13.b. Consideration of a Recommendation from the Accommodations Tax Advisory Committee – Approval of the FY2022 Marketing Plan & Budget for the Chamber of Commerce Visitor and Convention Bureau.

[13.b. Consideration of a Recommendation from the Accommodations Tax Advisory Committee – Approval of the FY2022 Marketing Plan & Budget for the Chamber of Commerce Visitor and Convention Bureau. ]

ANYBODY DISAGREE? ALL SAY YOUR RAISE YOUR RIGHT HAND.

OKAY WELL WE WANT TO 13 B CONSIDERATION A RECOMMENDATION FROM THE ACCOMMODATION TAX ADVISORY COMMITTEE. BUT THE WALKING PLAN FOR 2022 AND WHAT WE PLAN AND CHAMBER OF COMMERCE FOR APPROVAL. THEY OKATIE DISCUSSION ON THIS AND THINKING I THINK IT BEARS

DISCUSSION. >> BUT ALEX, I SEE YOUR HAND UP.

GO AHEAD. YEAH. I JUST LOOK FOR A POINT OF CLARITY ON THIS ITEM. THIS IS A REGULAR IT'S A TAX COMMITTEE.

>> WELL, IT WAS. WHAT'S THE ACTION? AND WHAT HAPPENS AFTER THE ACTION? GIVEN A QUARTER OF 2013 ALL CLEAR FILING MEANS I GET TO CLARIFY IT'S THE RECOMMENDATION FROM A TAX FOR THE FUNDING ANNUAL FUNDING FOR THAT.

THE DEMO AND UPON APPROVAL YOU'RE APPROVING THEIR FUNDING SUBJECT TO THE CONTRACT TERMS AND PROVISIONS THAT ARE IN PLACE. WE'RE NOT GRABBING THEIR MARKETING PLAN. YEAH. YEAH.

THE MARKETING PLAN. HOW MANY READINGS ON CERTAIN. OKAY.

AND THEN WHAT I WAS A COPY WAS A COPY TO BE INCLUDED IN OUR PACKET.

I DIDN'T LOOK AT THE PACKET AS THE FIRST STEP. MR. COUNSEL, I DON'T KNOW I'M SORRY. IT WAS NOT THE INFORMATION THAT WAS CONTAINED AND THERE WAS A COPY OF THEIR MARKETING PLAN. THE RECOMMENDATION FROM THE TAP COMMITTEE AS WELL AS A MEMO FROM STAFF PROVIDING THE BACKGROUND INFORMATION. OK.

IF YOU'D LIKE SIR, I'D BE HAPPY TO FORWARD YOU A COPY OF THAT CONTRACT.

I THINK I ALREADY DID THAT AFTER I PLAN TO MAKE THAT I ASKED ABOUT IT BUT UNFORTUNATELY AFTER THAT MEETING I DECIDED TO EAT LUNCH NOT REACHED CONTRACT MR. B.

>> I'M IN A POSITION TO MAKE SOME COMMENTS BUT I'M NOT IN A POSITION TO MOVE FORWARD ON THIS ABSENT HAVE AN ADEQUATE CHANCE TO REVIEW THAT CONTRACT. WITH BALANCE I THINK I CAN I

CAN I CAN HELP YOU ON THIS. >> AS PART OF THE CONTRACT THE CMO IS REQUIRED TO SUBMIT A MARKETING PLAN FOR THE UPCOMING FISCAL YEAR SUPPORTED BY A BUDGET.

THE ONLY REFERENCE TO THE MARKETING PLAN AND BUDGET IS ONE PARAGRAPH IN THAT CONTRACT AS A RESULT OF THAT REQUIREMENT IN THE AGREEMENT BETWEEN THE TIME AND THE D.A..

THE MEMO WENT TO A TAC AND MADE A FULL PRESENTATION OF THEIR MARKETING PLAN WHICH INCLUDES A BUDGET ON PAGES 24 AND 24. AND THE ATTACK REVIEW THAT PLAN IN DETAIL AND WHAT THEY'VE DONE AS CALLED FOR BY THE CONTRACT ALSO IS SUBMITTED TO THE TOWN COUNCIL FOR A SIMILAR REVIEW AND MOVEMENT ON UP THEM. SO THAT'S WHERE WE ARE RIGHT NOW.

I DON'T THINK THE CONTRACT WOULD NECESSARILY HELP YOU WITH THIS ISSUE OTHER THAN YOU WOULD

[01:30:01]

BE ABLE TO SEE WHERE AND CONTRACT THAT SAYS THEY ARE REQUIRED TO PREPARE A MARKETING

PLAN AT A SUPPORTING BUDGET. >> OKAY. OKAY.

SO THE CONTRACT DOESN'T REQUIRE YOU TO CHANGE BUT STILL TO MAKE THE PRESENTATION TO TOWN COUNCIL BUT CONDUIT THROUGH DATA IS COMMITTEE STAFF SO THEY TACK.

YES. NEVER COMES TO COUNCIL AND THEY THEY ARE PREPARED TO MAKE A PRESENTATION AS A DEVELOPER TWO ANY RATE. YES.

OH. SO WE'RE HAVING DISCUSSIONS WHERE WE HEAR FROM THEY'RE ASKING THEY'RE ASKING IF THEY'RE GONNA MAKE A PRESENTATION.

>> SO THAT THEN BECAME LIKE A PRESENTATION GRAY AREA AREA ON THIS TO MAKE A PRESENTATION.

>> YES, SIR. ONE AREA THE PARTIES AND RADIALS ARE ON THE LINE.

THIS PLACE IS SET TO MAKE A PRESENTATION UPON YOUR REQUEST. IT'S SIMILAR TO WHAT SHE

PRESENTED TO THE FINANCE AND ADMINISTRATION COMMITTEE TODAY. >> RIGHT.

AND SERVICE SIX OF THE SEVEN COUNCIL SAW THAT PRESENTATION AT TWO O'CLOCK.

YES. THAT THEN THAT ASIA. IT WAS WELL DONE BUT IT DID NOT SPEAK TO THE BUDGET THE SALARY THAT WAS PROVIDED PACKET ONE OF WHICH WILL BE MADE BY A

GLASS TO READ. >> SO I ASKED THAT MR. MAYOR, I DON'T HAVE ANY ADDITIONAL COMMENTS THAT I JUST WOULD PREFER TO HAVE A FORMAL PRESENTATION EXPLAINING THE BUDGET CONVERSATION WITH THE CHAMBER DIRECTLY NOT THROUGH A CONDUIT IN THE CONTRACT CAN HAND BEFORE I WOULD BE ABLE TO MAKE US A SOUND DECISION UP OR DOWN ON THIS.

AND THAT I'VE TAKEN UP ENOUGH TIME. I WILL I WILL CONCEDE TO MY COLLEAGUES. MR. AMES. THANK YOU, MAYOR.

THE A TAX ADVISORY COMMITTEE UNDER THE LEADERSHIP OF CHAIRMAN SLUGGER HAVE DONE A PROFESSIONAL JOB WELL DONE JOB BUT AND IT'S GOOD PLAN. BUT AGAIN, I WANT TO BEAT THE SAME DRUM. THE REASONS FOR THAT IS THE COUNCIL MUST ANSWER A DIFFERENT QUESTION HOW DOES THE COUNCIL MEASURE THE SUCCESS OF THE PLAN FOR THE SAKE OF THE TOWN DESTINATIONS INTERNATIONAL WHICH IS THE ASSOCIATE OF DEMOS EMPHASIZES RESIDENTS ARE THE DEMOS CORE CUSTOMERS? I'M GONNA REPEAT THAT RESIDENTS ARE THE DEMOS CORE CUSTOMERS.

THE NEW CONTRACT WAS DRAFTED TO MAKE THAT VITAL CONNECTION IN BLACK AND WHITE AND I BELIEVE IT'S THE ONLY TRUE TRULY SUSTAINABLE STRATEGY TO RETAIN THE ISLAND'S VALUED BRAND AND GRANDEUR EXPERIENCES. IT'S AN ESSENTIAL THERE ISN'T A LOT OF LONG TERM GOALS BETWEEN THE TOWN AND THE CHAMBER AND I WOULD SUGGEST THAT REPRESENTATIVES FROM THE COUNCIL STAFF AND CHAMBER MEET SEMI ANNUALLY TO VERIFY THAT ALIGNMENT.

I ASK THE QUESTION BECAUSE OF THE GOALS IN THE MARKETING PLAN ARE WE IN A HAMSTER CAGE THAT REQUIRES US ONLY TO RUN FASTER AND FASTER? THE DEMOS SUCCESSFUL MARKETING LEADS TO HIGHER OCCUPANCIES WHICH ATTRACT AND JUSTIFY NEW INVESTMENT IN NEW CONDOS AND HOTEL ROOMS WHICH ADD CAPACITY OF RENTAL ACCOMMODATIONS THAT REQUIRE MORE ADVERTISING.

WE JUST KEEP SPINNING THE HAMSTER HAMSTER CAGE. THE NAME OF THE GAME IS NOT NUMBERS OF VISITORS BUT INCREASING BUSINESS MARGINS. HOW DO WE PUBLIC AND PRIVATE SECTORS CREATE BOTTOM LINE VALUE? MY ANSWER WOULD BE PLANNING AND STRATEGIC INVESTMENT AND I ACTUALLY THINK THAT THE PARTNERSHIP BETWEEN THE CHAMBER AND THE AND THE TOWN CAN MAKE THAT HAPPEN. IF I WERE TO GO DOWN THE GOALS

[01:35:03]

AND IN THE INTEREST OF TIME I'M NOT GOING TO DO BUT I THINK THERE ARE TWO GOALS THAT WE

SHOULD UNDERSTAND. >> THE CONTRACT REQUIRES A RESIDENT INVESTOR SATISFACTION SURVEY AND A CORNERSTONE PLAN. I THINK THOSE TWO ITEMS ARE THE MOST SIGNIFICANT ADDITIONS TO THE NEW CONTRACT AND I WOULD HOPE THAT THE FINANCE AND ADMINISTRATIVE COMMITTEE WOULD BE ABLE TO REVIEW PRELIMINARY DRAFTS OF THOSE TWO ITEMS AT NEXT MONTH'S MEETING.

THANK YOU, MAYOR. THANK YOU, MR. FOLLOWING UP SOMEWHAT ON WHAT DAVID WAS SAYING. NOT WITH REGARD TO THE STATED FISCAL YEAR 2020 TWO GOALS IN OUR MEMO. I THINK IT IS A GREAT SUCCESS AND I THINK IT'LL BE WONDERFUL FOR THE TOWN AND DEMONSTRATE OUR CONCERN WITH OUR RESIDENTS SATISFACTION AND HOW THEY FEEL ABOUT WHERE THIS TOWN IS GOING WITH REGARD TO THE NUMBER OF VISITORS AND AS I RECALL FROM THE EARLIER MEETING 20 20 SAW TWO POINT SIX ONE MILLION VISITORS IN THE EURO CODE .

AND SO I THINK THAT RESIDENT SATISFACTION SURVEY IS GOING TO BE CRITICAL AND VERY INFORMATIVE. THE SECOND GOAL THAT I WOULD LIKE TO MAKE SURE THAT WE ARE WORKING CLOSELY WITH THE CHAMBER ON IS THE THIRD THAT THEY'VE LISTED IN THIS MEMO PAGE 2 WHICH IS TO GROW HOME AND VILLA OCCUPANCY BY FOUR POINT TWO PERCENT.

AS WE KNOW THERE ARE ONGOING DISCUSSIONS WITHIN COUNCIL COMMITTEES ABOUT THE OCCUPANCY AND SHORT TERM RENTALS AT HOME AND VILLAS. AND SO I THINK AS WE WORK TO STRAIGHTEN SOME OF THOSE ISSUES OUT AND CREATE A BETTER SYSTEM FOR THE FUTURE, WE WANT TO WORK CLOSELY WITH THE CHAMBER SO THAT WE'RE BOTH IN SYNC IN TERMS OF WHAT WE WANT FOR RESIDENTIAL COMMUNITIES AND NEIGHBORHOODS ON THE ISLAND. AND I THINK THAT WILL BE WORTHWHILE. AN EASY CONVERSATION TO HAVE WITH THEM THAT IF NECESSARY AN ABSOLUTE CONVERSATION THAT WE HAVE WITH THEM AS SOON AS POSSIBLE PERHAPS TOMORROW.

THOSE ARE MY COMMENTS. THANK YOU. SELECTION.

>> THANK YOU, JOHN. WHAT ARE WE REVIEWED AND FINANCE AND ADMINISTRATIVE COMMITTEE? WAS THE PERFORMANCE METRICS THAT THEY ARE REQUIRED TO SUPPLY US FROM THE CONTRACT BY THE YEAR 2020? WHAT WE ARE TALKING ABOUT TODAY THIS AFTERNOON IS THE MARKETING PLAN HAD A SUPPORTING BUDGET TO THAT MARKETING PLAN.

THAT WAS REVIEWED BY A TAC IN SOME DETAIL. I THINK THAT THE THE THE CHAMBER AND NAM STAFF HAVE DONE A GOOD JOB AND WORKING WITH THE TOWN TO ALIGN THE NEW CONTRACT THAT THEY ARE CURRENTLY OPERATING UNDER AND THE MARKETING PLAN AND BUDGET WHICH WE ARE LOOKING AT THIS AFTERNOON TO ALIGN WITH RECOMMENDATIONS COMING FROM DESTINATIONS IN OUR NATIONAL AS THE WORLD'S LARGEST AND MOST RELIABLE RESOURCE FOR DESTINATIONS ORGANIZATION AS THEY INFORM, CONNECT, INSPIRE AND EDUCATE THEIR MEMBERS WITH A GOAL TO DRIVE DESTINATION ECONOMIC IMPACT JOB CREATION, COMMUNITY SUSTAINABILITY AND QUALITY OF LIFE THROUGH TRAVEL . ONE OF THE THEIR POLICY GROUPS WHICH IS CALLED FINDING OUR CORNERSTONE WAS IN LARGE PART RESPONSIBLE FOR SOME CONTENT IN OUR NEW CONTRACT WITH THE DMA AS WELL AS THE MARKETING PLAN THAT WE HAVE BEFORE US TODAY.

DESTINATIONS INTERNATIONAL WENT ON TO TALK ABOUT CORNERSTONES SAYING THE GOAL OF A CORNERSTONE IS TO DEFINE THE ROLE OF A DEMO IN A COMMUNITY. OUR GOAL IS TO PROVIDE THE STARTING POINT FOR MISSION AND ABOUT US STATEMENTS. A GOAL IS TO LAY OUT THE POLITICAL ARGUMENT FOR PUBLIC SUPPORT OF DESTINATION PROMOTION AND FINALLY TO IDENTIFY THE IDEAS AND IDEALS THAT FORM THE BASIS OF A COMMUNITY SHARED VALUE.

[01:40:06]

THE STARTS REALLY WITH THE CURRENT STATE OF AFFAIRS FOR DEMOS I THINK EVERYONE RECOGNIZES THERE IS PRESSURE FROM GOVERNMENT PUBLIC ADVOCACY GROUPS AND MEDIA.

LOCAL GOVERNMENT REVENUES ARE GROWING MORE SLOWLY THAN LOCAL GOVERNMENT EXPENSES.

ANOTHER SITUATION IS THE D.A.. GOVERNMENT FUNDING IS UNDER ATTACK NATIONWIDE AT PROGRAM PROGRAM AUDITS FOR COMPLIANCE PERFORMANCE AND MEASUREMENT ARE FINDING THEIR WAY INTO DMA AGREEMENTS AS IT DID WITH US DESTINATIONS INTERNATIONAL SUGGESTS A PATHWAY FORWARD.

AND WE USE THIS TO CONSTRUCT THE AGREEMENT AS WELL AS THE MARKETING PLAN.

THERE'S A NEED TO FIND THE CORNERSTONE. THE CORNERSTONE IS THE REASON THE DEMO EXISTS. WHAT IS THE COMMUNITY? THE AID THAT THE DEMO CAN FULFILL AND UNDERSTAND THAT COMMUNITIES THAT FAIL TO COMPETE IF THEY FAIL TO COMPETE THEY WILL BE LEFT BEHIND. AND WHY IS THE DEMO PART OF THE SOLUTION SAID THIS? BECAUSE THE DMA HAS THE ABILITY AND HAS IN THE PAST BROUGHT STRATA DATE STRATEGIES TO BUILD AWARENESS AND POSITIVE IMPRESSIONS IN THE COMMUNITY. IT CAN BRING STRATEGIES THAT DEVELOP, MANAGE AND COMMUNICATE OUR BRAND. AND IT CAN BRING STRATEGIES TO PROMOTE MARKET SELL AND ENGAGE THE VISITOR AND THEY HAVE INCORPORATED STRATEGIES LIKE THAT IN THE MARKETING PLAN. THE D.A. IS A PART OF THE SOLUTION BECAUSE THEY RECOGNIZE THAT MEASURING HOTEL OCCUPANCY IS A GOOD MEASUREMENT BUT IT ISN'T THE MISSION DESTINATIONS INTERNATIONALLY. IT GOES ON TO ASK THE ESSENTIAL QUESTION WHO DOES THAT IS THE CUSTOMER. AND AS YOU HEARD DAVE AMOS SAY, DESTINATION PROMOTION IS FOR THE BENEFIT AND FOR THE WELL-BEING OF EVERY PERSON IN THE COMMUNITY.

DESTINATION PROMOTION IS AN INVESTMENT TO DEVELOP OPPORTUNITIES AND TO BUILD QUALITY OF LIFE. IT'S A BENEFIT THE COMMUNITY HOW IT CREATES JOBS.

IT INCREASES LOCAL SPENDING. IT INCREASES LOCAL TAX REVENUE AND IT INCREASES LOCAL ECONOMIC ACTIVITY. THE DEMOS CUSTOMER THERE FOR THE DEMOS CUSTOMER THEREFORE IS ITS RESIDENTS HENCE THE CORNERSTONE. THE GOAL OF A CORNERSTONE IS TO DEVELOP OPPORTUNITIES THAT WILL BUILD QUALITY OF LIFE TO FIT ALL THE REST RESIDENTS OF THE COMMUNITY. WHAT STRATEGY SUPPORTS THAT GOAL? THE STRATEGY IS TO DEVELOP AND TO ARTICULATE AND MANAGE THE COMMUNITY'S BRAND AND ONE TACTIC WHAT IS DONE TO SUPPORT THAT STRATEGY? THE DEMO WILL PROMOTE MARKET SELL AND ENGAGE POTENTIAL VISITORS. THAT'S WHAT WE'VE FIND IN THE AGREEMENT ON PAGE 10 ELEMENTS OF THE AGREEMENT FROM THE LAST AGREEMENT.

AS PARAGRAPHS TEXT POINT FOUR AND YOU HEARD DAVID ADAMS TALK ABOUT THIS AS WELL.

THE CHAMBER OF COMMERCE REPRESENTS THAT THE MARKETING PLAN I INCLUDE A QUOTE CORNERSTONE AND PLAN. END QUOTE WHICH ENGAGES THE COMMUNITY WITH THE PUBLIC RELATIONS, EDUCATION AND SOCIAL MEDIA STRATEGIES. I AM COMING THROUGH LONG AND CONFIDENT IN SAYING THAT EVERYTHING THAT WE'VE TALKED ABOUT WITH THE CHAMBER IN ITS ROLE AS THE AMMO AND EVERYTHING THAT WE HAVE HAD ACCESS TO VARYING DESTINATIONS IN OUR NATIONAL HAS FOUND ITS WAY INTO A THE AGREEMENT AP IN A MARKETING PLAN AND SUPPORTING BUDGET AND AS IT PERTAINS TO THE SUPPORTING BUDGET. I HAVE GONE THROUGH IT AND I

[01:45:02]

HAVE MET WITH THE CONTROLLER OF THE CHAMBER OF COMMERCE THAT HE HAS BEEN MOST CO-OP.

I HAVE TESTED THE PROPOSED 20 20 TO BUDGET AGAINST FISCAL YEAR 20 ACTUAL AND I FIND THE PROPOSED BUDGET TO BE APPROPRIATE. AND MEANINGFUL.

I AM COMFORTABLE GIVEN SOME OF THE COMMENTS ABOUT CONTINUING THE DIALOG WITH THE CHAMBER IN PROCEEDING FURTHER. UNDER THIS MARKETING PLAN AND AND BUDGET.

>> THANK YOU JOHN. LIKELY HAVE SEEN THE ENTIRE PRISON STATION ON THE MARKETING PLAN. I SAW THAT PRESENTATION TO THE TAX COMMITTEE.

LIKE EVERY OTHER MEMBER OF COUNCIL I WAS PROVIDED A FULL HARD COPY OF THAT PLAN WEEKS AGO. I HAVE HAD THE OPPORTUNITY TO REVIEW THAT I AM NO EXPERT IN DESTINATION MARKETING BUT WHAT I SEE IS A VERY PROFESSIONAL AND EXPERIENCED PROGRAM LAID OUT COULD BENEFIT THE TOURIST COMMUNITY, COULD BENEFIT OUR TOURIST COMMUNITY HERE ON THE ISLAND. THE COMMENTS THAT THE PURPOSE OF THE DEMO IS TO SERVE THE INTERESTS OF THE RESIDENTS ME WAS CLEARLY SERVED OVER THE PAST YEAR.

WE ALL KNOW AND GONE THROUGH WITH A PANDEMIC WHAT'S HAPPENED WITH OUR TOURISM TOURISM PARTICIPATION AREA THAT OUR RATE HAS DECLINED LESS THAN 10 PERCENT.

WHERE OUR SISTER COMMUNITIES OF SAVANNAH AND CHARLESTON EACH SUFFERED DECLINES IN EXCESS OF 30 PERCENT THE RESULT OF THAT HAS BEEN THAT FOR THE BENEFIT OF ALL THOSE HERE STILL HAVE VARIOUS SIGNIFICANT TAX REVENUES COMING IN AND THEREFORE WE'RE IN.

OUR JOB WITHOUT HAVING TO INCREASE THE TAX IS THE BETTER FOR FOR THE BENEFIT OF PROGRAMS WHERE WE'RE ABLE TO MAINTAIN OUR CURRENT STACK TAX PROGRAM AND I'M HAPPY TO CONTINUE TO SUPPORT THE DEMO IN ITS PROGRAM OF MOVING AND MOVING OUR TOURISM INDUSTRY FORWARD FOR

THE BENEFIT OF ALL OF US. THANK YOU. >> THANK YOU.

CHRIS COLFER ALWAYS RAISING MR. MCCANN. YES.

MR. HARKINS? YES. INSTAGRAM POSED MR. AMES.

>> YES. THIS IS BETTER. YES.

MR. LENNOX? YES. MR. STANFORD? YES. THE MOTION CARRIES SIR 6 TO MY LUNCH.

[13.c. Consideration of a Resolution – Community Development Block Grant Entitlement Program 2021 Annual Action Plan Request ]

I SEE SEPARATION RESOLUTION DAILY DEVELOPMENT BLOCK EMANUEL PLAN REQUESTS A MOVE FOR APPROVAL. NOT GOOD AGAINST THE SAME DISCUSSION ESPECIALLY ON HIS NO

DISCUSSIONS INVOLVING MEDICARE. >> YES. MR. HAWKINS? YES, MR. GRAHAM THE POINT. MR. GATES. YES.

MR. BECKER. YES. MR. LEONARD.

YES. AND MR. STAMPER? YES.

[13.d. First Reading of Proposed Ordinance 2021-14 – Town of Hilton Head Island FY2022 Municipal Budget ]

7 0 7. THANK YOU. ALL RIGHT.

I'VE GOT 30 OKATIE PROPOSAL. IT'S 20 21 14. THE TOWN OF SODA HAD TWENTY ONE TO MUNICIPAL BUDGETS I FOR APPROVALS. I WAS AT STANFORD ALL FAVOR ALL I KNOW. SIR. GOOD BEING MAYOR.

COUNCIL AS I PULL OUT MY SCREEN WE'LL SEE THE FINANCE DIRECTOR MR. JOHN TROYER COME SIT IN HERE. I'VE ASKED JOHN GOOD TO BE WITH ME AND WITH US THIS EVENING AND THIS IS A SPECIAL THANK TO JOHN AND HIS GREAT TEAM TO HELP GET EVERYBODY READY FOR THIS

[01:50:01]

EVENING. SO I'LL GO AHEAD AND SHARE MY SCREEN.

CHRIS, START WORKS WHEN YOU START. I THINK WE REHEARSED THIS WELL ENOUGH. AS I LOOK AT THIS CAMERA, MICROPHONE, ALL THAT STUFF.

YES, THAT'S. ALL RIGHT. GOOD EVENING.

MAYOR COUNCIL ON I'M VERY PLEASED THAT MEMBERS OF THE COMMUNITY.

I'M VERY PLEASED TO PRESENT THE FISCAL YEAR. TWENTY TWO CONSOLIDATED BUDGET TO YOU ALL. JUST A COUPLE OF HOUSEKEEPING ITEMS AS I AS I GET THROUGH THE DIFFERENT FUNDS. AS YOU KNOW WE MAY WE WILL GET THROUGH FOUR DIFFERENT FORMS OF BUDGETING TONIGHT THAT MAKE UP THE ADDITION. WE MAKE UP THE CONSOLIDATED BUDGET. PLEASE ASK ME QUESTIONS AS I GO IF YOU NEED TO.

I'D PREFER IF YOU COULD TO PROVIDE THOSE QUESTIONS AT THE END OF IT AND YOU'LL SEE THERE'S SOME STOPPAGE TIME AND AS I TRANSITION FROM ONE FUND TO THE NEXT OUR BUDGET PROCESS BEGAN IN JANUARY. WITH FINANCE DIRECTOR PROJECTING THE CAREFULLY PROJECTING FISCAL YEAR TWENTY TO REVENUES AND REQUESTING DEPARTMENT HEAD PROPOSALS FOR FISCAL YEAR WANTING TO EXPENDITURES. AND SO AS WE GET READY FOR TONIGHT, WHAT THAT TRULY MEANS IS THAT WE'VE SPENT A LOT OF TIME WITH DEPARTMENT HEADS, DIVISION HEADS AND THOSE STAFF MEMBERS PRESENTING THEIR PROPOSED EXPENDITURES ALL THE WHILE FINANCE DIRECTOR HIS TEAM AND OTHERS HAVE BEEN CAREFULLY SCRUTINIZING AND TAKING A LOOK AT WHAT WE PROJECT AND ANTICIPATE POINTING TO REVENUES TO BE ESPECIALLY IN THE MIDDLE OF A PANDEMIC AND COMPARING WITH TWENTY ONE. SO SO TONIGHT'S AS WE GET READY FOR PRESENTATION VIRTUALLY. WE'VE ADVERTISED ON THE WEB SOCIAL MEDIA POSTS THOSE POSTS HAVE BEEN BOOSTED. A MEDIA RELEASE WAS SENT AND THAT THERE'LL BE OTHER OPPORTUNITIES FOR MORE MEDIA RELEASE SOCIAL MEDIA AS WELL AS OTHER OPPORTUNITIES TO COMMUNICATE WITH THE PUBLIC. DEFINITELY PRIOR TO AND LEADING UP TO THE WORKSHOP AS WELL AS SECOND AND FINAL READING AS I ARRIVED I TOOK A LOOK A GOOD LOOK AT THE FISCAL YEAR 21 BUDGET AND REALIZED THAT CURRENTLY WE'RE OPERATING WITH A VERY DISCIPLINED BUDGET AS WE MAINTAIN SERVICES AND RESPOND COPE WITH 19 PANDEMIC. WE'RE DISCIPLINED MONTH TO MONTH ASSESSMENTS OF REVENUES AND PAST CASH POSITIONS AND I KNOW THAT AND AS A REMINDER WE DELAYED A LOT OF OPERATING IN DISCRETIONARY SPENDING. A VERY BIG THANK YOU AND A SINCERE THANK YOU TO COUNCILMAN LENNOX WHO SHARES AS WE KNOW THE FINANCE AND ADMINISTRATION SITUATION COMMITTEE AS WELL AS ALL OF TOWN COUNCIL FOR THE BUDGET THAT I HAVE IN FRONT OF ME AND IN A SPECIAL THANK STEVE RILEY AS WELL FOR HAVING THE FORESIGHT TO PREPARE THE BUDGET THAT'S IN PLACE INCLUDING OURS INCLUDING OUR GREAT RESERVES.

I'D SAY AS I PRESENT THIS BUDGET I FIND COMFORT KNOWING THAT WE'RE PREPARED FOR UNCERTAINTY WITH LIMITED RISKS TO OPERATIONS ESPECIALLY AS WE SEE OURSELVES TRANSITION THROUGH THE PANDEMIC. I BELIEVE FOR A STRONGER AND MORE RESILIENT COMMUNITY.

HAVING FACED THE EMERGENCIES NOT JUST THE PANDEMIC BUT THE HURRICANES.

WE'RE A RESILIENT ORGANIZATION . AND AND AS I JUMP INTO THE PRESENTATION I DIDN'T WANT TO SAY THANK YOU TO THE RESIDENTS THE BUSINESS COMMUNITY AND THE VISITORS FOR YOUR SUPPORT AND PERSEVERANCE. ESPECIALLY DURING THESE UNKNOWN TIMES YOU'LL SEE IN THE BUDGET THAT THE BUSINESS LICENSE REVENUES ARE STABLE AND STRONG ARE A TAX H. TAX REVENUES ARE STABLE AND STRONG ARE OUR TAX BASE IS STABLE STRONG. AND WHAT YOU'LL SEE IN THE BUDGET THIS EVENING PROPOSED AND THEN DISCUSSED A LITTLE FURTHER IN WORKSHOPS AS WELL AS SECOND READING IS THAT REINVESTMENT BACK INTO THE COMMUNITY? AND WHAT I WOULD CONSIDER AS

WELL A VERY LEAN OPERATING BUDGET. >> SO AS I DOVE INTO TONIGHT'S

BUDGET, I BELIEVE EVERYBODY CAN SEE THIS. >> WE'LL TALK A LITTLE BIT OF COVE IT AND IT'S NOT YOU KNOW, IT'S NOT IN THE REARVIEW MIRROR AS WE PREPARE OUR ORGANIZATION AND COMMUNITY FOR UNKNOWNS. STOP PAUSE FOR A MINUTE AND LOOK AT SOME ECONOMIC FACTORS AND THEN PLEASE STATE SOME BUDGET GOALS IN THOSE BUDGET GOALS YOU'LL SEE ARE BASED UPON YOUR INPUT IN THE COMMUNITY'S INPUT THROUGH OUR PLAN AND THEN EVENTUALLY IN LEADING TO THE STRATEGIC PLAN. I'LL GO THROUGH ALL FOUR DIFFERENT FUNDS AND THEN HIGHLIGHT AT THE VERY END THE REVIEW AND APPROVAL PROCESS OF THE FISCAL YEAR 2010 BUDGET DOES SO THROUGH THE INTERNATIONAL CITY COUNTY

[01:55:02]

MANAGEMENT ASSOCIATION. I'M THIS REALLY AS A TEMPLATE A PLAYBOOK OVER ON THE SIDELINES TRYING TO UNDERSTAND AND FORECAST BUDGETS DURING A CRISIS.

AND SO I WON'T GO THROUGH ALL THE STEPS BUT YOU CAN SEE THAT THERE IS A I PLAN TO UNDERSTAND TAKES TO 18 MONTHS OF THE PANDEMIC. WE'VE REDUCED SPENDING.

WE'VE FOUND SOME DIFFERENT RESOURCES. WE RECENTLY REFINANCED SOME SOME DEBT. WE WORKED HARD TO REDUCE COSTS AND AND AS IMPORTANTLY PROBABLY MOST IMPORTANTLY COMMUNICATED DIFFERENTLY. FACEBOOK LIVES YOU KNOW, ZOOM CALLED BLUE JEAN CALLS. WHAT HAVE YOU USING TECHNOLOGY TO ALLOW THE THE PUBLIC TO CONTINUE TO HAVE A VOICE IN LOCAL GOVERNMENT AND SO A LITTLE BIT ABOUT HILTON HEAD ISLAND. I THINK WE ALL KNOW THIS BUT IT'S ALWAYS IMPORTANT TO GET THEM GET MY ARMS AROUND A BUDGET. REMIND MYSELF AND OURSELVES OF REALLY WHAT'S AT STAKE 54 SQUARE MILE TOWN WITH A PER CAPITA INCOME A LITTLE BIT ABOVE FIFTY THOUSAND DOLLARS AND A HOUSEHOLD INCOME A LITTLE BIT ABOVE SEVENTY THREE ALMOST SEVENTY FOUR THOUSAND DOLLARS. OUR MEDIAN MEDIAN HOME VALUE TO AS WE FOUND ON HOME STOCK COM WAS ALMOST FIVE HUNDRED THOUSAND DOLLARS FOUR HUNDRED AND SEVENTY ONE THOUSAND DOLLARS AND ESPECIALLY WITH WITH CONSIDERING THE DMA MARKETING PLAN AND BUDGET AS PRESCRIBED BY STATE CODE SOUTH CAROLINA CODE ACCORDING TO OUR DEVOL R CHAMBER THERE WERE

APPROXIMATELY TWO POINT SIX ONE VISITORS HERE IN 2020. >> WE HAVE A TRIPLE-A BOND RATING FROM MOODY'S AND THE DOUBLE A PLUS WHICH IS ALMOST TRIPLE A BUT ONE STEP LOWER AND

ONLY ONE STEP LOWER FROM S&P AND FITCH. >> SO THOSE ARE THINGS THAT WE CLOSELY MONITOR AND AS WE BUDGET AND AS WE PROVIDE FUNDS TO RESERVES AND USE OUR REVENUES, IT ALL HAS A LOT TO DO WITH OUR EXCELLENT CREDIT POSITION AND KEEPING THAT IN MIND AND AT THE FOREFRONT. AS WE BUDGET WE WE HAVE A GROWING TAX BASE AND YOU'LL SEE THAT I BELIEVE AND I'M PROUD TO SAY AS THE ADMINISTRATION AND THE COUNCIL VERY PRUDENT IN THEIR FISCAL MANAGEMENT LABOR WE HAVE A HEALTHY FINANCIAL FINANCIAL POSITION

* This transcript was compiled from uncorrected Closed Captioning.

May 04, 2021 Hilton Head Island Town Council

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