10.a. First Reading of Proposed Ordinance 2023-10 Adopting the Municipal Budget for the Town of Hilton Head Island for Fiscal Year 2024 Ending June 30, 2024.

[10.a. First Reading of Proposed Ordinance 2023-10 Adopting the Municipal Budget for the Town of Hilton Head Island for Fiscal Year 2024 Ending June 30, 2024.]

THE PARENTS BEST CITIZENS. THANK YOU SO MUCH. THANK YOU FOR ALL YOUR COMMENTS AT THIS TIME. I'D LIKE TO OPEN THE FLOOR FOR OUR PUBLIC HEARING OF THE FISCAL YEAR 2024 BUDGET. DURING THIS TIME OUR TOWN MANAGER MARK WILL PRESENT THE FIRST READING OF PROPOSED ORDINANCE 2023 DASH TEN ADOPTED THE MUNICIPAL BUDGET FOR THE TOWN OF HILTON HEAD ISLAND FOR FISCAL YEAR 2024 ENDING JUNE 30TH 2024.

MR. ORLANDO ORLANDO AFTERNOON EVERYBODY I'M EXCITED TO PRESENT OUR BUDGET AS WE START DIVING INTO IT. WANT TO GO OVER WITH YOU SOME ECONOMIC FACTORS AS THEY AFFECT HILTON HEAD ISLAND PROPOSED CONSOLIDATED BUDGET GOALS OUR CONSOLIDATED BUDGET OVERVIEW AND THEN TALK LITTLE MORE ABOUT BUDGET REVIEW AND APPROVAL PROCESS AS I STARTED DRAFTING BUDGET PLEASE KNOW THAT I ALWAYS REVIEW HISTORICAL REVENUE AND TRENDS AND WE HAVE A GREAT FINANCE DIRECTOR AND JOHN TROYER WHO USES VERY CONSERVATIVE BUDGETING ASSUMPTIONS SO IT LEADS TO ACTUALS OUTPERFORMING BUDGET YEAR OVER YEAR IT LEADS TO REVENUES EXCEEDING ESTIMATES YEAR OVER YEAR AND EXPENDITURES ALWAYS COME IN UNDER BUDGET SO SAME METHOD THIS YEAR SAME PROCESS WE MAINTAIN A THREE YEAR FINANCIAL MODEL FOR GENERAL FUND THAT WE WORK THROUGH REGULARLY AS A TEAM THERE IS PROJECTED FIVE YEARS AND BEYOND FOR THE CIP PROGRAM WE HAVE A FORMAL RESERVE POLICY AND A FORMAL DEBT MANAGEMENT POLICY ALL OF WHICH YOU WON'T SEE IN THIS BUDGET PROPOSAL. BUT BUT THAT'S THE BACKBONE THAT'S THE THAT'S THE FRAMEWORK OF OUR FINANCIAL PROGRAM HERE. SO I JUST WANT TO GIVE A THANK YOU, JOHN, AS WE START DIGGING IN YOU'LL SEE IN THIS BUDGET PRESENTATION WE ARE DOING MORE IN OUR EXPECTATIONS ARE HIGHER. I BELIEVE OUR COMMUNITY EXPECTATIONS ARE HIGHER.

I HEARD THEM TODAY. I HEAR THEM THROUGHOUT THE COUPLE OF YEARS THAT I'M HERE.

MY EXPECTATIONS ARE HIGHER AS WELL AND SO AS WE DOVE INTO THE BUDGET I THINK IT'S JUST BEST WE WE LEARN A LITTLE BIT WHAT'S GOING ON IN HILTON HEAD ISLAND 54 SQUARE MILES MEDIAN HOUSEHOLD INCOME APPROXIMATELY 87 ALMOST 88,000 APPROXIMATELY 3.1 MILLION VISITORS TO HILTON HEAD ISLAND 22 AND A POPULATION ESTIMATE OF A LITTLE MORE THAN 38,000 A MEDIAN AGE OF CLOSE TO 58 LODGING FOOD, SHOPPING, GOLF IN THAT ORDER ARE OUR TOP TOURISM SPENDING CATEGORIES AND THAT WE BENEFIT FROM A GREAT ECONOMIC STRENGTH AND GROWTH THAT UNDERPINS OUR HEALTHY TAX BASE. WE HAVE GREAT CREDIT POSITIONED TRIPLE-A WITH MOODY'S AND DOUBLE-A FROM STANDARD AND POOR'S AS WELL AS FITCH. THE CREDIT AGENCIES RECOGNIZE GROWING TAX BASE OUR FISCAL MANAGEMENT, OUR FINANCIAL POSITION AND OUR DEBT AND PENSION BURDEN BURDEN. MOST RECENTLY WE HEARD BACK FROM A BOND TRADER.

THEY SAID WE HAVE A STRONG FINANCIAL PERFORMANCE, CONSISTENT OPERATIONS, LONG TERM TREND OF MAINTAINING STRONG RESERVES AND THAT WENT UP YOUR POLICY WENT UP LAST YEAR VERY STRONG ECONOMY STRONG MANAGEMENT BUDGETARY FLEXIBILITY.

WE ARE OF COURSE MORE SUSCEPTIBLE TO WEATHER EVENTS AND SO WHAT'S INTERESTING IS THAT ONE OF THE AGENCIES TOLD US THAT THEY BELIEVE THAT THE STRENGTH OF OUR CREDIT WILL GROW AS WE PUT OUR RESILIENCE PLAN IN PLACE TO PREPARE FOR OUR FUTURE OUR BUDGET GOALS.

SO OF COURSE DELIVER YOUR TOWN COUNCILS ACTION PLAN PRIORITIES I MENTIONED TONIGHT AND I'M GOING TO BRING THOSE FORWARD YOU NEXT WELL THE JUNE MEETING WILL HAVE IN THAT STRATEGIC PLAN ALL YOUR STRATEGIC ACTION ELEMENTS BUT YOUR TOP 15 ARE COMPLETELY BUDGETED AND CALLED FOR RIGHT ESTABLISHING A GROWTH MANAGEMENT STRATEGY DISTRICT MASTER PLAN, CAPACITY STUDY AND A WHOLE BUNCH OF WORK GOES ON ALL LEADING UP TO I WOULD SAY A REALLY GOOD ROBUST UPDATE

[01:10:05]

OF OUR LAND MANAGEMENT ORDINANCE IMPLEMENT A WORKFORCE HOUSING FRAMEWORK.

THAT PLAN WAS ADOPTED IN NOVEMBER ONE LAST YEAR. ADOPT MAJOR CORRIDOR STREET ENHANCEMENTS. WE'VE HAD ONE ONE WORKSHOP WITH YOU SO FAR A LOT MORE WORK TO DO DEVELOP THE WILLIAM HILTON PARKWAY GATEWAY CORRIDOR PLAN COMMENCE OPERATIONS OF OUR HISTORIC NEIGHBORHOOD COMMUNITY DEVELOPMENT A SWOT ANALYSIS OF OUR ISLAND RESILIENCY AS WELL AS A PLAN FOR OUR FUTURE. RIGHT? THAT'S A PLAN FOR POLICY AS WELL AS CAPITAL PROJECTS IMPLEMENT THE CFP PROGRAM, UPDATE OUR LAND ACQUISITION MANUAL AND MAKE STRATEGIC PURCHASES CONDUCT A SWOT ANALYSIS OF OUR SOLID RECYCLING PROGRAM. IMPLEMENT THE DESTINATION MARKETING ORGANIZATION PLAN AND MEASURE PERFORMANCE CAN. CONTINUE TO ASSESS SHORT TERM RENTALS AND IMPLEMENT THE PROGRAM. ASSESS ALTERNATIVE RESOURCES FOR FUNDING COMPLETE IMPLEMENTATION OF TASK FORCE WORK PLAN ASSIST WITH SAINT JAMES MITIGATION AND RELOCATION PLAN AND THEN ALSO CONTINUE TO INVEST OUR BEACH PARKS. AND SO THOSE ARE YOUR TOP 15 AS I TOOK FROM THE STRATEGIC PLAN WORKSHOP IN JANUARY. IN ADDITION TO THAT OBVIOUSLY OPERATED LEANING UP TO ESTABLISH A LEAN OPERATING BUDGET CONTINUE TO REFINE YEAR OVER YEAR ENHANCE OUR CUSTOMER SERVICE INNOVATION AND, EMPLOYEE ENGAGEMENT AND INVEST IN IMPACTFUL COMMUNITY INFRASTRUCTURE. AND I THINK MORE IMPORTANTLY HERE AND MOST IMPORTANTLY FORM A RESILIENT COMMUNITY AND WE USE OUR BUDGET AS THAT CATALYST TO IMPLEMENT POSITIVE CHANGE AND IMPROVEMENT. SO THIS YEAR DIFFERENT THAN LAST YEAR'S SIX FUNDS YOU'LL NOTICE SOME OF THESE FROM LAST YEAR.

GENERAL FUNDS STORMWATER CAP PROJECTS DEBT AND SO TO NEW FUNDS AS I PROPOSED THIS YEAR SO THAT IS VERY CLEAR AND ABLE TO DO BUSINESS OUT OF THE BUDGET AND OUT OF THE FUND APPROPRIATELY. I'VE INTRODUCED THE GULLAH HISTORIC NEIGHBORHOODS COMMUNITY DEVELOPMENT CORP. FUND AS WELL AS THE HOUSING FUND AND WE'RE GOING TO DOVE INTO THESE AND SO JUST TO GIVE YOU A LAY OF THE LAND HERE, I'M GOING TO TALK GENERAL CONSOLIDATED BUDGET AND I'M GOING TO DOVE INTO EACH FUND IT'S GOING TO BE ABOUT AN HOUR AND A LOT OF INFORMATION. I WANT YOU TO SEE THIS MORE THAN ONE TIME BEFORE WE'RE IN AND OUT OF THOSE WORKSHOPS AND SO GOAL IS THAT WE GO THROUGH THIS TODAY I'LL BE ABOUT AN HOUR. I HAVE QUESTIONS I'M HERE TODAY WE HAVE MORE QUESTIONS.

I'M AT THE WORKSHOP AND THIS IS ON THE SCHEDULE FOR SECOND AND FINAL READING IN PUBLIC HEARING IN EARLY VALIDATED. SO I'M GOING TO USE THIS TOOL A LITTLE BIT THROUGHOUT THIS TO SHOW YOU. SO SOME OF THIS IS JUST SIMPLE REVENUES AND HIGHLIGHTS, RIGHT? WHAT ARE THE HIGHLIGHTS OF THE REVENUES? ONE OF THE HIGHLIGHTS OF THE EXPENDITURES AND HOW IS THIS AFFECTING OUR BUDGET AND HOW ARE WE INVESTING IN YOUR PRIORITIES? SO YOU CAN SEE GENERAL YEAR OVER YEAR I'M PROPOSING THE 24 BUDGET RIGHT NOW $129,950,000 $293 BUDGET GENERAL FUND PROPOSED 57.9 MILLION DEBT SERVICE 17.3 CAPITAL PROJECTS 39.9 STORM WATER UTILITY 5.8 AND LIKE I MENTIONED THE TWO NEW FUNDS IN THOSE SUB SUB LINES THEY'RE POINT THREE FOR GARLIC EACH HISTORIC NEIGHBORHOOD THE CDC AS WELL AS A $3.3 MILLION HOUSING FUND FOR A CONSOLIDATED BUDGET 129 MILLION ALMOST $130,000,030 MILLION BUDGET OH, SO WHERE DO THESE COME FROM? RIGHT. AND THAT'S AN OBVIOUS CHANGE FROM LAST YEAR AND I THINK EXCUSE ME I THINK IT'S IMPORTANT WE SIMPLY TAKE A LOOK AT YEAR YEAR THAT'S A $10.4 MILLION CHANGE. IT'S AN OVERALL CHANGE OF $8.7 MILLION.

WHERE DO THOSE REVENUES COME FROM TO AFFECT THE BUDGET? THE PROPERTY TAXES ARE UP AND SO WHAT'S IMPORTANT IN THIS LINE FISCAL 24 PROPOSED YOU'LL SEE THAT PROPERTY TAXES ARE UP ABOUT $986,000 4.6% AND WE CAN GO THROUGH THIS LIST I WON'T READ THEM ALL FOR TIME SAKE BUT BUSINESS LICENSE UP 1.8 LOCAL TAX INVESTMENT INTO THIS BUDGET 2.2 EMS REVENUE UP TO 7.9 INTERGOVERNMENTAL UP 1.8 OR I SHOULD SAY PERMITS INCREASE. I APOLOGIZE EXCUSE ME 1.6 THAT INCLUDES THE SHORT TERM RENTAL PERMIT FEE GRANTS 2.8 INTEREST INCOME AN ADDITIONAL 651 SO YOU CAN SEE WHERE THE $10 MILLION IS DERIVED FROM IN TERMS OF REVENUES WE TRANSFERRED A LITTLE LESS IN THIS YEAR AS OUR TRANSFERS INTO THE BUDGET $54 MILLION, $54.5 MILLION TRANSFER IN AND IT'S REALLY IMPORTANT THAT DIFFERENTIATE BETWEEN THOSE TOP REVS AND THOSE BOTTOM RENTS, THOSE TOP REVS ARE ARE THE PROPERTY TAXES, BUSINESS LICENSE, FRANCHISE FEES

[01:15:04]

STORMWATER UTILITY FEES, LOCAL TAX, THE TRANSFERS THE TOWN MANAGER LET ME MAKE A COMMENT FOR THE BENEFIT THE AUDIENCE AND I THINK IT'S VERY IMPORTANT THAT WE SEE THE TREND LINE IN GRANTS THREE YEARS AGO, TWO YEARS AGO AND SO ON AND WHAT IS HAPPENING IS THIS STAFF IS GOING OUT AND GETTING SIGNIFIED DOLLARS FROM GRANT SOURCES. THANK YOU SIR WITH A LOT OF HELP FROM OUR COLLEAGUES SO THANK YOU FOR THAT. YOU SEE TRANSFERS IN A 54.5 MILLION AND YOU SEE THOSE TRANSFERS IN OVER HERE ON THE SIDE AGE TAX BEACH FEE TIP STATE TAX REAL ESTATE TRANSFER FEE FEE ROAD USERS ROAD USAGE AND SO WE'RE REALLY THOSE FEES THOSE FEES THAT ARE OFF BUDGET TO A DEGREE TRANSFERRED INTO THE BUDGET AND GOOD USE OF IT YOU SEE THAT THE MAJORITY OF THOSE TRANSFERS ARE STRAIGHT INTO OUR CAPITAL PROGRAM 28 ALMOST $29 MILLION OF TRANSFERS IN FROM AGE TAX ALL THE WAY DOWN TO A NATURAL DISASTER FUND AND YOU SEE THAT ABOUT 11 THREE AND 11 NINE SERVICING GENERAL FUND IN SERVICE FUND A REMINDER OF FIVE MILLS LAST YEAR CAME OFF THE TAX AND SO YOU CAN SEE SOME OF SOME OF THE WORK UP THERE THAT NATURAL DISASTER FUND SHOWING UP THIS YEAR IN THE MAJORITY OR A BIG PORTION I SHOULD SAY OF OUR OF OUR CONSOLIDATED BUDGET REVENUES, OUR TRANSFERS IN OUR AND OUR REVENUE SOURCES GIVE US THAT FINANCIAL STRENGTH STARTED OFF BY SAYING SO REVENUES SOME HIGHLIGHTS EXPENDITURE SO PERSONNEL AND BENEFITS YOU SEE THE PROPOSED BUDGET 36.4 IT IS AN INCREASE OF ABOUT 17% CHANGE IT'S ABOUT 28% OF OUR BUDGET OPERATING AN INCREASE OF 4 MILLION TRANSFERS OUT DEBT SERVICE AND YOU CAN JUST SEE THAT SCHEDULE FUNDS AND A LOT OF THIS PAGE ALSO SHOWS YOU THOSE BUDGET EXPENDITURES INTO THE CITY BEACH PATHWAY PARK FACILITY FLEET LAND AND HOUSING SO I'LL SLOW DOWN IF YOU HAVE ANY QUESTIONS BUT I'LL KEEP GOING AS WELL. I CAN JUST ADD ONE QUICK THING THERE FOR THOSE WATCHING HERE AND OUT OF THE PUBLIC THIS WILL BE ON THE WEBSITE LATER AFTER THE PRESENTATION TODAY.

SO YES MA'AM THAT WAS IN MY AND I JUMPED OVER IT SO THERE'S A PRESENTATION AS SOON AS I'M DONE TODAY AS SOON AS YOU VOTE THIS EVENING IT WILL BE ON OUR WEBSITE THE PACKET.

THE TRUE STAFF REPORT IS ON THERE AS WELL AS PRESENTATION. THANK YOU SO THANK YOU FOR THAT . SO A PRIORITY BASED BUDGET THAT'S FUNDING OUR AND YOUR STRATEGIC PLAN INITIATIVES A FUND BALANCE INCREASE DUE TO PRIOR YEAR UNSPENT FUNDS AS WELL AS A STRONG AND IMPROVED BALANCE POLICY ASSURE YOU THAT IN THE SECOND NO CHANGE IN PROPERTY TAX RATE WITH THE EXPECTATION OF A REDUCTION PERHAPS AFTER REASSESSED TWO YEARS OF STRONG NON PROPERTY TAX COLLECTIONS NOW BEING REFLECTED IN THE BUDGET.

SO THIS IS REALLY DOVE IN YOU START REALIZING THAT WE'VE BEEN MAKING THOSE PROJECTIONS YEAR OVER YEAR AND BEING VERY CONSERVATIVE AND SO THIS YEAR WE'RE VERY COMFORTABLE ADJUSTING UPWARDS SOME OF THOSE PROJECTIONS BECAUSE THE FUNDS ARE THERE ENHANCING REVENUES THROUGH GROWTH RELATED APPLICATION FEES AND THEN STATE TAX FUNDING TO INCREASE THE SUPPORT OF OUR GENERAL FUND OPERATING BUDGET AS WELL AS CAPITAL PROJECTS AS AS I'VE ALWAYS DONE REDUCING LINE ITEM EXPENDITURES AND BUDGETS YEAR OVER YEAR RIGHT PAPER PENCILS ADD UP SO DOES TRAVEL AND SOME SOME OTHER ITEMS. FUNDING FOR A SEWER CONNECTION PROGRAM AND HOME REPAIR PROGRAM THE ADDITION OF TWO NEW FUNDS I MENTIONED THEN ALSO FUNDS FOR HOUSING AND LAND ACQUISITION SO THOSE DOLLARS FOR HOUSING AND LAND ACQUISITION ARE COMING STRAIGHT OUT OF THE GENERAL FUND INTO THOSE ACCOUNTS MARKET YOU SPEAK TO THE REASONS FOR THE CREATION OF THE TWO NEW FUNDS SO THAT THE PUBLIC UNDERSTANDS.

YES, THERE ONE IMPORTANT ELEMENT IS THAT I BELIEVE THAT IT'S IMPORTANT FOR US TO MANAGE THE COMMUNITY DEVELOPMENT CORPORATION AS A STANDALONE ENTITY.

IT IS A BUSINESS NONPROFIT ESTABLISHED BY COUNCIL, THE BOARD PLACED BY YOU THE EXACT DIRECTOR HIRED BY THE TOWN IN CONJUNCTION THE BOARD HAVING THAT FUND AS A STANDALONE INSTEAD OF SOME BAKED INTO THE GENERAL FUND IS A HEALTHY WAY FOR TO MANAGE THAT BUDGET A GOOD WAY FOR YOU TO UNDERSTAND THE BUDGET IN A GREAT FOR THE COMMUNITY TO UNDERSTAND THE MONEY IN AND THE MONEY OUT RIGHT IS DERIVED MOSTLY FROM A FROM A STATE GRANT A COUNTY

[01:20:01]

GRANT THE HOUSING FUND. I JUST THINK IT'S IMPORTANT AS MUCH AS HOUSING HAS BECOME A PRIORITY AND AN ELEMENT OF YOUR PRIORITIES, I DO THINK THAT HAVING A FUND SEPARATE FOR HOUSING ALLOWS US TO AGAIN MANAGE THE REVENUE IN AND THE EXPENDITURE UP.

THANK YOU. SAME WITH CAPITAL PROJECTS. SAME STORM WATER AT ENTERPRISE FUNDS SO TO SPEAK DERIVED FROM DIFFERENT REVENUES AND SO IN THE BUDGET AND YOU SEE THAT THE PERSONNEL AND BENEFITS HAS INCREASED A LITTLE LESS THAN $2 MILLION OF THAT IS FOR ADDITIONAL STAFF MEMBERS AND YOU'LL SEE WHERE THE THE NEW POSITIONS PROPOSED AND I'LL GO THROUGH THEM BUT IT'S IMPORTANT TO SHOW THE VALUE ADD THE START DATE IN A FUNDING SOURCE.

RIGHT. SO THE FUNDING SOURCE IS IMPORTANT FOR ME TO TELL YOU THAT NOT ALL THESE POSITIONS ARE DERIVED FROM PROPERTY TAXES OR BUSINESS LICENSING A LOT OF IT IS FROM THAT TRANSFERRING OF REVENUE THAT IS CAUSING US TO BE BUSIER.

RIGHT. WHETHER WE'RE ON THE BEACH AT THE PARK ON THE STREET OR SOMEWHERE IN BETWEEN. SO WHAT I PROPOSE ASSISTANT FINANCE DIRECTOR I THINK THAT'S SELF-EXPLANATORY. MR. TROYER HAS ASKED ME COUPLE OF YEARS, YEAR OVER YEAR FOR A LITTLE BIT OF HELP FROM A FINANCIAL VISION AND IMPLEMENTATION STANDPOINT HAVE ASKED FOR A MARKETING ENGAGEMENT DIRECTOR TO MAXIMIZE OUR COMMUNICATION I WOULD LIKE TO BRING ALL COMMUNICATION UNDER ONE UMBRELLA FIRE DEPARTMENT AS WELL INPUT AND PARTICIPATION AS WELL AS OUR WORK WITH OUR DMR BEACH FACILITY TECH GROUND CREW TO CONSTRUCTION PROJECT MANAGERS TO EXECUTE OUR VIP PROJECTS AND SOME OF THESE ARE FIRE RESCUE TO FIREFIGHTERS COMMUNICATIONS AND MARKETING ADMINISTRATION FIRE RESCUE THAT'S FOR EVENTS THAT'S FOR RECRUITING, THAT'S TO SHARE PUBLIC INFORMATION THAT'S TO WORK IN THAT REGARD.

A FIRE INSPECTOR A MECHANIC THE MECHANIC WORK IN FIRE RESCUE BUT SERVICE OUR ENTIRE FLEET AND HELP WITH THE WITH THE WITH THE FLEET GAMES LIEUTENANT AND TO TO FOLKS IN THE STORMWATER DIVISION OR VISION MAINTENANCE ADMINISTRATOR AND A STORM WATER UTILITY INSPECTOR AND SO YOU CAN SEE THAT THE FUNDING SOURCES ARE CLEAR, RIGHT? SO STORMWATER INSPECTOR AN EXAMPLE THAT COMES FROM THE STORMWATER UTILITY FEE UH WHERE ELSE COULD I GO TO MARKETING AND ENGAGEMENT DIRECTOR A TAX AND BUSINESS LICENSE THE FACILITIES OUR BEACH FEE, OUR AA TAX FEE SHORT RENTAL BUSINESS LICENSE AND SOME PROPERTY TAX FOR A DIVERSITY THEIR WORK. ALL RIGHT ASK QUESTIONS OR JUST POINT SOMETHING IF YOU LOOK AT THOSE POSITIONS, I REALLY APPRECIATE YOU SHOWING THE FUNDING SOURCES THAT REALLY IS VERY HELPFUL I THINK TO US AND TO THE PUBLIC. BUT AS I LOOK AT THE LIST I SEE A LOT OF FIRE AND RESCUE WHICH IS ALMOST HALF OF OUR BUDGET, NOT QUITE HALF OF IT BUT A GOOD CHUNK OUR BUDGET AND WE HAVE WONDERFUL FIRE AND RESCUE SERVICES HERE SO I'M GLAD TO SEE THE ADDITION AND WITH OUR CITY PROJECT X WE'RE ADDING SOME CONSTRUCTION PROJECT MANAGERS WHICH WILL BE VERY HELPFUL SO I'M KIND OF LOOKING AT LET'S SEE WHERE THE POSITIONS ARE AND THEN THERE'S SOME BEACH POSITIONS BECAUSE WE CARE ABOUT OUR BEACH AND HAVING GOOD FACILITIES AND THEN MARKETING AND ENGAGEMENT DIRECTOR AND I NOTED THE LAST PART OF IT SAYS PARTICIPATION IN ALL ASPECTS OF CITY GOVERNMENT INCLUDING THE DMO SO THAT WILL HELP US IN OUR RELATIONSHIP WITH WITH OUR MARKETING.

SO I'M LIKING THE AREAS INDEED IN STORMWATER BECAUSE STORMWATER MANAGEMENT IS A CONCERN I KNOW ACROSS THE ISLAND IN OUR RESILIENCY PLAN WILL HELP ADDRESS THAT AS WELL SO I LIKE THE CATEGORIES IF YOU WILL AND THANKS FOR GIVING US THE LIST AS WELL AS A FUNDING SOURCE. WELCOME. THANK YOU.

THIS IS BUDGET ALSO WILL INCLUDE SEVERAL PART TIME AND SEASONAL EMPLOYEES RIGHT THROUGH ALL THROUGH ALL DEPARTMENTS AND SO FULLY FULLY ANTICIPATE HIRING SOME HIGH SCHOOL KIDS THAT ARE IN SOME OF OUR HIGH SCHOOLS HERE TO COME AND HELP US AS WELL AS SOME UNIVERSITY STUDENTS THAT ARE FOR A SHORT PERIOD OF TIME ON SOME INTERNSHIP WORK AS WELL AS SOME PART TIME HELP INCLUDING AGAIN THIRD YEAR IN A ROW OUR SEASONAL BEACH AMBASSADORS. SO MIL REMAINS TODAY AND CAVEAT 23.1 MILLS AS THE PROPOSED BUDGET WE KNOW THE REASSESSMENT YEAR IS RIGHT NOW MR. TROYER HAS BEEN WORKING WITH THE COUNTY TO TRULY UNDERSTAND SCHEDULE AND THAT TIMELINE SO SO FOR TODAY I'D LIKE TO SIMPLY SAY THAT SCHEDULE IS A TBD BUT WE KNOW THAT'S IN OUR FUTURE, RIGHT? THE GOAL IS TO ALWAYS ROLL BACK MILLAGE FOR A REV NEUTRAL IF YOUR WILL BUT THAT IS THAT IS TBD THE NEXT IN THE COMING WEEKS PERHAPS THE NEXT 3060 DAYS AS WELL BUT THE MILL IS STILL PROPOSED IN THE BUDGET AS 23.1 YOU SEE IT CAME DOWN FROM 28.1 A COUPLE OF YEARS AGO.

[01:25:03]

OUR MILL VALUE PROJECTED CONTINUES TO RISE 2024 MILL VALUE IS $985,000 AND I'LL SHOW YOU ON IT'S JUST IT'S JUST GROWTH LAST YEAR AS WE TALK 940 THIS YEAR A POTENTIAL OR PROJECTED 1985 SO HOW DOES THAT AFFECT OUR PROPERTY TAX BILL RIGHT AND I AND I'M JUST A IT'S A GREAT REMINDER OF HOW MUCH WORK CAN DO WITH THESE TRANSFERS IN SO A PROPERTY BILL WE'VE ALWAYS USED $500,000 AND SOMEBODY SAID TO ME SHOW ME THE $500,000 HOUSE HERE BUT IN IN IN THE MARKETS CHANGE SO WHETHER IT'S A 500 A MILLION 750 OR A CONDO FOR LESS, YOU'LL SEE THAT AT LEAST OPERATIONS HERE AT THAT MILL VALUE AND RATE WE SHOW THAT AN A ON A HALF MILLION DOLLAR HOME $344 COMES TO OPERATIONS, $118 GOES TO DEBT USE.

WE USE STATE TAX AND SO I THINK IT'S IMPORTANT AS WE LOOK AT OUR BUDGET CONSOLIDATED REV WE SHOW THAT TAXES INCREASED YEAR OVER YEAR ESPECIALLY THE LAST FOUR YEARS AND WE'RE PROJECTING AGAIN THE THE DMO WORK WE'RE MOVING AND PUTTING THIS YEAR AND LAST YEAR MORE ATTACK RATES INTO OUR CAPITAL PROGRAM MORE A INTO THE COMMUNITY AS WELL AS MORE ATTACKS SOUTH CAROLINA ATTACKS INTO OUR GENERAL FUND OPERATING BUT HOW DO WE USE OUR TAX IN THE PROPOSED BUDGET IN FRONT OF YOU YOU'LL SEE AND THIS IS A IS IS A IS A BIG STEP IN WHAT I'M PROPOSING TO YOU THAT STATE TAX IS IN THE GENERAL FUND AT 3.5 MILLION AND IN THE CAPITAL PROGRAM AT 3 MILLION AND SO UP THERE YOU CAN SEE I WON'T READ THEM ALL WHERE WE'RE USING THE DOLLARS FOR PUBLIC SAFETY FACILITIES, CULTURAL ARTS AS WELL AS OUR CAPITAL PROJECTS LOCALLY TAX ALSO IN OUR NOT AS A TRANSFER IN BUT IT'S IN OUR IN OUR GENERAL WITH A REVENUE THIS YEAR PROPOSED FOR $7 MILLION PROJECTED AND YOU SEE COLLECTION OF EIGHT TAX CODE ENFORCEMENT FACILITIES MAINTENANCE FIRE RESCUE ROAD MAINTENANCE AND CULTURAL ARTS AND SO WE'RE REALLY INVESTING THOSE A THOSE TAX TYPE DOLLARS SO THAT'S CONSOLIDATED REVENUE EXPENDITURE SOME AND SOME EXPLAIN EXPLANATION OF SOME OF THESE RECURRING AND NON BUDGET REVENUES THAT TRANSFER SO THE GENERAL FUND ACCOUNTS FOR AND REPORT REPORTS THE FINANCIAL RESOURCES OUR OPERATING FUND IT'S THE PRIMARY SOURCE OF REBS ARE PROP TAX BUSINESS LICENSE LOCALLY TAX AND PERMIT FEES AND INCLUDES OUR BASIC OPS PUBLIC SAFETY INTERAGENCY PARTNERSHIP FUNDING SO IT'S OUR OPERATING ACCOUNT YOU SEE IN HERE AND I WON'T THROUGH ALL OF THESE SAME NUMBERS BECAUSE THEY'RE ALMOST TO A DEGREE VERY TO THAT CONSOLIDATED BUT YOU'LL SEE THE GENERAL PROPOSED IS $57,980,000 YOU'LL SEE THAT PROPERTY TAX.

918 LOCAL TAX. 2.2 BUSINESS LICENSE UP 1.8 PERMIT FEES UP 1.2 AND INVESTMENTS AS WELL AS PUBLIC SAFETY EMS STATE TAX YOU SEE INTO THE GENERAL FUND AND OF THREE FIVE UP A MILLION FROM LAST YEAR AND THEN WE ARE USING PRIOR YEAR FUNDS RIGHT.

A LOT OF TIMES THOSE PRIOR FUNDS GO INTO FUND BALANCE BUT OUR PRIOR YEAR FUNDS THIS YEAR ARE REALLY A TRANSFER FORWARD FOR A LOT OF THE LAND MANAGEMENT ORDINANCE PLANNING WORK THAT'S GOING ON. SO RATHER THAN TRY TO DIP INTO A FUND OR FIND NEW FUNDS WE SIMPLY KNOW THAT THOSE FUNDS WILL PROPOSE TO TRANSFER OVER BECAUSE WE'LL HAVE CONTRACTS IN PLACE AND YOU'LL ALSO HAVE PRIOR YEAR FUNDS IS THE MILLION DOLLARS THAT LAST YEAR TOWN COUNCIL VOTED TO PUT $1,000,000 INTO HOUSING FOR. SO THOSE WERE JUST FINALLY CATCHING UP WITH ALL THOSE NUMBERS, ALL THOSE REVENUES INTO THIS YEAR'S BUDGET.

OH, A COUPLE OF HIGHLIGHTS OF REVENUE AFTER TWO YEARS OF RECORD HIGH COLLECTIONS, OUR PROJECTIONS ARE MODERATE. STILL CONFIDENT ABOUT THAT OUR LOCAL TAX REV INCREASE 2.2 PROPERTY TAX REV INCREASED 18 AND BUSINESS LICENSE INCREASE AND YOU SEE HERE THAT WE'RE USING BUSINESS LICENSE FUNDS FOR OPERATING AND PERSONNEL ARE WEB ENHANCEMENTS AND SUPPORT FUNDS LAST YEAR TO PUT OUR A TRANSLATION HISPANIC SPANISH TRANSLATION OR ONLINE PORTAL PAYMENT PROGRAMS OFFICE OF CULTURAL AFFAIRS AND PROGRAMING AND THEN WE'RE ALSO USING IT AS AN INVESTMENT INTO SOME MAINTENANCE OF ISLAND PATHWAYS, OPEN SPACE ROADWAYS AND SO I IT'S IMPORTANT THAT I SHOW YOU THE TIE TO REVENUES COLLECTED FOR BUSINESS LICENSE AND AN INVESTMENT RIGHT BACK INTO THOSE PROGRAMS HELP THOSE BUSINESSES THE TAX FUNDING ALL

[01:30:07]

INCLUSIVE THE STATE FORMULA GENERAL FUND TOTAL OF 353.5 SHORT TERM RENTAL PERMIT FEE UP ALMOST $900,000 THIS YEAR THAN LAST AND WE'RE INVESTING THAT WE AS WE TOLD YOU AS WE TOLD YOU WE WOULD STRAIGHT BACK INTO THE PROGRAMS THAT ARE AFFECTED IN THAT AND THAT SERVE THE SHORT TERM RENTAL PROGRAM SOFTWARE HOSTING ADMIN, CODE ENFORCEMENT, LEGAL OPERATING COSTS, EMS INCREASE DUE TO THE RATE INCREASE AND AN INCREASE IN CALL VOLUME INVESTOR INCREASE SELF-EXPLANATORY. AND WE'RE ALSO A NEW RESIDENTIAL PLAN REVIEW FEE EQUAL TO 50% OF THE PERMIT FEE. I KNOW I TALK TO YOU ABOUT SEVERAL FEE INCREASES BUT I'VE BROUGHT FORWARD TWO PLAN REVIEW FEES.

ONE FOR RESIDENTIAL PLAN SET AS WELL AS STORMWATER. YOU'LL NEED TO REALLY DOVE INTO THIS BUT I THINK IMPORTANT IN AT LEAST TWO WILL BE ONLINE AND YOU CAN PERUSE THROUGH THIS IF YOU'D LIKE BUT YOU SEE THAT OUR RENTS ARE ALWAYS GOING UP AND PROPERTY TAX LOCAL A TAX BUSINESS LICENSE A LITTLE BIT THIS YEAR BUT YOU'LL SEE THIS YEAR PROPOSED 12.4 OVER TEN IN 23 AND SO IN THREE YEARS AGO OUR NUMBERS WERE A COUPLE MILLION LESS FRANCHISE FEES ABOUT THE SAME PERMIT NUMBERS ARE UP AND THAT INCLUDES THE SHORT TERM RENTAL FEES ALL INCLUSIVE $1.7 MILLION AS WELL AS A NEW PLAN SET REVIEW FEE CLOSE TO 300 AND OUR FIRST YEAR EMS REVS UP ESTIMATE OTHER REVS THAT'S INTER-GOVERNMENTAL GRANTS BEACH SERVICES MISCELLANEOUS MENTIONED EARLIER THAT OUR ESTIMATES ARE CONSERVATIVE ARE REVENUES ARE OFTEN UNDERESTIMATED AND WE ARE SPENDING THE FULL BUDGET OUR EXPENDITURE OFTEN AND ALWAYS SHOULD SAY ALWAYS LESS THAN BUDGET AND YOU CAN SEE THAT HERE SO TOTAL REVS VERSUS TOTAL EXPENDITURES IN TOTAL REVS VERSUS EXPENDITURES AND 120 TO 23 WE'RE JUST PROJECTING RIGHT NOW TO MEET BUDGET. I WOULD IMAGINE THIS WILL CHANGE DRASTICALLY AND WE'RE PROJECTING A BUDGET THIS YEAR PROPOSING 57.9 GENERAL FUND POLICY.

JUST REAL QUICK ON THIS THIS THIS SHOULD PUT US AT EASE AND CONFIDENT THAT OUR GENERAL FUND RESERVE POLICY LIMITS RIGHT. YOU CAN SEE THE LOWER LIMIT THE GRAY THE UPPER LIMIT THE BLUE AND OUR ACTUALS WHAT WE'VE DONE IS WE'VE INCREASED THAT FEE INCREASE THE BASEMENT AND THE CEILING. IF YOU LOOK AT IT IT WAS 25 AND 30.

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

AND SO YOU SEE A GENERAL FUND BUDGET EXPENDITURE PROPOSED 7.9 MENTIONED THE POSITIONS AGAIN TOWN MANAGEMENT IN THE BACK OFFICE MOST LIKELY REPORTING TO ASSISTANT TOWN MANAGER OR DEPUTY THE MARKETING ENGAGEMENT AND ASSISTANT FINANCE DIRECTOR SEVERAL POSITIONS IN FIRE

[01:35:05]

RESCUE AND SEVERAL MORE IN COMMUNITY DEVELOPMENT AFFILIATE AFFILIATED AGENCY A $2.8 MILLION REQUEST AND. YOU CAN SEE WHERE THE FINANCE AND ADMINISTRATIVE COMMITTEE PASSED THIS FORWARD THE PROCESS IS THAT IT WOULD BE LOOKED AT AT FINANCING WITH RECOMMENDATIONS AND THEN BAKED INTO THE BUDGET AND HERE HAVE THOSE THOSE RECOMMENDATIONS THAT THAT INCREASE .29 LAST YEAR AND A 2.86 ON 2.3 APOLOGIZE SINCE THAT 2.8 TABLE AND ALL THIS AND SAVE SOME FOR A WORKSHOP BUT LEAN OPERATING BUDGET COMPREHENSIVE ALAMO CODE AMENDMENTS ISLAND WIDE ILLUSTRATIVE PLAN CONDITIONS AND TRENDS LIKE THE LIKE SHOW CONDITIONS AND TRENDS DISTRICT PLANNING FUTURE LAND USE MAP COMP PLAN AMENDMENTS IT SEEMS LIKE A BIG BUCKET OF WORK IT IS IT IS IT'S SO HARD JUST GO STRAIGHT FROM A TO B TO AMEND OUR MANAGEMENT ORDINANCE WITHOUT SOME REAL NEIGHBORHOOD SCALE PLANNING PLACE THAT ASSESSES STORMWATER ROADWAY CAPACITY, PREFERRED LAND USE AND A WHOLE BUNCH OF THINGS IN BETWEEN. BUT THERE ARE DOLLARS IN THE CODE AND TIME ON OUR CLOCK YOUR STRATEGIC PLAN PRIORITIES WITH THAT PERMITTING AND PLAN PROCESS IMPROVEMENTS I SAY WE GET BETTER EVERY DAY. WE HAVE GREAT PEOPLE HERE THAT CARE A NEW CUSTOMER SERVICE MANAGER, SOMEONE LIKE CHRIS YATES THAT'S MEASURING MEASURING PERMITS IN OUR EXPECTATIONS AND HOW WE'RE DOING EVERY DAY FUNDING OUR 360 YEAR AND 40 YEAR CELEBRATION AND MUSIC FESTIVAL AS WE TALKED ABOUT AS STRATEGIC PLANNING A CONTINUED PUBLIC SAFETY ENHANCEMENT INCLUDING ADDITION FLOCK SAFETY CAMERAS, TRAIL CAMERAS AND THEN SOME CALIBRATED SALARY TO REMAIN COMPETITIVE IN THE PUBLIC PRIVATE SECTORS MADE SOME ADJUSTMENTS TO FIRE RESCUE POSITIONS AND SALARIES LAST YEAR.

WE'RE CATCHING UP WITH THAT YEAR WITH A FULL YEAR THAT'S REFLECTED WE'LL CONTINUE TO PRIORITIZE COMMUNICATIONS AND CHIEF BLANKENSHIP HAS SAID THAT HE WOULD AND BENEFIT FROM SOMEBODY THAT IS IN THAT BUSINESS ALL THE TIME FOR FIRE RESCUE AND I MENTIONED THAT THAT THE BIGGER PICTURE OF THAT A LITTLE EARLIER CONTINUED EXPANSION OF OUR CHRISTMAS HOLIDAY LIGHTING ENHANCEMENTS TO THE COMMUNITY EVENTS CRESCENDO LANTERN EARTH TREE AND MENORAH FREEZE FUNDING FOR PARK MAINTENANCE, ROAD MAINTENANCE LANDSCAPING ORDINANCE AND CORRIDOR SAFETY I KNOW THAT'S IMPORTANT TO YOU. YOU KNOW THAT'S IMPORTANT.

THE COMMUNITY AND MY TEAM KNOWS THAT'S VERY IMPORTANT TO ME. FOCUS ON BEACH OPERATIONS.

REMIND US TWO YEARS AGO WE DIDN'T HAVE A BEACH TEAM. OUR BEACH TEAM RIGHT NOW IS ONLY TWO PEOPLE AND WE ARE DOING SO MUCH RIGHT. WE'RE MANAGING 12 ISH MILES OF OF PUBLIC BEACH ON THE ATLANTIC OCEAN WITH TWO FOLKS THAT REALLY CARE BUT WITHOUT THEIR PARTNERSHIPS IT WOULD FEEL LIKE TWO PEOPLE. SO GREAT COMMUNITY PARTNERSHIPS BUT WE'RE GOING TO INCREASE OUR AWARENESS OUR OPERATIONS ON THE BEACHES AGAIN THIS YEAR AND THEN TRANSFERRING A MILLION TO LAND ACQUISITION AS I MENTIONED A COMMITMENT RECRUITING AND RETAINING I PUT IN THE BUDGET UP TO 4% PERFORMANCE BASED SALARY INCREASES EFFECTIVE JULY A LITTLE INCREASE IN TUITION REIMBURSEMENT. THERE ARE ONLY A FEW PEOPLE OUR ORGANIZATION THAT ARE BENEFITING FROM THAT TUITION REIMBURSEMENT WELL AS REIMBURSEMENT A $300 PER EMPLOYEE AND THEN CONTINUATION OF OUR OF OUR OF OUR PROGRAM.

RIGHT OUR EMPLOYEE BENEFITS PROGRAM WHICH I THINK IS SECOND TO NONE IF SOMEBODY IS WATCHING AND NEEDS A JOB ME WE HAVE A GREAT, GREAT BENEFIT PROGRAM BUT WE'RE PROPOSED TO CONTINUE THOSE THAT'S GENERAL FUND THAT'S THE OPERATING ACCOUNT DOING STORMWATER ACCOUNTS FOR AND REPORTS FINANCIAL RESOURCES FOR OUR STORMWATER EXPENDITURES INCLUDING STAFFING AND OPERATIONS OR INVENTORY AND MODELING MASTER PLANNING AND ROUTINE MAINTENANCE AND CAPITAL PROJECTS. COUPLE OF YEARS AGO I STARTED TAKE STORMWATER AS PROPOSED AND WITH YOUR ADOPTION TOOK STORMWATER REVENUE OUT OF THE BUDGET AND DUMPED INTO THE CAPITAL IMPROVEMENT PROGRAM AND SO YOU'LL SEE MORE OF THAT IN THIS BUDGET PROPOSAL OUR GOAL IS TO IMPROVE AND SUSTAIN OUR STORMWATER AND WATER QUALITY WITHIN ALL WATERSHEDS IN SOME WATERSHEDS AND A BIG PART OF OUR CONVERSATION IS STARTING TO BECOME AS PART OF THIS

[01:40:05]

BUDGET AN ISLAND RESILIENCE PLAN, PRIMARY SOURCE OF REVENUES, OUR STORMWATER UTILITY FEE THAT IN THE PROPOSED BUDGET UTILITY FEES AS DERIVED CURRENTLY IS A 5.1 PROJECTED $5.1 MILLION PROJECTED REVENUE. WE'RE USING SOME PRIOR YEAR FUNDS FOR TIME PROJECTS NOT FOR OPERATING NOT FOR PEOPLE BUT FOR FOR SOME INVESTMENT INCOME AND THEN AS A PROPOSAL PLAN REVIEW FEE. SO FOR A TOTAL OF 5.85 FEE THE MAJORITY OF THIS BUDGET REVENUES COME FROM OUR FEES A HIGHLIGHTS OF THE OF THE BUDGET PROPOSED NEW FEE SCHEDULE TO SUPPORT AN UNFAIR ENDED FEDERAL AND STATE WATER QUALITY RANK RIGHT THE NPD PERMIT IT IS A STATE MANDATE BUT UNFUNDED A STORMWATER STUDY IS PLANNED FOR FY 24 BUT I WOULD SAY THAT WE'RE GOING TO PROPOSE TO NOT START THAT UNTIL OUR RESILIENCE PLAN IS IN TWO NEW FULL TIME EMPLOYEES. AS I TALKED ABOUT EARLIER, MAJORITY OF THE FUNDS ARE FOR MAINTENANCE, ROUTINE AND CORRECTIVE AND CAPITAL PROJECTS. WE WORK HARD TO HAVE LEAN OPERATING BUDGET AND STORMWATER BUT WE'RE STARTING TO DO MORE WITH OUR FUNDS BECAUSE WE'RE USING ADDITIONAL FUNDS AS WELL FOR SOME OF THOSE STORMWATER ENHANCEMENT PROJECTS AND A GOAL THAT IS IMPORTANT TO ME MORE TRANSPARENCY IN OUR PROJECT DEVELOPMENT AND I CALL IT PROJECT ROUTINE OR CORRECTIVE MAINTENANCE AS WELL. SO YOU'LL SEE THAT OUR FEE IS IS THE HIGHEST RIGHT.

SO IF YOU TOOK A LOOK AT FEE FOR COUNTY CITY VIEW FOR PORT ROYAL BLUFFTON OUR FEE AS A RATE $150 BASED UPON THESE FORMULAS IS IS THE HIGHEST AND IT'S WHY I HAVEN'T PROPOSED TO TOUCH FEE ESPECIALLY KNOWING THAT WE HAVE A RESILIENCE PLAN WE HAVE OF A TAX AND WE HAVE ALL THESE OTHER TRANSFER IN DOLLARS RECOMMENDING THOUGH FOR REVENUES SOURCE ADDING A FEE FOR THIS PERMIT THE NPD IS PLAN REVIEW AND INSPECTION FEE CURRENT ANNUAL COST IF WE JUST ADD IT UP IS ABOUT $166,000 AND I KNOW AND I THINK A LOT OF US KNOW A LOT MY CALLS FROM YOU AND FROM THE COMMUNITY ARE STORMWATER RELATED INSPECTION RELATED I WANT TO MAKE AN INVESTMENT AND IMPROVE THAT INSPECTION NOT JUST PLAYING DEFENSE OFFENSE AS WE ADJUST THE RATE I THINK OUR ANNUAL COST WOULD BE ABOUT $372,000 BY ADDING SOME MORE PEOPLE AND MORE OF OUR TIME INTO THE PROGRAM THAT'S THE SUMMARY OF THE FEE SO BROKE IT DOWN BY SOME COMPARISON IN THE REGION UNDER ONE ACRE POOL SPA'S DEMOS IN OVER ONE ACRE AND AGAIN PLEASE ABSORB THIS TAKE A LOOK AT THIS. I'D LIKE TO HAVE A CONVERSATION ABOUT IT AND AT THE WORKSHOP FOR TONIGHT YOU BUDGET EXPENDITURES SELF-EXPLANATORY SALARIES AND BENEFITS WENT UP THAT'S BECAUSE THERE'S ADDITIONAL FOLKS IN THE POOL AND A 4% OPERATING UP A LITTLE BIT AND YOU'LL SEE THAT WE CONTINUE TO PAY OFF THAT TRANSFER OUT TO GENERAL FUND TRANSFER OUT ALMOST $900,000 TO IP WHERE OUR EXPENDITURES ARE THERE WELL DIVERSIFIED OUR PROGRAM DELIVERY IS TENDING TO GET BETTER WATER QUALITY ALAMO COMPLIANCE IS FOR PERMIT BUT A LOT OF A LOT OF THE WORK AS EXPLAINED RIGHT HERE BUT THAT IS OUR PROGRAM IN AND ITSELF IT'S IMPORTANT TO KNOW THAT WE TALK A LOT ABOUT SYSTEMS RIGHT OUTSIDE THE GATES PLAY SYSTEMS INSIDE THE GATE SO PRIVATE PUBLIC SYSTEMS YOU'LL SEE THE WORK OUT HERE IN A PUBLIC SYSTEM MAINTAINING AND IMPROVING TOWN RIGHT OF WAYS EASEMENTS PROPERTIES AND INSIDE THE GATES WE'RE DOING WORK WHERE WE HAVE AGREEMENTS 23 CORRECTIVE MAINTENANCE PROJECTS FOR 24 NINE PUBLIC 14 PRIVATE AND AGAIN BASED UPON AGREEMENTS BUT THEN ALSO BREAKING DOWN WHERE THEY ARE AND SO I, I SAID TO YOU EARLIER I WANT THERE TO BE A VERY CLEAR TRANSPARENCY AND PROJECT DEVELOPMENT. I THINK IT'S TIME WE ALSO GET TOGETHER PERHAPS AS A AS A AS A WORKSHOP COMING UP. I KNOW THAT TIME IS BUT A WORKSHOP TO REALLY DOVE INTO OUR WORK GREAT WORK BY SEAN BY BRIAN MCELWEE BY JEFF METZINGER IN BUFFALO AND THE WHOLE TEAM SO NINE PUBLIC SYSTEM MAINTENANCE PROJECTS THEY'RE LISTED OUT 14 PRIVATE SYSTEM AGREEMENT SYSTEM MAINTENANCE PROJECTS THEN AN APPROXIMATE

[01:45:07]

$400,000 COST FOR OUR RESILIENCE PLAN THIS YEAR A SWOT ANALYSIS MEASURING THAT PROGRAM CLIMATE ACTION GOALS DEVELOPING A PLAN THAT'S POLICY PROJECT BASED A LOT OF COMMUNITY INPUT AND THEN AN TO HAVE SOME OPINION A PROBABLE COST ON SOME OF THESE SOLUTIONS SO THAT I'D BE ABLE TO TELL YOU HOW TO ACCELERATE INVESTMENT IF THAT'S YOUR IF THAT'S YOUR CHOOSING $860,000 TRANSFERRED OUT TO CAPITAL PROJECTS THE PROJECTS ARE HERE SO I'M LISTING THEM HERE BUT ALSO SHOWING THEM IN THE CAPITAL PROGRAM WHICH IS WE KNOW CAPITAL PROGRAMS ARE CATEGORIES OF UNIT COST OVER FIVE K EXCEPT ROADS, BUILDINGS, COMPUTER THAT THRESHOLDS 50 THIS BUDGET SELF EXPLANATORY I THINK WE ALL KNOW WHAT IT IS IT'S IT'S OUR CAPITAL IMPROVEMENT PROGRAM IT'S A FIVE YEAR PROGRAM BUT WE ALWAYS BUDGET IN YEAR ONE AND SO THERE'S A PROCESS WE REVIEW PRIOR YEAR PROJECTS WE THEM FORWARD WE CONSIDER INTERNAL PROJECTS THINGS I HEAR FROM YOU THINGS I SEE THINGS THAT THINGS THAT TEAMS SEE TAKE A LOOK AT THE AVAILABLE FUNDS WE TALK WITH PARKS AND REC WE HAVE PLANNING COMMISSION PRIORITIES THE PROJECTS AND FOR YOU TO REVIEW AND DECIDE UPON AS PART OF THAT PROCESS A PROGRAM PROPOSED THIS YEAR $39.9 MILLION AS A PROPOSED BUDGET DOWN FROM LAST BUT THAT DOESN'T MEAN WE'RE DOING LESS IT MEANS WE'VE BUILT SOME THINGS FROM LAST YEAR WE JUST HAD A RIBBON CUTTING YESTERDAY AND WE'RE PROGRAMING WHAT I WOULD SAY IN MY OPINION THIS YEAR MORE THAN EVEN IS A MORE REALISTIC NUMBER OF WHAT WE CAN EITHER DESIGN PERMIT AND GET UNDER CONSTRUCTION SOME OF WILL GET BUILT SOME OF WHICH WOULD JUST NEED TO BE UNDER CONSTRUCTION SO DOLLARS NEED TO BE IN THIS YEAR ACCOUNT IS AGAIN A SIGNIFICANT TRANSFER IN IN ADDITION TO AGE TAX WHICH ARE FOR FIRE TRUCKS IN ADDITION TO SOME OF THAT CAPITAL SALE OF LAND FROM A FROM A FROM ONE BALANCE BUT MOSTLY OUR C IP PROGRAM IS BASED UPON THESE TRANSFERS IN WHICH IS ALUMINUM IN A GOOD USE AND DIVERSIFYING THESE FUNDS SO YOU SEE THE PROGRAMS WE WE TRY TO SAY IN MANAGE EACH PROGRAM SO I LIKE TO SAY THAT OUR BUDGET IS PROGRAM BASED AND PRIORITY BASED BUT YOU CAN SEE THE BEACH PROGRAM FISCAL YEAR 24 4.5 PATHWAY FOR A ROADWAY 6.2 PARKS 9.1 FACILITIES AND EQUIPMENT 6.5 FLEET EIGHT THREE THAT'S THE FIRE TRUCKS THAT'S ALREADY VOTED ON AND THEN SOME SOFT COSTS FOR LAND ADMINISTRATION KNOWING THAT THERE'S A LAND FUND AND THAT'S QUESTIONING THE SLIDE WHERE YOU WERE.

YES. THAT RIGHT THERE. SO HOUSING IT'S NOT THAT WE'RE NOT DOING IT'S JUST TRANSFERRED TO THE HOUSING SIDE. YES.

YES. YOU'RE SAYING ANYTHING ELSE IN YOUR NOTES CAN'T THAT HOUSING ACCOUNT WAS TRANSFERRED OUT OF PROJECTS INTO ITS OWN HOUSING ACCOUNT.

THANK YOU. THANK YOU. OUR CAPITAL PROJECTS DIVERSIFIED AMONG THE ISLAND. I THINK THIS IS AN IMPORTANT MAP, A PIN DROP TO SHOW WHERE THOSE PROJECTS ARE. I WON'T GET INTO THESE DETAILS BUT IT IS IN THE PRESENTATION YOU CAN SEE THAT AS YOU LOOK AT IT AS A COMMUNITY LOOKS AT IT AS WELL.

TAKE A LOOK AT THE FISCAL YEAR 23 CARRY FORWARD EXAMPLE TO RECENT NEW FUNDS FOR A TOTAL FOR EACH RECENT BEACH PARK BOARDWALK ENHANCEMENT OF 806. WHAT'S ALSO IMPORTANT IS THIS PROJECT SCOPE REPORT REPLACEMENT OF BOARDWALK AND CONSTRUCTION OF OVERLOOK PAVILION AT TWO RECENT BEACH PARK. THERE'S STILL A LOT OF WORK TO DO THERE BUT THAT'S THE SCOPE OF THE PROJECT AND SO MORE OF THE SAME THROUGHOUT IT ALL PATHWAYS ROADWAYS DIRT ROADS INCLUDED WILLIAM HILTON PARKWAY ENHANCEMENTS INCLUDED I KNOW WE NEED TO COME BACK TO THE DRAWING ON SOME OF THESE ROAD SEGMENTS AND SECTORS AND DIFFERENT PIECES OF THE ROAD ESPECIALLY IN FRONT OF THE OAKS AND NORTHRIDGE WHEN WE GET BUDGET AND ADOPT STRAT PLAN AND GET THROUGH SOME OF THESE WORKSHOPS OUR VERY NEXT WORKSHOP AS I SPOKE WITH THE MAYOR WILL BE WORKSHOP TO PUT THOSE IN FRONT OF YOU AGAIN TO SEE IF WE CAN MAKE DECISIONS. MAINSTREET IS INCLUDED IN THAT AS WELL AS A COUPLE PARKS THOSE

[01:50:01]

PROGRAMS AND WE'RE GOING TO MOVE FORWARD WITH YOU AND AS YOU TAKE A LOOK AT THOSE AND APPROVE THE PLANS. WE'RE GETTING READY TO IMPLEMENT THE PROJECT MORE OF THE SAME. I WON'T NOT GOING TOO FAST ON THERE AT LEAST NOT IN MY BUT YEAH YEAH. CAN YOU BACK UP TO THE SLIDE THAT SHOWS THERE SO IF IF ONE WERE INTERESTED IN PICKLEBALL INSTANCE WE'RE GOING TO BE HAVING A CAPITAL PROJECTS WORKSHOP ON MAY 11. YOU HAVE THE RIGHT DAY FROM 1 P.M. BUT IF ONE WANTED TO LOOK FOR WHERE MIGHT THERE BE PICKLEBALL COURTS WOULD THAT WHERE YOU'D FIND IT? YOU MAY FIND IT IN ONE OF THE PLANS THAT YOU WILL ADOPT IN THE COMING MONTHS RIGHT.

SO IF WE REMEMBER WE TOOK A LOOK AT THE RACKETS QUICKLY. WE TOOK A LOOK AT CHAPLIN PARK.

WE HAD SOME PICKLEBALL PLANNED THERE OR AT LEAST SCHEMATICALLY DESIGNED THERE.

WE ALSO LOOKING AT SOME OTHER LOCATIONS. THE IDEA DIANA LANE AND IF WE CAN CONVERT THAT ONCE WE OWN THAT FROM THE COUNTY I KNOW THAT THAT MY TEAM LED BY BRIAN MCELWEE ALREADY HAS A FEW DIFFERENT BIDS ON THAT PROJECT TO COMPLETELY RESURFACE SO WE'LL KNOW WHAT THAT COST IS WE COULD EXPAND THERE IF THAT'S YOUR SO IT'S IT'S NOT PICKLEBALL COURT ON THIS MAP BUT IT COULD BE BAKED INTO YOUR PROGRAM YOU ALSO HAVE IN HERE AND IT'S A GREAT QUESTION MID ISLAND CHAPLIN CROSSINGS SHELTER CHAPLIN LINEAR PATTERSON TAYLOR BARKER I'D SAY TWO COURTS ALONG THE BARKER YOU ALSO HAVE IN HERE REC CENTER PUBLIC ART GENERAL PARK ENHANCEMENTS WE ALSO KNOW THAT WE KEEP FUNDS RIGHT $250,000 IN OLD SCHOOLHOUSE PARK RENOVATION OF EXISTING PICKLEBALL COURTS AND BASKETBALL COURTS AND SITE IMPROVEMENTS THAT'S. WHAT I WANT TO ASK ABOUT WE ALREADY BAKED $250,000 INTO THIS KNOW KNOWING THAT PICKLEBALL IS IMPORTANT US WE PUT A SMALL PATCH JOB ON THE PROJECT LESSON LEARNED WE DON'T OWN THE SITE SO IN THIS PROGRAM IS ANTICIPATING THAT TRANSFER THAT LAND OWNERSHIP TRANSFER TO US FULL DISCLOSURE THERE'S A SNAFU WITH THE LAND TRANSFER WITH SORT OF EASEMENT RIGHT OF WAY I SHOULD SAY ENCROACHMENT PERMIT TO CROSS ISLAND SO I KNOW THAT WE'RE WORKING CLOSELY. CURTIS JOSH CLOSELY WITH THE COUNTY TO MAKE THAT WORK AND WE'RE PUSHING ON THAT BRISTOL SPORTS WE'VE GOT SOME FUN WE HAVE SOME FUNDS IN THERE EXCUSE ME WE HAVE FUNDS IN THERE TO MAKE SOME IMPROVEMENTS THERE AS WELL TO THE RINK, THE BASKETBALL, THE AND SO AND THEN SOME PARK MANAGEMENT AND CONTINGENCY IS IN HERE AS WELL . I DON'T WANT TO GET SIDETRACKED ON PARKS DURING THIS PORTION OF IT BUT WE KEEP TALKING ABOUT ADRIANA HOW MUCH LAND IS THERE THAT YOU CAN I DON'T KNOW I DON'T I DON'T KNOW HOW MANY ACRES ALTHOUGH THERE'S A VIEW OF SEVEN OR EIGHT. SENATOR BRIAN HOW MANY COURTS ARE AT THAT ADRIANA FOR TENNIS COURTS BUT THERE'S ROOM FOR MORE COUNTY ASSET SO YEAH GREAT QUESTION THE WORKSHOP NEXT WEEK BRIAN WILL HAVE WE'LL HAVE ANSWER READY FOR YOU AT THE WHITE HOUSE THANK YOU THANK YOU FOR YOUR HELP AND AGAIN I'M GOING THROUGH FOR THE TIME'S SAKE TODAY BUT BUT ALSO KNOWING THAT WE'RE GOING TO HAVE A WORKSHOP ON THIS NEXT WEEK THOUGH WE'RE LOOKING AT A FIVE YEAR CAPITAL PLAN BY MEANS IS THIS FULLY FUNDED? WE KNOW THAT THE PROGRAMS EXPANDING THE TEAM IS IN PLACE. I BELIEVE IN THIS TEAM THE TEAMS JEN SOME PROGRAM MANAGEMENT AND THREE PROJECT MANAGERS RIGHT NOW IN THIS BUDGET PROPOSAL WOULD BE FIVE PROJECT MANAGERS IN THE SKILL SET OF THE NEW PROJECT WOULD BE CONSTRUCTION PROJECT MANAGERS MORE SO THAN CURRENT SKILL SET TODAY AND THEN AS WE LOOK AT OUR FIVE YEAR CAPITAL PLAN, BY NO MEANS ARE YOU VOTING OR AM I ASKING YOU TO ENTERTAIN THIS? BUT AS WE TAKE A LOOK AT THESE PROJECTS AND PROGRAMS OVER THE STATE LAW REQUIRED FIVE YEAR PROGRAM IT'S A MAJOR INVESTMENT AND I KNOW THAT WE'RE GOING TO TALK ABOUT FUNDING AND REVENUE STREAMS POST-BUDGET AS WELL.

ONE MORE THING THESE DETAILED CHARTS THAT YOU JUST RUNNING THROUGH AND THERE'S SO MUCH DETAIL IN THEM BUT THERE'S A CARRY FORWARD FROM THIS FISCAL YEAR AND THEN A PROJECTION FOR FISCAL YEAR WE'RE TALKING ABOUT AND THEN ALSO FOR FISCAL YEAR 25 SO SHOWING A MULTI-YEAR CAPITAL PROGRAM. SO I REALLY APPRECIATE THAT. THANK YOU.

[01:55:03]

AND THEN THIS IS OUR ATTEMPT TO JUST LAYING OUT NUMBERS ON A PAGE THAT WILL BUILD THE GOALS THAT WE HAVE IN PLACE BUT I ALWAYS LOOK AT A FIVE YEAR CAPITAL IMPROVEMENT BUT I'M A LASER FOCUSED ON YEAR ONE. EVERY SINGLE YEAR IS A NEW YEAR ONE AND SO THIS YEAR $39.993 MILLION THAT SERVICE SELF EXPLANATORY IT ACCOUNTS FOR THE ACCUMULATED PAYMENT OF OUR INTEREST IN PRINCIPAL ON OUR LONG TERM DEBT AND OUR LONG TERM DEBT AS WELL AS OUR SPECIAL REVENUE DEBT AND THE PRIMARY SOURCES OF REVENUE PROPERTY TAXES, PRESERVATION FEES, HOSPITALITY FEES TAX, INCREMENT FINANCING FUNDS AND THE REAL ESTATE TRANSFER FEE AND SO REVENUES OF 17.397 THE NATURAL DISASTER BONDS WERE IN FULL LAST FISCAL YEAR.

WE SEE THAT THE THE SOURCES OF REVENUE ON ON A CHART PROPERTY TAXES SUPPORT LESS THAN ONE THIRD OF OUR ANNUAL DEBT PAYMENTS FOR THE CALENDAR FABULOUS AND SO YOU SEE THIS YEAR PROPOSED EXPENDITURES PRINCIPAL 12 NINE SO 13 MILLION INTEREST TO EIGHT NEW DEBT WHAT WE DID IS PUT IN HERE DEBT ANTICIPATING OR AT LEAST PROJECTING THAT WE WILL AT LEAST ENTERTAIN SOME AND THAT IF YOU NEEDED TO WOULD TAKE CARE OF THOSE INTEREST COSTS OF THE PROPOSED NEW DEBT FOR SOME TIME. BUT YOU'LL ALSO SEE IN HERE LAST YEAR PRINCIPAL 16 MILLION PAID YOUR PRIOR 15 MILLION PAID AND SO WE'RE WE'RE GETTING OURSELVES IN GREAT PLACE ALL THE DIFFERENT SOURCES OF DEBT OUR GEO BONDS OUR SPECIAL BONDS ,OUR STORMWATER BONDS A TOTAL OF $78.4 MILLION OF DEBT DOWN DRASTICALLY.

INTERESTING AS WE START LOOKING AT THIS FINAL LINE WHERE THE FIRM'S COME DUE 26, 25, 24, 25, 25 SO THAT REDUCTION 15,000,021 1523, 15 824 I THINK I MENTIONED A LOT OF THIS STUFF ALREADY THE WILL ISSUE A LEASE FOR THE FIRE TRUCKS THE LEASE PAYMENTS ARE BUILT IN THE GENERAL FUND FIRE RESCUE BUDGET AS A SIGNAL THAT OUR REPLACEMENT IS A PRIORITY AND EXPECTED WORK. STORMWATER BONDS ARE PAID FOR THEIR STORMWATER FUND AND THE BUDGET PROPOSES TO KEEP THE DEBT SERVICE MILLAGE THE SAME FUNDS.

SO IT'S ONE QUICK THING I THINK THE PUBLIC WOULD BE INTERESTED IN KNOWING AND THAT IS WE'VE BEEN PAYING OUR DEBT SUBSTANTIALLY OVER THE LAST FIVE YEARS.

THIS WILL BE THE SIX YEAR GREATLY REDUCING OUR DEBT THIS NEW FUND ACCOUNTS FOR THOSE CORPORATION PRIORITIES. HOW COUNCIL ADOPTED A GOAL LIKE EACH HISTORIC NEIGHBORHOOD COMMUNITY DEVELOPMENT CORP. LATE LAST YEAR BOARDS PLACED FUNDS SOUTH CAROLINA GRANT THANK YOU SENATOR DAVIS AND EVERYBODY THAT HELPED WITH THAT THANK YOU GREENWAY AND COUNTY COUNCIL FOR PUTTING THAT GOOD NEIGHBOR TOGETHER. WE TOOK 500,000 AS WELL FROM THE COUNTY, PUT A FEW HUNDRED OR PUT A COUPLE HUNDRED THOUSAND DOLLARS INTO A DIFFERENT ACCOUNT AND KEPT 343,000 HERE FOR OVERHEAD THE CORPORATION WE CAN GET OFF THE GROUND WITHOUT TOUCHING THAT $5 MILLION ACCOUNT WHEN WE APPLIED TO THE STATE THEY ASKED US HOW WE POTENTIALLY SPEND THE DOLLARS. WHAT WE SAID WAS HERE THE CHART OF REVENUES PERSONNEL OPERATING PROFESSIONAL GRANTS CAP OUTLAY IN PROJECTS ONCE A BOARD'S IN PLACE THIS NEEDS TO BE REFINED. THESE ARE THESE ARE PLACEHOLDERS RIGHT NOW I KNOW THAT WILL WORK TOGETHER TO FIGURE THE BEST INVESTMENT SO THAT THERE'S A GOOD RETURN WE HAVE OF OUR FIRST THERE IS A FIRST MEETING OF THE GULLAH GEECHEE A BUT A 17TH SO STAY TUNED. WHAT WE'LL DO IS WE'LL ADOPT THE BYLAWS AND I'LL BRING TO THEM AN UPDATE AND START WORKING WITH THEM TO START INTERVIEWING AN EXECUTIVE DIRECTOR. AND THE PURPOSE OF THIS ECONOMIC CORPORATION IS TO SHOWCASE THE GOAL OF H.E. CULTURE HERE TO IMPROVE AND TO LESSEN THE IMPACT

[02:00:01]

OF MODERNIZATION IN THE HISTORIC NEIGHBORHOODS NEIGHBORHOOD BUSINESSES PEOPLE WITH SOME AND SOME PLANS TO INVEST THOSE DOLLARS TO DO THAT TO DO SUCH SUCH ALL OF THAT ALREADY IN OUR HOUSING FUND O SOURCE OF REVENUE FOR OUR HOUSING FUND TOWN COUNCIL VOTED LAST YEAR TO PUT $1,000,000 IT WAS IT WAS IT WAS MIDYEAR IT NOVEMBER AFTER THIS TOWN COUNCIL ADOPTED THE NOVEMBER ONE FINDING HOME PLAN IT WAS ALSO ASKED THAT WE ATTACH $1,000,000 TO THAT INITIATIVE THIS YEAR TO PUT ANOTHER MILLION DOLLARS INTO IT I TOOK THE CAPITAL PROJECT OF A MILLION THE AMERICAN RESCUE PLAN FUNDS THAT I KNOW WE HAVE EARMARKED FOR NORTH POINT AS WELL AS SOME TRANSFER CAPITAL PROJECTS FROM PRIOR YEAR MONEY AND I PUT IT ALL IN ONE PLACE IT'S MUCH EASIER FOR ME TO MANAGE.

IT'S MUCH EASIER FOR ME TO WORK WITH YOU ON $3.35 MILLION REVENUES GENERAL FUND VENTURES PROPOSED ARE SIMPLY FOR NOW I YOU KNOW THE NORTH POINT OF $1,000,000 AND I KNOW WE'RE TALKING ABOUT THAT I WILL BE WITH YOU IN EXACT SESSION MIDDLE OF MAY AND I ANTICIPATE ANNOUNCING AND AWARDING THE RFP AND VERY EARLY JUNE ON NORTH POINT SO STAY THOSE DOLLARS WILL WILL BE PLEDGED MORE DIRECTLY VERY SOON BUT THEN HOUSING INITIATIVES TO THE IDENTIFIED 2.263 MILLION AND THEN ALSO A PAYMENT OF YEAR ONE FOR THE BEAUFORT JASPER HOUSING TRUST FUND DUES OF 86. SO JUST SOME HIGHLIGHTS FUND MILLION DOLLAR TRANSFER LAST YEAR $1,000,000 PLACEMENT THIS YEAR $1,000,000 FROM ARPA 350 FROM CAP PROJECTS FUNDING THE BEAUFORT JASPER HOUSING TRUST FUND AND SOME NEW INITIATIVES BY TOWN COUNCIL FOR A TOTAL BUDGET OF $129,950,000 A SECOND TONIGHT PUBLIC HEARING FIRST READING TO WORKSHOPS BUDGET ORDINANCE SECOND AND FINAL READING AND ANOTHER ANOTHER PUBLIC HEARING.

I ALSO KNOW THAT WE AT SOME POINT WILL NEED TO COME BACK AND CALIBRATE MILLAGE BASED OUR WORK THAT WE'RE DOING WITH FEE FOR COUNTY SCHEDULE AGAIN TBD OKAY AWESOME THANK YOU.

YOU KEPT PRETTY CLOSE TO AN HOUR THAT WAS GOOD. SO WE DO NEED A MOTION IN A SECOND ON THIS TO MOVE FORWARD. I WILL MAKE A MOTION COUNCIL APPROVED THE FIRST READING OF THE PROPOSED ORDINANCE ADOPTING THE MUNICIPAL BUDGET FOR THE TOWN OF HILTON HEAD ISLAND FOR THE FISCAL YEAR 2024 ENDING JUNE 30TH 2024 SECOND HEY DISCUSSION FROM COUNCIL WELL THANK YOU AND THANK YOU MARK. UM IT WAS VERY CONSIDERATE TO PRESENTATION I HOPE EVERYONE WAS ABLE TO SEE HOW THOUGHTFUL IT WAS PUT TOGETHER.

UM THERE ARE SOME THINGS THAT I'D LIKE TO HIGHLIGHT AS MISS BRYSON HAD MENTIONED DURING THE PRESENTATION OVER THE PAST TWO YEARS HILTON HEAD ISLAND HAS MADE A CONCERTED EFFORT TO BE FISCALLY RESPONSIBLE TO CONSERVE USE YOUR MONEY TO PUT IT WHERE IT BEST THAT THE NEEDS OF THE TOWN AND POSITIONED US FOR THE FUTURE AND PAY DOWN OUR DEBT ALL OF WHICH I THINK IS CRITICALLY IMPORTANT FOR US TO DO AND FOR US TO CONTINUE TO DO .

I WOULD MAKE NO CHANGES WITH REGARD TO THAT I DO HAVE ISSUES AS KNOW BECAUSE THROUGHOUT OUR EARLIER MEETINGS I WAS CONCERNED WITH THE NUMBER OF NEW HIRES AND THE EXPANSION OF GOVERNMENT. IT IS NOT IN LINE WITH THE WAY I SEE GOVERNMENT IN RUNNING.

I THINK THAT YOU DID SHARPEN YOUR PENCIL LITTLE BIT BUT FOR ME NOT ENOUGH AND SO I WOULD LIKE TO SEE MORE WORK BEING DONE THERE ADDITIONALLY. THE OTHER THING THAT I WANT TO POINT TO AT THIS MOMENT IS THAT I DO SEE THAT THERE'S A DISCUSSION LATER ON ABOUT THE EXPECTATION OF A REASSESS ADJUSTMENT IN THE MILLAGE REASSESSMENT.

HOWEVER, THAT'S THE BALANCE FOR NEUTRAL THAT DOESN'T PROVIDE RELIEF BACK TO THE TOWN RESIDENTS AND TAXPAYERS AND I BELIEVE WITH THIS SIZE WE OUGHT TO BE LOOKING FOR PLACES AND I

[02:05:02]

CAN IDENTIFY SOME AS WE MOVE FORWARD. I'M LOOKING FORWARD TO THOSE CONVERSATIONS IDENTIFIED SOME PLACES WHERE WE CAN TAKE DOLLARS AND RETURN BACK TO TAXPAYERS IS THE RIGHT THING TO DO. AND IN THIS IN ECONOMIC ENVIRONMENT NATIONALLY IT IS THE APPROPRIATE TIME TO BE DOING IT NOW.

AND SO I LOOK FORWARD THOSE FURTHER DISCUSSIONS. THANK YOU.

THANK YOU, JOHN AND EVERYONE HELPS WHO HELPED PUT TOGETHER THIS PRESENTATION AND I LOOK FORWARD TO THE CONTINUING DISCUSSIONS THE OTHER COMMENTS BUT I WOULD JUST SAY THIS IS AN EXCELLENT AND THOROUGH PRESENTATION. WE'LL LOOK FORWARD TO THE WORKSHOP FOR WE CAN GET IN AND DO REFINEMENTS BUT I THINK YOU'VE LAID IT OUT SO THAT I UNDERSTAND IT I THINK THE OTHER PEOPLE UP HERE UNDERSTAND IT AND NOW THE PUBLIC IS EXPOSED IT AND SO THAT'S ALL VERY GOOD. THANK YOU FOR YOUR PRESENTATION.

THANK YOU SIR BRANT THANK YOU MR. JOB. WE REALLY APPRECIATE THE WORK OF YOUR TEAM TO MAKE SURE THE PUBLIC IS AS IS THAT SINCE I HAVE SAT IN THIS SEAT MR. ORLANDO HAS TAKEN TIME WITH HIS STAFF TO MEET WITH EACH ONE OF THE COUNCIL MEMBERS INDIVIDUALLY PRIOR TO PRESENTING THIS. AND I WANT TO SAY OUT LOUD THAT WE TRULY APPRECIATE THAT BECAUSE THEY'RE NOT NECESSARILY ON THE SCREEN AS WE GO THROUGH THIS FIRST STEP. BUT I ALSO WANT TO COMMEND MR. ORLANDO AND THE STAFF AS WE WENT THROUGH OUR STRATEGIC PLANNING WORKSHOP WE REALIZE THAT WE HAVE A LOT OF CHALLENGES BEFORE US AND IN ORDER TO GET ON THE OTHER SIDE OF THOSE CHALLENGES IT'S GOING TO COST US MONEY. SO I REALLY APPRECIATE YOU HAVE ALIGNED THIS BUDGET WITH THOSE PRIORITIES. SURE THERE'S AN INCREASE BUT WE HAVE INCREASE IN EXPECTATIONS AND THINGS THAT WE NEED TO GET DONE. SO I TOO I'M LOOKING FORWARD TO THE DISCUSSION THAT WE'RE GOING TO HAVE AT THE WORKSHOP LEVEL. I INVITE THE PUBLIC TO STAY AS WE GO THROUGH THOSE DISCUSSIONS BECAUSE THE OPPORTUNITY FOR THIS MUNICIPALITY TO PUT OUR MONEY WHERE OUR MOUTH IS AS FAR AS GETTING SOME THINGS DONE THAT WE ABSOLUTELY HAVE TO HAVE TO MAINTAIN THE QUALITY OF LIFE THAT WE EXPECT BUILD IN THERE. SO THANK YOU.

THANK YOU, SIR. THAT'S A SURE WAY AND AGAIN THANK YOU AND THANKS TO YOUR STAFF I KNOW A LOT OF WORK GOES INTO THIS BEFORE WE HAVE A CONVERSATION ONE ON ONE.

SO I APPRECIATE YOUR STAFF AND ALL OF THEIR HARD AND PUTTING TOGETHER THE NUMBERS AND HAVING DONE IT MYSELF MANY YEARS AGO IT'S HARD WORK AND THEY APPRECIATE BUT I REALLY APPRECIATE SEEING THE SAME MILLAGE RATE BUT IMPROVE AND AND THE TOTAL AMOUNT IS INCREASED LARGELY TO THE 5 MILLION THAT CAME FROM THE STATE FOR THE CDC FOR THE HISTORIC NEIGHBORHOOD COMMUNITY DEVELOPMENT CORPORATION. THE OTHER THING IS THAT THOSE WHO CAME BEFORE US AT OUR LAST TOWN COUNCIL URGING MORE ATTENTION TO WORKFORCE HOUSING TODAY ATTENTION TODAY TO SHOW THE NEW HOUSING FUND OF $3 MILLION WITH SOME PROJECTS TO BE IDENTIFIED IN FUTURE. AND I KNOW THAT WE ARE PUSHING FORWARD WITH FUNDING A STAFF TO HELP US MANAGE THAT PROGRAM, LOOK FORWARD TO THAT AND. ALSO PAY ATTENTION TO THE NORTH POINT ANNOUNCEMENT THAT WE HOPE TO HEAR MORE ABOUT THAT SOON. SO THANK YOU FOR THAT.

AND I THINK HAVING THE SIX SEPARATE FUNDS THAT WAY HELPS US KEEP TRACK ESPECIALLY OF THE HOUSING FUND AND WHERE THE MONEY IS AND WHERE IT'S SO THANK YOU RIGHT NOW.

THANK MAYOR TOWN MANAGER I WANT TO SAY I SUPPORT THIS BUDGET IN A BIG WAY.

LET ME EXPLAIN WHY I WOULD CHARACTERIZE IT AS STRATEGIC COMMITMENT TO RAISING THE QUALITY OF LIFE FOR RESIDENTS WHY DO I SAY THAT THINK THERE IS A RECOGNITION THAT THE REPUTATION APPEAL VALUE OF HILTON HEAD ISLAND WAS ESTABLISHED EARLY ON BECAUSE OF A VERY HIGH RATIO OF CAPITAL INVESTMENT FOR AMENITIES RELATED THE NUMBER OF PEOPLE THAT WERE GOING TO ENJOY THOSE AMENITIES AND I THINK THAT THE TOWN OF HILTON HEAD ISLAND AS A TOWN DID NOT KEEP UP WITH THAT OVER THE LAST SEVERAL DECADES. I JUST THINK THAT THE POPULATION GREW FASTER THAN OUR WILLINGNESS TO INVEST CAPITAL TO MAINTAIN THE QUALITY AND NUMBER OF AMENITIES ON THIS ISLAND. SO I THINK THAT THIS BUDGET IS

[02:10:04]

A COMMITMENT TO REPOSITIONING HILTON HEAD BOTH TERMS OF ITS BRAND AND IN TERMS OF ITS ENJOYMENT BY RESIDENTS AND THE EXPERIENCE THAT VISITORS WILL BE ABLE ENJOY AS WELL.

SO I REALLY CONGRATULATE YOU AND AND THE STAFF BECAUSE OF THE CREATIVE LEVITY THAT YOU HAVE SHOWN IN ESTABLISHING REVENUE SOURCES THAT DON'T LEAN ON THE PROPERTY TAXES OF RESIDENTS YOU HAVE DONE AN EXTRAORDINARY JOB IN THAT REGARD AND IT ALLOWS ME TO I SUPPORT THIS BUDGET BECAUSE WE ARE ABLE IN THIS COMMUNITY TO REINVEST IN A BIG WAY FOR THE BENEFIT OF OUR CITIZENS. THANK YOU THANK YOU FROM THERE IT'S IT'S ONE THING TO CAMPAIGN FOR A PARTICULAR PROJECT AND OTHER THING TO ESTABLISH A PRIORI READY LIST OF 15 ITEMS OR SO. BUT NOTHING REALLY HAPPENS UNLESS YOU PUT THE BEHIND THAT AND I THINK YOU'VE DONE AN EXCELLENT JOB OF LISTENING TO WHAT ARE THE COMMUNITY'S PRIORITIES AND PUTTING THE FUNDS BEHIND THEM. YEP.

SO AS AS A NEWBIE UP HERE I THINK THAT THE WAY THAT THIS BUDGET HAS BEEN PRESENTED SITTING WITH STAFF EACH ONE OF US INDIVIDUALLY HELPED US UNDERSTAND THE DIRECTION AND AND ALL THE REVENUE SOURCES AND ALL THE EXPENDITURES AND HOW IT'S ALL PUT TOGETHER.

I APPRECIATE HOW YOU WENT TO EACH DEPARTMENT AND ASK TO PROVIDE A BUDGET WITHOUT YOU PUTTING A CAP ON IT. YOU COME IN AND TELL ME WHAT YOU NEED AND THEN WE ALL HAD WE ALL HAD INPUT ON THAT. I AGREE THAT THIS IS ALLOWING TO REINVEST IN OUR COMMUNITY IN A IN A WAY THAT HASN'T BEEN DONE IN A LONG TIME AND TO BE SUSTAINABLE WE HAVE TO REINVEST IN OUR COMMUNITY THE INFRASTRUCTURE PROGRAM EXTRA ATTRIBUTES SAFETY THROUGH MANAGEMENT THROUGH COST CUTTING WHICH SOME OF THESE HIRES I UNDERSTAND WILL HELP WITH COST CUTTING. SO I TOO DO SUPPORT THIS BUDGET AND APPRECIATE WHAT EVERYBODY HAS DONE TO IT HERE TODAY. SO I JUST I CAN'T APPLAUD YOU ALL ENOUGH FOR THAT.

SO ANY OTHER LAST COMMENTS FROM FROM THE COUNCIL SAYING NONE? YEP.

WE WILL OPEN IT UP TO PUBLIC COMMENT. MR. HOAGLAND CALLED FOR A BIG TROUBLE AND I'M HERE TO HELP TOWN BUDGETS IN ORDER TO WORK FROM NO ACCOUNTING OF MILLIONS OF OVERCHARGED LEGAL FEES HIDDEN BY DISHONEST TOWN CPA LAWYERS MILLIONS OF EIGHT TAX FUNDS HANDED TO THE CHAMBER PLUS MILLIONS OF HOSPITALITY TAX ISSUES HAS DISAPPEARED.

GREEN FINNEY AUDITOR WAS HIRED VIOLATORS ORLANDO GRUBER BOTH CAUGHT COMMITTING ILLEGAL ACTS WITH CPA TROYER IN TOW. THEY CALL THIS A POSITIVE BUDGET INDEPENDENT AUDIT THAT COULD NOT BE FROM THE TRUTH. THIS IS NOT AN EXTERNAL INDEPENDENT FINANCIAL AUDIT OR A BUDGET. IT'S AN INTERNAL AUDIT A BUDGET HIRED BY TOWN INSIDER DUMBARTON INSIDERS AND PAID WITH TAX FRAUD TO HIDE AND CHEAT TAXPAYER BUDGET AN AUDIT ONLY SHOWS WHAT INSIDERS WANT US TO SEE ONLY A TRUE INDEPENDENT EXTERNAL FORENSIC AUDIT SHOWS A REAL ON HOW AND WHERE TAX FUNDS WERE ILLEGALLY USED AND WASTED .

PEOPLE ARE OFTEN CONFUSED ABOUT THE DIFFERENCE BETWEEN A FINANCIAL STATEMENT AUDIT PREPARED BY INSIDERS AND A DETAILED EXTERNAL AUDIT. THIS BRIEF 50 AUDIT WILL NOT ANALOGS EVERY TRANSACTION OR LOOK FOR FRAUD SPECIFICALLY I CALLED GRIFFIN AND ASK THEY AGREE WITH MY ASSESSMENT AND THEY SAID WE DO A FORENSIC ON THE OTHER HAND IS CONDUCTED BY A FORENSIC AUDIT EXPERT SPECIFIC DONE TO UNCOVER FRAUD WASTE ILLEGAL CRIMINAL USE AN ISSUE OF TAX FUNDS WHERE WE HAVE ALREADY COPYCAT EMPLOYEES GROVER ORLANDO AND COLTRANE DOING MR. DO YOU AND TROYER AND THE LAWYERS AGREE TO A FORENSIC AUDIT TODAY IF NOT, WHY NOT AND IF YOU HAVE NOTHING TO HIDE YOU'LL AGREE TO THAT. THE FACT IS THIS ENTIRE TOWN COUNCIL HAS NEVER SEEN THE ACCOUNTING TO IDENTIFY THE ILLEGAL TAX USE.

ALEX BROWN, HEAD OF FINANCE COMMITTEE WILL ACCOMPLISH NOTHING.

HE HAS NO ACCOUNTING BACKGROUND. LET HELP YOU WITH A STATISTIC NEVER IN THE HISTORY OF THE ENTIRE UNITED STATES HAS A FORENSIC AUDIT BEEN CONDUCTED ON A TOWN GOVERNMENT, A CHAMBER, A SCHOOL DISTRICT WHERE WRONGDOING WASTE FRAUD WAS NOT DISCOVERED AND PRESENTED THE RESULT MOST OF THE TIME THE AGING AND AGING

[02:15:01]

FBI NEEDS TO ACT ON THIS TALENT NOW WE END UP WITH A PART TIME MAYOR WHO STATED WE DON'T NEED ANY TRANSPARENCY FROM THE CHAMBER. LET IT SCHEME TO HIDE IT TAX ACCOUNTING FOR BILL MILES THE CHAMBER INCLUDING THE LAWYERS FINGER HAVE CALLED FRANK RAFFERTY FOR THE CONTRACT TO HIDE THESE $11 MILLION. NOW PERRIN AND BROWN ARE DOING THE SAME. LAWYERS ARE ALLOWED THE CHAMBER TO USE TAX FUNDS FOR PRIVATE PURPOSES AND PROFIT. IT'S ALSO ILLEGAL UNDER STATE SOUTH CAROLINA LAW.

THE REASON THE TOWN WAS SUED FOR ISSUING $600,000 THE STATE FUNDS FOR THE DREDGING OF HARBOR TOWN WE MUST STOP THIS TAX THOUGH IT IS ILLEGAL TO USE PUBLIC MONEY FOR PRIVATE PURPOSES IT'S NOT FOR THE PUBLIC GOOD REASON USE SOME BENEFIT IF LEGAL AND WE NEED TO UNDERSTAND MUCH MORE AND THIS COUNCIL HAD NOT ONCE TAKEN MR. HALL NO.

DO WE HAVE ANYBODY ELSE? HI MAYOR COUNCIL MEMBERS AND MR. LENDL APPRECIATE THIS PRESENTATION. IT'S AN EXTREMELY HELPFUL SINCE THIS IS A FIRST TIME AS A PUBLIC TO HEAR THIS PRESENTATION I DON'T HAVE STATEMENTS HAVE QUESTIONS.

THE FIRST QUESTIONS I WANT TO UNDERSTAND IS THAT IF MY UNDERSTANDING IS CORRECT SO BASICALLY DIRECT SOME TAX AND TAX MONEY TO GO GO INTO CFP AND THEN THE CFP WILL THEN CARVE OUT HOUSING FUND FROM THE CFP. SO I HAVE QUESTIONS THE FIRST QUESTION IS CFP USUALLY IS A ONE OFF DEAL. SO WITH THAT FUNDING THE 2 MILLION HOUSING FUND, IS THAT A ONE OFF OR IS THAT GOING TO BE CONTINUOUS SUPPORT FOR THE NEXT TWO YEARS? WELL, BECAUSE AGAIN SEE IP TO ME IS A ONE OFF DEAL AND THE SECOND QUESTIONS I HAVE IS USUALLY ACCORDING TO THE LAW STATE LAW A TAX AND TAX USED FOR TOURISM RELATED EXPENDITURES SHARE WITH THIS HOUSING FUNDS AND WITH THE OTHER FUNDING THE IDENTIFIED PROJECTS THAT YOU'RE GOING TO SPEND ON ARE THOSE TO TOURISM OR DO YOU HAVE TO CHANGE THE LAW? S 284 IN ORDER FOR YOU TO DO THAT.

SO THOSE ARE THE TWO QUESTIONS I HAVE AND THE THIRD QUESTION I HAVE IS IN TERMS OF HAVING SEPARATE HOUSING FUND, HOW MUCH THAT MONEY IS GOING TO BE USED FOR ACTUAL RELEASING THE BURDEN WORKFORCE AND HOW MUCH IS GOING TO BE USED FOR GOVERNMENT TO ADMINISTER THOSE THOSE EFFORTS . SO THOSE ARE QUESTIONS I DON'T SEE.

I DON'T TO ANSWER TODAY BUT I WOULD LOVE TO SEE AS THE COUNCIL MEMBERS GET TOGETHER TO DISCUSS ALL THIS AND THAT WHOLE AS WELL TO BE INVOLVED BECAUSE IT'S IMPORTANT US AS A RESIDENT BECAUSE WE SUPPORT GOVERNMENT PARTICIPATION WITH WORKFORCE HOUSING BUT ALSO ALL OF YOU CAMPAIGNED ON MAINTAINING HEALTH AND IMPACT AND THAT WE DON'T WANT TO HAVE OVER DEVELOPMENT BECAUSE WE DON'T WANT ANOTHER AQUA TOWER IN OUR NEIGHBORHOODS.

THANK YOU THANKS JANET. AS ALEX PROVED AS A OWNER OF RESIDENTIAL PROPERTY HILTON HEAD ISLAND SINCE 2003 I WOULD REALLY TO I COMMEND THE INTELLIGENCE AND THE THOROUGHNESS AND CONTEXT WITH WHICH THIS BUDGET HAS BEEN ASSEMBLED.

UH, HIGHER EXPECTATIONS. GREAT I JUST WANTED TO THANK YOU ALL FOR THE CONSIDERATION ON THE ENTIRETY OF THIS AS WELL OF COURSE AS POSSIBLE PICKLEBALL COURTS.

THANK YOU. THANK YOU, MR. CRAIG. NEXT QUESTION I SEE STANDING UP BACK FIRST OF ALL ONE I APPRECIATE EVERYTHING THAT YOU GUYS.

HONORARIUM YOU RECEIVED IS A PITTANCE COMPARED TO THE AMOUNT OF TIME YOU PUT IN AND TIME YOU TAKE TO SPEAK WITH CITIZENS WHICH IS ON BOOKS. MR. ORLANDO DID AN OUTSTANDING JOB. I'M GOING TO APPROACH MY COMMENTS FROM A LITTLE BIT DIFFERENT PERSPECTIVE. MANY OF THE THINGS THAT ARE IN THIS BUDGET ARE DESIGNED TO ATTRACT RESIDENTS AND TOURISTS AND VISITORS. MEMBER HOW THEY HAVE TO GET HERE. AS YOU MAKE THESE IMPROVEMENTS, YOU MAKE AN IMPROVEMENT.

IT MEANS THAT MORE WORKERS HAVE TO COME OVER THE BRIDGE FIRST COME OVER THE BRIDGE MORE VISITORS COME OVER THE BRIDGE WHERE HE'S COME OVER THE BRIDGE.

OUR NEXT TOPIC I NOTED I MAY HAVE MISSED IT THAT THERE WAS A 4% MERIT INCREASE FOR STAFF.

THERE ISN'T A COLA IN THERE TOO . THAT'S A PITTANCE.

[02:20:06]

ALSO SECURITY WENT UP BY 8%. JANUARY ONE EVERY HOUSE WENT UP IN VALUE ON HILTON HEAD ISLAND.

EVERY RENTAL WENT UP. GAS IS ON ITS WAY UP AGAIN WILL BE $4 OVER THE SUMMER BEFORE YOU KNOW IT. IF YOUR MOST VALUABLE ASSET BESIDES THE PEOPLE WHO LIVE HERE IS YOUR STAFF AND YOU HEROISM AND YOU MAKE SURE YOU HAVE A PACKAGE THAT ATTRACTS THEM HERE AND THE VALUED ONES KEEPS THEM HERE LOOK AT THAT AND MAKE THAT YOU'RE NOT BURNING OUT THE FOLKS THAT ARE LEFT HERE HAVE ENOUGH IN THERE TO KEEP GOOD FOLKS AND ATTRACT GOOD FOLKS. OH, THANK YOU. THANK YOU.

THE OTHER ANY OTHER COMMENTS BEING NONE THE DAY WE TELL THE WORLD PLEASE LET ME MAKE A MOTION BEFORE I MOVE COUNTS DID I DO OKAY SORRY ABOUT THAT. THEN WE CALL THE ROLL PLEASE.

YES, SIR. MR.. YES, MR. ALFORD.

YES, MISS BECKER AT THIS TIME NO. FOR THE REASONS I STATED IN MY COMMENTS I HOPE TO TO YES. OKAY. MR. BROWN FOR MS. BRYSON? YES. MR.. YES.

MAYOR PERRY. YES. MOTION CARRY SIR.

THANK YOU. ALL RIGHT. UNFINISHED BUSINESS.

I MISS YOU LIKE. ASSISTANT COMMUNITY DEVELOPMENT DIRECTOR IS PRESENT TO DISCUSS PROPOSED ORDINANCE 2020 3-09 AMENDING TITLE 16 OF THE MUNICIPAL CODE OF THE TOWN OF HILTON HEAD ISLAND THE LAND MANAGEMENT ORDINANCE TO REMOVE THE VISIBLE DWELLING UNITS AS AN ACCESSORY USE AND TO MODIFY MULTI-FAMILY AND SINGLE FAMILY DEFINITIONS AT SOME POINT.

COULD WE TAKE H . I'M IN CHARACTER.

[11.a. Second Reading of Proposed Ordinance 2023-09 Amending Title 16 of the Municipal Code of the Town of Hilton Head Island, the Land Management Ordinance, to Remove Divisible Dwelling Units as an Accessory use and to Modify Multifamily and Single-Family Definitions.]

OKAY. WE HAVE READING OF AN ELEMENT OF OUR FIVE PHASE ELEANOR AMENDMENT. THIS AMENDMENT IS THE REMOVAL OF DIVISIBLE DWELLING UNITS AS AN ACCESSORY USE AND CHANGES PROPOSED TO CHANGES PROPOSED TO MODIFY OUR MULTIFAMILY AND SINGLE FAMILY DEFINITIONS. THIS WAS BEFORE TOWN COUNCIL FOR FIRST READING ON APRIL 18 AND WAS VOTED UNANIMOUSLY TO FORWARD TO SECOND READING WHICH IS BEFORE US TODAY.

THE CHANGES TO THE DEFINITIONS FOR SINGLE FAMILY AND MULTIFAMILY CHANGES THE DEFINITION FOR SINGLE FAMILY CURRENTLY AS DESCRIBED AS TWO OR ONE OR TWO UNITS ON A PARCEL . IT CLARIFIES THAT SUCH THAT SINGLE FAMILY IS FOR ONE UNIT ON A PARCEL AND THEN MULTI-FAMILY BECOMES TWO OR MORE DIVISIBLE DWELLING UNITS ARE COMMONLY REFERRED TO AS LOCKOUT ROOMS AND THEY'RE AN ACCESSORY USE THAT'S ONLY PERMITTED IN ANY RESORT AND RESORT DEVELOPMENT DISTRICTS AND THOSE ARE RECOMMENDED FOR REMOVAL. I CAN ANSWER ANY QUESTIONS THAT YOU HAVE.

WE MADE A FULL PRESENTATION ON THIS LAST MONTH. PLEASE LET ME KNOW IF HAVE ANY QUESTIONS ABOUT THIS. DO WE HAVE A MOTION? YES.

I MOVE. COUNCIL APPROVED THE SECOND READING OF THE PROPOSED 2020 3-09 AMENDING TITLE 16 OF THE NEWS OF THE TOWN OF HILTON HEAD ISLAND THE LAND ORDINANCE TO REMOVE THE VISIBLE DWELLING UNITS AS AN ACCESSORY USE AND TO MODIFY MULTI-FAMILY AND SINGLE FAMILY DEFINITIONS. ANY DISCUSSION COUNCIL ANY DISCUSSION FROM THE PUBLIC? MR. HOAGLAND I JUST VERY SIMPLY GOING TO SAY WE'RE GONNA HAVE TO DO A LOT MORE OF THE TRAFFIC, THE OVERDEVELOPMENT, THE ENVIRONMENTAL DESTRUCTION, THE OVERCROWDING.

WE GOT TO DO EVERYTHING WE CAN BECAUSE WE'VE JUST WE'VE REACHED THE LIMIT AND I JUST HOPE THAT Y'ALL WILL VOTE UNANIMOUSLY EVERYTHING THAT HAS ANYTHING TO DO WITH HELPING SAVE WHAT WE HAVE. I WISH YOU BEST OF LUCK. THANK YOU FOR COMING.

ANYBODY ELSE ON PUBLIC COMMENT SAYING NONE SUNDAY WE CALL THE ROLL PLEASE.

YES, SIR. MR. SANFORD. YES, MR. ELFERINK.

YES MISS BECKER. YES. MR. BROUGH FOR MS. BRYSON? YES MR. AIM. YES. MAYOR PERRY.

YES. MOTION CARRIED, SIR. MR..

I THINK YOU'RE VERY THERE WE GO . OKAY.

[12.a. Consideration of Resolution Approving the 2023-2024 Hilton Head Island Destination Marketing Organization (DMO) Marketing Plan & Budget]

NEW MR. GROOVER DEPUTY TOWN MANAGER IS PRESENT TO PROVIDE INFORMATION ON THE CONSIDERATION OF A RESOLUTION APPROVING THE 2020 324 HILTON HEAD ISLAND DESTINATION MARKETING ORGANIZATION MARKETING PLAN AND BUDGET DEMO'S MARKETING A BUDGET THAT

[02:25:05]

PREVIOUSLY WAS PRESENTED TO A COMMITTEE FINANCE ADMINISTRATIVE ON APRIL 18TH.

AT THAT MEETING THE COMMITTEE VOTED UNANIMOUSLY TO RECOMMEND APPROVAL OF THIS RESOLUTION.

THEY ALSO EXPRESSED A DESIRE TO RECEIVE ADDITIONAL INFORMATION REGARDING QUESTIONS THAT HAD BEEN DISCUSSED CONCERNING THE PROPOSED BUDGET. THEY REQUESTED THAT THE PMO PROVIDE TOWN COUNCIL ADDITIONAL INFORMATION IN GREATER DETAIL TO RESOLVE THESE QUESTIONS.

MR. GRUBER. THANK YOU, MR. MAYOR. MEMBERS OF TOWN COUNCIL.

THE TOWN CURRENTLY CONTRACTS WITH THE HILTON HEAD BLUFFTON CHAMBER COMMERCE TO SERVE AS ITS DESTINATION MARKETING ORGANIZATION AS REQUIRED BY STATE STATUTE UNDER OUR EXISTING CONTRACT. THE DMO IS REQUIRED TO PROVIDE US WITH AN MARKETING PLAN AND CORRESPONDING BUDGET. THAT PROCESS TYPICALLY STARTS WITH A SUBMISSION OF THEIR PROPOSED MARKETING PLAN AND BUDGET TO THE TOWN'S ACCOMMODATIONS TAX ADVISORY REVIEW COMMITTEE. THAT OCCURRED BACK ON APRIL 18TH OF THIS YEAR.

THAT MEETING WAS FORWARDED TO THE TOWN'S FINANCE AND ADMINISTRATIVE COMMITTEE WITH A TO APPROVE THE TOWN'S FINANCE AND ADMINISTRATIVE COMMITTEE ON THIS MATTER A COUPLE OF WEEKS AGO AND AT THAT MEETING RECOMMEND TO MOVE THIS ITEM TO TOWN COUNCIL.

BUT AT THAT MEETING THERE WERE QUESTIONS AND REQUESTS FOR ADDITIONAL CLARIFICATION AND INFORMATION ON THE BUDGET THAT HAD BEEN SUBMITTED. STAFF HAS BEEN WORKING WITH REPRESENTATIVES OF THE DMO ON THIS MATTER SINCE THAT TIME TO HELP REFINE THAT.

AND SO AT THIS TIME I'D LIKE INVITE MS. ARI ON A PRODUCE WITH THE BCB TO COME UP AND PROVIDE THAT INFORMATION TO YOU. THANK YOU ARIANNA.

ARIANNA FOR NEWS FROM THE HILTON HEAD ISLAND BLUFFTON OF COMMERCE I'M HERE TO SPEAK TO THE 30% GMO MARKETING DOLLARS AND MANY OF YOU AT THE COUNCIL AS WELL AS MAYOR AND TOWN MANAGER AS WELL AS STAFF AND OUR TEAM HAVE BEEN WORKING ALONGSIDE ONE ANOTHER FOR THE PAST SEVERAL MONTHS SO HOPEFULLY THIS IS A RECAP HAVING A STOP IN GET INTO THE DETAILS OF ANY PARTICULAR ASPECT BUT WE'D LOVE TO SHARE WITH YOU WHERE WE HAVE PLANNED IT IN TERMS OF OUR MARKETING PLAN FOR FISCAL YEAR AND FOR IN IN PARTNERSHIP WE HAVE COME TO UNDERSTAND AND WANT ARTICULATE THINGS THAT WE HAVE BEEN WORKING ON TOGETHER REGARDING TOURISM PROMOTION FOR THE PAST SEVERAL YEARS. MEAN WHEN I CAME IN 2015 THESE WERE PRIORITIES THAT WERE ACTUALLY PULLING THESE FORWARD AND ARTICULATING THEM IN OUR PRESENTATION SO WE ARE ALL ON THE SAME PAGE AND WE LIKE TO DEFINE THOSE FIRST WITH OUR VALUES ARTS AND CULTURE, ECO TOURISM HISTORY, RECREATION AND WELLNESS.

THERE ARE MANY ATTRIBUTES FALL UNDER EACH ONE OF THOSE CATEGORIES OR VALUES.

HOWEVER WE'VE TO SUMMARIZE THEM BUT UNDERSTAND THAT THOSE ARE GOING TO BE SPOKEN TO AT THROUGHOUT ALL OF OUR ADVERTISING AND OUTREACH EFFORTS.

BUT AT THE BASE OF EVERYTHING WE DO THE COMMUNITY CORNERSTONE PLAN THAT PLAN HAS BEEN INSTRUMENTAL IN LEADING OUR EFFORTS NOT ONLY FOR OUR TEN YEAR MANAGEMENT FOR THE DESTINATION REGARDING TOURISM BUT IT HAS LED US IN TERMS OF WHERE WE'RE FOCUSING AND HOW WE'RE PUSHING EFFORTS REGARDING THE DESTINATION INTO THE OUT MARKETS.

SO THE COMMUNITY CORNERSTONE PLAN IS REALLY THE FOUNDATION THAT WE HAVE WORKED IN LOCKSTEP WITH THE TOWN AND THE TOWN STAFF FOR OVER A YEAR AND THAT PIECE SUPPORTS THE SIX PROGRAM INITIATIVES THAT YOU SEE AROUND IT HERITAGE FESTIVAL AND EVENTS, WELLNESS RECREATION MEETINGS AND AND ARTS AND CULTURE THIS IS A SMALLER ONE TO READ THAT WE'VE TRIED BRIGHT COLORS AND SO WE WANTED TO SHOW YOU HOW THE YEAR LAYS OUT THROUGHOUT THE FISCAL YEAR WE HAVE ALWAYS ON MESSAGING THAT ALWAYS ON MESSAGING TALKS TO ALL THE CORE VALUES AND ACTIONS THAT WE HAVE SPOKEN TO AT LENGTH WHICH IS BEACH ECO TOURISM WELLNESS ARTS AND CULTURE HISTORY AND OUR COMMUNITY CORNERSTONE PLAN. THOSE WILL BE ALWAYS ON MESSAGING THAT WE'RE TALKING TO OUR OUT MARKETS 365 DAYS A YEAR THROUGHOUT THAT TIME FRAME WE HAVE CAMPAIGNS THAT ARE SPECIFIC AND UNIQUE IN TERMS OF ATTRIBUTES TO DESTINATION THAT WILL HAVE RAISED CERTAIN CATEGORIES OR CAMPAIGNS THROUGHOUT THE YEAR AS AN EXAMPLE DURING THE JULY OR AUGUST TIMEFRAME WE'LL TALK ABOUT THE SEA TURTLE CONSERVATION EFFORTS. WE'LL TALK DEEPLY ABOUT ARTS AND CULTURE FESTIVAL AND EVENTS. WE'LL TALK ABOUT KEEPING DESTINATION TOP OF MIND TO A READERSHIP WITH HAS A HOUSEHOLD INCOME OF THE DESIRED SUBSET THAT WE'VE TALKED ABOUT IN THE

[02:30:05]

PAST. WE'LL TALK THAT SPORTS RECREATION COMPONENT THOSE EFFORTS AGAIN REMEMBER WHEN SOMEONE'S PLANNING A TRIP THEY'RE THINKING 3 TO 6 MONTHS OUT SO THOSE MIGHT NOT SCALE TO WHEN THEY MIGHT ACTUALLY BE DOING IT BUT THEY'RE THINKING ABOUT WHEN I COME IN THREE MONTHS THESE ARE THE THINGS THAT ARE HAPPENING AND OR WE'RE TALKING ABOUT IT IN REAL AS WE KNOW WE JUST KICKED OFF SEA TURTLE SEASON JUST COUPLE OF DAYS EARLIER YESTERDAY ACTUALLY SO THAT WILL RUN THROUGH OCTOBER SO THERE WILL BE A LARGE CAMPAIGN THAT RUNS THROUGH THAT. ONE OF THE BUDGET DETAILS THAT YOU'VE SEEN AND LOOKED AT WE WANTED TO JUST FORWARD SO WITH EACH ONE OF THOSE CATEGORIES WITHIN OUR MARKETING PLAN YOU'RE GOING TO SEE THAT WE HAVE A SCOPE AND AN EXECUTE ON WITH THE BUDGET PROPOSED WE ARE TO HAVE WILL HAVE THE OPPORTUNITY WORK MORE CLOSELY AND ON A DEEPER LEVEL WITH OUR MEDIA PARTNERS. ONE OF THE MOST RECENT PIECES THAT WE'VE PUT FORWARD IS THE WATERS ISSUE WITH TRAVEL AND LEISURE WHICH HAD DEEP STORYTELLING REGARDING NOT THE DESTINATION AS A WHOLE BUT OF OUR RICH HISTORY AND CULTURE . SOME OF OUR WONDERFUL EFFORTS THAT WE DO WITH ALL OF OUR CRESCENDO EFFORTS AND WORKING CLOSELY WITH NATALIE AT THE TOWN SO ON AND SO FORTH AND WE TAKE THAT APPROACH AND WE WORK WITH THE DIFFERENT PLATFORMS THAT YOU SEE DOWN AT THE BOTTOM OF THE PAGE SOCIAL MEDIA, DIGITAL MARKETING CONTINUE TO BE STRONG PLATFORMS FOR THE DESTINATION IN TERMS OF MARKETING DEPENDING ON THE CAMPAIGN, DEPENDING ON THE MARKET WE ARE REACHING THEM QUALIFIED VISITOR AND BRINGING THEM THROUGH THE FUNNEL WITH OUR DIFFERENT EFFORTS REGARDING EITHER RICH CULINARY TALKS MORE ABOUT OUR LOCAL SEAFOOD OR OUR HERITAGE SOME OF OUR CULTURAL EFFORTS WE TALK ABOUT SEA TURTLE SEASON.

WE ALSO KEEP THE DESTINATION TOP OF MIND AND HAVING PEOPLE VOTE AND ENGAGE AND SHARE THEIR MEMORIES. AND SO THOUGH WE NOT SPECIFICALLY TARGETING ONE AREA WE ARE USING MARQUEE EVENTS MARKING MOMENTS WITHIN OUR DESTINATION THAT SPEAK TO ALL THE UNIQUE ATTRIBUTES THAT WE HAVE USING THOSE AS KEY IDENTIFIERS IN THE MARKET AND WHEN WE PULL THEM THROUGH INTO OUR WEBSITE HILTON HEAD ISLAND DOT ORG THEY CAN TALK AND THEY CAN LEARN ABOUT THE BREADTH OF DIFFERENT BUSINESSES THAT ARE HERE IN LOCAL COMMUNITY MEMBERS THAT HONORS BUSINESSES THAT SUPPORT THOSE INITIATIVES WHETHER THAT BE CULTURE, HERITAGE, CULINARY RECREATION SO ON AND SO FOR US WE CONTINUE TO WORK WITH OUR PUBLIC RELATIONS EFFORTS OUR MY COLLEAGUE INTERNALLY AS WELL AS WITH OUR AGENCY HAVE DEEPER ENGAGEMENT. I USED THE REFERENCE OF THE TODAY SHOW BECAUSE IT'S GREAT EXAMPLE OF TO SAY WE CAN DO MORE OF THOSE AS WE UNDERSTAND THE PRIORITIES THAT ARE BEING PLACED IN FRONT OF THOSE MEDIA OUTLETS. WE WANTED TO TALK ABOUT NOT ONLY BEING A TOP DESTINATION BUT WE WANT TO TALK ABOUT THE NUANCES THAT MAKE US UNIQUE.

SO THOSE ATTRIBUTES ABOUT THE TURTLES ABOUT THE OYSTER RECYCLING, ABOUT OUR ENVIRONMENT THOSE ARE THE PIECES THAT WE WANT TO BRING FORWARD AND HAVE PEOPLE ON A LARGER SCALE SUCH AS THE TODAY SHOW AS AN EXAMPLE THAT WE CAN BRING FORWARD AND HIGHLIGHT ON REGULAR BASIS, WE WILL CONTINUE TO GO AFTER GROUP SALES AND MARKETING EVEN THOUGH THE WORLD JUST OPENED AGAIN AND I KNOW THAT'S A LITTLE BIT INTERESTING TO SAY BECAUSE WE WERE OPEN FOR SO MUCH LONGER THE MARKET AS A WHOLE WHEN IT COMES TO MEETINGS AND GROUPS WAS NOT TRAVELING AND SO THEY ARE STARTING TO EMERGE BACK AND TRAVEL FOR BUSINESS.

THEY'RE ACTUALLY INCREASING THEIR STAYS STAYING A LITTLE BIT ON THE FRONT END OR PERHAPS IN THE BACK END THEY'RE BRINGING FRIENDS WITH THEM OR FAMILY SO WE WANT TO ENGAGE THEM AGAIN NOT ONLY WITH OUR MEDIA OPPORTUNITIES, WITH OUR WEBSITE AND PLACEMENT WITHIN PUBLICATIONS THEY MIGHT BE READING BUT WE ALSO WANT TO BE ABLE TO GO TO THOSE TRADE SHOWS, GET OUT THE INFORMATION ABOUT WHAT WE HAVE TO OFFER IN TERMS OF MEETING IN A DESTINATION AND INTERNATIONAL IS BACK WE ARE OBVIOUSLY WITH COVID THAT WAS NOT A SEGMENT THAT WE HAVE GONE AFTER DURING THAT TIME FRAME. OUR TOP MARKETS TO BE CANADA, UK AND GERMANY AND NOW WE NEED TO GO FULL FORCE INTO THOSE MARKETS AND UNDERSTAND THEIR NUANCES COME AND FILL OUR TIME FRAME OF FOLLOWING WHICH ARE THOSE ARE DESIRABLE TIME FOR US AND WE NEED TO HAVE THEM BE ABLE TO MAKE THAT CHOICE WHEN COMES TO TRAVEL IN AND CHOOSE HILTON HEAD ISLAND WE WILL CONTINUE OUR EFFORTS TO DOVE DEEPER INTO OUR PHOTO AND VIDEO ASSETS. WE WANT TO SHOW THE DESTINATION SEASONALLY WANT TO SHOW IT A DIVERSE DESTINATION WE WANT TO SHOW A RICH DESTINATION TERMS OF ALL OF OUR ASSETS AND SO THAT TAKES MANPOWER AND PEOPLE OUT THERE KIND OF CAPTURING IT AT ALL TIMES AT ALL PARTS OF THE SEASON THROUGHOUT THE YEAR COLLATERAL AND FULFILLMENT WE PRODUCE A BOOK SINGLE YEAR, A COFFEE TABLE BOOK GENERALLY SPEAKING 85,000 COPIES POST-COVID WE WANT TO INCREASE THAT TO 90,000. IT DOES REALLY WELL FOR US AND IS ACTUALLY A DIGITAL AND GO A LITTLE DEEPER BUT THE INTERESTING PART ABOUT THAT AS WE TALK ABOUT INCREASING THESE

[02:35:01]

OPPORTUNITIES AND GOING A LITTLE DEEPER WITH OUR ASSETS HAVE BEEN ASKED OF US.

THE PRINT INCREASE HAS ALSO GONE UP BY 36%. SO TO JUST GET PAPER INTO PRINT IT'S UP 36% YEAR OVER YEAR. SO THAT'S AN INCREDIBLE PERCENTAGE INCREASE THAT FOR US IS ONE THAT WE HAVE TO MANAGE AND EVEN IF WE WEREN'T TO INCREASE FROM 85 TO 90 THE COST OF INCREASE COST WOULD STILL BE THERE AND APPLY TO THIS PIECE IN TERMS OF RESEARCH AND PLANNING WE WORK VERY CLOSELY WITH PARTNERS HERE AT UCB AND THE COLLEGE OF CHARLESTON TO COLLECT SEVERAL DIFFERENT DATA TOUCH POINTS. WE ONLY AND NOT ONLY DO WE PRODUCE A VISITOR PROFILE AND ECONOMIC IMPACT REPORT, WE ALSO SUPPORT ALL OUR PARTNERS THAT COME THROUGH IN ME THE DATA THAT COMES FROM THEIR FESTIVAL EVENTS THE PRICE TO WORK ON THOSE EFFORTS HAS INCREASED. IT'S GONE FROM 500 TO 1500 DOLLARS PER EVENT PER DAY.

SO WHEN WE ASK A PARTNER IN THE SUPPLEMENTAL REALM IF THEY HAVE CAPTURED WHO'S COMING TO THEIR EVENT, HAVE THEY CAPTURED IT AND HAVE THEY BEEN ABLE AFFORD THAT OPPORTUNITY? WE GENERALLY SPEAKING SHARE HALF THE COST WITH THEM AND IF THEY NEED MULTIPLE DAYS WE ALSO WILL SHARE THOSE OPPORTUNITIES WITH THEM. WE KNOW THAT HARBOR FEST IS GOING INTO WANTING FIVE WEEKS OF OR FIVE WEEKS ON A SATURDAY SO FIVE TIMES THEY WANT $5,000 WORTH OF COVERAGE FOR A SURVEY . SO WE WILL SUPPORT THEIR EFFORTS AND HELP THEM MAINTAIN SO THEY CAN ENSURE THEIR SUPPLEMENTAL DOLLARS WHEN REQUESTING THE COMMUNITY CORNERSTONE PLAN CONTINUES TO BE THE FOUNDATION OF WHAT WE'VE BUILT AND THAT'S A THREE YEAR PLAN AND WITH THAT WE'VE SEEN IN THE PLATFORM OR IN THE PIECE THAT WE PRODUCED AND AS I'VE SHARED WITH YOU THAT WE HAVE THAT PARTNERSHIP WITH MANY OTHER BUSINESSES AND STAKEHOLDERS WITHIN THE COMMUNITY.

IT'S IMPERATIVE TO KNOW THAT THOSE EFFORTS WILL TAKE OVER THREE YEARS AND WE'LL CONTINUE TO TRACK AND MONITOR OUR PERFORMANCE AGAINST THAT THOSE TACTICS AND KPIS THAT WE'VE PUT FORTH THE THREE THAT I'VE PULLED FORWARD AND THE TEAM WILL TO EXECUTE WITHIN THIS FISCAL YEAR WILL BE DEEPER PHOTOSHOOTS THAT SHOW THAT DIVERSITY INCLUSION INCLUSIVE OF VIDEO DEFINE AND PRODUCE AND PROMOTE LOCAL VIDEO SERIES WE'VE TALKED AT LENGTH HOW WE NEED TO SHOW THE COMMUNITY SIDE WITHIN TOURISM PEOPLE VISIT LET'S USE THE MARRIOTT FOR EXAMPLE THEY ARE USED TO SEEING THE SAME DOORMAN THAT THEY'VE SEEN FOR THE PAST 20 YEARS.

WE NEED CAPTURE THAT STORY. WE NEED TO TELL THE STORIES OF OUR OUR NEIGHBORS AND OUR COMMUNITY MEMBERS THAT WE TALK WITH EVERY DAY BUT WE'RE NOT SHARING THEM ON A LARGER SCALE.

SO WE WANT TO BE ABLE TO DEVELOP AND THOSE AS WELL AS WORKING AGAIN WITH OUR PARTNERS AT UCB TO DO THAT BRAND BOOTCAMP PROGRAMING CAMPAIGN. THAT'S A VERY IMPORTANT ASPECT PART OF A COMMUNITY PLAN THAT'S SO IMPORTANT IF YOU GO INTO MANY DESTINATIONS THERE IS THIS KIND OF UNSPOKEN RALLY SUPPORT OF THEIR DESTINATION. THEY UNDERSTAND THE RISING TIDE LIFTS ALL SHIPS THAT THEY'RE ALL THERE TOGETHER WORKING TOWARDS A COMMON GOOD THAT THEIR NUMBER ONE ECONOMY IS TOURISM WE WANT TO PRODUCE IN PARTNERSHIP UCB THAT BRAND BOOTCAMP AND THEY DO CURRENTLY HAVE AN ITERATION OF THAT WE'VE SAT THROUGH AND TAKEN THAT COURSE AND THEY HAVE ALIGNED WITH US TO SAY WE'LL USE THIS AS A FOUNDATION TO BUILD ON THE ASPECTS THAT MAKE MORE TOURISM RELATED EFFORTS AND COULD BE A SEAL THAT'S NEXT ON THERE.

SO AGAIN DEVELOPING THE CAMPAIGN PRODUCING THE CAMPAIGN, CREATING THE COLLATERAL THAT WILL GO ALONG WITH THE CAMPAIGN AND LETTING PEOPLE KNOW THAT THEY'RE CERTIFIED. THEY'VE TAKEN THIS BRAND BOOTCAMP.

THEY ARE ALL THINGS TOURISM BUT WE CAN DO ALL THAT BUT I THINK WE NEED TO TALK A LITTLE DEEPER ABOUT HOW WE MEASURE SUCCESS AND THIS IS AN IMPORTANT PIECE AND WE ARE ALWAYS PROGRAMS, METRICS AND GOALS FOR RESEARCHING AND TESTING CONTINUALLY MONITORING, TRACKING AND ADJUSTING AS NEEDED IN REAL TIME THERE'S PARTNER FEEDBACK THAT WE RECEIVE AND WE CAN ALWAYS USE THOSE AS COMMUNICATION TOOLS BACK AND FORTH BUT WE ALSO DELIVER RESULTS, LEARNINGS AND BEST PRACTICES AT A HIGH LEVEL. THAT'S WHAT WE DO EVERY SINGLE DAY. BUT I THINK IT'S IMPORTANT THAT WE TALK ABOUT ALL THE DIFFERENT TOUCH POINTS THAT WE HAVE BECAUSE I THINK AS WE WORK IN PARTNERSHIP TO UNDERSTAND ALL THE DIFFERENT METRICS WE'RE BEING USED TO MEASURE SUCCESS. THERE ARE A FEW DIFFERENT PIECES. SO FIRST AND FOREMOST WE REPORT OUT TO THE TOWN OF HILTON HEAD ISLAND ON A MONTHLY BASIS ON A QUARTERLY BASIS, ON AN ANNUAL BASIS IN AN ON DEMAND BASIS THAT JUST GENERALLY OVERVIEW WHAT WE DO REGARDING METRICS. HOWEVER IN ADDITION TO THAT WE ARE BOUND BY OUR CONTRACTUAL DELIVERABLES AND OUR 13 OF THEM THOSE 13 METRICS ARE REPORTED ON ANNUALLY YEAR TO THE TOP OF MY HEAD IN A BOOK AND THEY REPORT NOT ONLY ON CURRENT CALENDAR YEAR THEY REPORT OUT ON FIVE YEARS WORTH OF INFORMATION AND SO AT ANY IN TIME YOU CAN GO INTO THIS BOOK WE PRESENT ON IT EVERY SINGLE YEAR TWO ATTACKS AND NOW TWO

[02:40:02]

FINANCE ADMINISTRATIONS. THIS IS ONE TOUCH POINT AS AN EXAMPLE WHEN WE LOOK AT JUST JUST A COMMON OCCUPANCY RATE WE ON FOR THE LAST FIVE YEARS HAVE RUN ROUGHLY AROUND 50% OCCUPANCY. THAT STATISTIC WE CAN PULL OUT THAT'S NOT US SAYING THAT THAT'S TWO DIFFERENT REPORTS COMING TOGETHER THAT WE CAN REPORT ON FOR THE LAST FIVE YEARS. WE CAN TALK ABOUT THE REVENUES COMING IN AND THE AGAIN 13 HOW MANY CONVERSION TO WEBSITE, HOW MANY CONVERSIONS OR HANDSHAKES WE'RE CREATING, HOW MANY MEMBERS OF VISITORS THESE ARE REALLY DEEP METRICS THAT WE CONTINUALLY TRACK AND MONITOR AND ARE PRESENTED EVERY YEAR IN THIS BOOK. IN ADDITION, WE HAVE OUR VISITOR PROFILE STUDY. WE HAVE OUR ECONOMIC REPORT THAT WE PRODUCED FOR THE TOWN WE WERE. WE ALSO PRODUCED THE MONTHLY REPORTING THAT GOES OUT TO ALL OF OUR PARTNERS ON WE'RE DOING AGAINST NOT ONLY OUR COMMUNITY PLAN BUT ALSO ALL THE OTHER METRICS WE HOLD OURSELVES ACCOUNTABLE FOR. SO THERE IS A DEEP METRIC EFFORT THAT IN ADDITION TO THIS BUT I DON'T KNOW THAT WE ALWAYS TALK ABOUT THAT AND THAT'S WHAT WE WANT TO BRING FORWARD THAT FIRST AND FOREMOST THERE'S 13 HERE THAT ARE BOUND AND TIED TO THE CONTRACT BUT IN THE MARKETING PLAN ITSELF WE ALSO HAVE KPIS AGAINST ALL OF OUR EFFORTS THE CORNERSTONE PLAN WOULD BE NEW THIS IF IT'S ADOPTED AND ACCEPTED AND THOSE WOULD BE METRICS THAT WE'VE OUR TACTICS WE'VE PUT FORTH WITH AN OWNER OR MULTIPLE OWNERS OR LEAD IN THIS INSTANCE AND A TIMING OF WHEN IT WOULD BE DELIVERED AND WE'RE MEASURING SUCCESS. SO THAT WAS A FRAMEWORK THAT WE PUT TOGETHER AND IT CARRIES THROUGH NOT ONLY THROUGHOUT THE CORNERSTONE PLAN BUT IT ALSO CARRIES THROUGH ON OUR CORE MARKETING PLAN THE MARKETING EFFORTS THAT WE DON'T SEE EVERY DAY IN THE OUT MARKET AGAIN STRATEGIES, TACTICS WHO'S THE LEAD? WHEN IS IT GOING TO BE DELIVERED AND HOW ARE WE PRESENTING ON RESULTS? WE HAVE PUT KPIS AND WE HAVE A YEAR OF THOSE TO PRESENT IN THE CURRENT PLAN SO WE WILL CONTINUE TO PRODUCE THOSE REPORTS AND THEY WILL HAVE EFFORTS WITHIN ALL OF REPORTING EFFORTS THAT I'VE JUST SPOKEN TO. SO AGAIN WE'RE NOT JUST MEASURING ONE TIME OR YEAR, WE'RE MEASURING OFTEN AND REPORTING THOSE OUT AND WE LOOK AT THE BUDGET FOR FISCAL YEAR 24. HOW ARE WE LOOKING COMPARED TO LAST YEAR? WE'VE ACTUALLY LINED THESE TO REPORT OUT ON ALL THE CATEGORIES BUDGET SUBCATEGORIES THAT YOU WOULD SEE IN THE MARKETING PLAN. SO THIS YEAR WE COME FORWARD ASKING FOR THESE FUND THESE FUNDS BUT WANTED YOU TO UNDERSTAND THAT THEY ARE WHERE THEY COMPARE TO THE LAST YEAR THE GRAY LINE INSIDE EACH OF THE COLORED LINES IS WHERE WE PERFORMED LAST YEAR IN TERMS OF THE FUNDING AS YOU CAN SEE HERE WE ARE NOT FOR A SUPPLEMENTAL REQUEST IF THIS PLAN IS APPROVED THAT'S THE AMOUNT.

HOW DOES THAT BREAKDOWN SO YOU HAVE A FISCAL YEAR 23 BUDGET SPEND PROJECTION.

WE ARE ENDING THE YEAR AT 30% DMO REVENUES AT JUST UNDER 4% ZERO 5 MILLION IN TERMS OF DMO REVENUE WE ACTUALLY HAVE THE SUPPLEMENTAL YOU KNOW THAT'S ISSUED ON A CALENDAR YEAR.

SO WE HAVE THE FIRST OF THE SECOND HALF OF 2022 AT THREE YEAR AND 45,000 AND THE FIRST HALF OF WHAT WAS JUST APPROVED AT THE 350 AT 175,000 FOR THIS FIRST HALF OF THIS CALENDAR YEAR LOVING US THE 4.57 AND WHEN LOOK AT WHAT WE'RE REQUESTING THIS YEAR THE FISCAL YEAR 2024 BUDGET 30% REVENUE WOULD WE'RE ANTICIPATING IT TO BE 4.1 MILLION THE SUPPLEMENTAL REQUEST THAT IS THE SECOND HALF OR ALLOCATION OF FUNDS WOULD BE 175,000 AND THE DEEPER PROGRAMS AND INITIATIVES INCREASE IN COST THAT WE'VE DISCUSSED AT REGARDING PAPER JUST THE PRICING OF GETTING ALL THE EVENTS AND EVERYTHING STACK THOSE PIECES ALL ARE INCLUDED IN THIS ADDITIONAL 400,000 BRINGS US TO JUST 2% OF WHERE WE WERE FROM THIS CURRENT FISCAL YEAR 4.675 HOWEVER IF WE ARE NOT APPROVED AT THE 4.675 AND WE ESSENTIALLY TAKE OUT 400,000 THAT WE SEE IN THE FISCAL YEAR WE ARE TAKING 6% OF OUR WORKING DOLLARS AWAY FROM OUR MARKET SHARE. WE ARE TAKING 6% OUT OF THE OUT OF THE MARKETPLACE AND ARE GIVING THAT SHARE TO ANOTHER DESTINATION I'VE HEARD OVER THE COURSE OF TIME THIS EVENING THAT WE NEED TO PUT THE FUNDING BEHIND WHAT MATTERS AND I UNDERSTAND AND I WHOLEHEARTEDLY BELIEVE THAT WE NEED TO PUT IN THOSE EFFORTS INTO THE INFRASTRUCTURE.

BUT I ALSO WANT TO SAY I WHOLEHEARTEDLY BELIEVE WE HAVE TO FUND OUR NUMBER ONE ECONOMY AND IF WE TAKE AWAY THE THINGS THAT ARE BEING ASKED US THAT WE'RE SAYING THAT PEOPLE WANT TO SEE AN ADDITIONAL 400,000 THAT WILL MAKE THAT COMPLETE. I THINK WE MAKE A PRETTY GOOD ARGUMENT THAT THOSE NEED TO BE SUPPORTED THAT CAN'T DEFUND THE OPPORTUNITY TO CONTINUE THE MOMENTUM OF MEETING A SURVIVING PROJECT OF 45,000 OR 45 MILLION EXCUSE ME AND OTHER EFFORTS WE WANT TO CONTINUE THE MOMENTUM ON WHEN WE'RE NOT FUNDING NUMBER ONE ECONOMY THAT FEEDS

[02:45:01]

THOSE OPPORTUNITIES. SO I THINK NEED TO LOOK CLOSELY AT HOW THAT 400,000 IN ADDITION WOULD HELP US MOVE THAT NEEDLE AND CONTINUE THE MOMENTUM AT A 2% INCREASE FROM THE YEAR PRIOR AND THAT'S IT. THANK YOU SO MUCH. OKAY.

THANK YOU. THANK YOU. SO AS PREVIOUSLY STATED, THE FINANCE ADMINISTRATIVE COMMITTEE VOTED UNANIMOUSLY TO RECOMMEND APPROVAL OF THIS RESOLUTION AND THE CHAMBER HAS PROVIDED US WITH ADDITIONAL INFORMATION TO THE COMMITTEE REQUEST. IS THERE A MOTION TO APPROVE THIS MATTER? I HAVE A MOTION THAT I WILL MAKE I MOVE THAT WE APPROVE THE RESOLUTION APPROVING THE TOWN'S DESTINATION MARKETING ORGANIZATION 2023 DASH 2024 MARKETING PLAN WITH AN APPROVED BUDGET NOT TO EXCEED 4.1 MILLION REPRESENTING THE ANTICIPATE NEEDED FUNDING LEVEL OF 30% OF THE TOWN'S STATE ACCOMMODATION. AND TO THE EXTENT THAT ADDITIONAL FUNDING HAS BEEN REQUESTED ABOVE AND BEYOND THAT FIGURE THE TOWN COUNCIL ACTION ON THAT REQUEST FOR UP TO 90 DAYS FOR A SECOND SECOND IN A DISCUSSION FROM COUNCIL SPEAKER THANK YOU. THE NUMBER ONE THE NUMBER ONE PLACE THE NUMBER ONE VISITOR RESIDENCE SATISFACTION COMPONENT OF THE CONTRACT I HEAR AN AWFUL LOT ABOUT THE VISITOR AND I DON'T HEAR AN AWFUL LOT ABOUT THE RESIDENT. THIS WAS DELIBERATE WE PUT INTO THE CONTRACT BECAUSE THE RESIDENT SATISFACTION IS A PRIMARY I BELIEVE ALL OF US BUT CERTAINLY MY AND SO CAN YOU TALK TO US A LITTLE BIT ABOUT THE EFFORTS MADE OUTREACH AND THE IMPROVEMENT OF THE RESIDENTS OVERALL SATISFACTION? ABSOLUTELY.

THE RESIDENT SENTIMENT SURVEY HAS RUN FOR TWO SESSIONS AT THIS POINT OUR SEASONS WE'VE RUN THAT NOW ABOUT THOSE FINDINGS ACTUALLY PLAY INTO THE DETAILS OF HOW WE DEFINED THE CORNERSTONE PLAN THEY'VE HELPED US BUILD THE FRAMEWORK THEY'VE HELPED US OUTREACH AND COMMUNICATE WHAT THOSE DETAILS ARE THAT THE COMMUNITY RESIDENTS ARE RAISING THEIR HAND THAT WANT TO KNOW MORE OF HAVE CONCERNS OF AND THOSE ARE THE OPPORTUNITIES THAT WE HAVE TO GROW A DEEPER RELATIONSHIP WITH THEM UNDERSTANDING THEIR NUMBER ONE ECONOMY AND AFFORDING THEM THE OPPORTUNITIES TO LIVE NOT JUST A BEAUTIFUL DESTINATION BUT A DESTINATION THAT SERVES THEM IN TERMS OF THE AMENITIES AND DIFFERENT ASPECTS OF WHAT THEY LOVE AND WHAT THEY LOVE TO CALL . BUT ALL OF THAT IS IS WELL STATED. IT DOES AFFORD THOSE OF US WHO LIVE HERE AN INCREDIBLE PLACE TO LIVE WITH AMENITIES AND OUR ENVIRONMENT THE LASTING CONCERN OF THE RESIDENTS IS THE IMPACT TO THE TOWN WITH REGARD TO ITS OVERCROWDED OVERDEVELOPED AND THOSE PARTS I DON'T NEED TO IT AND SO I CONTINUE TO HAVE THAT CONCERN AND THAT FOCUS GOING FORWARD AND I HONESTLY WOULD LIKE TO SEE A BIT MORE OF UNDERSTANDING THE RESIDENT COMPONENT.

ABSOLUTELY. AND AGAIN WE'RE HAPPY AT ANY POINT TO WALK THROUGH THE CORNERSTONE PLAN AS IT WAS BROUGHT FORTH AS AN OPPORTUNITY TO BUILD INTO OUR MARKETING EFFORTS AND THAT WILL GO FORWARD AS WELL AS WE DO INCLUDE THE SURVEY IN OUR REPORTING EFFORTS. SO WE CAN ALSO SHARE THAT OVER THE NUMBER OF RESPONDENTS THIS PAST YEAR THERE WERE VISIT OUR ONE PAGE THERE WERE 3292 JUST A SLIGHT IT WAS AROUND 3000 RIGHT JUST SLIGHTLY YEAH. JUST ABOVE THAT PERHAPS MORE OUTREACH.

THANK YOU THANK YOU AROUND I APPRECIATE YOUR REPORT AND THE ADDITIONAL DETAIL THAT YOU'VE GIVEN US. I AM NOT OPPOSED TO THE ADDITIONAL MONEY OVER ABOVE THE 30% ALLOCATION. I NEED TO UNDERSTAND WHAT THAT IS COVERING THAT'S NOT ALREADY COVERED IN THE PLAN AND POSSIBLY YOU COME BACK TO FINANCIAL ADMINISTRATIVE COMMITTEE OR ONE OF THE COMMITTEES HERE AND GO THROUGH THAT DETAILED EXPLANATION SO THAT WE CAN UNDERSTAND IT AND UNDERSTAND WHETHER WE SHOULD VOTE FOR OR AGAINST ABSOLUTELY OPPORTUNITY. FOR US TO PRESENT AGAIN TO FEMA WOULD BE WELCOMED AND THE PIECES THAT WE WOULD COVER THAT ARE COVERING IN THOSE ADDITIONAL ARE THE ONES THAT ARE ONES THAT WE'VE AGREED UPON. RIGHT.

THE ONES THAT DEFINE OUR VALUES AND THE ONES THAT DEFINE OUR ATTRIBUTES.

AND SO IT'S THE PROGRAMING REGARDING THE ENVIRONMENT. IT'S APPROPRIATE ARE AND

[02:50:03]

REGARDING CULINARY IT'S THE PROGRAMING AND THE OPPORTUNITY TO EXECUTE ON THE CORNERSTONE PLAN THOSE ARE NET NEW OPPORTUNITIES AT THIS LEVEL THAT WE'RE TALKING ABOUT.

CORNER STORM BREWING ABSOLUTE REBRAND AND WE'VE NOT SO WE CAN ABSOLUTELY A LITTLE BIT DEEPER ON THAT AND WE WELCOME THE OPPORTUNITY TO DO THAT THANK YOU FOR YOUR REPORT OVER AS I'VE SAID IN THE PAST I THINK THE CHAMBER'S WORK OVER THE LAST FEW YEARS BEEN OUTSTANDING. I THINK EFFORTS ARE IMPRESSIVE I THE PERSONNEL THAT I'VE WORKED WITH ARE IMPRESSIVE. IT'S I HAVE NO REAL QUESTION ABOUT HOW GOOD A JOB YOU GUYS HAVE DONE OR RECENTLY APPRECIATE YOUR SPENDING A LOT OF TIME WITH STAFF COORDINATING WITH THE TOWN'S OBJECTIVES GETTING MORE IN LINE WITH WHERE THE TOWN WANTS TO GO.

I ALSO THAT YOU CONDENSE THE REQUEST INTO ONE TIME YOU KNOW AGAIN WITH THE SUPPLEMENTAL FUTURE POINT IN TIME I THINK THOSE ARE ALL VERY POSITIVE THINGS AND APPRECIATE THE WORK AND EFFORT YOU IN TO GET TO THAT POINT VERY MUCH OF THE ADDITIONAL 400,000 I STILL HAVE A LOT OF QUESTION AS TO WHETHER THAT'S SOMETHING WE SHOULD GO FORWARD WITH AT ALL.

AND AT THIS POINT I'M NOT SURE THAT IT WAS SOMETHING I COULD SUPPORT.

THANK YOU BRYSON THANK YOU VERY MUCH THANK YOU MISS PRODUCE FOR YOUR REPORT AND THE TIME TO MEET AND LOOK AT THE DOCUMENTS YOU PROVIDED TO US A. COUPLE OF QUESTIONS FOLLOWING UP ON MS. BECKER'S COMMENT ABOUT RESIDENTS WE DO HEAR A LOT FROM OUR CONSTITUENTS CONCERNED ABOUT THE TRAFFIC AND THE NUMBER OF VISITORS THAT WE HAVE THE THE CAPACITY THAT WE HAVE AND I KNOW ON THE METRICS REPORT ON PAGE 37 IF YOU LOOK AT THE SURVEY THAT THE CHAMBER HAD COMMISSIONED, IF YOU LOOK AT THOSE FEEL THAT TOURISM IMPACTS THEIR LIFE WITH A NEGATIVE IMPACT IN THE FIRST WAVE, IT SHOWS A TOTAL OF 60% AND THAT INCLUDES SOMEWHAT NEGATIVELY AS WELL AS EXTREMELY NEGATIVELY IF YOU LIKE AND WAVE TO THE TOTAL IS 54%. SO YOU DO SEE THAT RESIDENTS CONSIDER TOURISM HAVE A NEGATIVE IMPACT OF COURSE IN THE REST OF THE SURVEY IT SHOWS SOME OF THE POSITIVES POSITIVE TO THE ECONOMY POSITIVES WITH REGARD TO THE TAX BASE WITH JOBS WITH THE ABILITY TO HAVE RESTAURANTS HERE IS BUT ALSO THE NUMBER ONE NEGATIVE ON ASPECT OF TOURISM IS TRAFFIC SO THAT LEADS ME TO THE METRIC AND THIS IS ON PAGE 49 OF THE 2022 KEY METRICS REPORT.

THEN IN 2022 WE HAD 3.9 MILLION VISITORS THE PREVIOUS YEAR 2021 WE HAD 3.13 MILLION 2020 WE ALL KNOW WHAT YEAR THAT WAS 2.6 MILLION BUT EVEN BEFORE THAT 2019 WE HAD 2.6 8,000,020 18 2.62 MILLION. SO IF YOU MEASURE SUCCESS BY HIGHER AND HIGHER ONE WAY TO LOOK AT IT BUT I DO REMEMBER THAT THE CHAIR OF AZTEC THE ACCOMMODATIONS TAX COMMITTEE ASKED ABOUT HOW MANY AND LOOKING AT THE METRICS FROM THE SURVEY FROM RESIDENTS CONCERNED ABOUT MY QUESTION IS IS IT TOO HIGH SO SHOULD THAT SHOULD SHOULD PERFORMANCE BE MEASURED BASED ON A LOWER NUMBER OF VISITORS BUT SCATTERED THROUGHOUT THE YEAR AND SO I CHALLENGE THE CHAMBER TO TAKE A LOOK AT THAT AND THEIR CHALLENGE OUR TOWN COUNCIL TAKE A LOOK AT THAT METRIC BECAUSE OF WHAT OUR RESIDENTS ARE SAYING TO AND WHAT THE SURVEY REVEALS IS THAT THERE IS A MAJORITY OF FOLKS WHO BELIEVE THAT THEY ARE NEGATIVELY IMPACTED BY TOURISM SO I DO WANT US TO THINK ABOUT THAT. I DO APPRECIATE THAT THE CHAMBER HAS SAID YOU DON'T MARKET IN THE SUMMER. WE HAVE LOTS OF FOLKS HERE IN THE SUMMER BUT THE PLAN SHOWS MARKETING ALL THROUGHOUT THE YEAR AND THAT'S A LITTLE CONFUSING AND I CAN UNDERSTAND SAY IN THE SPRING I SAY IN THE FALL OR SOMETHING THAT HAPPENS IN THE SPRING OR IN LATE SUMMER FOR SOMETHING THAT HAPPENS IN FALL.

BUT IT'S A LITTLE BIT CONFUSING WHEN WE SEE A REPORT IN THE MARKETING ABOUT YEAR ROUND MARKETING IF YOU'RE NOT MARKETING IN THE SUN FOR THE SUMMER SO JUST SOMEHOW CLARIFY

[02:55:01]

THAT OR I'M GOING TO START WITH THE FIRST ONE. SO THE NUMBER OF VISITORS AGAIN LIKE I HAD MENTIONED TO THE CHAIRMAN OF THE TAX COMMITTEE WE ARE HELD TO A CRYSTAL BALL OF KNOWING THE NEXT NUMBER BUT I WILL BE RESPONSIBLE MY TEAM WILL BE RESPONSIBLE FOR QUALITY OF VISITOR AND I THINK WE HAVE WORKED REALLY HARD WITH THE TEAM AND THE STAFF AT THE TOWN TO UNDERSTAND AND DEFINE WHO THAT QUALITY OF VISITOR IS. WHAT DO THEY LIKE? WHAT DO THEY DO? HOW DO WE WANT THAT CONSUMER TO THE DESTINATION? RIGHT. SO WE'VE PICKED OUT CORE VALUES WE HAVE ATTRIBUTES AT THE END OF THE DAY WE ARE A DOMESTIC DESTINATION WITH A BEAUTIFUL BEACH THAT WILL MAINTAIN AND CONTINUE TO GET THE FOREFRONT OF OUR MESSAGING. BUT IN ADDITION ARTS, CULTURE, HISTORY CULINARY, ECO TOURISM AS AS A WHOLE AND SO BY US FOCUSING ON THE QUALITY OF VISITOR THAT COMES IN WE CAN ULTIMATELY MAINTAIN HOW THAT CONSUMER WHO THAT CONSUMER IS WHEN THEY'RE COMING WE'VE ALSO INCREASED THE HOUSEHOLD INCOME FROM JUST BEING UP TO 150,000 BUT IT'S NOW 150000 TO 250000 PLUS. RIGHT.

SO WE'RE ALSO GOING AFTER FAIRLY SMALL OF THE US POPULATION AND BEYOND I THINK LESS THAN 13% IF MEMORY SERVES AT THE TIME WHEN IT WAS BEING RESEARCHED SO THAT IS A VERY SMALL PERCENTAGE AND A VERY LARGE YOU KNOW NET THAT WE HAVE TO CAST TO THEM AND I THINK THAT WHEN YOU TALK ABOUT HOW WE AND HOW MANY MONTHS THAT WE ARE ON WE CONSTANTLY NEED TO BE TOP OF MIND. AND HOW DO YOU DO THAT WITH YOUR CORE MESSAGING? YOU NEED TO BE IN FRONT OF THAT POTENTIAL VISITOR, YOUR QUALIFIED VISITOR WHO NOW HAS HUNDREDS AND HUNDREDS OF CHOICES OF HOW THEY'RE GOING TO SPEND OFF TIME AND THEIR MONEY. WE NEED TO BE IN FRONT OF THEM TALKING ABOUT OUR ATTRIBUTES AND VALUES OF HILTON HEAD ISLAND AND YOU CAN'T PULL IN AND PULL OUT AND DECIDE WHEN YOU WANT TO TURN ON. YOU NEED TO BE ALWAYS ON BECAUSE WE HAVE LESS THAN 3 SECONDS TO MAKE A DECISION AND THEY'RE MAKING DECISIONS ABOUT THREE MONTHS OUT.

RIGHT. AND THAT THAT CAN VARY DEPENDING THE TIME BUT THAT'S HOW LONG IT TAKES AND IT MIGHT TAKE THREE OR FOUR OR FIVE DIFFERENT TIMES AND TO DO THREE OR FOUR DIFFERENT MEDIUMS TO GET TO THEM. AND SO THE APPROACH TO MARKETING IS TO BE VALUE TO RESONATE WITH A CERTAIN CONSUMER SET AND BE RELEVANT TO THEM WHEN THE TIME THAT THEY'RE SEARCHING RIGHT AND WE CONSTANTLY HAVE TO BE FEEDING OUR BRAND AND OUR VALUES AND OUR ATTRIBUTES TO THEM IN AN ALWAYS ON APPROACH USING SEVERAL DIFFERENT TACTICS APPROACHES IN TERMS OF MEDIUMS TO GET THEIR ATTENTION.

MY FEAR IS AS WE'RE REDUCING THE FUNDING COMPARED TO LAST YEAR, YOU'RE TAKING THOSE OPPORTUNITIES AWAY TO REACH YOUR QUALIFIED VISITOR TO REACH THE PERSON OF DESIRE THAT WE WANT TO COME HERE AND SPEND TIME HEADING TO BED AND TO FUND THE ACCOMMODATION TAX THAT THAT FEEDS ALL THE OTHER PROGRAMS AND ENSURES OUR WORKFORCE BECAUSE AS SOON WE START TO BECOME SEASONAL WHICH WE HAVE BEEN BEFORE WE HAVE BEEN A SEASONAL DESTINATION IT WHY WOULD IT BE ALL NON IMPACT WORKFORCE WHY WOULD I COME TO WORK HERE IF KNOW I'M NOT GUARANTEED 12 MONTHS OF WORK WHY WOULD I NEED A JOB IF I KNOW I DON'T HAVE ANYBODY COMING IN AS A RESIDENT OR YOU KNOW 12 MONTHS OUT OF THE YEAR AND SO WE HAVE TO LOOK AT ALL THE DIFFERENT TOUCH THAT AREN'T JUST IMMEDIATE, RIGHT. AM I TALKING TO SOMEBODY WHO'S COMING IN IN THE FALL, THE WINTER AND WE ARE TRYING TO DISPERSE THEM THROUGHOUT THE YEAR WE ARE NOT PROMOTING AND NOR HAVE WE FOR A VERY LONG TIME EVER PROMOTED SUMMER AS LONG AS I'VE BEEN HERE AND WELL BEFORE THAT WE HAVE NOT PROMOTED THE OPPORTUNITY TO CONTINUE THAT MOMENTUM TO STAY IN FRONT OF THE QUALIFIED VISITOR AND TO RELEVANT TO THEM BECAUSE AGAIN TO BE RELEVANT MEANS THAT WE'VE THAT MARKET SHARE THAT WE HAVE THE SHARE OF VOICE IN THOSE PLATFORMS IF . WE'RE NOT DOING THAT THEN WE'RE NOT RELEVANT. WE'RE NOT A CHOICE FOR THEM. RIGHT? THEY'RE GOING TO CHOSE THE DESTINATION TO OUR EITHER SIDE OF US OR IN FLORIDA OR SOMEWHERE ELSE BEYOND. THERE'S CHOICES NOW WE DON'T NEED TO TAKE OUR FOOT OFF THE PEDAL BUT RATHER WE NEED TO PUT THE FOOT ON THE PEDAL. THAT 6% DIFFERENCE IN MARKET SHARE WILL A DIFFERENCE. WE ARE SEEING IT TODAY. WE'RE SEEING IT YOU'RE LOOKING AT YOUR REPORTS WHICH WE HAVE A STAR REPORT OUR HOME AND DELIVERY REPORT OCCUPANCY OR ON THE BOOKS THAT WE HAVE OR OUR FORECASTS ARE FORECASTING A LIGHTER TIMEFRAME IN THE FALL AND IN THE WINTER. WE CONTINUE TO LOOK AT THOSE DETAILS.

WE CONTINUE TO ADJUST OUR MARKETING TO BRING HILTON HEAD TOP OF MIND BUT WITH LESS DOLLARS YOU ARE NOT ABLE TO BE AS RELEVANT AND SO THOSE ARE THOSE CONVERSATIONS THAT WE WOULD LIKE TO HAVE ABOUT HOW ARE WE BEING RELEVANT, HOW WE STAYING RELEVANT NOT JUST FOR HEADING TO BED BUT FOR ALL THE OTHER TOUCHPOINTS THAT COME WITH NUMBER ONE ECONOMY BEING TOURISM WORKFORCE JOBS, THINGS OF THAT NATURE THAT REALLY ARE TIED TO HAVING CONSISTENT YEAR ROUND. I APPRECIATE YOU KNOW LOCAL BUSINESSES AND WANTING TO HAVE YEAR ROUND STAFF AND YEAR ROUND SERVICES AND ROUND BUSINESS. SO DO WE KNOW THE INCREASE OF ABOUT A HALF MILLION VISITORS IN A YEAR? DO WE KNOW WHEN THOSE VISITORS

[03:00:03]

CAME? DID THEY COME IN THE OFF SEASON OR DID THEY ALL COME IN THE SUMMER? WAS THE ADDITION IN THE SUMMER AND SO THAT'S THE KIND OF INFORMATION I THINK I'D LIKE SEE RATHER THAN THE SUMMARY OF OF YEAR BY YEAR ABSOLUTELY EVERYTHING JUST LOOKING BUT I DO APPRECIATE THE INCREASE AND IN IN FOCUS ON ECO TOURISM HERITAGE AND CULTURAL TOURISM YOU'VE HEARD ME SAY MANY TIMES AND WELLNESS TOURISM WHICH I THINK IS NOT ALTHOUGH I'M A GOLF PLAYER AND NOT VERY SOMETIMES BUT SOMETIMES BETTER MY HUSBAND'S A TENNIS PLAYER. WE BOTH I'VE EVEN PLAYED PICKLEBALL I'M SORRY ALL THE TYPICAL PEOPLE SMART HERE BUT I APPRECIATE ALL KINDS OF DIFFERENT WELLNESS SO I APPRECIATE THAT THE FOCUS IS ON THOSE AREAS AS WELL. I AM CONCERNED THOUGH ABOUT IMPACT ON OUR COMMUNITY AND I WILL ALWAYS CONCERNED ABOUT THAT OUR COMMUNITY BROADLY THE FOLKS WHO LIVE HERE, THE FOLKS WHO WORK HERE, OUR ENVIRONMENT AND I CANNOT SUPPORT AN INCREASE AT THIS TIME AND I'M EVEN SURE I'LL SUPPORT THE MOTION BECAUSE I DON'T WANT TO COME BACK IN 90 DAYS AND LOOK AT IT AGAIN. YES, I'M THINKING THIS ONCE AGAIN FOR INFORMATION JUST A LITTLE BIT TO EXPAND ON COUNCILMEMBER EISEN'S POINT OF THE INCREASE OF THE VISITOR ,HOW WE BREAK THAT OUT. I THINK THERE'S ABSOLUTELY IMPORTANT AS A AS A METRIC I'M PERSONALLY SPEAKING FROM MY SORT OF BUSINESS.

OKAY. YOU DEFINITELY FEEL SOME SEASONALITY.

OKAY. BUT YOU DON'T REALLY KNOW THE INCREASE IN SUMMER VERSUS OUT OF SEASON. OKAY. AND TO BE ABLE TO PULL THAT OUT I THINK WOULD BE IMPORTANT TO SUPPORT THE ARGUMENT I'M GOING TO BE SUPPORTING THE MOTION UM THIS EVENING I WANTED TO JUST SIMPLY POINT OUT THAT THE COMMUNITY CORNERSTONE PLAN TO ME IS A HUGE STEP IN THE RIGHT DIRECTION OKAY. UM, IT STARTS TO OPEN TO DIALOG QUITE FRANKLY IS CHALLENGING US A MUNICIPALITY AS WELL OKAY AS I GO THROUGH THAT DOCUMENT I SEE THAT THERE ARE A LOT OF INITIATIVES THAT ARE TARGETED 2025 AND YOU KNOW THE QUESTION COMES TO MY MIND IS DO WE NOT MARKET THOSE BECAUSE WE'RE NOT READY.

OKAY SO THAT'S A CHALLENGE THE TOWN AS WELL AS TO WHERE WE MAY NEED TO HAVE FURTHER INVESTMENTS THAT IF WE START TO MARKET PEOPLE ARE SATISFIED WHEN THEY GET HERE.

SO I THINK WE'RE IN A GOOD PLACE. I THINK DO NEED TO HAVE SOME BREATHING ROOM SO TO SPEAK TO TO TO FIGURE IT OUT AS FAR AS THE ADDITIONAL IS CONCERNED.

SO I WELCOME YOU BACK TO DO FOR ME OF COURSE BUT I KNOW THAT YOU HAVE KEY FOLKS FROM THE TOWN WORKING ALONGSIDE YOU SO THAT THAT INFORMATION IS BROUGHT TO US AND WE CAN REALLY START TO UNPEEL THOSE CHALLENGES SO THAT WE CAN SOLVE THEM SO THAT WE HAVE NO DOUBT IN OUR MIND THAT YOU ALL KNOW HOW TO TARGET AND GET THE PEOPLE INVOLVED.

NO AT ALL. BUT AS FAR AS WHERE WE ARE AS A COMMUNITY THAT THEY BEST TO CHALLENGE BECAUSE AND THAT'S WHY WE NEED TO TAKE THE NEXT 90 DAYS OR SO TO FIGURE IT OUT.

BUT I APPRECIATE YOUR FEEDBACK AND I THINK THE ONE QUESTION I ASKED BACK IS AS THE TEAM WORKS AND UNDERSTANDS THE 4.1 BUT THOSE 400,000 ADDITIONAL DOLLARS ARE IMPERATIVE FOR EXECUTING SOME OF THE OTHER PROGRAMING. I'D LIKE TO BE ABLE TO UNDERSTAND HOW WE CAN HAVE THOSE COLLABORATIVE CONVERSATIONS BECAUSE THEY DO IMPACT THE BOTTOM LINE, RIGHT? THEY DO IMPACT WHAT WE'RE ABLE TO SHOW IN RESULTS AND THEY DO IMPACT WHAT YOUR EXPECTATIONS ARE OF US. AND SO I NEED TO UNDERSTAND HOW WE CAN PERHAPS I'M NOT SAYING IN SHORT THE TIME IN 90 DAYS BUT I DO NEED TO UNDERSTAND THAT IF IT'S GOING TO BE A CONVERSATION THAT I REQUEST THAT'S OUR CONVERSATION IS THE FULL CONVERSATION HOW CAN HAVE THAT TOGETHER? HOW CAN WE PUT ASIDE SOME OF YOUR QUESTIONS AND CONCERNS WORK THROUGH IT? WE'VE HELD SEVERAL ONE OFF OPPORTUNITIES THAT TALK AT LENGTH THE DIFFERENT PROGRAMS AND REPORTING I HAVE ANY OF MY TIME AVAILABLE SO WE CAN SIT DOWN SO IT'S NOT FRAGMENTED THIS COMMITTEE OR THIS PERSON ON THE STAFF BUT IT'S COMPREHENSIVELY BEING ABOUT SO WE CAN MOVE FORWARD TOGETHER THE PROGRAMS ARE BEING REQUESTED OF US THAT ARE BEING DENIED TONIGHT AT THE HUNDRED THOUSAND ARE PROGRAMS THAT WERE REQUESTED FROM US LIKE FROM YOU TO US.

SO I DON'T UNDERSTAND THAT OPPORTUNITY HOW WE MOVE FORWARD WHEN THEY'RE NOT YOU BEING ASKED WE'RE BEING ASKED ABOUT THEM. WE'RE SAYING WE'RE SAYING NO, DON'T MOVE FORWARD WITH THAT AND WE'RE PUTTING TOGETHER A COMPREHENSIVE PLAN THAT TELLS YOU HOW WE'RE SPENDING THE MONEY AND THE METRICS THAT WE'RE PUTTING UP AGAINST IT.

[03:05:01]

AND SO I JUST WANT TO UNDERSTAND THIS FROM THE 90 DAYS HOW DO WE COME TOGETHER TO BETTER UNDERSTAND THE USE OF THOSE DOLLARS? AND THAT'S WHERE THERE'S I THINK A LITTLE BIT OF MISUNDERSTANDING. ABSOLUTELY.

AND USE MY PERIPHERAL RIGHT NOW TO LOOK OVER IT. MR. MANAGER, AGAIN IF IN A COMMITTEE ACCORDING TO 15 PRIORITIES WITH THE STATES THAT THE DMO DISCUSSION A PRIORITY FOR US THE ANTHONY COMMITTEE WOULD BE THE ABSOLUTE PLACE FOR THAT TO HAPPEN.

OKAY GREAT. MANY THINGS COME TO MY MIND AROUND OUR USE READ MY MIND WHEN YOU MENTIONED INVESTING, INVESTING AND FACILITIES AS OPPOSED TO INVESTING IN MARKETING THAT'S REALLY WHAT'S ON MY MIND. BUT BEFORE BEGIN I THINK IT'S IMPORTANT FOR ME TO SAY I'VE BEEN WORKING WITH THE CHAMBER FOR A WHILE.

YOU'RE NOW YOU ARE LISTENING YOUR WORDS HAVING RESONANCE AND SO I THINK THAT'S GOOD YOU SAY IN YOUR INFORMATION OUR COMMUNITY THE HEART OF WHO WE ARE AND HOW WE PRESENT TO THE WORLD MARKETING IS FOR BENEFIT AND WELL-BEING OF EVERYONE IN THE COMMUNITY.

A DESTINATION'S BRAND IS ROOTED IN THE COMMUNITY'S PRIORITIES AND THE CORNERSTONE PLAN IS SAYING THAT THE TOWN AND CHAMBER MUST WORK TOGETHER. SO I THINK THOSE ARE ALL GOOD.

YOU SPEAK OF ISLAND VALUES ECO TOURISM HISTORY, ARTS, CULTURE AND WELLNESS AND YOU ADDED RECREATION SINCE I WAS LOOKING AT SOMETHING I CONSIDER RECREATION TO BE OF WELLNESS IS JUST, YOU KNOW, PART OF IT BUT AND I WOULD ADD THAT THAT THOSE ARE GOOD VALUES REALLY REPRESENT SORT OF COMMUNITY DNA AND SO I THINK IT'S IT'S IMPORTANT FOR US TO UNDERSTAND STAND HOW WE ARE INVESTING IN THOSE THINGS. WE'RE BEING ASKED TO CONSIDER A MARKETING BUDGET THAT EXCEEDS 30% OF A TAX REVENUES AND I POINT OUT THAT A TAX INCLUDES MARKETING BUT ALSO TOURIST RELATED CAPITAL INVESTMENT PROGRAM OPERATIONS MARKETING GETS PEOPLE HERE AND THOSE OTHER DOLLARS DETERMINE THE EXPERIENCE WHILE THOSE PEOPLE ARE HERE. SO YOU SAY IT FACILITIES PROGRAMS THAT CONNECT MARKETING PROMISE WITH ISLAND MY QUESTION WOULD BE IN ESSENCE IS JUST GRATUITOUS DOES ISLAND DOES THE ISLAND HAVE DESTINY AND ATTRIBUTES THAT SUPPORT ITS COMPETITIVE ADVANTAGE? AND THAT REALLY LEADS US TO ASKING THE QUESTION MOST OF US WERE AT THE RIBBON CUTTING AT THE BROAD CREEK OF PATHWAY AND I SAY THAT IS A PRIME EXAMPLE OF WHERE WE HAVE DONE SOMETHING THAT UNDERSCORES OUR COMMITMENT TO ECO ARTS CULTURE PROBABLY HISTORY AND THE THINGS THAT STAND OUT IN MY MIND IS ITS EXCELLENCE IN DESIGN, THE ENVIRONMENTAL EDUCATION, THE PUBLIC ART, THE PURE BEAUTY OF IT THAT'S INVOLVED. I WALK OVER THERE A LOT AND THAT IT REALLY IS SORT OF A QUINTESSENTIAL HOSPITALITY. IT'S A PLACE PEOPLE ENJOYED BEING. SO MY QUESTION REALLY RELATES TO DOES THIS KIND INVESTMENT THEY ARE GREATER DIFFERENT DIVIDENDS FOR RESIDENTS AND VISITORS THAN MARKETING DOLLARS SPENT TO OFFSET THE LACK OF THE PATHWAY SO THAT THAT THAT SORT OF BEGS THE QUESTION HYPOTHETICALLY THE TOWN COULD AMORTIZE A 25 YEAR LOAN OF 77,500,000 WITH AN ANNUAL COST OF 500,000 OR THE APPROXIMATE AMOUNT OF THE RECENT DMO SUPPLEMENTAL GRANTS AND BY DOING SO ACCELERATE THE IMPLEMENTATION OF AMENITIES AND INFRASTRUCTURE.

WOULD THIS BE MORE EFFECTIVE WAY OF SHARING OUR DISTINGUISHING HEAD ISLAND VALUES AND ULTIMATELY ATTRACTING NEW NEW MET NEIGHBORS WHO SHARE THOSE VALUES THAN RELYING ON THE WORDS OF A MARKETING MESSAGE. FUTURE INVESTMENTS IN FACILITIES PROGRAM AND OPERATIONS ARE INDISPENSABLE TO BUILD A SOLID AND DURABLE BRAND AND AS THE MARKETING PLANS SUGGEST TO CONNECTING OUR MARKETING PROMISE WITH ACTUAL

[03:10:03]

ISLAND EXPERIENCES FOR RESIDENTS AND VISITORS THIS IS ONE REASON WHY I'M GOING SUPPORT THE MOTION TODAY A DIALOG THE CHAMBER AND THE TOWN IS THE GREATEST OPPORTUNITY TO BUILD BRAND AND DEVELOP THE VALUES OF ECO TOURISM HISTORY, ARTS, CULTURE AND WELLNESS THAT COLLABORATION IS NEEDED TO ACHIEVE THE OPTIMAL BALANCE BETWEEN MARKETING INVESTMENT GOING FORWARD. THANK YOU CAPTAIN. BE IT WAS A WONDERFUL RIBBON CUTTING YESTERDAY AN EXAMPLE OF WHAT WE'RE ALL TRYING TO ACHIEVE TOGETHER BUT I WILL CONTINUE TO ADVOCATE FILLING THE FUNNEL WITH THE APPROPRIATE VISITOR THAT WE'RE SEEKING THAT WE FUNDING THAT'S BEING REQUESTED. SO I WELCOME THE OPPORTUNITY TO FURTHER DISCUSS BECAUSE I DON'T WANT TO STOP THE FUNNEL SO WE CAN HAVE THOSE BEAUTIFUL RIBBON CUTTINGS, YOU KNOW, BEAUTIFUL NOT ONLY FOR OUR RESIDENTS BUT FOR OUR VISITORS AND SO I'M LOOKING FORWARD TO THE NEXT CONVERSATION AND THANK YOU FOR YOUR GUIDANCE AND YOUR LEADERSHIP THANK YOU. THANKS FOR THAT, DAVID. SO FIRST OF ALL, I THINK YOU'VE HEARD FROM ALL OF US THAT THE THE RELATIONSHIP THAT IS BEING BUILT WITH THIS COUNCIL IN THE CHAMBER IS IS GROWING RAPIDLY. A LINE OF COMMUNICATION I THINK IS MORE OPEN THAN IT'S BEEN IN A LONG TIME AND WE'RE WORKING TO REACH THE SAME GOALS OR THE GOALS THAT WE COME TOGETHER WITH. YOU SAID A COUPLE OF THINGS I AGREE WITH IN THAT.

ONE IS WE DON'T WANT BUSINESSES TO BE SHUTTING DOWN AS IT USED TO BE IN THE DAYS WHEN THEY WERE SHUT DOWN FOR ONE, TWO OR THREE MONTHS ARE CLOSED ON SATURDAYS AND SUNDAYS AND MONDAYS OR WHATNOT. WE JUST TALKED ABOUT OUR BUDGET AND WE TALKED ABOUT A TAX AND AGE TAX AND HOW THAT IS UTILIZED TO FUND A LOT OF WHAT WE HAVE.

SO THAT HAS TO BE PART OF THE CONVERSATION AS WELL. YOU ALSO MENTIONED 2018 ROUGHLY 2.6 MILLION, 2019 2.6 MILLION ROUGHLY THE SAME FOR THOSE TWO YEARS AND THEY WERE VERY BENEFICIAL TO OUR COMMUNITY. YOU ALSO MENTIONED RAF PART SO QUALITY OF THE VISITOR THE INCREASE IN ROOM RATES PER NIGHT WHERE IS THE BALANCE OF 2.6 MILLION AND INCREASED ROOM RATE SO THAT WE'RE NOT OVER INUNDATED WITH THERE IS MORE OF A HARMONY OR A BALANCE I ALSO WOULD LIKE TO KNOW AS WAS MENTIONED HERE EARLIER THE GROWTH PERIODS IS IT IS IT THE FALL IS IT THE WINTER IS IT THE SPRING IS IT EARLY SUMMER IT LATE SUMMER? I THINK THAT'S IMPORTANT TO UNDERSTAND WHERE WE'RE SEEING THE MOST GROWTH NOW WE KNOW THAT THE DAYTRIPPERS ARE GOING TO BE COMING MORE AND MORE BECAUSE THE GROWTH OFF ISLAND WE KNOW THAT'S GOING TO HAPPEN BUT WE MAY HAVE A NATURAL INCREASE ANOTHER 100,000 PEOPLE A YEAR ON A DAILY BASIS. YOU KNOW DAILY TRIPPERS THAT'S GOING TO AFFECT US NEGATIVELY.

SO THERE'S A LOT OF QUESTIONS THAT ARE STILL IN MY MIND AND THAT ARE STILL OUT THERE.

I DO SUPPORT THE MOTION AND I LIKE THE IDEA OF COMING BACK WITHIN 90 DAYS UP TO 90 YOU KNOW IT'S NOT 90 DAYS SO IT'S THAT'S NOT WHAT WE'RE SAYING. WE'RE NOT TRYING TO PUSH IT OUT. WE'RE JUST TRYING TO GIVE US ENOUGH TIME TO COMPLETELY UNDERSTAND WHAT IT IS THAT'S BEING BROUGHT FORWARD TODAY WITH THE EXTRA $400,000.

OUR FIRST GOAL IS TO PROTECT OUR ISLANDERS AND OUR BUSINESSES AND WE KNOW THAT A LOT OF WHAT WE HAVE COMES FROM THE REVENUE THAT WE RECEIVE FROM OUR GUESTS AND A LOT OF THE AMENITIES WE HAVE OR THOSE FROM OUR GUESTS SO WITH THAT BEING SAID, I'LL LET THAT BE THE END OF THE WORDS FROM UP HERE AND OPEN IT UP TO PUBLIC COMMENT.

YES, ABSOLUTELY. THANK YOU. SO IT SOMETHING WE'RE WATCHING CLOSELY AND WE HAVE BEEN FOR AS LONG AS I'VE BEEN HERE THE BREAK A VISITOR AND SO THAT AGAIN IS REPORTED THAT'S BUT THE VISITOR PROFILE STUDY IT DOES TRACK VILLA HOME RENTALS HOME HOTEL AND RESORT TIMESHARE HOME OWNERS NONPAYING GUESTS AND DAY TRIPPERS TO GIVE US THAT TOTAL NUMBER AND SO WE ARE TRACKING IT THOSE ARE OTHER CONVERSATIONS THAT WE COULD BE HAVING ON A DEEPER LEVEL AND WE ARE CHARGED WITH BEING HAVING RESPONSIBLE TOURISM AND RESPONSIBLE GROWTH. THAT'S WHY WHEN I SAY THERE'S NO CRYSTAL BALL TO SAY HOW MANY VISITORS BUT THE REAL FOCUS SHOULD BE ON QUALITY OF VISITORS THROUGH OUR ADVERTISING AND GOING AFTER THE 250,000 HOUSEHOLD INCOME THAT GRAVITATES TOWARDS THOSE EXPERIENCES AND WE GRAVITATE TOWARDS A HOTEL OR HOME AND VILLA STAY AT A PRICE RANGE

[03:15:01]

THAT THEY'RE ABLE TO DIGEST AND WOULD BE AMENABLE TO. THOSE ARE THE THINGS WE'RE SEEKING WE'RE NOT SEEKING INCREASES AND I THINK THAT WAS THE PURPOSE AND PLAN OF HAVING THE DESTINATION MANAGEMENT PLAN IN PLACE FOR THE TEN YEARS THAT SUPPORT THE 20 YEAR COMPREHENSIVE PLAN. AND SO WE'RE IN LOCKSTEP WHEN IT COMES TO THE STRATEGY AND OUR LOOK FORWARD THAT WE ARE TRACKING AND MONITORING. AND I THINK WHAT WE'VE DISCOVERED OVER THE TIME THAT WE'VE BEEN WORKING TOGETHER THE PAST SEVERAL MONTHS IS THAT THERE IS SO MUCH INFORMATION GATHERED HOW DO WE GET IT OUT TO YOU ON A MORE CONSISTENT CONCISE MANNER? AND SO THAT'S WHAT LATCHAM IS ALSO WORKING ON AND THERE'S A LOT OF REPORTING DATA OUT THERE THAT WHEN YOU'RE CHARGED AND ARE HAPPY TO MOVE OVER INTO YOUR HANDS ON A MORE REGULAR BASIS SO THAT IS SOMETHING THAT WE WILL BE DOING AS WELL.

I DO HAVE ONE MORE QUESTION. YOU MADE ME THINK OF SOMETHING AND I'M GOING TO ASK THE TOWN MANAGER WITHIN THE LAST HOUR THAT WE'RE RECEIVING ARE WE GOING TO BE SHARING THAT WITH THE CHAMBER SO THAT WE CAN HAVE A CLEARER UNDERSTANDING AS TO OUR POSITION ON WHAT WE'RE SEEING AS AS A TOWN AND WHAT THEY'RE SEEING SO THAT IT'S MORE CLEAR.

YES, ABSOLUTELY. SHORT ANSWER. YES, I THAT WE'RE ALSO MAKING A PRESENTATION WITH PUBLIC PLANNING COMMITTEE AND OKAY. THANK YOU THANK YOU SO MUCH.

I APPRECIATE THE OPPORTUNITY MR. HOAGLAND AND THE PROFESSIONAL DO I HOPE YOU KNOW YOU GET 3 MINUTES? I DON'T THINK I HAVEN'T STARTED YET.

PLEASE GO AHEAD AND RESET. THANK YOU VERY MUCH. APPRECIATE IT DON'T WORRY THAT'S COMING. THE PLAN IS A FRAUD. IT'S A FAILED OLD BUSINESS MODEL. THE CHAMBER RECEIVES OVER 11 MILLION ANNUALLY.

WHAT DID WE HEAR THAT DOES NOT DO FOR FREE? THAT'S RIGHT FOLKS $11 MILLION.

OUR TOWN COUNCIL APPROVES IT ALL WITHOUT ANY ACCOUNTING BILL MILES REFUSES ACCOUNTING FOR THE LAST 35 YEARS AND JUST SAYS IT'S NONE OF YOUR BUSINESS. HOW HE SPENDS MILLIONS OF DOLLARS MILES GOES FURTHER BY SAYING IT'S A SECRETS OF NONE OF YOUR BUSINESS, PERRY SAID MILES SHOWED HIM 80% OF RECEIPTS AND INVOICES AND WHY WOULD PERRY GET TO SEE THE SAME AS PRIOR TO HIS ELECTION WHEN NOBODY ELSE WAS ALLOWED SEE IT HE LIED WHAT PERRY SAID WHAT WILL PERRY SAY? THE IRS AND FBI WHEN HE'S ASKED ABOUT THIS WHAT WILL PASS MCCANN LENOX HARKINS SAY THAT TO THE FBI ABOUT THE ACCOUNTING SAID THEY SAW AT THE CHAMBER OFFICE PERRY YOU WILL YOU SUE BILL MILES FOR A FULL ACCOUNTING ON THE 11.4 MILLION UNACCOUNTED FOR AND COMPLY TO MY SUPREME RULING WHEN THE CHAMBER DEMO CONTRACT EXPIRES THIS FALL, DO YOU AGREE TO BID IT OUT TO AD AGENCIES AND LOCAL MEDIA? DO YOU THAT IT CAN'T BE THIS ILLEGAL CHAMBER UNDER UNDER FIVE ON ONE DAY I SEE SIX NONPROFIT TAX CODES IT MUST BE A FOR PROFIT AD AGENCY OR RUN BY THE TOWN WHO CAN HIRE AN AD AGENCY TO RUN IT UNDER THE CURRENT EIGHT CHECKS DMO LAW THE TOWN CAN EITHER CAN LEGALLY HIRE TWO DEMOS DO YOU AGREE TO DO THIS COUNCIL DOES COUNCIL AGREE TO THE TAX FUNDED DEMO WEBSITE HILTON ISLAND DOT ORG CAN ONLY LEGALLY UP THE USE TO PROMOTE THE ENTIRE COMMUNITY.

IT CAN BE NO PAY TO PLAY, NO ADVERTISING SALES, NO FAVORITISM TO CHAMBER MEMBERS LOCAL COMPANIES JUST A WELL DONE GENERIC WEBSITE WITH LOTS OF VIDEOS AND PICTURES PROMOTING THE ENTIRE ISLAND. DOES COUNCIL AGREE THE HILTON APPLETON CHAMBER SHOULD SIMPLY THE HILTON HEAD CHAMBER AND OPERATE LIKE THE OFFICIAL GREATER BLUFFTON THE CHARLESTON CHAMBER AND THE BEAUFORT CHAMBER NOT TAX FUNDED AND BE POSITIVE FOR ALL BUSINESSES IN OUR COMMUNITY VERSUS COMPETING WITH ITS MEMBERS AND OPERATING ILLEGALLY.

DOES COUNCIL AGREE TO COMPEL A FORENSIC AUDIT ON THIS ON THIS DEMO CHAMBER LIKE WAS DONE ON THE PALM BEACH CVB ARE GOING TO FORENSICALLY AUDIT ALL THIS MONEY ARE YOU GOING TO SEE WHERE ALL THIS MONEY WENT TO IS GOING TO YOU'RE GOING TO KEEP ON HANDING IT WITH NO NO RECORD WHATSOEVER, NO ACCOUNTING. HOW DO YOU DO THAT? WOULD YOU HAND ME THAT MONEY OR WOULD YOU ME IF I REFUSED TO SHOW YOU THE MONEY I'M GOING TO TELL YOU WHAT IT'S COMING SOON BUT I WILL PROVIDE MILLION TOURIST AS THE NEXT DEMO AND I'LL DO IT FOR 500,000, NOT 11 MILLION. WILL YOU AGREE TO ALLOW ME TO BID FOR THE NEW DEMO JOB? I'LL DO IT FOR 500,000 AND I'LL SAVE YOU $11 MILLION. I'LL IT BACK WHERE YOU CAN BUY LAND AND SAVE IT FOR THE TAXPAYERS AND I LOOK TO THAT WE HAVE ANY OTHER PUBLIC COMMENT THIS BRINGS BUT AFTERNOON AND THANKS FOR THE OPPORTUNITY TO SPEAK I LOOKED AT THE ALLOCATION FOR THE VCP BACK IN 21 AND IT WAS ABOUT TWO AND A HALF MILLION DOLLARS.

DON'T KNOW VERY MANY ORGANIZATIONS WHO IN FOUR YEARS GO FROM TWO AND A HALF MILLION

[03:20:04]

TO OVER $4 MILLION. I KNOW IT'S MANDATED BY STATE LAW AND THERE'S Y'ALL CAN DO ABOUT IT. I THINK THE CHALLENGE TO THE ECB IS TO INCREASE THEIR EFFECTIVENESS AND EFFICIENCY OF THEIR SPENDING PLAN TO ACCOMMODATE CHANGES IN PRIORITY FROM THEIR CLIENT YOU GUYS THE TOWNS THEIR CLIENT WHILE KEEPING THE BUDGET TO THE 30% MANDATED ALLOCATION 4.1 MILLION FOR NEXT YEAR AND I THINK THE CHALLENGE TO ALL OF YOU AS COUNCIL MEMBERS IS TO DETERMINE WHETHER THAT WHETHER THEIR SUPPLEMENTAL REQUEST IS THE HIGHEST AND BEST USE OF $400,000 AS MR. ORLANDO OUTLINED IN THE BUDGET EARLIER TODAY. WE HAVE A LOT OF OPPORTUNITIES TO INVEST IN OUR AND I DON'T KNOW THAT WE SHOULD TAKE ANOTHER 10% OF THAT TAX MONEY AND PUT IT DIRECTLY INTO A MARKETING PLAN WHEN WE HAVE MANY, MANY PROJECTS THAT WOULD BE WORTHWHILE TOURIST FOCUSED BUT ALSO RESIDENT BENEFICIAL WHERE YOU COULD PUT THAT MONEY I HOPE THAT YOU'D CONSIDER THAT. THANK YOU. THANK YOU MY FRIEND MR. CHRISTIAN, I ASSUME YOU'RE COMING UP OR YOU'RE NOT LEAVING.

NO, YOU'RE COMING UP. YOU'RE GOING TO SAY AGAIN AGAIN FIRST OF ALL, I'M A MEMBER OF THE CHAMBER OF COMMERCE. I'VE BEEN SINCE I ARRIVED HERE I WAS A MEMBER OF THE LEADERSHIP CLASS OF 2003 FROM THE CHAMBER AND BLUFFTON CHAMBER OF COMMERCE AND TOURISM IS ABOUT BALANCE OR OF YOU LIVE IN A COMMUNITY THAT I MANAGE THAT DOES NOT ALLOW TERM RENTALS. I LIVE IN A COMMUNITY THAT DOES NOT ALLOW SHORT TERM.

HOWEVER I APPRECIATE EVERY TOURIST THAT COMES OVER THAT BRIDGE BECAUSE THEY PAY FOR THE LIFESTYLE WE ENJOY HERE AT A PRICE THAT YOU CAN FIND NOWHERE ELSE THEY PAY THE HIGHER TAX RATE FOR THEIR PROPERTY VALUE OF THEIR PROPERTY IS NOT BASED SINGLE FAMILY OWNERSHIP IT'S BASED ON THE VALUE AS A RENTAL AND THAT PUMPS UP THE COST AND INCREASES TAX REVENUE FOR YOU WHY HATE IT ON SATURDAY MORNING WHEN I TRY TO GO OFF THE ISLAND SATURDAY WHEN I TRY TO COME BACK TO NEW ORLEANS. YOU BET. BUT SOMETIMES FOLKS WHO ARE TOURISTS BECAUSE THAT'S WE ALL MOST OF US GOT HERE FLIP A SWITCH WHEN THEY SUDDENLY BECOME FULL TIME RESIDENTS AND SEE DARN TOURISTS AND THEY FORGET THAT THEY TOURISTS ONCE TOO. AND A LOT OF FOLKS WHO LIVE IN THE HEAVY RENTAL AREAS MOVE OUT AND THEY MOVE TO A COMMUNITY THAT DOES NOT ALLOW SHORT TERM RENTALS AND THAT'S A SANCTUARY FOR BUT THEY BENEFIT FROM THAT EXPERIENCE. SO KEEP IN MIND WE HAVE A GOLDEN GOOSE DOESN'T NEED BE REGULATED YOU BET. AND IS THERE A LIMIT? PROBABLY. HAVE WE REACHED IT YET? I DON'T KNOW.

BUT LET'S NOT KILL THE GOLDEN GOOSE THAT PAYS FOR ALL THE THINGS THAT YOU MR. PERRY MENTIONED JUST A LITTLE WHILE AGO. THANK YOU.

THANK YOU, MR. CHRISTIAN. ANY OTHER COMMENTS? ALL RIGHT THAT NOW WE CALL THE ROLL PLEASE? CERTAINLY MR. FOR THE MOTION. MR. ALFORD YES.

MISS BECKER. YES, MR. BROWN REPORT MISS BRYSON OF MYSTERY YES.

[12.b. Consideration of a Resolution Supporting the Proposed Approach to Complete a Strength, Weakness, Opportunities, and Threats (SWOT) Assessment for Solid Waste and Recycling for Hilton Head Island]

MAYOR PERRY YES. THANK YOU UH JEFF BUCKELEW TOWN ENGINEER IS PRESENT PROVIDE A BRIEF PRESENTATION OF THE RESOLUTION SUPPORTING THE PROPOSED PROPOSED APPROACH TO COMPLETE THE STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS WHAT ASSESSMENT FOR SOLID WASTE AND RECYCLING FOR HILTON HEAD ISLAND. GOOD AFTERNOON MAYOR.

MR. MANAGER MEMBERS OF TOWN COUNCIL. MY NAME IS JEFF BUCKELEW ON THE TOWN ENGINEER AND THIS ITEM OF NEW BUSINESS BEFORE YOU TODAY IS THE CONSIDERATION OF A RESOLUTION WHICH WILL PROVIDE THE PREFERRED APPROACH TO A SWOT ANALYSIS.

THIS IS AN ASSESSMENT OF THE STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS REGARDING RECYCLING AND SOLID WASTE ON HILTON HEAD ISLAND. THE THE RESOLUTION AND THE PROPOSED APPROACH APPROVED UNANIMOUSLY AT COMMITTEE ON APRIL 17TH.

THAT WAS THE COMMUNITY SERVICES PUBLIC SAFETY COMMITTEE EXHIBIT C IN PACKAGE.

HERE IS THE OUTLINE OR THE APPROACH THAT WILL BE IN THE FINAL REPORT.

[03:25:03]

WE HAVE PROCURED CONSULTANT EXPERT IN THE FIELD WHO HAS A BACKGROUND WITH COUNTY AND HILTON HEAD RECYCLING AND SOLID WASTE. IF THIS RESOLUTION IS APPROVED WITH THAT APPROACH WE WILL COMPLETE NEGOTIATIONS OF A CONTRACT AND MOVE FORWARD WITH THAT. I SEE THIS CULMINATING COMING BACK TO COUNCIL FOR A WORKSHOP WITH RECOMMENDATIONS AND STRATEGIES FROM THAT REPORT. SO JUST AS A REMINDER OF THE COMMUNITY SERVICES AND PUBLIC SAFETY COMMITTEE VOTED UNANIMOUSLY TO RECOMMEND APPROVAL OF THIS RESOLUTION IS THERE ARE MOTION TO APPROVE THIS.

I CAN MAKE THAT MOTION I MOVE. COUNCIL APPROVED A RESOLUTION SUPPORTING THE PROPOSED APPROACH TO COMPLETE A WEAKNESSES OPPORTUNITIES AND THREATS ANALYSIS OR FOR SOLID WASTE AND RECYCLING. FOR HILTON HEAD ISLAND LEXICON AND OC DISCUSSION FROM COUNCIL I JUST WANT TO NOTE THAT I TOOK THE PETER CHRISTIAN CHALLENGE. I'M NOW EMPTYING MY PODS.

THAT IS AN OPPORTUNITY CERTAINLY. SORRY.

WELL HERE EVERY NOW AND AGAIN I TRY TO THROW SOMETHING IN ANY OTHER FROM COUNCIL COMMENTS FROM THE PUBLIC. MR. HOMEWOOD I'D LIKE TO KNOW WHY THE SACRED GREATER ISLAND COUNCIL IS INVOLVED IN ALL THIS. THIS IS A VERY SACRED UNDERGROUND TYPE OF NOT ELECTED. THESE ARE MADE UP OF ACTUALLY ELECTED OFFICIALS TO SERVE ON THE GREATER ISLAND COUNCIL AND WE DON'T EVEN KNOW WHO A LOT OF THESE MEMBERS ARE. THEY'RE VERY SECRETIVE. YOU KNOW, MR. AMOS PROBABLY KNOWS A LOT ABOUT THIS. HE CAN SHARE WITH US BUT HE'S PROBABLY NOT GOING TO THAT.

WHY? WHY DO WE WHY DO WE HAVE A NON-GOVERNMENT ENTITY INVOLVED WITH GOVERNMENT? I MEAN LIKE MR. PARISH LIKE YOU SAID FROM THE CHAMBER, YOU WANT TO GET MORE MORE RESPONSIVE ABILITY TO A PRIVATE CHAMBER. A CHAMBER HAS NOTHING TO DO WITH. GREATER ISLAND COUNCIL HAS NOTHING TO DO WITH GOVERNMENT.

THIS IS WHAT YOU ALL THIS IS WHY YOU WERE ELECTED. IT'S SO CORRUPT.

IT IS SO CORRUPT WITH WHAT YOU'RE ALLOWING AND WHAT YOU'RE DOING.

BUT WE'LL JUST ON LIKE YOU KNOW ABOUT IT. ANY OTHER COMMENTS FROM THE PUBLIC. MR. CHRISTIAN MAIN REASON I CAME TO THE MEETING TODAY I GOT INVOLVED FROM OTHER THINGS. I'M A MEMBER OF THE GRADE ROBIN COMMITTEE SO SKIP YOU CAN WRITE DOWN IN YOUR BLACK BOOK. WE'VE BEEN WORKING ON THIS FOR A LONG TIME WITH A GROUP OF DEDICATED VOLUNTEER KIDS WHO ARE CITIZENS OF THIS ISLAND AND COUNTY AND WE REALLY APPRECIATE THE SUPPORT THAT'S BEEN SHOWN HERE AND WORKING WITH YOU AND WE WANT TO TAKE THIS TO THE NEXT LEVEL AND WE APPRECIATE THE OPPORTUNITY AND WE SUPPORT THE RESOLUTION.

THANK YOU. THANK YOU AND ANY OTHER COMMENTS THE FROM THE PUBLIC SAYING ON SUNDAY WE CALL THE ROLL PLEASE? CERTAINLY.

MR. STANFORD YES. MR. ELFERINK YES. MISS BECKER YES.

MR. BROWN FOR BRYSON. YES. MR. RAINES.

[12.c. First Reading of Proposed Ordinance 2023-11 Amending Section 4-10-100 (Management and Use of Local Accommodation Taxes) of the Town of Hilton Head Island Code of Ordinances Pertaining to the Event Management and Hospitality Training Program Fund]

YES. MAYOR PERRY. YES.

MOTION THERE. THANK YOU. JOSH GRUVER DEPUTY TOWN MANAGER AS PRESIDENT TO PROVIDE A BRIEF PRESENTATION OF PROPOSED ORDINANCE 2023 DASH 11 AMENDING SECTION FOUR DASH TEN DASH 100 MANAGEMENT OF AND USE OF LOCAL ACCOMMODATIONS TAXES OF THE TOWN OF HILTON HEAD ISLAND CODE OF ORDINANCES PERTAINING TO THE EVENT MANAGEMENT AND HOSPITALITY TRAINING PROGRAM FUND. YES SIR.

I PICKED UP ON THE SUBTLETIES THERE. SO THIS IS AN ALL THAT'S COMING OUT OF THE FINANCE ADMINISTRATIVE COMMITTEE TO LOOK AT AMENDING TOWN CODE TO ESSENTIALLY A MATHEMATICAL FORMULATION OF FUNDING FOR THIS PROGRAM AND TO INSTEAD HAVE THEM SUBMIT AN ANNUAL BUDGET AND GO THROUGH THE AFFILIATED AGENCY PROCESS ALONG WITH THE OTHER ENTITIES THAT WE PROCESS THROUGH THAT THAT SYSTEM. OKAY.

ANYTHING ELSE ON THAT? BECAUSE GET JUST AS A REMINDER THE COMMUNITY SERVICES AND PUBLIC SAFETY COMMITTEE VOTED UNANIMOUSLY TO RECOMMEND APPROVAL OF THIS RESOLUTION BY FINANCE COMMITTEE. OH, I'M SORRY, FINANCE. SO MY THAT IS I CAN MAKE A MOTION I MOVE COUNCIL APPROVED THE FIRST READING OF A PROPOSED ORDINANCE 2023 DASH 11 AMENDING THE SECTION FOUR DASH TEN DASH 100 MANAGEMENT AND USE OF LOCAL ACCOMMODATIONS TAXES OF THE TOWN OF HILTON HEAD ISLAND CODE OF ORDINANCES PERTAINING TO THE EVENT MANAGEMENT AND HOSPITALITY TRAINING PROGRAM FUND BEGIN ANY DISCUSSION COUNCIL.

MR. BURKE YEAH. MR. MAYOR I WOULD JUST STATE THAT FOUR YEARS AGO THE TOWN OF HILTON DIDN'T EVEN HAVE A VEHICLE FOR THE AFFILIATE AGENCIES TO COME BEFORE COUNCIL TO HAVE A DISCUSSION AND NOW WE HAVE THAT IN PLACE AND AS WE GO THROUGH THIS EXERCISE WE ARE QUICKLY FINDING OUT THAT WE NEED TO TIGHTEN THE SCREWS. OKAY.

SO THIS CAME OUT OF A COMMITTEE SIMPLY SIMPLY TO AS MR. GRUBER HAD ALLUDED TO, CORRECT THE

[03:30:07]

MATHEMATICAL PORTION OF IT. OKAY. BY NO MEANS IS THE TOWN LOOKING TO ELIMINATE THIS PROGRAM. OKAY. WE DEFINITELY WANT CONTINUE A PROGRAM BUT THERE WAS GREAT CONCERN COMING OUT OF A COMMITTEE ABOUT IT BEING A 5% ORDINANCE AND LOOKING AT TWO WAYS OF ATTACKS COLLECTIONS ARE DOWN IS ONLY 5% AND IF THEY'RE UP IN IS 5%. SO US HAVING THAT DISCUSSION AS TO MEETING THE METRICS AND HAVING BUDGET AROUND EXPECTATIONS IS THE REASON FOR THE CHANGE OF THE ORDINANCE.

THANK YOU. ANY OTHER DISCUSSION FROM COUNCIL DISCUSSION FROM THE PUBLIC? MR.. MR. HOGAN COME ON.

MANAGEMENT AND USE OF LOCAL ACCOMMODATION TAX WHAT TECH TAX PAYERS NEED TO SEE IS ALL ACCOUNTING RECEIPTS AND INVOICES THE TOWN INSIDERS ISSUE AND HOW EVERY IS USED AND VERIFIED WITH A FORENSIC AUDIT. WE NEED TO SEE ACCOUNTING FOR NOT JUST THE MILLIONS OF AID TAX FUNDS BUT, HOSPITALITY FUNDS. WE NEED TO START AGAIN WITH 11.4 MILLION ISSUED AND USED BY THE CHAMBER. WE NEED TO SEE ALL ACCOUNTING FROM EVERY NONPROFIT MANY LEGALLY FUNDED AND THEIR USE OF TAX MONEY LIKE THE CHAMBER LOWCOUNTRY GOLF OWNERS TIED TO THE CHAMBER AND BILL MILES THE TAXPAYER FUNDING AND USED MUST IN FORMER FBI FRIEND OF MINE SAID YOU KNOW IT'S NOT POSSIBLE FOR BILL MILES TO PAID A $500,000 SALARY AND A $2 MILLION HOME AND WORLD TRAVEL AND PERKS WITH LEGAL TAX YEARS.

DOES YOUR COUNCIL UNDERSTAND THAT WE NEED EVERY NONPROFIT OR ANYONE ELSE WHO RECEIVES TAX MONEY SIGN A TAX RECIPIENT AGREEMENT AND CONTRACTS IT FULLY SPELT OUT THE LEGAL AND PROPER USE AND AUDITS AND REPORTING OF MILLIONS OF TAX FUNDS THAT HAVE DISAPPEARED IN THIN AIR AND UNACCOUNTED. THIS IS TAXPAYERS MONEY NOT, TOWN EMPLOYEES AND COUNCIL MONEY. YOU WORK FOR US. IF THIS COUNCIL WANTS TO GET RID OF ME AND STOP ME. STOP ME FROM CALLING YOU ALL INCOMPETENT, DYSFUNCTIONAL, CROOKED, CORRUPTED. YOU AGREE TO TAKE THE COUNCIL PLEDGE LIKE I TOOK YOUR CIVILITY PLEDGE TO AGREE TO PROVIDE TRANSPARENCY AND ACCOUNTABILITY ON MILLIONS OF TAX FORMS THAT HAVE GONE MISSING. I'LL TELL YOU WHAT CALL THE LOCAL FBI YOURSELF. YOU TALK TO THEM. YOU NEED TO COME TO REALITY.

YOU ARE ALL PART TIME SERVANTS AND NOT ONE OF YOU UNDERSTANDS THE BUDGETS AUDITS AND WHAT THE FULL TIME EMPLOYEES ARE DOING WITH MILLIONS OF OUR TAX. THEY ARE TAKING US DOWN THE HIGHWAY AND ROBBING IS BLIND AND NONE OF YOU GET IT? THE FACT IS ALL TOWN EMPLOYEES ,LAWYERS, TOWN MANAGERS, CPA HAVE BEEN CAUGHT IN ILLEGAL ACTS ORLANDO ILLEGAL TAX USED IN BLUFFTON GRUBER GUILTY OF THREE ETHICS VIOLATIONS WE STILL EMPLOY THIS GUY PERRY LIED AND SAID HE SAW 80% OF CHAMBER COUNTING. YOU GOT A PART TIME FIGURE THAT MAYOR IS LYING TO US. CPA HIDES THE MONEY LAWYER COLTRANE A FRAUD ADDRESSED IN A LEGAL FRAUDULENT CONTRACT WITH TERRY FINGER. UNTIL YOU HIRE AN OUTSIDE FORENSIC AUDIT ALL WE'RE GOING TO BE ROBBED BLIND INCLUDING YOU ALL BECAUSE YOU EVEN KNOW WHAT YOU'RE LOOKING AT. IT'S ALL FRAUDULENT. THE BUDGETS ARE FRAUDULENT AND THE TOWN EMPLOYEES IN FULL POWER ARE ROBBING IS BLIND AND THEY'RE TAKING US ALL DOWN THE HIGHWAY. Y'ALL TO WAKE UP YOU'RE JUST NOT DOING YOUR JOB.

AND MR. AMES, I MEAN, YOU SOUND SO ELOQUENT WHEN YOU SPEAK AND SO SINCERE.

THANK YOU SO MUCH. I APPRECIATE. I MEAN, I DON'T EVEN KNOW I DON'T EVEN HAVE COMMENT TO WHAT YOU SAY. YES, MA'AM.

ALL BUT DR. EVA SMITH AND I AM THE WHAT I AM I'M THE CHAIR OF THE HOSPITALITY MANAGEMENT AT UCB AND WHILE I THE THE OH MY GOSH THE EVENT MANAGEMENT HOSPITALITY CENTER IS NOT UNDER MY PURVIEW, I DO PROVIDE STUDENTS I DO PROVIDE THE LABOR FOR THESE FOR ALL OF THE WORK THAT WE DO. I UNDERSTAND WHERE YOU'RE COMING FROM.

I I GET IT THAT SCREWS NEED TO BE TIGHTENED. I DO UNDERSTAND THAT.

BUT FROM THE UNIVERSITY STANDPOINT IT'S HARD FOR US TO BE PROACTIVE IN PLANNING AS ANOTHER STATE AGENCY WHEN THERE'S NO CERTAINTY THAT WILL BE PROVIDED A BUDGET ALSO WE

[03:35:03]

DON'T YOU KNOW YOU'RE REQUIRING US TO HAVE AN A FULL TIME EXECUTIVE DIRECTOR WHICH WE HAVE HAD UP UNTIL WELL ACTUALLY WE'LL STILL HAVE OUR TILL MAY THE 15TH BUT PAST THAT CAN WE CAN WE HIRE SOMEBODY ELSE DO WE THEIR MONEY AVAILABLE TO TO HIRE SOMEONE ELSE? YOU KNOW IF THEY'RE JUST SOME VERY I DON'T I HATE TO SAY IFFY BECAUSE I DON'T KNOW IF THAT'S A GOOD WORD OR NOT BUT IT'S IT'S NOT A SOLID MODEL, NOT A UM IN TERMS OF BUDGETING ON OUR END WHEN WE'RE WHEN WE'RE EXPECTED TO PROVIDE THESE SERVICES AND WE WANT TO PROVIDE THEM TO YOU, YOU KNOW, WANT TO BE ABLE TO TELL YOU ALL OF THE WONDERFUL THINGS BUT LISTENING TO ARIANA, YOU KNOW I THINK A LOT OF WHAT THEY DO PROVIDE A LOT OF THIS FESTIVAL UM THE FESTIVAL SERVICE WE DO THAT AND SO IT'S IT'S A HARD IT'S A HARD TO SWALLOW TO TO UNDERSTAND.

YEAH I AND GET WHERE YOU'RE COMING FROM I DO UNDERSTAND IT BUT THERE MAY NEED TO BE SOME KIND OF A I DON'T KNOW HOW TO FIX IT BUT I DO KNOW WHAT WE DO IS IS AS IMPORTANT IS THAT AS AN IMPORTANT SERVICE AND WE GIVING YOU KNOW, GIVING ALL OF HALF OF HILTON HEAD EMPLOYEES IN HAVE THAT A A FORWARD I GUESS IS THE BEST WAY TO SAY IT AND I HOPE I'M SAYING THAT. DO YOU ALL HAVE ANY QUESTIONS THAT'S TEACHER IN ME I THINK WELL I COULD ASK A QUESTION OF OUR TOWN MANAGER AND THAT MAY PROVIDE ILLUMINATION ON THIS SUBJECT. TOWN MANAGER HOW MANY AFFILIATED DO WE HAVE? UM AT ME FOR NOT KNOWING THAT NUMBER IT WAS UP ON THE SCREEN .

IT'S MINOR TO SEE IT'S ABOUT TEN I SEE JOHN TROY OKAY. TEN THREE APPROXIMATELY TEN AND NONE OF THOSE AGENCIES HAVE A PERCENTAGE OF SOMETHING THAT THEY'RE GUARANTEED EVERY YEAR EACH ONE OF THEM COMES TO US WITH A BUDGET THAT WE REVIEW AND THEN WE PASS FOR RIGHT OKAY I DON'T UNDERSTAND WHY THERE'S CONCERN IF YOU'RE AN AFFILIATED AGENCY WHY YOU'RE PRESENTING A BUDGET TO US WOULD PUT YOU IN A DIFFERENT POSITION THAN THE OTHER AFFILIATED AGENCIES.

I GUESS IT'S THAT WE DON'T UNDERSTAND OR I, I DON'T PERSONALLY UNDERSTAND AND SINCE I'M NOT THE DIRECTOR OF OF THE CENTER I MIGHT NOT HAVE A WORKING UNDERSTANDING OF WHAT AN AFFILIATED AGENCY IS AND WHAT DOES THAT WHAT DOES THAT MEAN IN TERMS OF BUDGETING? DOES THAT MEAN THAT WHEN WE IF WHATEVER BUDGET WE SUBMIT THAT THAT THAT CAN BE PLAYED WITH I MEAN I KNOW WHAT YOU DON'T YOU KNOW YOU DON'T NEED THIS OR THAT IS THERE I MEAN OBVIOUSLY THERE'S NOT A LOT OF TRUSTWORTHY NESS IN SOME FOLKS IN TERMS OF THE PROCESS ALTHOUGH I HAVE FULL FAITH AND CONFIDENCE IN EACH ONE OF YOU TO THE RIGHT THING WITH US BUT SO MAYBE IT'S MAYBE IT WOULD BE BETTER OR MORE LIKABLE, YOU KNOW, A MORE POSITIVE THING TO TO JUST TO TELL US WHAT AN AFFILIATED IS AND WHAT I WOULD SUGGEST THAT YOU TALKED ABOUT THE PERCENT WHAT IT MEANT IN TERMS OF THE INCREASE IN AND WHY THAT'S IN QUESTION AND THEN THE AFFILIATED SIDE WELL, OKAY . IF THE BUDGET IS A LITTLE ALSO SAME OF THOSE HAVE GOT THAT IS OTHER PART OF THIS UH SB YOU KNOW, MEMORANDUM OF UNDERSTANDING SO THERE'S JUST SOME SECURITY AROUND FUNDING RIGHT? WELL I WOULD OFFER THAT. OKAY COME BACK 5% FOR THE FOOD OF HOW MANY OF THE RATING AGENCIES ALMOST ONE WERE APPROVED AND THERE WAS SOME INCREASES THERE AND THEN THE

[03:40:06]

PARTNERS IN OUR COMMUNITY QUALIFY ON THE 5% WITH THE UNCERTAINTY THE FLUCTUATION IN EFFECT FROM WHAT WE WOULD I WOULD TAKE IT ONE STEP FURTHER AND SAY THAT UNDERSTAND THAT AND I GET 100% I UNDERSTAND I WOULD TAKE IT ONE STEP FURTHER AND SAY THAT THAT 5% WITHIN THE AFFILIATED AGENCIES WAS THAN WHAT ANY OF THE OTHER AGENCIES REQUESTED.

SO THAT'S WHERE THE QUESTION COMES AROUND AND ONE OF THE AGENCIES OF 1,000,003 AND THEY DIDN'T GET THE SAME BOB SO THAT'S WHERE THE QUESTION COMES AROUND.

SO IT'S A MATHEMATICAL EXERCISE AND IT'S RIGHTING THE SHIP SO TO SPEAK SO THAT WE'RE ON THE RIGHT PATH. SO IT'S NOT THAT WE WERE AGAINST THE PROGRAM OR ANYTHING LIKE THAT. IT'S ABOUT AND I DON'T THINK IT WAS LOOKED AT LIKE THAT AND I THIS IS PROBABLY WHY THEY DIDN'T PICK ME TO SPEAK BECAUSE I THINK WELL DR. DAVIS BUT YOU KNOW, I JUST HAD SOME AND I'M BRAND NEW SO I THANK YOU SO MUCH FOR ANSWERING THE QUESTION. WELL, THANK YOU. WE WANT TO MAKE SURE THAT WE'RE ALL ON THAT. ANY OTHER COMMENTS FROM THE PUBLIC SAYING THAT TODAY WE CALL THE ROYAL POLICE? CERTAINLY MR. STAMPER. YES, MR. ALFORD.

YES, MISS BECKER? YES. MR. SUPPORT MS. BRYSON YES.

[13.Executive Session]

MR. BRIGGS AS MAYOR YES. MR. ORLANDO. I UNDERSTAND THAT WE A NEED TO GO INTO EXECUTIVE SESSION. YES, SIR. DISCUSSION ENDS OF NEGOTIATE DISCUSSION OF NEGOTIATIONS REGARDING PROPOSED CONTRACTUAL ARRANGEMENTS AND OF PROPOSED OR PURCHASE OF PROPERTY AS LISTED ON ITEM TWO AND THREE ON OUR AGENDA THIS EVENING I MOVE THAT COUNCIL GO INTO EXECUTIVE SESSION FOR REASONS CITED BY THE TOWN MANAGER

[14. Possible Action by Town Council Concerning Matters Discussed in Executive Session]

TOWN OF HILTON HEAD ISLAND CAROLINA AND HHC LLC FOR THE PURCHASE AND SALE OF 7.19 ACRES MORE OR LESS ON BRYANT ROAD AND TO TAKE SUCH OTHER AND FURTHER ACTIONS AS BE NECESSARY TO COMPLETE THE TRANSACTION DESCRIBED IN THE AGREEMENT WE HAVE A SECOND SECOND TODAY WE CALL THE ROLL PLEASE CERTAINLY MR. STANFORD MR. ALBERT MISS BECKER MR. BROWN REPORT MISPRICING YES MR. DREAMS YES MAYOR PERRY YES. SINGULAR BUSINESS BEFORE US WE ARE ADJOURNED FOR SUNDAY

* This transcript was compiled from uncorrected Closed Captioning.

1. Call to Order

7. Approval of the Minutes

8. Report of the Town Manager

9. Appearance by Citizens

10.a. First Reading of Proposed Ordinance 2023-10 Adopting the Municipal Budget for the Town of Hilton Head Island for Fiscal Year 2024 Ending June 30, 2024.

11.a. Second Reading of Proposed Ordinance 2023-09 Amending Title 16 of the Municipal Code of the Town of Hilton Head Island, the Land Management Ordinance, to Remove Divisible Dwelling Units as an Accessory use and to Modify Multifamily and Single-Family Definitions.

12.a. Consideration of Resolution Approving the 2023-2024 Hilton Head Island Destination Marketing Organization (DMO) Marketing Plan & Budget

12.b. Consideration of a Resolution Supporting the Proposed Approach to Complete a Strength, Weakness, Opportunities, and Threats (SWOT) Assessment for Solid Waste and Recycling for Hilton Head Island

12.c. First Reading of Proposed Ordinance 2023-11 Amending Section 4-10-100 (Management and Use of Local Accommodation Taxes) of the Town of Hilton Head Island Code of Ordinances Pertaining to the Event Management and Hospitality Training Program Fund

13.Executive Session

14. Possible Action by Town Council Concerning Matters Discussed in Executive Session

May 02, 2023 Hilton Head Island Town Council

1. Call to Order

7. Approval of the Minutes

8. Report of the Town Manager

9. Appearance by Citizens

10.a. First Reading of Proposed Ordinance 2023-10 Adopting the Municipal Budget for the Town of Hilton Head Island for Fiscal Year 2024 Ending June 30, 2024.

11.a. Second Reading of Proposed Ordinance 2023-09 Amending Title 16 of the Municipal Code of the Town of Hilton Head Island, the Land Management Ordinance, to Remove Divisible Dwelling Units as an Accessory use and to Modify Multifamily and Single-Family Definitions.

12.a. Consideration of Resolution Approving the 2023-2024 Hilton Head Island Destination Marketing Organization (DMO) Marketing Plan & Budget

12.b. Consideration of a Resolution Supporting the Proposed Approach to Complete a Strength, Weakness, Opportunities, and Threats (SWOT) Assessment for Solid Waste and Recycling for Hilton Head Island

12.c. First Reading of Proposed Ordinance 2023-11 Amending Section 4-10-100 (Management and Use of Local Accommodation Taxes) of the Town of Hilton Head Island Code of Ordinances Pertaining to the Event Management and Hospitality Training Program Fund

13.Executive Session

14. Possible Action by Town Council Concerning Matters Discussed in Executive Session

May 02, 2023 Hilton Head Island Town Council

Link

Social

Embed

Download

Download Selected Item