY FROM THE CHAMBER ITSELF.

OUR GOAL HAS BEEN FROM THE START TO HELP TRY TO MAKE THIS SIMPLE, SIMPLIFY IT FOR US SO EVERYBODY CAN UNDERSTAND IT SO COUNCIL CAN UNDERSTAND, SO THE PEOPLE OUT THERE CAN UNDERSTAND IT.

BECAUSE A LOT OF, IT'S A LOT OF NUMBERS, IT'S A LOT OF ACRONYMS, IT'S A LOT OF THINGS THAT MAYBE ARE DIFFICULT TO DEAL WITH, BUT THANKFULLY THE CHAMBER HAS BEEN VERY OPEN TO THAT AND REALLY WORKED WELL WITH US SO FAR TO TRY TO MAKE THIS INTO SOMETHING THAT YOU GUYS CAN UNDERSTAND AND THAT WHEN WE COME UP FOR CONTRACTS OR JUST EVERY DAY TO UNDERSTAND WHAT'S IMPORTANT TO US, IT'S THE ENVIRONMENT, IT'S THE PEOPLE, IT'S THE CULTURE, IT'S THE HISTORY THAT WE'VE DONE.

AND THOSE ARE NUMBER ONES ON THE LIST THAT WE HAVE.

LUCKILY, ARIANA PARIS OVER HERE HAS DONE A WONDERFUL JOB.

SHE'S GOT A GREAT PRESENTATION.

WE MOVED IT FROM MONTHLY TO QUARTERLY WITH THE IDEA.

WE CAN GET MORE INFORMATION IN A BETTER FORM FOR EVERYONE TO UNDERSTAND AND SEE.

AND I THINK SO FAR IT'S WORKED.

THIS IS OUR SECOND TIME DOING THE QUARTERLY REPORT.

IT'S ONLY GETTING BETTER EVERY SINGLE TIME, BUT I'M GONNA LET ARIANA DO ALL THE WORK FOR ME NOW, SO THANKS.

THANK YOU.

GOOD AFTERNOON, EVERYONE.

HOW ARE YOU? MY NAME IS ARIANA BERNICE AND I AM THE VICE PRESIDENT OF THE VISITOR AND CONVENTION BUREAU FOR THE HILTON HEAD ISLAND LIFT CHAMBER OF COMMERCE.

UM, THANK YOU FOR THE OPPORTUNITY TO MEET WITH YOU TODAY, BUT FIRST AND FOREMOST, I WANNA SAY THANK YOU.

THANK YOU TO, UH, MR. ORLANDO AND TO MAYOR PERRY, AS WELL AS THE COUNCIL MEMBERS FOR ALLOWING FOR THIS OPPORTUNITY.

UM, AS WE WORK THROUGH IT, I HA CANNOT THANK ANDREW AND ANGIE AND TEAM ENOUGH.

THEY REALLY HAVE GUIDED US THROUGH THE OPPORTUNITY TO BRING ALL THE DETAILS FORWARD IN THE WAYS THAT HE SPOKE TO.

SO HOPEFULLY WE HAVE, UM, HIT THE NAIL ON THE HEAD WITH THIS ONE THAT WE ARE EXCITED TO, UM, WORK THROUGH IT WITH YOU QUICKLY.

AND IS IT THIS HERE? OKAY, PERFECT.

SO AGAIN, WE'RE DOING QUARTERLY REPORTS.

AGAIN, WE MOVE FROM MONTHLY TO QUARTERLY TO ALLOW FOR US TO HAVE A BIT MORE INFORMATION TO BRING FORWARD.

WE CAN START TO BENCHMARK A LITTLE DEEPER FOR YOU.

AND WE CAN TAR START TO TALK ABOUT, UM, TRENDS THAT WE'RE SEEING HARDER TO DO ON THE MONTH TO MONTH.

UM, SO HOPEFULLY WE LIKE THIS STYLE AND WE CAN MOVE FORWARD.

THIS ONE, UM, REPORT, THIS QUARTERLY REPORT WILL BE OCTOBER, 2023 TO DECEMBER, 2023.

SO WE'RE HAVING TO GO BACK A LITTLE BIT.

UM, BUT HERE WE GO.

BUT, UH, CHAMBER AND THE TOWN HAVE WORKED VERY CLOSELY OVER THE LAST SEVERAL YEARS TO UNDERSTAND IN ALL OF OUR OUT MARKETING EFFORTS AS THE, UM, DESIGNATED MARKETING ORGANIZATION OR DMO, UH, WE HAVE THE PRIVILEGE TO MARKET THE DESTINATION.

AND HOW DO WE WANT TO DO THAT? WE HAVE TAKEN CONSIDERABLE TIME AND ENERGY AND, AND, UM, THE EFFORTS TO UNDERSTAND WHAT'S IMPORTANT TO THE COMMUNITY, WHAT'S IMPORTANT TO THE TOWN, WHAT IS IN, UM, THE DETAILS OF WHAT MAKES THIS DESTINATION SO SPECIAL.

AND THOUGH WE ALL KNOW, WE LIVE ON THIS WONDERFUL, BEAUTIFUL ISLAND, AND WE HAVE AMAZING PRISTINE BEACHES.

WE ALSO HAVE FABULOUS ECOTOURISM EFFORTS, DEEP AND RICH HISTORY, ARTS AND CULTURE, RECREATION AND WELLNESS.

AND THOSE ARE THE PIECES THAT THOUGH WE HAVE WONDERFUL, YOU KNOW, ISLAND AND GOLF AND BEACHES, WE WANNA BRING FORWARD THESE OTHER FIVE DESTINATION VALUES THROUGHOUT OUR MARKETING AND DO IT MORE PREVALENTLY, UM, IN OUR EFFORTS.

[00:10:01]

AND WHAT WE'RE TRYING TO DO IS MATCH OUR EFFORTS TO THE ICONS.

AND SO YOU CAN START TO SEE WHERE THOSE ARE PULLED THROUGH IN THE EFFORTS THAT WE'RE PUTTING FORWARD IN THE OUT MARKETS.

SO WE'RE GONNA START EACH PRESENTATION OFF WITH A QUARTER HIGHLIGHT.

SO THROUGH OCTOBER OF AND THROUGH DECEMBER, OCTOBER THROUGH DECEMBER OF 2023, WE RECEIVED THE KANYE NAS TRAVELERS READER'S CHOICE AWARD FOR THE SEVENTH YEAR IN A ROW AS, UH, THE US BEST ISLAND.

AND THAT'S AN AMAZING ACCOMPLISHMENT.

WE'RE NOT HELD TO A REGION FOR THE BEST ISLAND.

WE'RE NOT HELD TO A CERTAIN AREA.

WE ARE FOR THIS, YOU KNOW, UNITED STATES, THE BEST ISLAND TO THEIR READERSHIP.

THAT'S A REALLY HUGE ACCOMPLISHMENT THAT WE'RE UP AGAINST THE HAWAIIAN ISLANDS AND OTHER ISLANDS WITHIN THE US.

SO TO KNOW THAT WE NOT ONLY DID THAT THIS YEAR, BUT FOR SEVEN YEARS IN A ROW, WE REALLY, REALLY HANG OUR HAT ON THAT.

AND YOU CAN SEE THIS SEAL THAT WE GET TO USE IN ALL OF OUR EFFORTS WHEN WE'RE PROMOTING TO THE READERS OF CONDE NAST TRAVELER.

BUT WHY IS IT, WHY IS IT SO IMPORTANT? 'CAUSE IT'S NOT US SAYING IT, IT'S NOT THE DMO SAYING IT, IT'S NOT YOU SAYING IT, IT'S THEIR READERSHIP SAYING IT, WHICH IS A WONDERFUL THING THAT WE CAN SAY, THIS THIRD PARTY IS ENFORCING US AND THEY LOVE US FOR THE THINGS THAT WE'RE BRINGING FORWARD.

AND RIGHT HERE, YOU'RE GONNA SEE, UM, IN THE VOTING EFFORTS OF THE, UH, THE READER'S CHOICE AWARD, THEY WERE PICKING US AS A FAVORITE OR THE NUMBER ONE ISLAND BECAUSE OF THINGS LIKE OUR CULINARY, OUR LOCAL, UM, CULTURAL EXPERIENCES, THE FOOD AND WINE BEING OUR EVENTS EFFORTS, THOSE THINGS THAT WE'RE PUSHING IN OUR OUT MARKETING, OUT MARKETING EFFORTS, EXCUSE ME, ARE REALLY RESONATING WITH THE READERSHIP.

SO IT'S WONDERFUL TO SEE AS WE TRANSITION PAST THE QUARTER HIGHLIGHT, WE'RE, WE'RE WORKING INTO OUR MEDIA PARTNERSHIPS.

SO THESE ARE OUR PAID EFFORTS WITH THIRD PARTY MEDIA.

UM, WE'VE WORKED WITH SMITHSONIAN MAGAZINE, AND THAT'S A REALLY GREAT ALIGNMENT BECAUSE OF THE COASTAL DISCOVERY MUSEUM.

ALSO, THEIR READERSHIP IS A DESIRED DEMOGRAPHIC THAT TRAVELERS THAT WE WOULD LOVE TO INVITE HERE, THEY ALIGN WITH OUR CORE DESTINATION VALUES.

THEIR DIGITAL AUDIENCE IS OVER 7.3 MILLION.

THIS CAMPAIGN RAN FROM NOVEMBER OF 23 THROUGH FEBRUARY OF 23.

AND YOU CAN SEE HERE THROUGH THAT IMAGE, THE DIGITAL PIECE THAT WE HAD WAS EXPERIENCING OUR HEART, OUR CULTURE, AND OUR HISTORY.

SO AGAIN, BRINGING THOSE ICONS THAT YOU SEE THERE, MY LEFT, YOUR RIGHT, UM, BRINGING FORWARD SOME OF THE MESSAGE POINTS THAT WE, AGAIN, DETERMINED TOGETHER WERE OUR CORE VALUES CAPITALIZING.

AND ON THE CONDE NAST TRAVELER READER'S CHOICE AWARD, WE'RE BRINGING THAT, UM, SEAL FORWARD AND WE'RE DIVING DEEPER WITH THEIR READERSHIP.

SO WITH 11 BILLION SPENT ON TRAVEL WITHIN THEIR READERSHIP, 9 MILLION OF THAT IS ENGAGING ON THEIR SOCIAL MEDIA CHANNELS.

WE TOOK THE OPPORTUNITY TO DIVE A LITTLE DEEPER WITH THEIR READERSHIP AND TALK ABOUT THE FEELGOOD ITINERARY, JUST A QUICK SNAPSHOT, FOLLOW THEOS OF THEIR EDITORS, AND THEN TALK DEEPER ABOUT OUR ORAL HISTORY.

THESE NOT ONLY WENT ON THEIR SOCIAL MEDIA CHANNELS, BUT WE ALSO HAD THEIR ON THEIR YOUTUBE CHANNELS.

UM, AND THEY'RE POSTED PERMANENTLY ON WHAT WE'VE CREATED AS A FIRST EVER FOR THEIR PARTNERSHIP WITH A DESTINATION IS CALLED THE HUB.

AND THAT LIVES, UM, WILL LIVE PERMANENTLY THERE ON THE CONDE NAST CHANNELS.

AND I BELIEVE, GIVE YOU A LITTLE SNEAK PEEK, 'CAUSE I CAN TALK ABOUT IT ALL DAY, BUT HERE IT'S A GOOD ONE TO SEE.

JUST MAKE SURE THE VOLUME IS UP HERE.

I PROMISE WE SAW HIM A FEW MINUTES AGO.

YEAH, HILTON HEAD AND MY GULLAH CULTURE HAS JUST REALLY MADE ME, IT, IT'S MADE ME WHO I AM TODAY.

YOU KNOW, FOR ALL OF THE GULLAH CULTURE ON HILL AND HEAD ISLAND, ALL EVERYBODY, EVERYBODY CAME FROM CAME FROM HERE.

THAT'S POWERFUL.

1561, WE WERE FOUR YEARS BEFORE ANYBODY ELSE.

IT'S FROM BUBBA, MY GRANDFATHER, WHO WAS A CRAFTSMAN AND BUILT BOATS OR BTOS.

BUT THE ENTREPRENEURIAL SPIRIT TOO HAS BEEN PASSED DOWN THROUGH GENERATIONS FROM OUR FAMILY.

MAKE SURE YOU LEARN HOW TO DO SOMETHING WITH YOUR HAND AND TO UTILIZE YOUR MIND TO DO SOMETHING FOR YOURSELF THAT DR. MARTIN LUTHER KING USED TO ALWAYS SAY, YOU HAVE TO KNOW WHERE YOU COMING FROM IN ORDER TO KNOW WHERE YOU ARE GOING.

EXACTLY.

AND I BELIEVE THAT IS SOME SEASONED INFORMATION.

SO NOW, YOU KNOW, KIDS WHO LIVE HERE TODAY, THEY, THEY'LL NEVER,

[00:15:01]

AND TO BRING, BRING THE KIDS OUT AND GET BACK AND BRING THE KIDS OUT, GET THEM INVOLVED, THEN THEY LEARN THE STORY AND THEY LEARN THE BACKGROUND AND THEY LEARN ABOUT THE GULLAH CULTURE AND THEY LEARN HOW IMPORTANT IT IS.

AND WE ARE ONE STEP CLOSER TO MAKING SURE THAT THE CULTURE DOESN'T DIE.

SO MAKE SURE IT DOESN'T DIE.

IT DON'T DIE, YOU KNOW, THAT IT, IT CONTINUOUSLY.

SO JUST A LITTLE SNAPSHOT OF THE WORK BEING DONE ON, UM, OUR CONDE NAST EFFORTS, BUT REALLY AN APPROACH THAT WE'RE TAKING WITH ALL OF OUR EFFORTS.

AND I HOPE YOU ENJOYED THAT.

WE ENJOYED MR. CAMPBELL AND MS. LOLA CAMPBELL.

THEY DID AN AMAZING JOB FOR US.

AND HONESTLY, YOU COULD HAVE, THAT'S NOT MINE, , THANK YOU.

UM, WE COULD HAVE LISTENED ALL DAY WITH THE STORYTELLING.

IT WAS QUITE WONDERFUL.

SO THERE'S MORE OPPORTUNITY THERE.

SO, UM, TO DIVE DEEPER, TO EVEN GET FURTHER INTO THOSE STORIES.

AND I THINK THIS IS JUST, UM, EXACTLY WHERE, THANK YOU, ANDREW, EXACTLY WHERE OUR READERSHIP OF CON NAST TRAVELER, BUT ALSO OUR VISITORS AS A WHOLE WANT TO BE, THEY WANT TO BE CLOSE TO US IN UNDERSTANDING WHAT, WHAT MAKES THIS DESTINATION SO SPECIAL.

SO I THINK THIS IS A GOOD FIRST START FOR THAT AND I'M EXCITED THAT WE HAVE THAT TO SHARE WITH YOU.

SO, JUST AS MUCH ON THE PAID SIDE, WE HAVE THE EARN SIDE, WHICH IS MS. CHARLIE CLARK AND HER TEAM AND, UM, PARTNERSHIP WITH WEBER SHANDWICK.

AND THIS IS WHAT EVERYBODY IS TALKING ABOUT WHEN THEY'RE TALKING ABOUT HILTON HEAD.

YOU'RE SEEING IT COME ACROSS IN PUBLICATIONS AND ONLINE PIECES SUCH AS THE POINTS GUIDE, TRAVEL AND LEISURE SOUTHERN LIVING.

AND JUST FOR THE TIMEFRAME OF OCTOBER THROUGH DECEMBER OF 2023, UM, THE DESTINATION HAD OVER 515 STORIES AND MENTIONS.

AND WHY IS THAT SO SIGNIFICANT? BECAUSE CHARLIE AND HER TEAM WORKED SO DILIGENTLY TO CREATE THOSE RELATIONSHIPS TO TELL THE STORY, BUT THE HAVING THE, UM, THE OTHER PIECE OF IT IS HAVING THE EDITOR ON THE OTHER SIDE BE TRULY INTERESTED AND BE WILLING TO WRITE ABOUT IT.

AND SHE DOES AN AMAZING JOB OF CURATING THOSE, THOSE EFFORTS AND FOSTERING THOSE RELATIONSHIPS.

SO YOU CAN SEE, IF YOU HAVE THE 515 STORIES, WHAT DOES THAT LOOK LIKE? WELL, THE VALUE OF GETTING 515 STORIES IS THAT 4 MILLION NUMBER THAT YOU SEE THERE FOR ADD VALUE, THAT IS SOMETHING OUTSIDE THE COST OF, YOU KNOW, REASONABLE INVESTMENT FOR THE DESTINATION ON A REGULAR BASIS.

SO WE ARE SO APPRECIATIVE OF ALL THE WORK THAT CHARLIE AND HER TEAM DOES TO ENSURE THAT, THAT THE BRAND OF HILTON HEAD ISLAND IS IN FRONT OF THESE IMPORTANT BRANDS TELLING OUR STORY.

THAT EQUATES TO THE EYEBALLS, RIGHT? THAT'S THAT 1.4 RIGHT THERE THAT YOU SEE AS IMPRESSIONS.

IMPRESSIONS ARE EYEBALLS THAT ARE GONNA SEE IT.

SO REALLY EXCITED ABOUT ALL THE WORK THAT CHARLIE AND HER TEAM ARE DOING AND WHAT OTHERS ARE SAYING ABOUT HILTON HEAD ISLAND.

IT'S BEEN REALLY GREAT TO SEE THAT COME TO FRUITION.

UM, MR. ANDREW HERE HAS OUR DESTINATION PIECE, AND THAT IS ONE THAT WE THINK IS A PIECE THAT HELD SOME REAL ESTATE.

AND WE LIKE TO SAY THAT IT'S THAT COFFEE TABLE PIECE.

UM, THE WAY THAT YOU CAN ACCESS THE OFFICIAL DESTINATION GUIDE, UM, FOR HILTON HEAD ISLAND IS THROUGH MULTIPLE TOUCHPOINTS.

YOU CAN REQUEST IT ONLINE@HILTONHEADISLAND.ORG.

YOU CAN, UM, FIND IT AT ANY AAA OFFICE, AT ANY OF THE SOUTH CAROLINA OFFICIAL WELCOME CENTERS.

UM, AND THEN WE ALSO HAVE FULFILLMENT, UM, THROUGH OUR FRONT OFFICE SO YOU CAN COME TO ANY ONE OF OUR OFFICES AND, AND BE ABLE TO ACCESS THAT BOOK.

SO OVER THOSE, UM, FEW MONTHS, WE HAD OVER 7,600 OF THOSE FULFILLED.

SO PEOPLE ARE THINKING, PLANNING, WANTING TO KNOW MORE ABOUT THE DESTINATION.

BUT REALLY WHAT THIS PIECE DOES IS TELL THAT DEEPER STORY.

IT'S AN OPPORTUNITY FOR THE BRAND RECOGNITION, THE BRAND REAL ESTATE TO BE PRESENT, UM, 365 DAYS A YEAR AT SOMEONE'S HOUSE, WHICH WE REALLY LIKE TO SEE.

BUT AS MUCH AS WE LOVE THAT PRINTED PIECE AND WE'RE COMMITTED TO, UM, ENSURING THAT PIECE GOING FORWARD BECAUSE IT IS SUCH A BEAUTIFUL PIECE TO HAVE AND TO BE ABLE TO DISTRIBUTE WHEN WE GO TO TRADE SHOWS OR WE MEET WITH MEDIA, UM, OR SEND THEM OUT TO THOSE THAT ARE REQUESTING, UM, IT'S JUST AS IMPORTANT TO HAVE THAT DIGITAL TOUCHPOINT AND WE PUT THE WEBSITE EFFORTS, UM, FOR THE QUARTER OF, UM, OR FOR THE TIMEFRAME OF OCTOBER THROUGH DECEMBER ON A MOBILE DEVICE.

BECAUSE MORE THAN NOT, UH, MORE TIMES THAN NOT YOU'RE DIGESTING FROM YOUR, YOUR DIGITAL OR YOUR PHONE.

AND, UM, SO WE WANNA BE ABLE TO MAKE SURE THAT THAT DIGITAL TOUCHPOINT, OUR VIRTUAL FRONT DOOR OF HILTON HEAD ISLAND.ORG IS REALLY MANAGEABLE, SUPER DIGESTIBLE, AND IS ALSO TELLING THAT AUTHENTIC STORY AND HAS OUR DESTINATION VALUES WOVEN THROUGH IT.

AND SO THAT'S BEEN THE EFFORT OF OUR, UM, TEAM GOING FORWARD, UM, TO MAKE SURE THAT WE HAVE RICH ITINERARIES, DEEP STORYTELLING, BUT WE'RE ALSO HIGHLIGHTING AND PROMOTING, UM, OUR PARTNERS ON THAT WEBSITE, UM, THAT TOUCH ALL OF THOSE VALUES.

[00:20:01]

SOCIAL, AS WE SPOKE ABOUT, AS WE WERE THINKING FORWARD ABOUT FISCAL YEAR 25, WILL CONTINUE TO BE AN IMPORTANT PLATFORM FOR US TO BE RELEVANT ON.

AND SO, UM, MORE NOW THAN EVER CONTENT IS REALLY HELPING US ACHIEVE THAT OPPORTUNITY.

SO HOW CAN WE TELL THOSE REALLY DEEP STORIES IN LITTLE BITE-SIZED NUGGETS? SO WE WANNA BE ACROSS ALL CHANNELS, WE WANNA BE CONSISTENT, WE WANNA BE, UM, TELLING THAT STORY, BUT IN THE WAY THAT SOME OF THE YOUNGER, UM, UM, VISITORS OR POTENTIAL VISITORS, BUT ALSO THOSE THAT HAVE BEEN VISITING FOR YEARS ARE GONNA THINK OF HILTON HEADS.

THEY CAN UNDERSTAND THAT WHAT'S IMPORTANT TO US IS THAT YOU RESPECT THIS DESTINATION, THAT YOU HAVE THE SAME VALUES THAT WE HAVE, UM, AS RESIDENTS, AND THAT WE WANNA MAKE SURE THAT WE'RE ARTICULATING THAT THROUGH NOT ONLY OUR WEBSITE AND OUR PRINT AND OTHER OUT STORIES, BUT ALSO THROUGH OUR SOCIAL MEDIA.

AND I REALLY WANNA TALK ABOUT THE COMMUNITY CORNERSTONE PLAN AND HOW IT REALLY TIES EVERYTHING BACK TO WHAT'S THE MOST IMPORTANT HERE.

AND THAT'S THAT WE'RE HEARING, THAT WE'RE LISTENING TO WHAT'S IMPORTANT TO OUR COMMUNITY AND TO OUR RESIDENTS AND TO THE TOWN, AND THAT WE'RE BRINGING FORWARD ALL THOSE OUT MARKETING EFFORTS THAT WE TALKED ABOUT ON THOSE OTHER SLIDES TO TIE BACK INTO THE FIVE DESTINATION VALUES THAT WE ALL HELD HANDS ON AND THAT WE'RE PROMOTING.

SO AT THE END OF THE DAY, EACH ONE OF THOSE OUT MARKET EFFORTS REALLY TIES BACK TO WHAT OUR CORE DESTINATION VALUES ARE, AND THOSE AGAIN, ARE THESE ECOTOURISM HISTORY, ARTS AND CULTURE, RECREATION AND WELLNESS VALUES.

AND SO REALLY THAT THAT IS AN IMPORTANT PIECE AS WE CONTINUE TO, UM, TAKE SOME OF THE LEARNINGS AND THE OPPORTUNITIES AND THE FEEDBACK AND, AND JUST REFINING ALL OF OUR EFFORTS MOVING FORWARD.

THANK YOU FOR THE OPPORTUNITY.

ALRIGHT, THANK YOU.

JUST ADD ONE THING TO IT IN YOUR PRINTED COPY OR THE COPY THAT YOU GUYS GOT IN YOUR EMAILS TOO, THERE'S ALSO A GLOSSARY NOW IN THE BACK SO YOU CAN UNDERSTAND THE TERMS THAT THEY'VE BEEN USING.

SO MANY OF THEM OF OUR ARE EASY FOR ARIANA TO UNDERSTAND, BUT NOT NECESSARILY FOR EVERYBODY ELSE, INCLUDING MYSELF.

SO I ASKED FOR THAT.

SO THE COPY THAT YOU HAVE NOW HAS A LOT OF THOSE TERMS IN IT, A LOT SIMPLER FOR SOMEONE TO GET LITTLE ANACHRONISM, UH, YOU KNOW, THINGS OUT THERE THAT ARE IMPORTANT.

SO I THOUGHT THAT WAS IMPORTANT AS WE DO SO, THANK YOU.

BEFORE YOU GO.

ALRIGHT, ANY ANY QUESTIONS OR COMMENTS? CASSIE? YES.

FIRST OF ALL, THANK YOU.

YOU'RE WELCOME, .

THANK YOU.

THANK YOU FOR LISTENING TO US ABOUT WHAT WAS IMPORTANT.

UH, WE HEAR IT FROM OUR RESIDENTS AND I HEAR YOU NOW ECHOING THAT.

SO THOSE FIVE DESTINATION VALUES, ECOTOURISM, HISTORY, ARTS AND CULTURE, RECREATION, WELLNESS, I THINK THEY CAME OUT OF MY MOUTH PREVIOUSLY OUT OF A LOT OF MOUTHS HERE.

UM, IT'S CERTAINLY IN OUR STRAT PLAN.

UM, SO THANK YOU FOR FOLKS FOCUSING ON THAT.

I THINK, UM, MARKETING ACCORDING TO VALUES, ESPECIALLY VALUES THAT ARE IMPORTANT TO RESIDENTS IS A KEY TO, TO REDIRECTING OUR MARKETING EFFORTS HERE.

SO AT LEAST FROM ONE PERSON, I WANNA SAY THANK YOU.

EXCELLENT.

OTHER COMMENTS? EMMY, THANK YOU.

THAT'S IT.

THANK YOU, UM, FROM A SECOND PERSON AND I'M CERTAIN THAT, UM, IF WE ALL TURNED ON OUR MICS, WE WOULD AGAIN SAY THANK YOU.

WE APPRECIATE THE EFFORT THAT GOES INTO THIS.

THIS HAS BEEN A LONG TIME COMING, WE'VE WORKED ON IT AND UM, IT'S A BEAUTIFUL, FOR SURE.

WELL DONE.

LOTS OF GOOD INFORMATION AND, UH, GREAT JOB.

ANY OTHER COMMENTS? I'LL SAY, I HAVE A COMMENT, ALAN.

YEAH, GO AHEAD, GLEN.

GREAT, THANK YOU ARIANA, THANK YOU FOR, FOR YOUR NICE REPORT.

UH, I'M CURIOUS, HOW MANY INTERVIEWS ARE UNDERTAKEN, UM, BY THE DMO IN CONJUNCTION WITH, UH, PEOPLE THAT ARE VISITING HERE AND WHAT ARE YOU HEARING FROM THOSE PEOPLE? THAT'S A GREAT QUESTION AND THANK YOU FOR THE OPPORTUNITY TO SPEAK TO THAT.

WE, UM, DO A RESIDENT SENTIMENT SURVEY, AS YOU KNOW, BUT WE ALSO ENGAGE OUR VISITORS AND THE WAY THAT WE ENGAGE OUR VISITORS IS BASED ON HOW THEY REQUEST THEIR VACATION PLANNER ON, UM, OUR WEBSITE, HILTON HEAD ISLAND.ORG.

AND IN THAT ENTRY FORM, WHEN THEY'RE FILLING IT OUT, WE ALSO ASK, WHEN IS YOUR INTENT TO TRAVEL? AND IF THEY SAY IF THEY'RE ORDERING IN NOVEMBER OR REQUESTING IN NOVEMBER, BUT THEIR INTENT TO TRAVEL IS IN FEBRUARY, WITHIN 30 DAYS, WE'RE FOLLOWING BACK UP WITH THEM AND ASKING 'EM THE QUESTIONS THAT HELP LADDER INTO OUR VISITOR PROFILE STUDY.

SO THE RESULTS FOR UM, 2023 ARE ACTUALLY GOING TO BE IN OUR HANDS BY END OF NEXT WEEK.

UM, BUT THE INITIAL, UM, FIRST BLUSH IS THAT THEY'RE LOVING IT, THEY'RE LOVING THE DESTINATION, BUT MORE IMPORTANTLY THEY'RE LOVING THE VALUES THAT WE'RE BRINGING FORWARD.

AND I THINK WE'RE SEEING THAT ONLY IN THE PIECES THAT WE BROUGHT FORWARD WITH CONDE NAST TRAVELER, BUT WE'RE EXCITED TO SEE THE FULL REPORT SO WE CAN SEE, YOU KNOW, WHERE ARE THEY SPENDING THEIR TIME OUTSIDE, EITHER THEIR HOME AND VILLA OR THEIR HOTEL, BUT WHERE EARLY INDICATORS ARE SHOWING THEIR, THEY'RE GETTING OUT AND THEY'RE DOING THOSE EXCURSIONS, THEY'RE EATING, UH,

[00:25:01]

UM, THEY'RE DIVING DEEPER INTO OUR, UM, RICH HISTORY, HERITAGE AND CULTURE.

SO THE PIECES THAT WE'RE BUILDING UPON ARE REALLY STARTING TO COME FORWARD AND I'M EXCITED FOR THAT REPORT.

ALRIGHT, MR. BROWN? YES, THANK YOU, MR. MAYOR.

UM, I WANTED TO, UH, SAY OUT LOUD THANK YOU TO MR. ORLANDO AND MR. MILES FOR PUTTING THESE TWO TEAMS TOGETHER AND SETTING THE STAGE FOR THEM TO BE BRINGING THIS TYPE OF PRODUCT BEFORE US.

YOU ALL HAVE THE PLEASURE OF LISTENING TO THE OUTCOME.

I'VE HAD THE PLEASURE OF BEING IN THE BACK ROOM WITH THESE TWO TEAMS AS THEY HAVE, UM, BEEN WORKING ON THIS.

UM, JUST, JUST ONE POINT I I WANTED TO MAKE, WHICH I THINK IS RELATIVE.

UM, YOU KNOW, AS, AS THESE TWO TEAMS WERE SITTING AND, AND WORKING TOGETHER, UM, THE TOPIC CAME UP OF HOW DO FUTURE GENERATIONS LOOK TO TRAVEL, MAKE THE DECISION ON HOW TO TRAVEL AND WHERE TO TRAVEL.

AND, UM, KUDOS TO, UH, TO BOTH GROUPS, TO, TO SORT OF THINK OUT OF THE BOX AND LONG TERM ABOUT HOW WE'RE GOING TO ATTRACT THOSE VISITORS.

AND AS MANY OF US KNOW, THOSE VISITORS ULTIMATELY MAY TURN INTO FUTURE RESIDENTS OF THE ISLAND.

SO THE TWO WAY STREET OF COMMUNICATION IS HUGE FOR US.

OKAY.

I THINK THERE'S A LOT OF INFORMATION THAT AT THE FINGERTIPS OF THE CHAMBER THAT CAN HELP US IN OUR FUTURE DECISION MAKING AS WELL.

SO HAPPY THAT THE LINES OF COMMUNICATION ARE WAY OPEN AT THIS POINT.

ONE MORE TIME.

YES SIR.

THANK, I APOLOGIZE.

UH, SUGGESTION.

UH, SOMETHING I'VE SUGGESTED BEFORE IS THAT WE HAVE A LOT OF THESE KIOSK AROUND, UM, THE ISLAND FOR THE BIKE PASS, AND I SUGGESTED THAT WE ADD A QR CODE TO THOSE, AND THE LINKS TO THESE ORAL HISTORIES WOULD BE GREAT, GREAT TO INCLUDE THERE.

SO IF THERE'S SOME WAY OF LINKING THOSE EFFORTS, I THINK IT'D BE GREAT.

UM, WE WERE ON PINKNEY ISLAND THIS WEEKEND AND THERE ARE QR CODES THERE THAT YOU CAN LINK TO AND LISTEN TO SOMEBODY TELL YOU SOME HISTORY, SO IT'D BE A GREAT COOPERATION THERE.

THANK YOU.

OKAY, WELL, I, I JUST WANT TO REITERATE, THANK YOU.

UM, GREAT COMMUNICATION HAS GONE INTO CREATING A GREAT DOCUMENT AND REALLY REPRESENTING OUR ISLAND THE WAY IT NEEDS TO BE REPRESENTED.

UM, AND I, AND I THINK WE'VE COME A LONG WAY, UM, OVER THE PAST COUPLE YEARS, SO THANK YOU.

YEP, THANK YOU.

OKAY,

[6. Appearance by Citizens: Citizens who wish to speak on the matters being discussed during the meeting may do so by submitting the Request to Speak form no later than 12:00 PM the day of the meeting.]

UH, I'D LIKE TO REMIND OUR CITIZENS THAT SECTION TWO DASH FIVE DASH 70, THE TOWN CODE LIMITS EACH PERSON TO THREE MINUTES WHEN ADDRESSING TOWN COUNCIL, AT THE END OF THE THREE MINUTES, YOU'RE ASKED TO CONCLUDE YOUR COMMENTS.

PLEASE MAINTAIN A DECORUM SUITABLE FOR THE MEETING AND REFRAIN FROM USING ANY PROFANE, ABUSIVE, OR OBSCENE LANGUAGE.

IF YOU HAVE ANY MATERIALS YOU'D LIKE TO GIVE TO TOWN COUNSEL, PLEASE GIVE THEM TO THE TOWN CLERK AFTER YOU'RE FINISHED SPEAKING.

KIMBERLY, DO WE HAVE ANYBODY SIGNED UP TO SPEAK TODAY? WE DO.

WE HAVE A FEW.

DIANE BEMA.

I HOPE I SAID THAT RIGHT.

HI, MY NAME IS DIANA BEMA.

I'VE BEEN LIVING IN LONGO FOR THREE YEARS WITH MY HUSBAND AND MY TWO YOUNG KIDS.

I CAME TO THE STATES 15 YEARS AGO WITH A DIPLOMATIC VISA TO WORK AT THE CONS OF ARGENTINA IN ATLANTA.

UM, BUT I'M HERE TO EXPRESS MY CONCERN FOR THE FAMILIES IN JIM NIKO.

UM, I, WITH MY FAMILY CANNOT LIVE EVERY ANYWHERE IN THE COUNTRY, AND WE CHOSE HILTON HEAD BECAUSE OF THE DIVERSITY IN THIS COMMUNITY.

THE MIX OF CULTURES MAKES HILTON HEAD MORE THAN A VACATION SPOT AND A WEALTHY PLAYGROUND.

I'M SURE YOU'LL AGREE THAT MULTIDIMENSIONAL CULTURE FOUND AND LIVING HERE BEYOND JUST VISITING HERE, IS SOMETHING IMPORTANT TO BUILD AND PRESERVE.

MY KIDS BOTH GO TO PUBLIC SCHOOL.

WE LOVE OUR SCHOOLS AND SHARE MOST OF OUR COMMUNITY ACTIVITIES WITH THE FAMILIES AND CHICO.

THEY'RE NOT ONLY IMPORTANT TO WORK TO OUR WORKFORCE, THEY'RE ALSO, UH, GOOD PEOPLE.

UH, THEIR KIDS ARE FRIENDS OF OUR KIDS.

I SEE HOW OUR NEIGHBORS AND CHICO ARE STRUGGLING WITH THEIR HOUSING CRISIS.

I'M AFRAID OF THEM BECAUSE I VOLUNTEER AT THEM AS, UM, UM, A SPANISH TRANSLATOR AND A CREST LUTHERAN CHURCH TO PROVIDE THEM ASSISTANCE.

AND CHICO.

THERE ARE 52 APARTMENTS IN VERY BAD SHAPE WITH 300 PEOPLE, INCLUDING 75 CHILDRENS TODAY.

THEY STILL HAVE SHORT TERM LEASES.

WE RENT MOVING UP HUNDREDS OF DOLLARS EVERY MONTH.

WE NEED TOWN SOURCES AND WISDOM TO WORK WITH US ON A SOLUTION BEFORE THEY ARE EVICTED WITH NOWHERE TO GO WITHOUT YOUR SUPPORT, WE WILL LOSE AN ENTIRE GROUP OF GOOD NEIGHBORS WHO ARE NOT ONLY KEY TO OUR LOCAL WORKFORCE, BUT ALSO WHO PROVIDE MULTICULTURAL DIVERSITY INTO OUR COMMUNITY.

UH, THEY NEED GOOD NEIGHBORS TO STEP UP TO HELP THEM HAVE A DIGNIFIED LIFE, MEET BASIC NEEDS, AND FEEL SECURE AND WELCOME AND HILTON HEAD KNOW FORCE OUT BY MORE DEVELOPERS RAISING THEIR RENTS.

WE ARE A COMMUNITY THAT

[00:30:01]

THERE'S A LARGE GROUP OF US WHO CARED TWO YEARS AGO AND WATCHING AND CARING.

TODAY, I EXPECT OUR TOWN COUNCIL WOULD ACT QUICKLY TO SAVE CHICO FROM EXPLOIT EXPLOITATION.

LET'S WORK TOGETHER IN A SOLUTION BEFORE 300 RESIDENTS ARE DRIVEN AWAY.

THANK YOU.

THANK YOU.

MIKE DAVIS.

YES, MIKE DAVIS.

UH, READ THROUGH YOUR ORDINANCE ABOUT THE ABANDONED WATERCRAFT THAT Y'ALL ARE LOOKING TO PROPOSE IN THERE.

UH, ONE THING I WANT TO ASK, IF YOU COULD CONSIDER, AND THAT'S, UH, WHERE THE MOORING IS FOR THESE BOATS.

SOMETIMES THEY PARK BEHIND HOUSES AND THAT'S A LITTLE DISCOMFORTING IF YOU DON'T KNOW THE PEOPLE, THE BOAT'S REGISTERED OUTTA STATE.

UH, IT'S JUST SOMETHING THAT MAYBE PEOPLE HADN'T CONSIDERED, BUT IT'S HAPPENED TO US AND OTHER PEOPLE AROUND US.

AND, UH, IT WOULD BE NICE THAT THERE COULD BE A A, A MINIMUM FEED OF WHERE THEY CAN PARK BEHIND HOUSING THE DOCKS.

IT'S JUST LIKE HAVING A CAMPER IN YOUR BACKYARD IF YOU DON'T KNOW WHO THAT IS BACK THERE.

SO, UH, IT IS THINGS COMING UP.

JUST WANNA PUT THAT OUT THERE.

ALRIGHT, THANK YOU.

THANK YOU.

SKIP POLAND.

THAT'S ALL I HAVE.

THAT'S ALL YOU HAVE.

OKAY, THANK YOU.

[7.a. Consideration of an Ordinance to Amend the Town of Hilton Head Island's Comprehensive Plan to Incorporate a Housing Impact Analysis - First Reading - Missy Luick, Director of Planning]

THIS HAS BEEN APPROVED BY THE PLANNING COMMISSION IN JANUARY, AND THE PUBLIC PLANNING COMMITTEE RECOMMENDED IT BE PRESENTED TO COUNCIL AT THE FEBRUARY 8TH MEETING.

MS. LUECK.

THANK YOU COUNCIL MAYOR.

MR. ORLANDO.

UM, YES, BEFORE YOU TODAY I HAVE FIRST READING OF AN ORDINANCE FOR A COMPREHENSIVE PLAN AMENDMENT, UM, TO INCORPORATE A HOUSING IMPACT ANALYSIS, UM, TO OUR HOUSING ELEMENT.

OUR COMPREHENSIVE PLAN IS OUR PLAN.

UM, IT WAS ADOPTED IN 2020.

THE PLANNING HORIZON FOR THIS DOCUMENT IS BETWEEN 2020 AND 2040.

UM, THE COMPREHENSIVE PLAN, UM, IS A DOCUMENT THAT PROVIDES A FOUNDATION FOR OUR ISLAND'S GROWTH AND DEVELOPMENT.

IT PROVIDES A BASELINE OF EXISTING CONDITIONS AND OUTLINES, GOALS, STRATEGIES, AND TACTICS FOR THE FUTURE OF THE TOWN AND OUR ISLAND COMMUNITY.

UM, IN THE COMPREHENSIVE PLAN, IT INCLUDES SOME REQUIRED PLANNING ELEMENTS THAT ARE REQUIRED BY THE STATE PLANNING ENABLING ACT.

AND ONE OF THOSE ELEMENTS IS A HOUSING ELEMENT.

AND, UM, THIS AMENDMENT BEFORE YOU TODAY IS, UM, AN AMENDMENT TO THE HOUSING ELEMENT AND WILL BE INCORPORATED IF ADOPTED AS AN APPENDIX TO OUR ADOPTED COMPREHENSIVE PLAN.

UM, SO OUR COMPREHENSIVE PLAN, UM, ALREADY INCLUDES INFORMATION BOTH ON HOUSING AS WELL AS, UM, OUR ECONOMY RELATED TO OUR EMPLOYMENT SECTOR, UM, BOTH IN CHAPTER TWO, OUR COMMUNITY SECTION, AS WELL AS SOME GOALS, STRATEGIES, AND TACTICS RELATED TO HOUSING AND WORKFORCE HOUSING.

IN CHAPTER THREE ARE CORE VALUES WITHIN THE ADOPTED COMPREHENSIVE PLAN.

SO, UM, THE HOUSING IMPACT ANALYSIS, UH, BACKGROUND, UM, STARTED FROM, UH, A CHANGE TO, UH, SOUTH CAROLINA LAW WHEN ACT 57 WAS, WAS ADOPTED.

AND IT ALLOWS, UM, LOCAL GOVERNMENTS TO UTILIZE, UM, A TAX MONIES FOR THE DEVELOPMENT OF WORKFORCE HOUSING.

AND THAT ACT NOW ALLOWS COMMUNITIES TO UTILIZE, UM, A PORTION OF OUR STATE OR LOCAL ACCOMMODATIONS TAX OR BOTH TO UTILIZE THE DEVELOPMENT OF QUALIFIED WORKFORCE HOUSING AS A TOURISM RELATED EXPENDITURE.

AND IT REQUIRES THAT IF A LOCAL GOVERNMENT WANTS TO UTILIZE THAT FUNDING, THEY FIRST NEED TO CREATE A HOUSING IMPACT ANALYSIS.

UM, THERE IS A LIMIT OF THAT, UM, ALLOCATION UP TO 15%.

AND, UM, CURRENTLY THE ACT DOES HAVE A SUNSET CLAUSE AS OF DECEMBER 31ST, 2030.

THE HOUSING IMPACT ANALYSIS DOCUMENT HAS TO BE COMPLETED PRIOR TO SECOND READING OF AN ORDINANCE, UM, BY THE APPROVING BODY.

AND IT INCLUDES A REQUIREMENT THAT IT'S AN AMENDMENT TO THE COMPREHENSIVE PLAN AS PART OF THE HOUSING ELEMENT.

UH, THE ACT ALSO IDENTIFIED SOME, UM, REQUIRED STEPS IN THE PROCESS.

ONE THAT THERE, THE HOUSING IMPACT ANALYSIS IS DELIVERED TO THE DEPARTMENT OF REVENUE AND THE TOURISM EXPENDITURE REVIEW COMMITTEE, AS WELL AS, UM, AN ORDINANCE TO THE MEMBERS OF THE LEGISLATIVE BODY, WHICH IS BEING ACCOMPLISHED TODAY.

UM, WE HAVE CONFIRMED RECEIPT, UM, BY BOTH OF THE REQUIRED STATE AGENCIES THAT ARE LISTED AND ALSO HAVE CONFIRMED THAT THE HILTON HEAD IS THE FIRST MUNICIPALITY TO TURN IN HOUSING IMPACT ANALYSIS IN THE

[00:35:01]

SO, AS PREVIOUSLY MENTIONED, THIS HAS GONE THROUGH, UM, SOME PUBLIC REVIEW.

THE DOCUMENT ITSELF WAS ASSEMBLED IN IN LATE SUMMER, EARLY FALL.

UM, IT WAS REVIEWED TWICE BY THE HOUSING ACTION COMMITTEE ONCE IN NOVEMBER, AND THEN THEY RECOMMENDED IT FOR APPROVAL IN DECEMBER.

UM, THEN IT WENT TO THE PLANNING COMMISSION FOR A PUBLIC HEARING, UH, IN JANUARY.

UH, THE PUBLIC PLANNING COMMITTEE, UH, REVIEWED AND RECOMMENDED IT, UM, IN FEBRUARY AND, UH, LAST MONTH AT TOWN COUNCIL.

THERE WAS A BRIEF ON THIS TOPIC AND FIRST READING IS TODAY AND WE ANTICIPATE POTENTIAL SECOND READING AT THE NEXT MEETING ON MARCH 19TH.

SO THE, THE REQUIRED COMPONENTS THAT ARE OUTLINED IN ACT 57 REQUIRE THAT THE DOCUMENT PRESENT A POINT IN TIME ANALYSIS, UM, AND REQUIRE DATA SETS, UM, ON OUR HOUSING MARKET CHALLENGES COSTS ASSOCIATED WITH THE INCREASED REAL ESTATE PRICES AND THE COST BURDEN FOR LOCAL EMPLOYEES.

UH, THE DOCUMENT ITSELF IS, IS, UM, OUTLINED IN FIVE CHAPTERS.

IT, IT COVERS THE EMPLOYMENT ANALYSIS, HOUSING MARKET ANALYSIS, HOUSING MARKET CONDITIONS, CONSTRUCTION AND DEVELOPMENT COSTS, AND THEN SOLVING THE, THE HOUSING CRISIS.

UH, AGAIN, THE, THE DOCUMENT ITSELF IS AN AMENDMENT TO THE COMP PLAN.

UM, THE DOCUMENT DOES NOT INCLUDE ANY ADDITIONAL RECOMMENDATIONS IN IT.

UM, WE ALREADY HAVE, UH, RECOMMENDATIONS FOR HOUSING THAT ARE FROM OUR COMPREHENSIVE PLAN AND OUR OTHER HOUSING ADOPTED PLANS, THE WORKFORCE HOUSING STRATEGIC ACTION PLAN OF 2019 AND THE HOUSING FRAMEWORK OF 2022.

UM, SO THE DOCUMENT ITSELF IS, UH, SIMPLY THE PREREQUISITE TO BE ABLE TO ENABLE COUNSEL TO UTILIZE UP TO 15% OF ATEX MONIES SHOULD THEY CHOOSE TO.

UH, ARE THERE ANY QUESTIONS ABOUT THE HOUSING IMPACT ANALYSIS? I'LL TELL YOU WHAT, WE'LL, WHAT WE'LL DO FIRST IS WE'LL GO TO PUBLIC COMMENT AND THEN, AND THEN WE'LL COME BACK AND MAKE A MOTION SO WE CAN DISCUSS PUBLIC COMMENT.

ANYBODY HAVE ANY PUBLIC COMMENT REGARDING THIS ITEM? YES, SIR.

REMEMBER TO STATE YOUR NAME AND, AND, AND LOCATION OF RESIDENCE.

THANK YOU, MR. MAYOR.

UH, KEN CAMPBELL, RESIDENT SEA PINES, UH, UH, LONG TERM, UH, VISITOR AND 15 YEAR RESIDENT OF THE ISLAND.

UM, I WANT TO, UM, ADDRESS THIS FROM THE STANDPOINT OF, UH, AND I KNOW SENATOR TOM DAVIS ISN'T HERE TODAY, BUT FIRST TO THANK HIM FOR SPEARHEADING THIS AT THE STATE LEVEL TO GET, UH, FOR, UH, WORKFORCE HOUSING INTO THE AT TAX PROGRAM.

UH, SECONDLY, THE, UH, UH, THANKS TO, UH, THE STAFF OF, UH, THIS TOWN, UH, UH, MARK ORLANDO AS ITS LEADER, MISSY AND THE PLANNING DEPARTMENT.

IF, UH, AND WAS PAYING ATTENTION TO HER SLIDES, SHE'LL, YOU'LL SEE THAT THERE WERE SEVEN MEETINGS.

THIS IS THE SEVENTH MEETING IN A PRETTY SHORT PERIOD OF TIME THAT REVIEWED ALL THAT MATERIAL.

AND THERE WAS A LOT OF MATERIAL AND THE REPORT THAT WAS PREPARED, WHICH ANALYZED THE NEEDS.

VERY IMPORTANT REPORT AND I HOPE EVERYBODY AND THE, AND THE AUDIENCE GETS TO READ IT.

SO BASICALLY I'M UP HERE TO THANK, UH, UH, EVERYONE FOR ALL THE WORK THAT'S BEEN DONE BY STAFF TO GET THIS TO THIS POINT AND LOOK FORWARD TO IT BEING APPROVED.

THANK YOU.

THANK YOU.

ANY OTHER PUBLIC COMMENTS? ALRIGHT, SEEING NONE, WE'LL BRING IT BACK TO THE DICE.

DO WE HAVE A MOTION TO MOVE ON THIS? I'M HAPPY TO MAKE A MOTION.

I, I MOVE TO ADOPT AN ORDINANCE TO AMEND THE TOWN OF HILTON HEAD ISLANDS COMPREHENSIVE PLAN TO INCORPORATE A HOUSING IMPACT ANALYSIS.

SECOND.

OKAY.

DISCUSSION.

JUST A QUESTION ABOUT HOW CURRENT THE HOUSING MARKET CONDITIONS THAT ARE INCLUDED IN THE ANALYSIS THE HOUSING MARKET CONDITIONS ARE FROM SUMMER OF 2023.

HOW WERE THEY, UM, GATHERED THE, THE DATA, HOW WAS IT GATHERED? THEY WERE FROM HILTON HEAD REALTORS ASSOCIATION, UM, AS WELL AS SOME OTHER, UH, HOUSING RELATED, UH, WEBSITES.

OKAY.

THANK YOU.

ANY OTHER COMMENTS? DISCUSSION? RIGHT.

SEEING NONE.

WE'VE GOT A MOTION MADE BY PATSY TO MOVE IT FORWARD A SECOND BY STEVEN.

OH, ACTUALLY, MS. BRYSON AND MR. ALFRED.

ALL THOSE IN FAVOR OF MOVING THIS FORWARD, PLEASE SIGNIFY BY RAISING YOUR RIGHT HAND.

ALL THOSE OPPOSED, THAT IS FIVE TO ONE.

THANK YOU.

[7.b. Consideration of an Ordinance to Amend Title 8, Chapter 3, of the Town of Hilton Head Island Code of Ordinances, to add Section 8-3-114 titled Abandoned Watercraft - First Reading - Josh Gruber, Deputy Town Manager]

[00:40:01]

THIS ITEM WAS APPROVED AT THE FEBRUARY 12TH COMMUNITY SERVICE AND PUBLIC SAFETY COMMITTEE MEETING ON FEBRUARY 12TH FOR COUNCIL APPROVAL.

MR. GROOVER, THANK YOU MAYOR.

UH, MEMBERS OF COUNCIL, MR. ORLANDO, UM, AS IS IN THE PACKET THIS EVENING, WHAT IS PENDING BEFORE YOU IS A RECOMMENDATION THAT'S COME OUT OF THE COMMUNITY SERVICES AND PUBLIC SAFETY COMMITTEE.

UH, THE COMMITTEE UNANIMOUSLY RECOMMENDED THAT TOWN COUNCIL CONSIDER AN ORDINANCE THAT WOULD AMEND TOWN CODE TO INCORPORATE PROVISIONS THAT ARE ESSENTIALLY FROM STATE CODE DEALING WITH THE, UH, DERELICT AND ABANDONED BOATS THAT MAY BE WITHIN THE TERRITORIAL WATERS OF THE TOWN OF HILTON HEAD ISLAND, AS IS INDICATED IN THE MATERIALS THAT ARE BEFORE YOU TONIGHT.

WHAT THE STATE HAS ESSENTIALLY SAID IS THAT IF A LOCAL GOVERNMENT WANTS TO STEP IN AND TRY TO REGULATE WATERCRAFT WITHIN THE TERRITORIAL WATERS OF THE STATE, IT MUST DO SO, UH, ALMOST IDENTICALLY TO WHAT THE STATE HAS PROPOSED IN TERMS OF ITS REGULATIONS.

SO THAT IS EXACTLY WHAT YOU HAVE BEFORE YOU TODAY IS A PROPOSAL TO INCORPORATE THE LANGUAGE FROM THE STATE CODE INTO THE TOWNS CODE.

WHAT THAT DOES IS IT GIVES OUR COMMUNITY CODE ENFORCEMENT AND PUBLIC SAFETY OFFICERS THE ABILITY TO TAKE ADDITIONAL STEPS TO ADDRESS IT.

IT ALSO ALLOWS US TO WORK DIRECTLY WITH THE STATE AND THE COUNTY TO ADDRESS ABANDONED AND DERELICT VOTES.

AT THE COMMITTEE, THERE WAS A REQUEST, UH, REGARDING KIND OF THE FINANCIAL IMPLICATIONS.

AT THIS POINT IN TIME, THERE ARE NO DIRECT FINANCIAL IMPLICATIONS WITH THE ADOPTION OF THIS.

THIS ESSENTIALLY JUST ALLOWS US TO HAVE AN ADDITIONAL ARROW IN OUR QUIVER THAT WE CAN USE TO ADDRESS THIS ISSUE.

UH, AS PART OF THIS UPCOMING PROPOSED BUDGET, I BELIEVE WE'RE GONNA LOOK AT INCLUDING THE PURCHASE OF A WATERCRAFT, WHICH IS THEN GOING TO ENABLE US TO BE ABLE TO GO OUT AND DO MORE ACTIVE MONITORING FOR THIS PARTICULAR ISSUE IN OUR WATERWAYS, AND THEN WORK DIRECTLY WITH THE COUNTY IN THE STATE TO ADDRESS THOSE BOATS THAT ARE IDENTIFIED AS BEING ABANDONED OR DERELICT.

UM, I KNOW A MEMBER OF THE PUBLIC ASKED A QUESTION ABOUT CAN WE, UH, REGULATE THE DISTANCE FROM WHICH, UH, BOATS ANCHOR OR MORE UNFORTUNATELY KNOW THE STATE, UM, REGULATES THE TERRITORIAL WATERS AND AS SUCH, THEY'RE THE ONES THAT SET FORTH THE REGULATIONS.

AND THERE'S NOTHING CURRENTLY IN STATE CODE THAT WOULD ALLOW OR REGULATE OR PROHIBIT, UH, THE DISTANCES FROM WHICH PEOPLE CAN, UH, ANCHOR OR MORE.

TO THE EXTENT THAT THAT DOES EXIST, WE WOULD BE ABLE TO APPLY IT, BUT THERE'S NOTHING THAT WE COULD INCORPORATE LOCALLY THAT WOULD BE DIFFERENT OR IN CONTRAVENTION TO WHAT MAY BE AVAILABLE AT THE STATE LEVEL.

BE HAPPY TO ANSWER ANY QUESTIONS THAT YOU HAVE.

OKAY, SO WE'LL GO TO PUBLIC COMMENT FIRST, UH, OVENS.

I'M PAMELA MARTIN, LOVE OVENS, AND I'VE LIVED HERE 47 YEARS ON THE SOUTH END OF THE ISLAND.

UM, I HAD SOME QUESTIONS ABOUT THIS LAST TIME I WAS HERE, BUT I DID SPEAK WITH A NUMBER OF BOAT CAPTAINS THAT I KNOW AND THEY AGREE THAT THEY WOULD BE HAPPY IF, UM, THEY WOULD LOOK AFTER THE NEGLECTED AND DERELICT BOATS, WHICH WOULD REALLY HELP.

THE OTHER, UM, THING THAT MOST OF THE GENTLEMAN I SPOKE WITH AGREED UPON WAS TO STOP ALLOWING COMMERCIAL BUSINESSES FROM OPERATING FROM COUNTY AND TOWN BOAT RAMS. RIGHT NOW THERE ARE LIKE, I DON'T KNOW, ONE GUY HAS 20 BOATS ON A PUBLIC DOCK AND ANOTHER HAS, UM, ABOUT A DOZEN WAVERUNNERS AND THEY'RE NOT PAYING TO USE THESE DOCS.

AND IF I READ THIS CORRECTLY, ON PAGE 78 OUT OF 86 ON TODAY'S THING THAT I GOT ON THE INTERNET ON, UM, THE THIRD PARAGRAPH, SUBLINE A, IT SAYS MORE TO A DOCK OR MARINA BIRTH WITH PERMISSION FROM THE DOCK OR BIRTH OWNER ONLY.

THANK YOU.

THANK YOU.

OTHER PUBLIC COMMENTS REGARDING THIS ITEM? ANY OTHER PUBLIC COMMENTS? SEEING THEM WILL BRING IT BACK TO THE DIOCESE.

DO WE HAVE A MOTION? I'LL MAKE THE MOTION.

MR. MAYOR, UH, I MOVE THAT TOWN.

COUNCIL AMEND TITLE EIGHT, CHAPTER THREE OF THE TOWN OF HILTON HEAD ISLAND CODE OF ORDINANCE TO ADD SECTION EIGHT DASH THREE DASH 11 FOUR TITLED ABANDONED WATERCRAFT FOR FIRST READING.

WE HAVE A SECOND.

WE HAVE A SECOND DISCUSSION.

MR. ME? I WOULD, UM, I WOULD JUST SAY THAT THIS IS A, A GRAND EFFORT.

I THINK THIS IS IMPORTANT TO OUR ISLAND, PARTICULARLY WHEN IT COMES TO US CONTROLLING OUR WATERWAYS AND THE ENVIRONMENT.

UM, AND I'M, I'M PLEASED TO HEAR THAT WE ARE GOING TO BE INVESTING IN WATERCRAFT TO GO OUT AND AND MONITOR.

UM, BUT I ALSO WANTED TO SORT OF MAKE US AWARE THAT, UM, THIS HAS BEEN A CHALLENGE AS FAR AS HAVING, UH, THE STATE MOVE ON WATERCRAFT THAT ARE CURRENTLY THERE.

UM, SO I JUST WANNA SORT OF OPEN OUR MINDS,

[00:45:01]

RIGHT.

UM, AND I'M SURE WE'LL BE ABLE TO GET FUNDS REIMBURSED IF THERE WAS ACTION TO BE TAKEN, BUT IT'S AN IMPORTANT ITEM TO US.